Marketing- & Kommunikations-Manager:in (d/w/m)

📌 Core Information

🔹 Job Title: Marketing- & Kommunikations-Manager:in (d/w/m)

🔹 Company: Project Bay Workation Hotel UG (haftungsbeschränkt)

🔹 Location: Remote (Germany)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-15

🔹 Experience Level: 0-2 years

🔹 Remote Status: Remote (Germany)

🚀 Job Overview

Key aspects of this role include:

• Developing marketing strategies for B2B and B2C clients, focusing on digital advertising
• Creating engaging content and managing social media campaigns
• Analyzing performance metrics and providing data-driven insights
• Collaborating with the team to expand the company's offerings and community

ASSUMPTION: This role requires a strong focus on digital marketing and data analysis, with the potential for creative input in content creation and community development.

📋 Key Responsibilities

✅ Develop and implement marketing strategies for B2B and B2C clients, with a focus on digital advertising (Google Ads, Meta Ads)

✅ Create engaging content for various platforms, including website, social media, and email campaigns

✅ Manage and optimize social media campaigns, including Facebook Ads, Instagram Ads, TikTok Ads, and Project Bay's own social media platforms

✅ Analyze campaign performance using relevant KPIs and provide data-driven insights to optimize future campaigns

✅ Collaborate with the team to expand the company's offerings and community, including the new MakerSpace and expansion projects

✅ Communicate effectively with the management team, external business partners, and employees in German and English

ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work independently and collaboratively in a dynamic environment.

🎯 Required Qualifications

Education: Degree in Marketing, Communications, Media Sciences, Design, or a related field

Experience: 0-2 years of experience in marketing, social media, or online marketing

Required Skills:

• Proficient in Google Ads and Meta Ads
• Strong analytical skills and experience with data analysis
• Excellent communication skills in German and English
• Creativity and strategic thinking
• Ability to work independently and collaboratively in a dynamic environment

Preferred Skills:

• Experience with social media management tools
• Knowledge of SEO best practices
• Familiarity with content management systems

ASSUMPTION: Candidates with relevant experience in digital marketing and a strong portfolio showcasing their creative and analytical skills will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (based on experience and qualifications)

Benefits:

• Dynamic startup team with flat hierarchies and short communication channels
• Varied and challenging tasks with ample room for personal development
• Opportunity to shape marketing campaigns and contribute ideas

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range is based on industry standards for entry-level to mid-level marketing positions in Germany. Benefits may vary based on individual negotiations.

📌 Applicant Insights

🔍 Company Context

Industry: Project Bay operates in the think tank industry, focusing on co-working and workation spaces, with a particular emphasis on digitalization, artificial intelligence, and new mobility solutions.

Company Size: Small (2-10 employees) - This means a close-knit team with short communication channels and ample opportunities for personal growth and impact.

Founded: 2020 - Project Bay is a relatively new company, offering exciting growth opportunities for early employees.

Company Description:

• Project Bay is the first co-working living space with direct sea access and a hotspot for innovation in the north of Germany
• The company offers office and co-working spaces, break-out options, Fortbildungen, Freizeitangebote, and Übernachtungen directly at the sea on the island of Rügen
• Project Bay also has an accelerator program, "Founders Bay," to support young startups focusing on sustainability

Company Specialties:

• Co-working and workation spaces
• Accelerator programs for sustainable startups
• MakerSpace development for hardware solutions

Company Website: www.project-bay.de

ASSUMPTION: Project Bay's unique offering and focus on innovation make it an attractive employer for creative and forward-thinking individuals.

📊 Role Analysis

Career Level: Entry-level to mid-level marketing role with ample opportunities for growth and development

Reporting Structure: This role reports directly to the management team and works collaboratively with various departments, including sales, operations, and community management

Work Arrangement: Remote (Germany) with the possibility of on-site work at the Project Bay location on the island of Rügen

Growth Opportunities:

• Expansion of marketing responsibilities based on performance and company growth
• Potential to lead marketing campaigns and projects
• Opportunities to collaborate with and learn from experienced team members

ASSUMPTION: This role offers excellent growth opportunities for candidates looking to develop their marketing skills in a dynamic and innovative environment.

