📌 Core Information
🔹 Job Title: Marketing Lead
🔹 Company: Lara AI
🔹 Location: Buenos Aires, Argentina
🔹 Job Type: Full-Time, Hybrid (2 office days per week)
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading the company's marketing efforts to expand brand presence and generate leads
- Managing content marketing strategies across various platforms
- Coordinating with agencies for content creation and distribution
- Growing brand awareness and driving business growth through strategic marketing initiatives
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven experience in B2B marketing to drive successful marketing campaigns and achieve business objectives.
📋 Key Responsibilities
✅ Lead the company's marketing efforts to expand the brand in the industry and attract potential new clients
✅ Manage content marketing strategies across various platforms, including social media, blog, and newsletter
✅ Coordinate with agencies for content creation and distribution, ensuring consistent branding and messaging
✅ Grow brand awareness and drive business growth through strategic marketing initiatives, such as paid media and SEO
✅ Manage and participate actively in various events as a sponsor or co-creator
ASSUMPTION: This role requires strong project management skills, the ability to work collaboratively with cross-functional teams, and a keen eye for detail to ensure consistent and high-quality content.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 2 years of proven work experience in marketing, with a focus on paid media (Google, Meta)
Required Skills:
- Strong analytical skills
- Proven experience in paid media (Google, Meta)
- Excellent communication and relationship-building skills
- Ability to build long-term relationships with partners and stakeholders
- Strong project management skills
Preferred Skills:
- Experience in B2B marketing
- Familiarity with design principles
ASSUMPTION: While experience in B2B marketing is a plus, the most important attribute for this role is a strong attitude and willingness to take on the challenge.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Lead role in Argentina, the estimated salary range is ARS 150,000 - ARS 200,000 per month. This range takes into account the experience level, location, and the size of the company.
Benefits:
- OSDE 210 medical insurance
- Flexible work arrangement with offices in Vicente Lopez and Villa Crespo (CABA)
- 3 weeks of vacation per year
- Additional benefits may apply
Working Hours: Full-time, with flexible hours and the option to work remotely 3 days a week
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically AI-powered People Experience platforms
Company Size: Small (11-50 employees), which means a more agile and dynamic work environment with opportunities for growth and impact
Founded: The company was founded in Mexico City, with a focus on enhancing HR team efficiency and employee engagement through AI-powered conversational assistants
Company Description:
- Lara AI is an AI-powered People Experience platform that boosts HR team efficiency and enhances employee engagement
- The platform leverages an AI-powered conversational assistant to conduct personalized conversations with employees at scale, enabling real-time engagement measurement and automating various aspects of employee communications and support
- The proprietary people analytics builder provides managers and HR teams with invaluable employee insights, enabling data-driven decision-making in real time
Company Specialties:
- AI-powered conversational assistants
- People analytics and employee engagement
- HR team efficiency and automation
Company Website: meetlara.ai
ASSUMPTION: Lara AI is a growing company with a strong focus on innovation and employee engagement, offering opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level marketing professional with the opportunity to grow and make a significant impact on the company's marketing efforts
Reporting Structure: This role reports directly to the CEO and works closely with cross-functional teams, including sales, product, and HR
Work Arrangement: Hybrid, with 2 office days per week and the option to work remotely for the remaining days
Growth Opportunities:
- As the company grows, there will be opportunities for the Marketing Lead to take on more responsibilities and advance their career within the organization
- The role offers the chance to work on diverse marketing campaigns and gain experience in various aspects of marketing, from content creation to event management and paid media
ASSUMPTION: This role offers a unique opportunity for a marketing professional to make a significant impact on the company's growth and branding efforts, with ample room for professional development and growth.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces in Vicente Lopez and Villa Crespo (CABA)
Office Location(s): Vicente Lopez and Villa Crespo, Buenos Aires, Argentina
Geographic Context:
- Buenos Aires is the capital and largest city of Argentina, known for its vibrant culture, rich history, and diverse neighborhoods
- The city offers a mix of urban and suburban living, with numerous parks, museums, and entertainment options
- The cost of living in Buenos Aires is generally lower than in other major cities in the region, with affordable housing and dining options
Work Schedule: Full-time, with flexible hours and the option to work remotely 3 days per week
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home while also fostering collaboration and team-building in the office.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the CEO and/or other team members
- Final decision and offer
Key Assessment Areas:
- Marketing and communication skills
- Analytical thinking and problem-solving abilities
- Cultural fit and alignment with company values
- Adaptability and willingness to learn
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of the company and the role by researching Lara AI and its products
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
ATS Keywords: Marketing Lead, B2B Marketing, Paid Media, SEO, Content Marketing, Brand Awareness, Lead Generation, Event Management, Cross-Functional Teams, AI, People Experience
ASSUMPTION: The application process for this role may vary depending on the company's current hiring needs and the number of applicants. It is essential to stay informed about any updates or changes to the process.
🛠️ Tools & Technologies
- Social media platforms (LinkedIn, Twitter, Facebook, Instagram)
- Content management systems (CMS)
- Email marketing platforms
- Paid media platforms (Google Ads, Meta Ads)
- SEO tools (SEMrush, Ahrefs)
- Project management tools (Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current tech stack and marketing strategies.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Employee engagement
- Data-driven decision-making
Work Style:
- Collaborative and dynamic
- Flexible and adaptable
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong analytical mindset and a passion for data-driven decision-making?
ASSUMPTION: Lara AI values employees who are innovative, engaged, and committed to driving results through data-driven strategies and collaborative teamwork.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, requiring strong project management skills and the ability to prioritize tasks effectively
- The company is growing rapidly, which may present challenges in terms of adapting to change and maintaining a consistent work-life balance
- The role may require occasional travel to attend industry events or meet with clients
- The cost of living in Buenos Aires may be higher than in other parts of Argentina, which could impact the overall compensation package
ASSUMPTION: These potential challenges can be mitigated by effective time management, open communication with the team, and a strong commitment to work-life balance.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on AI-powered people experience platforms, requiring a unique blend of marketing and technology skills
- The role offers a more significant focus on content marketing and event management compared to other marketing positions
- This role provides an opportunity for career growth and advancement within the company, as Lara AI continues to expand its offerings and market presence
ASSUMPTION: While this role shares some similarities with other marketing positions, its unique focus on AI-powered people experience platforms sets it apart and offers a distinct opportunity for growth and innovation.
📝 Sample Projects
- Developing and executing a content marketing strategy to increase brand awareness and drive lead generation
- Managing and coordinating with agencies to create and distribute high-quality content across various platforms
- Planning and executing events, such as webinars, workshops, or industry conferences, to showcase Lara AI's products and services
ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and initiatives that the Marketing Lead may undertake to drive the company's marketing efforts and achieve business objectives.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy for the next quarter, and how this role fits into that plan?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Lara AI differentiate itself from other AI-powered people experience platforms in the market?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life equilibrium?
ASSUMPTION: These key questions will help applicants better understand the role, the company, and the opportunities for growth and development within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
