Marketing Lead

📌 Core Information

🔹 Job Title: Marketing Lead

🔹 Company: Reusables.com

🔹 Location: Vancouver, British Columbia, Canada (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Canada only)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive marketing strategy
• Optimizing digital campaigns and managing content
• Collaborating with sales, product, and customer support teams
• Driving growth, engagement, and brand awareness

ASSUMPTION: This role requires a strategic and results-driven individual with a strong analytical mindset and experience in B2B SaaS marketing and sales.

📋 Key Responsibilities

✅ Develop and execute a comprehensive marketing strategy in collaboration with the CEO

✅ Refine go-to-market strategy and identify target customers

✅ Set measurable marketing goals and track performance using KPIs and analytics

✅ Create and manage campaigns across various channels

✅ Optimize lead generation funnels and nurture campaigns

✅ Plan and manage paid and organic digital campaigns

✅ Develop high-quality customer case studies and manage conference presence

✅ Collaborate with sales, product, and customer support teams to align marketing efforts with company goals

✅ Manage the marketing budget and track marketing spend

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive business growth and engagement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in B2B SaaS marketing and sales

Required Skills:

• Proven success in lead generation and driving revenue growth
• Strong analytical and data-driven mindset
• Experience in early-stage enterprise sales and marketing
• Deep expertise in B2B SaaS marketing strategies
• Proficiency in AI-enabled marketing tools like Apollo and HubSpot
• High-ownership mindset with a proactive, results-oriented approach
• Strong stakeholder engagement and ability to align teams around marketing initiatives

Preferred Skills:

• Experience in the climate tech or sustainability industry
• Fluency in French or other languages

ASSUMPTION: Candidates should have a proven track record in B2B SaaS marketing and sales, with strong analytical skills and a data-driven mindset.

💰 Compensation & Benefits

Salary Range: $80,000 - $110,000 USD + Stock Options

Benefits:

• Benefits package provided by Pacific Blue Cross (dental, vision, health)
• Membership to Outdoor Prolink for discounted outdoor gear
• Beautiful co-working space downtown Vancouver with a view of the North Shore mountains!
• Annual offsite with the entire Reusables team

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Lead role in Vancouver, Canada, with 2-5 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Climate Tech Product Manufacturing

Company Size: 11-50 employees (Small to Medium-sized Enterprise)

Founded: 2020

Company Description:

• Reusables.com is a leading technology platform for the circular economy
• Offers Tap to Reuse software, RFID tracking, and Smart Return Bins
• Helps enterprise food service operators save money and capture sustainability data
• Works in various industries, including higher education, corporate food services, and grocery

Company Specialties:

• Circular economy technology
• Sustainable packaging solutions
• Enterprise food service operations

Company Website: reusables.com

ASSUMPTION: Reusables.com is a mission-driven company focused on eliminating single-use plastic waste and promoting sustainable business practices.

📊 Role Analysis

Career Level: Mid-level Marketing professional

Reporting Structure: Reports directly to the CEO

Work Arrangement: Remote (Canada only) with an on-site option for those in Vancouver

Growth Opportunities:

• Potential to grow with the company as it expands
• Opportunities to take on more responsibilities as the team grows
• Chance to make a significant impact in a fast-growing tech company

ASSUMPTION: This role offers growth opportunities as the company scales and expands its team.

🌍 Location & Work Environment

Office Type: Co-working space in downtown Vancouver

Office Location(s): Vancouver, BC, Canada

Geographic Context:

• Vancouver is a multicultural city with a high quality of life
• Known for its natural beauty, outdoor activities, and vibrant food scene
• Has a mild oceanic climate with moderate rainfall throughout the year

Work Schedule: Flexible hours with a focus on results and performance

ASSUMPTION: The work environment is collaborative, fast-paced, and focused on driving business growth and sustainability.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the CEO to discuss the role, responsibilities, and company goals
• Case study or project presentation to demonstrate marketing strategy and execution skills
• Final interview with the CEO and/or other team members to answer any remaining questions

Key Assessment Areas:

• Strategic thinking and planning
• Campaign management and execution
• Data analysis and interpretation
• Cross-functional collaboration and communication

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and sales experience
• Demonstrate your understanding of the company's mission and values
• Showcase your ability to develop and execute marketing strategies that drive business growth

ATS Keywords: B2B Marketing, Lead Generation, Digital Marketing, Campaign Management, Data Analysis, SaaS Marketing, Stakeholder Engagement, Budget Management, Community Building, Thought Leadership, Cross Functional Collaboration, Performance Optimization, Proactive Approach, Customer Engagement, Brand Positioning

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, marketing skills, and cultural fit with the company.

🛠️ Tools & Technologies

• AI-enabled marketing tools like Apollo and HubSpot
• Marketing automation platforms (e.g., Marketo, Pardot)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and analytics tools (e.g., Google Analytics, SEMrush)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's expertise and the company's evolving needs.

👔 Cultural Fit Considerations

Company Values:

• Sustainability-focused
• Innovative and forward-thinking
• Collaborative and supportive
• Results-driven and accountable

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and cross-functional
• Flexible and adaptable

Self-Assessment Questions:

• Do you share Reusables.com's commitment to sustainability and the circular economy?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a data-driven mindset and a proven track record of optimizing marketing performance?

ASSUMPTION: Reusables.com values candidates who are passionate about sustainability, results-driven, and comfortable working in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Balancing strategic planning with hands-on execution
• Working remotely with a distributed team
• Adapting to a fast-growing, dynamic work environment

ASSUMPTION: The role may present challenges related to multitasking, remote work, and adapting to a fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on lead generation and driving revenue growth
• Reusables.com is a mission-driven company focused on sustainability, which may appeal to candidates passionate about making a positive impact
• This role offers growth opportunities as the company scales and expands its team

ASSUMPTION: This role is unique in its focus on driving revenue growth and its alignment with a mission-driven company focused on sustainability.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch
• Optimizing a lead generation campaign to improve conversion rates by 20%
• Creating a customer case study that highlights the success of a client through various mediums

ASSUMPTION: Sample projects should demonstrate the candidate's ability to develop and execute marketing strategies that drive business growth and engagement.

❓ Key Questions to Ask During Interview

• How does this role support the company's mission and sustainability goals?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Reusables.com measure the success of its marketing efforts, and how can I contribute to improving these metrics?
• What opportunities are there for growth and professional development in this role?
• How does the company support work-life balance for its employees?

ASSUMPTION: Interview questions should focus on the company's mission, priorities, performance metrics, growth opportunities, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing and sales experience
• Prepare a case study or project presentation to demonstrate your marketing strategy and execution skills
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.