Marketing Lead

📌 Core Information

🔹 Job Title: Marketing Lead

🔹 Company: Wolt

🔹 Location: Ljubljana, Slovenia & Zagreb, Croatia

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with potential for hybrid work)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for the country
• Leading partnerships and executing campaigns with local merchants and influencers
• Overseeing the creation of marketing materials and promotional content
• Optimizing growth and efficiency through data-driven decision making
• Managing and developing a team of marketing managers/specialists

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both local and global marketing dynamics.

📋 Key Responsibilities

✅ Develop and execute marketing strategies for the country, aligning with global initiatives and business objectives

✅ Lead partnership relationships with local merchants to develop co-marketing campaigns

✅ Execute social media campaigns in collaboration with local influencers and the regional brand team

✅ Create and oversee the production of marketing materials and promotional content

✅ Identify and secure new partnerships, while nurturing existing relationships

✅ Support city and area expansions through marketing efforts

✅ Lead and develop a team of marketing managers/specialists

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (5-10 years) in marketing, with a focus on strategic planning, campaign execution, and team leadership

Required Skills:

• Proven experience in marketing strategy and campaign planning
• Strong leadership and team management skills
• Excellent communication and interpersonal skills
• Fluency in English (additional local languages are a plus)
• Strong analytical and data-driven mindset
• Experience in partnership development and relationship management

Preferred Skills:

• Experience in the food delivery or tech industry
• Familiarity with global marketing dynamics and brand guidelines
• Experience in event planning and guerilla marketing

ASSUMPTION: Candidates with experience in local marketing, influencer collaboration, and budget management will be at an advantage.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and location)

Benefits:

• Competitive salary and equity package
• Health, dental, and vision insurance
• Flexible work hours and remote work options
• Gym membership and wellness allowance
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with potential for flexible hours and remote work

ASSUMPTION: The salary range is based on market research and industry standards for marketing roles in the region. Benefits may vary based on local laws and regulations.

📌 Applicant Insights

🔍 Company Context

Industry: Wolt operates in the food delivery and tech industries, focusing on connecting customers with local restaurants and shops.

Company Size: Wolt is a large company with over 10,000 employees, offering ample opportunities for growth and development.

Founded: Wolt was founded in 2014 and joined forces with DoorDash in 2022, expanding its global presence.

Company Description:

• Wolt is a tech company that makes it easy to discover and get the best restaurants and shops delivered home and to the office.
• The company operates in over 500 cities in 30 countries around the world.
• Wolt is committed to growing and empowering a more inclusive community within its company, industry, and cities.

Company Specialties:

• Food and beverage delivery
• Local commerce platform development
• Technology and software development

Company Website: careers.wolt.com/en

ASSUMPTION: Wolt's large size and global presence offer opportunities for career growth and international exposure.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring strategic thinking and leadership skills.

Reporting Structure: The Marketing Lead reports to the Regional Marketing Director and leads a team of Marketing Managers/Specialists.

Work Arrangement: This role is primarily on-site, with potential for hybrid work arrangements. Flexible work hours are available.

Growth Opportunities:

• Potential to expand responsibilities based on performance and business needs
• Opportunities to work on global marketing initiatives and collaborate with international teams
• Access to professional development resources and training programs

ASSUMPTION: This role offers strong growth potential, both within the country and across Wolt's global operations.

🌍 Location & Work Environment

Office Type: Wolt's offices are modern, collaborative workspaces designed to foster creativity and productivity.

Office Location(s): Ljubljana, Slovenia & Zagreb, Croatia

Geographic Context:

• Ljubljana is the capital and largest city of Slovenia, with a population of around 290,000 people.
• Zagreb is the capital and largest city of Croatia, with a population of around 800,000 people.
• Both cities offer a high quality of life, with vibrant cultural scenes, historic architecture, and beautiful natural surroundings.

Work Schedule: Full-time (40 hours/week), with potential for flexible hours and remote work

ASSUMPTION: The location and work environment at Wolt are designed to support employee well-being and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• In-depth interview with the regional marketing director and/or other team members
• Final interview with the regional director or another senior leader

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Communication and interpersonal skills
• Cultural fit and alignment with Wolt's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your marketing strategy and campaign ideas for the country
• Demonstrate your understanding of Wolt's business and the local market
• Showcase your leadership and team management skills through examples from your past experiences

ATS Keywords: Marketing strategy, campaign planning, partnership development, team leadership, local marketing, influencer collaboration, brand management, commercial strategy, growth optimization

ASSUMPTION: The interview process at Wolt is designed to assess candidates' skills, cultural fit, and alignment with the company's values and business objectives.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Design and content creation tools (e.g., Canva, Adobe Creative Suite)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Wolt uses industry-standard marketing tools and technologies to support its marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Joy: We bring joy to our customers every day
• Simplicity: We strive to make our customers' lives simpler
• Earnings: We help our customers and partners earn more
• Trust: We build trust through transparency, honesty, and fairness
• Courage: We dare to innovate and challenge the status quo

Work Style:

• Collaborative: Wolt values teamwork and cross-functional collaboration
• Data-driven: Decisions are made based on data and analytics
• Adaptable: Wolt operates in a dynamic and ever-changing environment, requiring employees to be flexible and adaptable
• Customer-focused: Wolt prioritizes the needs and preferences of its customers

Self-Assessment Questions:

• Do you share Wolt's values and are you passionate about bringing joy, simplicity, and earnings to customers?
• Are you comfortable working in a dynamic and fast-paced environment, with a high degree of autonomy and responsibility?
• Do you thrive in a collaborative work environment and enjoy working with diverse teams?

ASSUMPTION: Wolt's company culture is driven by its values, with a strong emphasis on customer focus, collaboration, and data-driven decision making.

⚠️ Potential Challenges

• The role requires a strong understanding of both local and global marketing dynamics, which may present a learning curve for candidates with limited international experience
• Wolt operates in a competitive market, requiring candidates to be proactive, innovative, and adaptable
• The role involves leading partnerships and executing campaigns, which may require candidates to manage multiple projects and deadlines simultaneously
• The local market may present unique challenges and opportunities, requiring candidates to be culturally sensitive and adaptable

ASSUMPTION: The potential challenges in this role can be mitigated through strong communication, collaboration, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a strong focus on local and hyper-local marketing initiatives, in addition to global campaigns
• This role offers a unique opportunity to work in the food delivery industry, with a focus on local commerce and partnerships
• Compared to other marketing leadership roles, this position offers a high degree of autonomy and responsibility, with the potential for significant impact on the business

ASSUMPTION: This role offers a unique blend of strategic planning, hands-on execution, and team leadership, making it an attractive opportunity for experienced marketing professionals.

📝 Sample Projects

• Developing and executing a successful influencer marketing campaign in collaboration with local partners
• Creating and implementing a guerrilla marketing strategy to increase brand awareness and customer acquisition in a specific city or region
• Managing a team to produce high-quality marketing materials and promotional content for local and hyper-local campaigns

ASSUMPTION: These sample projects are designed to showcase the strategic, hands-on, and leadership aspects of the Marketing Lead role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the country and the region?
• What are the key priorities for the first 90 days in this role?
• How does Wolt support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the local market, and how can this role address them?
• How does Wolt measure the success of its marketing campaigns, and how will my performance be evaluated?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the local market, and to assess their fit and potential for success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching Wolt's business, the local market, and developing your marketing strategy and campaign ideas
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.