Marketing- & Kommunikations-Manager:in (d/w/m)

📌 Core Information

🔹 Job Title: Marketing- & Kommunikations-Manager:in (d/w/m)

🔹 Company: Project Bay Workation Hotel UG (haftungsbeschränkt)

🔹 Location: Remote (Germany)

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-07-15

🔹 Experience Level: 0-2 years

🔹 Remote Status: Remote (Germany)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies for B2B and B2C clients
• Managing digital advertising campaigns on Google and Meta platforms
• Creating engaging content for various channels, including social media and the company website
• Analyzing campaign performance and optimizing strategies based on data insights
• Collaborating with the marketing team and external partners to ensure consistent communication

ASSUMPTION: This role requires a strong focus on digital marketing and data-driven decision making. The ideal candidate will have experience in managing advertising campaigns and creating engaging content.

📋 Key Responsibilities

✅ Developing and implementing marketing strategies for B2B and B2C clients

✅ Managing digital advertising campaigns on Google and Meta platforms

✅ Creating engaging content for various channels, including social media and the company website

✅ Analyzing campaign performance and optimizing strategies based on data insights

✅ Collaborating with the marketing team and external partners to ensure consistent communication

✅ Supporting the implementation of various marketing projects, depending on business needs

ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously. The ideal candidate will be proactive, results-driven, and able to work independently.

🎯 Required Qualifications

Education: A degree in Marketing, Communications, or a related field

Experience: 0-2 years of experience in marketing, with a focus on digital advertising and content creation

Required Skills:

• Proficient in German and English
• Experience with Google Ads and Meta Ads
• Strong analytical and creative thinking skills
• Ability to work independently and manage multiple projects
• Excellent communication and teamwork skills

Preferred Skills:

• Experience with SEO and content management systems
• Familiarity with social media management tools
• Knowledge of the German market and trends

ASSUMPTION: This role requires a strong understanding of digital marketing trends and best practices. The ideal candidate will have experience in managing advertising campaigns and creating engaging content.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for the role and location)

Benefits:

• Working in a dynamic startup team with flat hierarchies and short communication paths
• Varied and challenging tasks with great opportunities for personal development
• Full integration into the team with the opportunity to discuss ideas and suggestions

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range is based on industry standards for the role, experience level, and location. The benefits package is designed to attract and retain top talent in a competitive market.

📌 Applicant Insights

🔍 Company Context

Industry: Project Bay is a unique co-working and living space focused on digitalization, artificial intelligence, and new mobility solutions. It combines regional community, work-life balance, and nature.

Company Size: Small (2-10 employees) - This means a close-knit team and the opportunity to make a significant impact on the company's growth and success.

Founded: 2020 - Project Bay is a relatively new company, offering exciting growth opportunities for early employees.

Company Description:

• Project Bay offers co-working and living spaces, break-out options, and educational and recreational activities directly by the sea on the island of Rügen.
• It also has an accelerator program, "Founders Bay," focused on supporting sustainable startups.
• Project Bay is currently expanding its offerings to include a maker space for hardware solutions, as well as new projects in the areas of expansion, IT solutions, car-sharing, tiny houses, and more.

Company Specialties:

• Co-working and living spaces
• Accelerator programs for sustainable startups
• Maker spaces for hardware solutions
• Expansion and new project development

Company Website: project-bay.de

ASSUMPTION: Project Bay's unique offering and focus on sustainability make it an attractive option for candidates interested in working for a socially responsible and innovative company.

📊 Role Analysis

Career Level: Junior to Mid-level - This role is suitable for candidates with 0-2 years of experience in marketing, looking to gain valuable experience and grow within the company.

Reporting Structure: The Marketing- & Kommunikations-Manager:in will report directly to the company's management team and collaborate closely with other departments to ensure consistent communication and branding.

Work Arrangement: Remote (Germany) - This role requires a strong focus on digital marketing and data-driven decision making. The ideal candidate will have experience in managing advertising campaigns and creating engaging content.

Growth Opportunities:

• As Project Bay continues to grow and expand its offerings, there will be opportunities for the Marketing- & Kommunikations-Manager:in to take on more responsibilities and advance their career within the company.
• The company's focus on sustainability and innovation also presents opportunities for the Marketing- & Kommunikations-Manager:in to contribute to and learn from these areas.

ASSUMPTION: The Marketing- & Kommunikations-Manager:in will have the opportunity to grow with the company and take on more responsibilities as Project Bay expands its offerings and enters new markets.

