📌 Core Information
🔹 Job Title: Marketing Lead
🔹 Company: Wolt
🔹 Location: Tirana, Albania
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for the country
- Leading partnerships with local merchants and influencers
- Ensuring alignment with global brand guidelines and business objectives
- Optimizing growth and efficiency through innovative marketing initiatives
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in driving growth through marketing efforts.
📋 Key Responsibilities
✅ Developing and executing marketing strategies for the country
✅ Leading partnerships with local merchants and influencers
✅ Ensuring alignment with global brand guidelines and business objectives
✅ Optimizing growth and efficiency through innovative marketing initiatives
✅ Overseeing the creation of marketing materials and promotional content
✅ Leading a team of marketing managers/specialists and supporting their development
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing, with a focus on local and global campaigns
Required Skills:
- Proven experience in marketing strategy development and execution
- Strong leadership and team management skills
- Excellent communication and interpersonal skills
- Proven ability to build and maintain effective partnerships
- Strong analytical and problem-solving skills
- Fluency in English
Preferred Skills:
- Experience in the food delivery or tech industry
- Fluency in additional languages
- Experience working with global brands
ASSUMPTION: Candidates with experience in fast-paced, growing environments and a strong understanding of the local market will be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: Industry standard for a Marketing Lead role in Albania, considering experience level and market conditions (€35,000 - €55,000 per year)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on Wolt food deliveries
- Flexible working hours
Working Hours: Full-time, with flexibility for remote work as needed
ASSUMPTION: Wolt offers competitive compensation and benefits packages, with a focus on employee well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on food and beverage delivery
Company Size: 10,001+ employees, with a global presence in over 30 countries
Founded: 2014, with headquarters in Helsinki, Finland
Company Description:
- Wolt is a tech company making it easy to discover and get the best restaurants and shops delivered home and to the office
- Wolt operates in over 500 cities across 30 countries, offering a wide range of food and grocery delivery options
- Wolt joined forces with DoorDash in 2022, expanding its global reach and resources
Company Specialties:
- Food and beverage delivery
- Local commerce platform development
- Global expansion and market penetration
Company Website: careers.wolt.com/en
ASSUMPTION: Wolt's global presence and rapid growth provide ample opportunities for career development and advancement.
📊 Role Analysis
Career Level: Mid to Senior level, with potential for growth into a regional or global marketing role
Reporting Structure: Reports directly to the Regional Marketing Director, with a team of Marketing Managers/Specialists reporting to this role
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to expand the role's scope and responsibilities as the company grows
- Opportunities to work on global marketing initiatives and collaborate with international teams
- Potential to transition into a regional or global marketing role as the company expands
ASSUMPTION: This role offers a unique opportunity to make a significant impact on Wolt's growth and success in the Albanian market.
🌍 Location & Work Environment
Office Type: On-site, with a flexible remote work policy
Office Location(s): Tirana, Albania
Geographic Context:
- Tirana is the capital and largest city of Albania, with a population of over 800,000
- The city offers a mix of traditional and modern architecture, with a vibrant food and cultural scene
- Tirana is well-connected by road, rail, and air, with easy access to other major cities in the region
Work Schedule: Full-time, with flexible hours and the opportunity for remote work as needed
ASSUMPTION: Tirana offers a dynamic and engaging work environment, with a mix of traditional and modern cultural influences.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- In-depth interview with the regional marketing director and/or other team members
- Final interview with the regional director or another senior leader
Key Assessment Areas:
- Marketing strategy development and execution
- Leadership and team management skills
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Wolt's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing strategy development and execution experience
- Prepare examples of successful marketing campaigns you've led and the results they achieved
- Demonstrate your understanding of the Albanian market and Wolt's business model
ATS Keywords: Marketing strategy, local marketing, global brand guidelines, partnership development, campaign planning, team leadership, brand management, local marketing, influencer collaboration, budget management, growth optimization, event planning, guerilla marketing, promotional content, commercial strategy, market analysis
ASSUMPTION: Wolt's application process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on real-world examples and problem-solving scenarios.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management software (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Wolt uses a range of marketing and project management tools to streamline workflows and improve collaboration.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Reliable
- Empowering
- Innovative
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you ensure that marketing campaigns align with customer needs and preferences?
- Can you provide an example of a time when you had to adapt your marketing strategy in response to changing market conditions?
- How do you empower and support your team members to achieve their full potential?
ASSUMPTION: Wolt values candidates who are customer-focused, data-driven, and able to thrive in a dynamic and collaborative work environment.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced, growing environment
- Balancing local market needs with global brand guidelines and objectives
- Adapting to changes in the market and competitive landscape
- Building and maintaining effective partnerships with local merchants and influencers
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong leadership, adaptability, and strategic thinking.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on local market development and partnership building
- Wolt's global presence and rapid growth provide unique opportunities for career development and advancement
- This role offers a high degree of autonomy and the chance to make a significant impact on Wolt's success in the Albanian market
ASSUMPTION: This role is unique in its focus on local market development and partnership building, offering a rare opportunity to shape Wolt's growth in the Albanian market.
📝 Sample Projects
- Developing and executing a marketing campaign to launch Wolt in a new city or region
- Building and maintaining effective partnerships with local merchants and influencers to drive mutual growth
- Analyzing market data to identify trends and opportunities for growth, and developing targeted marketing strategies to capitalize on them
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Marketing Lead role at Wolt.
❓ Key Questions to Ask During Interview
- How does Wolt support the growth and development of its marketing team members?
- Can you describe the company's approach to local market development and partnership building?
- How does Wolt balance local market needs with global brand guidelines and objectives?
- What are the biggest challenges facing the Albanian market, and how does Wolt plan to address them?
- How does Wolt measure the success of its marketing campaigns, and how are those metrics used to inform future strategies?
ASSUMPTION: These questions help candidates better understand Wolt's approach to marketing, growth, and employee development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through careers.wolt.com/en
- Tailor your resume and cover letter to highlight your marketing strategy development and execution experience
- Prepare examples of successful marketing campaigns you've led and the results they achieved
- Demonstrate your understanding of the Albanian market and Wolt's business model
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
