Marketing Lead

📌 Core Information

🔹 Job Title: Marketing Lead

🔹 Company: Villari

🔹 Location: Delft, Zuid-Holland, Netherlands

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing Villari’s marketing strategy
• Managing and improving the lead generation funnel
• Experimenting with and optimizing various marketing channels
• Leading the development of product marketing content and messaging
• Collaborating with internal and external teams to create marketing materials
• Supporting product launches with structured go-to-market plans
• Organizing events and boosting industry visibility through PR and partnerships

ASSUMPTION: This role requires a well-rounded marketing generalist with a strong analytical mindset and excellent communication skills. Experience in B2B or technical industries is preferred.

📋 Key Responsibilities

✅ Own and execute Villari’s marketing strategy, aligning it with business development goals

✅ Manage and improve the lead generation funnel, from awareness to meetings

✅ Experiment with and optimize channels like LinkedIn, tracking what works and scaling accordingly

✅ Lead the development of product marketing content and messaging, including value propositions, use cases, and presentations

✅ Create and coordinate content such as videos, case studies, and newsletters, with help from internal colleagues and external content partners

✅ Maintain and refine marketing collateral used across commercial and technical conversations

✅ Support product and feature launches with structured go-to-market plans

✅ Organize events (e.g., trade shows, partner sessions, webinars)

✅ Work on PR and partnerships to boost visibility and credibility in the industry

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and analytical lead generation. Successful candidates will thrive in a dynamic scale-up environment and enjoy variety in their work.

🎯 Required Qualifications

Education: HBO / WO degree or equivalent working/thinking level

Experience: At least 7 years of experience in marketing, ideally across both product and lead generation domains

Required Skills:

• Strong analytical mindset
• Creative storytelling skills
• Comfortable collaborating with internal teams and external creative partners
• Excellent verbal and written communication in English
• Familiarity with Hubspot, Expandi, and Canva (preferred)

Preferred Skills:

• Experience with B2B and/or technical industries
• Experience with fatigue, structural health monitoring, wireless connectivity, crack detection, SHM, and continuous monitoring

ASSUMPTION: Candidates with relevant industry experience and a strong portfolio demonstrating their analytical and creative skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience level and industry standards for a Marketing Lead role in the Netherlands)

Benefits:

• Competitive salary
• Contribute to a scale-up with international ambitions
• Energetic and professional company culture
• 25 vacation days per year
• Hybrid and onsite working opportunities
• Travel expenses covered
• Lunch provided daily
• Participation in fun company events and drinks

Working Hours: 40 hours per week, with flexible hours and the option to work remotely 2 days per week

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Lead role in the Netherlands, considering the candidate's experience level and the company's size and stage.

📌 Applicant Insights

🔍 Company Context

Industry: Villari operates in the software development industry, focusing on fatigue, structural health monitoring, wireless connectivity, crack detection, SHM, and continuous monitoring for steel structures in ports, infrastructure, and the steel industry.

Company Size: Villari is a small company with 11-50 employees, offering a dynamic and collaborative work environment.

Founded: 2020

Company Description:

• Dedicated to extending the lifetime of steel structures through certified crack detection technology
• Permanently installed wireless sensors detect fatigue cracks in critical locations using magnetic field variations
• Offers continuous and accurate inspection, carefree installation, competitive pricing, and certified technology
• Trusted by esteemed customers such as Tata Steel, Rijkswaterstaat, ProRail, and many more
• Extensive coverage with 1300 sensors deployed across 50 assets in 6 countries

Company Specialties:

• Fatigue
• Structural Health Monitoring
• Wireless Connectivity
• Crack detection
• SHM
• Continuous monitoring

Company Website: https://www.villari-technology.com

ASSUMPTION: Villari's focus on innovative technology and commitment to customer satisfaction make it an attractive employer in the software development industry.