🌍 Location & Work Environment

Office Type: Remote - The Marketing- & Kommunikations-Manager:in will work remotely from Germany, with the option to visit the company's headquarters on the island of Rügen as needed.

Office Location(s): Boddenstraße 64, Lietzow, Mecklenburg-Vorpommern 18528, DE

Geographic Context:

• The island of Rügen is known for its beautiful landscapes, beaches, and historic sites, making it an attractive location for workations and vacations.
• The region has a mild climate, with warm summers and cool winters, and is easily accessible by car, train, or ferry.
• The local community is supportive of Project Bay's mission to promote digitalization, artificial intelligence, and new mobility solutions.

Work Schedule: Full-time (40 hours per week) with flexible working hours - The Marketing- & Kommunikations-Manager:in will have the opportunity to work flexible hours and balance their work and personal life.

ASSUMPTION: The remote work arrangement and flexible working hours will allow the Marketing- & Kommunikations-Manager:in to maintain a healthy work-life balance and enjoy the benefits of working from a beautiful location.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the management team
• Final decision and offer

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical and creative thinking skills
• Communication and teamwork skills
• Cultural fit and alignment with Project Bay's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of Project Bay's unique offering and focus on sustainability
• Showcase your ability to manage multiple projects and work independently
• Prepare questions to ask the interviewer about the company's growth plans and opportunities for advancement

ATS Keywords: Marketing, B2B, B2C, Google Ads, Meta Ads, Social Media, Content Creation, Campaign Management, Data Analysis, Community Development, Communication, Teamwork, Creativity, Initiative, English

ASSUMPTION: The application process will focus on assessing the candidate's marketing skills and experience, as well as their cultural fit and alignment with Project Bay's mission and values.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads
• Social media management tools (e.g., Hootsuite, Buffer)
• Content management systems (e.g., WordPress)
• Analytics tools (e.g., Google Analytics)

ASSUMPTION: The Marketing- & Kommunikations-Manager:in will be expected to be proficient in using digital marketing tools and platforms to manage advertising campaigns and create engaging content.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Community
• Work-life balance

Work Style:

• Independent and self-motivated
• Collaborative and team-oriented
• Adaptable and open to new ideas
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you have a strong interest in digital marketing and a passion for creating engaging content?
• Are you comfortable working independently and managing multiple projects?
• Do you share Project Bay's commitment to sustainability and innovation?

ASSUMPTION: The ideal candidate for this role will be a self-motivated and results-driven marketing professional with a strong interest in digital marketing and a passion for creating engaging content. They will also share Project Bay's commitment to sustainability and innovation.

⚠️ Potential Challenges

• The remote work arrangement may present challenges in terms of communication and collaboration with the team and external partners
• The Marketing- & Kommunikations-Manager:in may need to manage multiple projects simultaneously, requiring strong organizational skills and time management
• The role may require working outside of regular business hours to accommodate time zones and client needs
• The German market may present unique challenges in terms of cultural differences and language barriers

ASSUMPTION: The Marketing- & Kommunikations-Manager:in will need to be proactive, results-driven, and adaptable to overcome these challenges and succeed in the role.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Communications Manager position in a small to mid-sized company, with a focus on digital marketing and content creation
• The role may differ from similar positions in larger organizations, which may have more structured hierarchies and less flexibility in terms of responsibilities and decision-making
• As Project Bay continues to grow and expand its offerings, the Marketing- & Kommunikations-Manager:in may have the opportunity to take on more responsibilities and advance their career within the company

ASSUMPTION: The Marketing- & Kommunikations-Manager:in will have the opportunity to grow with the company and take on more responsibilities as Project Bay expands its offerings and enters new markets.

📝 Sample Projects

• Developing and implementing a digital advertising campaign for a new product launch
• Creating engaging content for social media channels to promote an upcoming event
• Analyzing campaign performance data and optimizing strategies based on insights
• Collaborating with external partners to ensure consistent branding and messaging

ASSUMPTION: The Marketing- & Kommunikations-Manager:in will be involved in a variety of projects, depending on business needs and priorities.

❓ Key Questions to Ask During Interview

• What are the company's growth plans and opportunities for advancement in this role?
• How does the company support work-life balance for remote employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure success for this role, and what are the key performance indicators?
• What are the biggest challenges facing the company in the next 12 months, and how can this role help address them?

ASSUMPTION: These questions will help the candidate better understand the company's growth plans, expectations for the role, and how they can contribute to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare questions to ask the interviewer about the company's growth plans and opportunities for advancement
• Follow up with the company within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.