📌 Core Information
🔹 Job Title: Marketing Intern, Ephesus Sports Lighting, Cooper Lighting Solutions - Summer 2025
🔹 Company: Cooper Lighting Solutions
🔹 Location: Syracuse, NY
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in lead generation strategies for marketing campaigns
- Nurturing and converting marketing campaign leads into potential customers
- Collaborating with the brand marketing team to align with overall brand strategy
- Conducting market research to identify new opportunities for customer engagement
- Analyzing campaign performance data to optimize lead generation efforts
- Supporting the creation of marketing materials and content
ASSUMPTION: This internship is designed to provide hands-on marketing experience in a corporate environment, with a focus on lead generation and customer engagement.
📋 Key Responsibilities
✅ Assist in the development and execution of lead generation strategies to support marketing campaigns
✅ Follow up on marketing campaign leads to nurture and convert them into potential customers
✅ Collaborate with the brand marketing team to ensure alignment with overall brand strategy and messaging
✅ Conduct market research to identify new opportunities for lead generation and customer engagement
✅ Analyze campaign performance data to optimize lead generation efforts and report findings to the marketing team
✅ Support the creation of marketing materials and content that resonate with target audiences
ASSUMPTION: The role requires a balance of independent work and team collaboration, with a focus on data-driven decision making and creative problem-solving.
🎯 Required Qualifications
Education: Currently pursuing a bachelor's or master's degree in Business Administration, Marketing, Communications, or a related field
Experience: Experience in a customer-facing role
Required Skills:
- Excellent written and verbal communication and interpersonal skills
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, CoPilot) and familiarity with CRM tools
- Ability to analyze data and generate insights to improve marketing efforts
- Self-motivated, detail-oriented, and able to work independently as well as part of a team
Preferred Skills:
- Previous marketing or sales experience
- Fluency in a second language
ASSUMPTION: While not explicitly stated, previous marketing or sales experience and fluency in a second language may provide a competitive edge for this role.
💰 Compensation & Benefits
Salary Range: $23 - $30 per hour (based on year of study)
Benefits:
- Company subsidized benefits plan offerings that includes Medical and a Health Savings Account
Working Hours: Full-time (40 hours/week) during the summer
ASSUMPTION: The salary range is based on the candidate's year of study, with higher salaries for more advanced students. The benefits package is competitive for an internship, offering medical coverage and a health savings account.
📌 Applicant Insights
🔍 Company Context
Industry: Cooper Lighting Solutions is a business unit of Signify, the world leader in lighting. They specialize in indoor and outdoor lighting, lighting controls, and smart lighting systems.
Company Size: Cooper Lighting Solutions is a mid-sized company with 5,001-10,000 employees globally.
Founded: Cooper Lighting Solutions was founded in 1959 and is headquartered in Peachtree City, Georgia.
Company Description:
- Cooper Lighting Solutions builds forward-thinking lighting solutions that make people’s lives safer, while making buildings, homes, and cities smarter and more sustainable.
- They deliver an industry-leading portfolio of indoor and outdoor lighting, lighting controls, and smart lighting systems.
- Cooper Lighting Solutions is dedicated to creating solutions that build a better world, pushing past the ordinary to build brighter.
Company Specialties:
- Indoor and outdoor lighting
- Lighting controls
- Smart lighting systems
Company Website: http://www.cooperlighting.com
ASSUMPTION: Cooper Lighting Solutions is a well-established company with a strong focus on innovation and sustainability in the lighting industry.
📊 Role Analysis
Career Level: This is an entry-level internship designed to provide hands-on marketing experience.
Reporting Structure: The intern will report directly to the marketing team and collaborate with various departments to ensure alignment with overall brand strategy and messaging.
Work Arrangement: This is an on-site internship with full-time hours (40 hours/week) during the summer.
Growth Opportunities:
- Potential full-time role within Signify after the internship
- Exposure to various aspects of marketing and customer engagement
- Opportunity to work with a global leader in the lighting industry
ASSUMPTION: This internship offers valuable experience and the potential for full-time employment within the company.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Syracuse, NY
Geographic Context:
- Syracuse is located in upstate New York and is home to Syracuse University
- The city offers a mix of urban and suburban living, with a population of approximately 145,000
- Syracuse has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Full-time (40 hours/week) during the summer, with the possibility of flexible hours
ASSUMPTION: The work environment is professional and collaborative, with a focus on teamwork and data-driven decision making.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and marketing team
- Background check and offer extension
Key Assessment Areas:
- Communication skills (written and verbal)
- Interpersonal skills
- Problem-solving abilities
- Data analysis and interpretation
- Cultural fit with the company and team
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of marketing principles and customer engagement strategies
- Showcase your ability to analyze data and generate insights
- Prepare questions to ask the interviewer about the company, team, and role
ATS Keywords: Marketing, Communications, Data Analysis, Customer Engagement, Lead Generation, Team Collaboration, Content Creation, Microsoft Office, CRM Tools, Written Communication, Verbal Communication, Interpersonal Skills, Self-Motivated, Detail-Oriented
ASSUMPTION: The application process is competitive, with a focus on communication skills, data analysis, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, CoPilot)
- CRM tools (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in marketing departments.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Sustainability
- Collaboration
- Customer-centricity
Work Style:
- Data-driven decision making
- Creative problem-solving
- Team collaboration
- Adaptability and continuous learning
Self-Assessment Questions:
- How do you approach data analysis and interpretation to inform marketing strategies?
- Can you describe a time when you had to collaborate with a team to achieve a common goal?
- How do you stay up-to-date with industry trends and best practices in marketing?
ASSUMPTION: Cooper Lighting Solutions values innovation, sustainability, and collaboration, with a focus on data-driven decision making and continuous learning.
⚠️ Potential Challenges
- Balancing independent work and team collaboration
- Adapting to a corporate environment with a global leader in the lighting industry
- Managing multiple priorities and deadlines
- Working in a fast-paced and dynamic marketing department
ASSUMPTION: The role may present challenges in balancing independent work and team collaboration, as well as adapting to a corporate environment with a global leader in the lighting industry.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Assistant position, with a focus on lead generation and customer engagement
- Unlike other marketing roles, this internship offers the opportunity to work with a global leader in the lighting industry
- This role may lead to full-time employment within the company, providing a clear career path for growth and development
ASSUMPTION: This internship offers unique opportunities for growth and development within the company, with a clear career path for full-time employment.
📝 Sample Projects
- Developing and executing a lead generation campaign for a new product launch
- Conducting market research to identify new opportunities for customer engagement
- Analyzing campaign performance data to optimize lead generation efforts and report findings to the marketing team
ASSUMPTION: The sample projects listed are based on the key responsibilities outlined in the job description and provide a realistic glimpse into the day-to-day tasks of the role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this internship fit into the overall marketing strategy for the company?
- What opportunities are there for professional development and growth within the company?
- How does the marketing team collaborate with other departments to ensure alignment with overall brand strategy and messaging?
- What is the company culture like, and how does it support innovation and creativity in marketing?
ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and provides valuable insights into the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare questions to ask the interviewer about the company, team, and role
- Follow up with the hiring manager after the interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
