📌 Core Information
🔹 Job Title: Marketing Lead
🔹 Company: TransPerfect
🔹 Location: United States (Multiple Offices)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 4-6 years
🔹 Remote Status: On-site (Multiple Offices)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing integrated marketing plans to elevate Technicolor Games’ global profile.
- Crafting messaging and positioning that reflects our creative capabilities and client-first approach.
- Partnering closely with Sales and Production to align marketing efforts with business goals.
- Leading the creation of high-impact content including case studies, blogs, videos, presentations, and whitepapers.
- Planning and executing digital marketing campaigns across channels like LinkedIn, email, and industry platforms.
- Supporting event strategy and execution for industry conferences.
ASSUMPTION: This role requires a strong background in B2B marketing, preferably in gaming, tech, or related industries. The ideal candidate will have a creative mindset, excellent communication skills, and the ability to work effectively with global teams.
📋 Key Responsibilities
✅ Develop and implement integrated marketing plans to elevate Technicolor Games’ global profile.
✅ Craft messaging and positioning that reflects our creative capabilities and client-first approach.
✅ Partner closely with Sales and Production to align marketing efforts with business goals.
✅ Lead the creation of high-impact content including case studies, blogs, videos, presentations, and whitepapers.
✅ Plan and execute digital marketing campaigns across channels like LinkedIn, email, and industry platforms.
✅ Support event strategy and execution for industry conferences.
✅ Track marketing KPIs and report on campaign performance, content engagement, and ROI.
✅ Work closely with global teams across sales, production, PR, and HR to align messaging and timing.
ASSUMPTION: This role requires a high level of organization, project management skills, and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 4-6 years of experience in B2B marketing, ideally in gaming, tech, entertainment, or creative services.
Required Skills:
- Strong copywriting and content development skills.
- Experience building and executing digital campaigns and lead-gen strategies.
- Familiarity with platforms like HubSpot, LinkedIn Ads, Google Analytics, and CMS tools.
- Excellent organizational and project management skills.
- Creative, self-driven, and passionate about storytelling in the games industry.
Preferred Skills:
- Understanding of the video game development pipeline and creative service providers.
- Experience supporting sales enablement and ABM (account-based marketing).
- International marketing or multi-language content experience.
- Familiarity with motion graphics, video production, or presentation design tools.
ASSUMPTION: Candidates with experience in the gaming industry or related fields will have a competitive advantage. Familiarity with marketing automation tools and CRM systems is also beneficial.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 4-6 years of experience in the gaming industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement
- Employee discounts on TransPerfect services
Working Hours: Full-time position, typically Monday-Friday, 9:00 AM - 5:00 PM. May require occasional evening or weekend work for events or campaigns.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Legal Services. TransPerfect Legal is the global leader in legal technology and support, serving the majority of Am Law 200 and Global 100 law firms, as well as Fortune 500 corporate legal departments.
Company Size: 1,001-5,000 employees. As a large organization, TransPerfect offers numerous opportunities for career growth and development.
Founded: 1992. TransPerfect was founded by Phil Shawe and Liz Elting, who remain co-CEOs of the company.
Company Description:
- TransPerfect Legal provides a range of services, including forensic technology and consulting, language services, information governance, eDiscovery, and legal technology.
- The company is known for its commitment to innovation and client service, offering customized solutions to meet the unique needs of its clients.
- TransPerfect has a global presence, with offices in over 100 cities across 25 countries.
Company Specialties:
- Forensic Technology & Consulting
- Language Services
- Information Governance
- eDiscovery
- Early Case Assessment
- Legal Technology
- Document Review
- Technology Assisted Review
- Data Privacy
- Litigation Support
- Intellectual Property
- Legal Translations
- Patent Translations and Foreign Filing
- Antitrust
- Mergers and Acquisitions
- Second Requests
- GDPR
- Deposition Services
- and Reprographics
Company Website: http://transperfectlegal.com/
ASSUMPTION: TransPerfect's extensive experience and global presence make it an attractive employer for candidates seeking a stable, well-established organization with ample opportunities for growth.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 4-6 years of experience in B2B marketing, looking to advance their careers in a global organization.
Reporting Structure: The Marketing Lead will report directly to the Head of Marketing or a similar role within the organization.
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects. The role requires frequent collaboration with global teams, so regular on-site presence is essential.
Growth Opportunities:
- Advancement to a senior marketing role within the organization.
- Expansion into other areas of the business, such as sales or business development.
- Opportunities to work on high-profile projects and campaigns, gaining valuable experience and exposure.
ASSUMPTION: TransPerfect's large size and diverse service offerings provide numerous opportunities for career growth and development. The ideal candidate will be proactive in seeking out new challenges and learning opportunities.
🌍 Location & Work Environment
Office Type: TransPerfect's offices are typically modern, professional spaces with open-concept work areas and collaborative environments.