🌍 Location & Work Environment

Office Type: Remote (Germany) with the possibility of on-site work at the Project Bay location on the island of Rügen

Office Location(s): Boddenstraße 64, Lietzow, Mecklenburg-Vorpommern 18528, DE

Geographic Context:

• The island of Rügen is known for its beautiful landscapes, beaches, and historic sites, offering an ideal work-life balance
• The region is home to a growing community of digital nomads and remote workers
• Project Bay's location provides easy access to nature and outdoor activities

Work Schedule: Full-time (40 hours per week) with flexible working hours and the possibility of remote work

ASSUMPTION: The remote work arrangement and flexible working hours allow for a better work-life balance and the opportunity to enjoy the beautiful surroundings of the island of Rügen.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• In-person or virtual interview with the management team to discuss the role and company in more detail
• Job offer and onboarding

Key Assessment Areas:

• Marketing and digital advertising skills
• Analytical and problem-solving abilities
• Creativity and strategic thinking
• Communication and teamwork skills

Application Tips:

• Highlight relevant marketing and digital advertising experience in your resume
• Include examples of successful marketing campaigns or projects you've worked on
• Tailor your cover letter to Project Bay's unique offerings and company culture
• Prepare questions about the role, company, and growth opportunities to ask during the interview

ATS Keywords: Marketing, B2B, B2C, Google Ads, Meta Ads, Social Media, Content Creation, Data Analysis, Community Development, Trend Analysis, Communication, Teamwork, Creativity, Initiative, English, German

ASSUMPTION: The application process is designed to assess candidates' marketing skills, analytical abilities, and cultural fit with Project Bay's dynamic and innovative team.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads
• Social media management tools (e.g., Hootsuite, Buffer)
• Content management systems (e.g., WordPress)
• Data analysis tools (e.g., Google Analytics)

ASSUMPTION: The required tools and technologies are industry-standard and can be learned or improved upon with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Sustainability
• Work-life balance

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Flexible and adaptable

Self-Assessment Questions:

• Do you thrive in dynamic and fast-paced environments?
• Are you a strong communicator and team player?
• Do you have a passion for innovation and sustainability?
• Are you comfortable working remotely and managing your own time?

ASSUMPTION: Project Bay values candidates who are innovative, collaborative, and adaptable, with a strong work ethic and a passion for sustainability.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Adapting to a dynamic and fast-paced work environment
• Working remotely and managing time effectively
• Balancing work and personal life in a beautiful but potentially distracting location

ASSUMPTION: These challenges can be overcome with strong organizational skills, time management, and a commitment to maintaining a healthy work-life balance.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on digital advertising and data analysis
• Project Bay's unique offerings and focus on innovation set it apart from other co-working and workation spaces
• This role offers excellent growth opportunities for candidates looking to develop their marketing skills in a dynamic and innovative environment

ASSUMPTION: This role is well-suited for candidates with relevant marketing experience and a strong interest in digital advertising, data analysis, and innovation.

📝 Sample Projects

• Developing and implementing a successful Google Ads campaign for a B2B client
• Creating engaging content for social media platforms, including images and videos
• Analyzing campaign performance data and providing data-driven insights to optimize future campaigns

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, including digital advertising, content creation, and data analysis.

❓ Key Questions to Ask During Interview

• How does Project Bay differentiate itself from other co-working and workation spaces?
• What are the key priorities for this role in the first 90 days?
• How does Project Bay support the growth and development of its employees?
• What are the most challenging aspects of working remotely for Project Bay?
• How does Project Bay balance innovation and sustainability in its offerings and operations?

ASSUMPTION: These questions are designed to provide insight into Project Bay's unique offerings, company culture, and growth opportunities for the candidate.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and digital advertising experience
• Prepare questions about the role, company, and growth opportunities to ask during the interview
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.