Marketing Intern, Lifecycle & Events

📌 Core Information

🔹 Job Title: Marketing Intern, Lifecycle & Events

🔹 Company: Highspot

🔹 Location: Seattle, Washington, United States

🔹 Job Type: On-site

🔹 Category: 📆 Event Marketing & Coordination, 👔 Marketing Internships & Entry-Level

🔹 Date Posted: Mon Mar 31, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Evangelizing and growing a new marketing community
• Collaborating with a dynamic marketing team focused on customer experiences
• Developing personal and professional skills in a nurturing environment
• Engaging in transparent, innovative, and creative work practices

ASSUMPTION: The role is designed to offer substantial learning opportunities and growth in event marketing and lifecycle management due to its positioning within a leading sales enablement platform.

📋 Key Responsibilities

✅ Assist in flawless execution of planning and executing marketing campaigns and events to improve customer engagement and retention.

✅ Collect quantitative and qualitative data from marketing campaigns to optimize customer engagement efforts.

✅ Craft compelling content and drive promotional activities across various marketing channels such as advertising, social media, email, and webinars.

✅ Collaborate across community, marketing, and sales teams to ensure alignment on community growth initiatives.

ASSUMPTION: This role is focused on detailed execution and cross-functional collaboration to enhance customer experiences and community growth.

🎯 Required Qualifications

Education: Not specified

Experience: At least 1-3 years of prior marketing, demand gen, events or community-based experience

Required Skills:

• Attention to detail and ability to manage multiple projects
• Strong verbal, written communication, and presentation skills
• Creative problem-solving with a strong team player attitude

Preferred Skills:

• Experience with marketing software and applications like Salesforce, Marketo, WordPress, etc.
• Background in demand generation for customer engagement

ASSUMPTION: A technical understanding of marketing tools will be advantageous in executing duties effectively.

💰 Compensation & Benefits

Salary Range: Not specified, typically entry-level internships in the Seattle area average $18-$25/hour.

Benefits:

• Access to a modern workspace in an energetic and innovative company
• Opportunities for professional growth and development
• Employee wellness programs

Working Hours: 40 hours per week

ASSUMPTION: Benefits focus on professional growth opportunities, likely offering networking and educational events.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development - This industry is rapidly growing, underscoring the importance of sales enablement and customer engagement tools.

Company Size: 501-1,000 employees, offering a balance of innovation typical in smaller companies with the stability of a well-funded firm.

Founded: 2012

Company Description:

• Focus on improving sales team performance globally
• Provides a unified sales enablement platform
• Emphasizes actionable analytics for business outcomes

Company Specialties:

• Sales Enablement
• Content Management
• Advanced Analytics

Company Website: https://www.highspot.com

ASSUMPTION: Highspot’s position in the industry makes it an ideal workplace for those seeking dynamic, innovative environments.

📊 Role Analysis

Career Level: Entry Level - Ideal for marketing graduates or early-career professionals.

Reporting Structure: Part of the Customer & Community Marketing team, reporting to a Marketing Lead or Manager.

Work Arrangement: On-site in Seattle office, which promotes teamwork and immediate feedback.

Growth Opportunities:

• Direct mentorship and professional growth
• Exposure to a variety of marketing functions
• Potential to advance within the company based on performance

ASSUMPTION: The intern position is structured to provide a comprehensive introduction to corporate marketing operations, promising future career advancement.

🌍 Location & Work Environment

Office Type: Modern corporate office in a central business district

Office Location(s): Primarily based in Seattle with opportunities to network at global offices

Geographic Context:

• Seattle is a major tech hub offering networking potential
• Cultural and recreational activities provide work-life balance
• Public transit options facilitate easy commutes

Work Schedule: Standard business hours with potential for occasional extended hours during event peaks

ASSUMPTION: The Seattle location offers ample access to tech networking events and industry conferences, enhancing professional development.

💼 Interview & Application Insights

Typical Process:

• Initial application via the company’s career portal
• Screening interview with HR
• Technical interview with the marketing team

Key Assessment Areas:

• Communication and presentation skills
• Project management capabilities
• Cultural fit and team collaboration potential

Application Tips:

• Highlight relevant marketing experience and internships
• Emphasize capabilities with marketing software tools
• Demonstrate passion for the industry through past achievements

ATS Keywords: Marketing Intern, Sales Enablement, Campaign Management, Event Planning, Data Analysis

ASSUMPTION: Successful candidates will possess a blend of technical expertise and a strong cultural alignment with Highspot’s values.

🛠️ Tools & Technologies

• Salesforce
• Marketo
• Google Analytics

ASSUMPTION: Familiarity with these tools will be critical for optimizing marketing campaign effectiveness and reporting.

👔 Cultural Fit Considerations

Company Values:

• Culture of transparency and innovation
• Passion for learning and personal development
• Commitment to diversity and inclusion

Work Style:

• Collaborative and team-focused
• Adaptive to dynamic market changes
• Results-oriented with a focus on continuous improvement

Self-Assessment Questions:

• Am I comfortable working in a fast-paced, collaborative environment?
• Do I have a strong interest in sales enablement and marketing technologies?
• How do I handle multiple projects with tight deadlines?

ASSUMPTION: The ideal candidate will resonate strongly with Highspot’s foundational cultural themes, such as transparency and growth.

⚠️ Potential Challenges

• Navigating a high-paced and ever-evolving industry environment
• Managing multiple simultaneous project timelines
• Adapting to fast-paced shifts in campaign strategies
• Ensuring alignment across diverse teams and objectives

ASSUMPTION: The role demands agility and adaptability, which are crucial in a rapidly changing marketing landscape.

📈 Similar Roles Comparison

• Typically, marketing intern roles in tech are entry-level, with a focus on learning
• Involvement with cross-department goals is a unique aspect of Highspot's role
• Opportunity to work with leading-edge marketing technology

ASSUMPTION: The position is comparable yet distinct due to its emphasis on cross-functional collaboration and high-tech marketing innovation.

📝 Sample Projects

• Developing an event calendar with team collaboration to boost engagement
• Analyzing campaign data for strategic improvements
• Creating engaging content for cross-channel promotions

ASSUMPTION: This role will offer exposure to both strategic and hands-on marketing projects, which drive career growth.

❓ Key Questions to Ask During Interview

• How does this role support the overall marketing strategy at Highspot?
• What tools and resources are available to interns for learning?
• Can you describe the team structure and dynamic?
• What has been a successful project executed by your marketing interns?
• How does the company measure success for this internship?

ASSUMPTION: Inquiring about tools, teamwork, and success metrics indicates genuine interest in role alignment and developmental opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant experience and skills
• Prepare a cover letter discussing your interest in sales enablement
• Be ready for potential video or in-person interviews
• Follow up with HR for any updates on your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.