Office Location(s): United States (Multiple Offices) - Chicago, IL; San Francisco, CA; Denver, CO; Seattle, WA; Los Angeles, CA (5700 Wilshire)
Geographic Context:
- The United States offers a diverse range of cultural, recreational, and professional opportunities, depending on the specific office location.
- TransPerfect's offices are located in major metropolitan areas, providing easy access to public transportation, amenities, and entertainment options.
- Each office has its own unique culture and identity, reflecting the diverse backgrounds and experiences of its employees.
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM. May require occasional evening or weekend work for events or campaigns.
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and able to adapt to the unique culture and demands of each office location.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications.
- In-depth behavioral interview to discuss past experiences and problem-solving skills.
- Case study or project presentation to demonstrate creative thinking and strategic planning.
- Final interview with the hiring manager or a panel of stakeholders.
Key Assessment Areas:
- Candidates' understanding of the gaming industry and its unique marketing challenges.
- Candidates' ability to craft compelling narratives and engaging content.
- Candidates' project management and organizational skills.
- Candidates' ability to work effectively with global teams and stakeholders.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
- Include examples of your past marketing campaigns and their outcomes, demonstrating your ability to drive results.
- Prepare a portfolio or case study showcasing your creative thinking and strategic planning.
- Research TransPerfect and the gaming industry to demonstrate your enthusiasm and understanding of the business.
ATS Keywords: B2B Marketing, Content Development, Digital Campaigns, Lead Generation, Project Management, Copywriting, Analytics, Brand Positioning, Community Engagement, Event Strategy, Creative Services, Storytelling, Sales Alignment, Vendor Management, International Marketing, Video Production, Presentation Design
ASSUMPTION: TransPerfect's application process is designed to assess candidates' technical skills, cultural fit, and strategic thinking. The ideal candidate will be proactive, creative, and able to thrive in a fast-paced, dynamic environment.
🛠️ Tools & Technologies
- HubSpot
- LinkedIn Ads
- Google Analytics
- CMS tools (e.g., WordPress, Drupal)
- Motion graphics and video production tools (e.g., Adobe After Effects, Premiere Pro)
- Presentation design tools (e.g., PowerPoint, Keynote)
ASSUMPTION: The ideal candidate will have experience with relevant marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Client-centricity
- Innovation
- Collaboration
- Integrity
- Excellence
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with global teams and stakeholders?
- Do you have a proven track record of driving results through creative storytelling and strategic planning?
- Are you open to learning and adapting to new technologies and tools?
ASSUMPTION: TransPerfect values candidates who are proactive, creative, and able to thrive in a fast-paced, dynamic environment. The ideal candidate will be a strong communicator, able to work effectively with global teams, and committed to driving results through innovative and engaging content.
⚠️ Potential Challenges
- The role may require occasional travel to attend industry conferences or events.
- The fast-paced, dynamic environment may be challenging for candidates who prefer a more structured or predictable work environment.
- The role may require occasional work outside of regular business hours to support events or campaigns.
- The gaming industry is highly competitive, and the ideal candidate will be able to navigate this landscape effectively.
ASSUMPTION: The ideal candidate will be adaptable, resilient, and able to thrive in a fast-paced, dynamic environment. They will be comfortable working with global teams and able to manage multiple projects simultaneously.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Communications Manager position in other industries, but with a focus on the unique challenges and opportunities of the gaming industry.
- The gaming industry is highly competitive, with a strong emphasis on innovation, creativity, and storytelling.
- This role offers opportunities for career growth and development within TransPerfect's global organization.
ASSUMPTION: The ideal candidate will have experience in B2B marketing, preferably in the gaming industry or a related field. They will be able to leverage their past experiences and skills to drive results in this unique and dynamic environment.
📝 Sample Projects
- Developing a comprehensive marketing plan to launch a new game title, including messaging, positioning, and channel strategy.
- Creating a series of engaging video case studies showcasing Technicolor Games' creative capabilities and client partnerships.
- Planning and executing a digital marketing campaign to generate leads and drive pipeline growth for a specific game franchise.
ASSUMPTION: The ideal candidate will have experience with relevant marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing budget for a game launch, and how it is allocated across different channels and activities?
- How does TransPerfect support its marketing teams in terms of resources, tools, and training opportunities?
- Can you provide an example of a successful marketing campaign for a game title, and what made it effective?
- How does TransPerfect approach A/B testing and optimization for digital marketing campaigns?
- What are the key performance indicators (KPIs) used to measure the success of marketing efforts for game titles?
ASSUMPTION: The ideal candidate will be proactive, curious, and able to ask insightful questions that demonstrate their understanding of the gaming industry and TransPerfect's unique marketing challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
- Prepare a portfolio or case study showcasing your creative thinking and strategic planning.
- Research TransPerfect and the gaming industry to demonstrate your enthusiasm and understanding of the business.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