📊 Role Analysis

Career Level: Mid-level marketing professional with 5-10 years of experience

Reporting Structure: Reports directly to the VP of Business Development and collaborates closely with the commercial team

Work Arrangement: Hybrid, with 3 days in the office and 2 days remote

Growth Opportunities:

• Potential to grow into a more senior marketing role as the company expands
• Opportunities to gain experience in various aspects of marketing, from strategy to execution
• Chance to work on high-impact projects that directly contribute to the company's success

ASSUMPTION: This role offers a unique opportunity for a marketing professional to make a significant impact in a growing company and develop their skills across multiple marketing disciplines.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Oostsingel 209, Delft, South Holland, 2612 HL, NL

Geographic Context:

• Delft is a historic city in the Netherlands, known for its canals and the Delft University of Technology
• Zuid-Holland is a province in the Netherlands, located in the western part of the country
• The Netherlands is a small, densely populated country in Western Europe, known for its flat landscape, tulip fields, and cycling culture

Work Schedule: Flexible hours with the option to work remotely 2 days per week

ASSUMPTION: The hybrid work arrangement and flexible hours allow for a good work-life balance, while the modern office space fosters collaboration and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the VP of Business Development

Key Assessment Areas:

• Marketing strategy and planning
• Lead generation and funnel optimization
• Creative storytelling and content development
• Collaboration and communication skills
• Industry knowledge and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your marketing strategy, lead generation campaigns, and content development projects
• Research Villari's industry and competitors to demonstrate your understanding of the market

ATS Keywords: Marketing strategy, lead generation, content development, product marketing, analytical skills, creative storytelling, collaboration, communication, Hubspot, Expandi, Canva

ASSUMPTION: Villari's hiring process is designed to assess candidates' marketing skills, industry knowledge, and cultural fit. Successful candidates will be able to demonstrate their ability to develop and execute marketing strategies, optimize lead generation funnels, and create engaging content.

🛠️ Tools & Technologies

• Hubspot (CRM and marketing automation)
• Expandi (LinkedIn automation)
• Canva (graphic design)
• Other tools may be required based on specific projects or tasks

ASSUMPTION: Familiarity with Hubspot, Expandi, and Canva is preferred but not required. Successful candidates will be able to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Honest about what we know and don't know for certain. Treat data with care and address doubts and uncertainties.
• Expertise: Deliver seriously high-tech service with a proud team of highly-skilled and intellectual people.
• Accountability: Take responsibility for our actions and carry a collective and individual feeling of ownership.
• Exploration: Push boundaries and test "wild ideas" while accepting that new ideas sometimes turn out to be unsuccessful.
• Approachability: Always open for discussion, feedback, doubts, or casual chat about a topic unrelated to work.

Work Style:

• Dynamic and collaborative scale-up environment
• Variety in work, combining online marketing, content development, lead nurturing, and product marketing
• Focus on measurable impact and continuous improvement

Self-Assessment Questions:

• How do you align with Villari's core values, particularly integrity and approachability?
• How comfortable are you working in a dynamic scale-up environment with a mix of strategic planning and creative content development?
• How do you ensure that your work style contributes to a positive and productive team culture?

ASSUMPTION: Villari's company culture emphasizes integrity, expertise, accountability, exploration, and approachability. Successful candidates will demonstrate a strong alignment with these values and a work style that contributes to a positive and productive team environment.

⚠️ Potential Challenges

• Managing a diverse range of marketing tasks and projects simultaneously
• Balancing strategic planning with day-to-day execution and optimization
• Collaborating effectively with internal and external teams and partners
• Adapting to a dynamic and growing company, with changing priorities and responsibilities

ASSUMPTION: Successful candidates will be able to manage multiple priorities, adapt to change, and collaborate effectively with various stakeholders to overcome these challenges.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong analytical mindset and a focus on lead generation and funnel optimization
• Villari's focus on innovative technology and commitment to customer satisfaction sets it apart from other software development companies
• This role offers a unique opportunity to gain experience in various aspects of marketing and contribute to the company's success

ASSUMPTION: This role is well-suited for marketing professionals with a strong analytical mindset and a desire to make a significant impact in a growing company.

📝 Sample Projects

• Developing and executing a marketing strategy to launch a new product or feature
• Optimizing the lead generation funnel to improve conversion rates and reduce costs
• Creating engaging content, such as videos, case studies, and newsletters, to showcase Villari's technology and expertise

ASSUMPTION: These sample projects demonstrate the variety and depth of marketing responsibilities in this role, from strategic planning to creative content development and lead generation optimization.

❓ Key Questions to Ask During Interview

• How does this role fit into Villari's overall business strategy and growth plans?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Villari support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the marketing team, and how can this role help address them?
• How does Villari measure the success of its marketing efforts, and what key performance indicators (KPIs) will this role be responsible for tracking and optimizing?

ASSUMPTION: These interview questions help candidates understand the role's context, priorities, and expectations, as well as Villari's approach to marketing and employee development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your marketing strategy, lead generation campaigns, and content development projects
• Research Villari's industry and competitors to demonstrate your understanding of the market
• Follow up with Villari's HR team one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.