Marketing Lead

📌 Core Information

🔹 Job Title: Marketing Lead

🔹 Company: Fitt Talent Partners

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing full-funnel marketing strategies for creator-branded fitness apps
• Driving paid media campaigns across multiple channels to fuel subscriber growth and retention
• Collaborating with cross-functional teams to deliver seamless campaigns and user experiences
• Analyzing campaign performance and translating insights into strategic optimizations

ASSUMPTION: This role requires a strong background in digital marketing, with a focus on paid media and full-funnel campaign management. Experience in app marketing and creator/influencer ecosystems is a plus.

📋 Key Responsibilities

✅ Paid Media: Strategy & Execution

• Build, manage, and optimize paid media campaigns across major channels (Meta, Google, TikTok, etc.)
• Conduct hands-on audience targeting, budgeting, A/B testing, and creative rotation
• Monitor CAC, CTR, ROAS, and cost per trial daily; pause/scale ads based on performance
• Analyze campaign results and translate learnings into weekly optimizations and strategic pivots

✅ Campaign & Go-to-Market Strategy

• Plan and lead multi-channel campaigns for app launches, challenges, seasonal promotions, and feature releases
• Set overall messaging strategy, campaign timelines, and coordinate cross-functional execution
• Review and edit copy for email, push, in-app, and landing pages; ensure alignment with audience and brand
• Collaborate with product, content, design, and support teams to ensure seamless campaign delivery

✅ Revenue Forecasting & Business Performance

• Track key business metrics: subscriber growth, trial conversion, retention, and churn
• Monitor and interpret the impact of campaigns, promotions, and paid media on revenue and LTV
• Partner with leadership on strategic planning, forecasting, and growth scenarios

✅ Lifecycle Marketing Oversight

• Own high-level strategy for onboarding, retention, and reactivation flows (email, push, in-app)
• Review flow logic and messaging; provide editing feedback on campaign content
• Align lifecycle efforts with product, support, and content teams

✅ Messaging, Positioning & Brand Stewardship

• Define and evolve the value propositions for each app and audience segment
• Approve and edit all external copy: landing pages, App Store descriptions, challenge banners, ad scripts, etc.
• Maintain distinct brand voices across multiple apps, ensuring consistency across channels
• Partner with creators to refine messaging and support their brand’s growth

✅ Partner Relations & Strategic Leadership

• Represent marketing in creator/partner calls
• Align partner efforts with campaign timing, user needs, and overall growth strategy
• Maintain strong, collaborative relationships with partners and act as a strategic thought partner

ASSUMPTION: This role requires strong analytical, project management, and cross-functional leadership skills. Experience in app marketing and creator/influencer ecosystems is a plus.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in digital marketing, with a focus on paid media and full-funnel campaign management (preferably in SaaS, subscription, or mobile apps)

Required Skills:

• Proven track record of driving subscriber growth and retention through paid and lifecycle marketing
• Strong analytical skills; comfortable with data analysis, forecasting, and reporting
• Exceptional copywriting and editing skills; experience developing messaging for diverse audiences
• Experience collaborating with product, design, and content teams in a fast-paced environment
• Deep understanding of app marketing, mobile user acquisition, and creator/influencer ecosystems (a plus)
• Self-starter with strong project management and cross-functional leadership abilities

Preferred Skills:

• Experience with marketing automation tools and CRM systems
• Fluency in additional languages (a plus)

ASSUMPTION: Candidates with relevant experience in digital marketing and a strong portfolio demonstrating their skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for a Marketing Lead in the United States)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible work hours and remote work options
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Lead role in the United States. The actual salary may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources and Recruitment

Company Size: Small (11-50 employees) - This size offers a more intimate work environment with closer collaboration among teams and the opportunity to make a significant impact on the company's growth.

Founded: 2008 - Fitt Talent Partners has been providing integrated talent solutions globally for over a decade, with a focus on data-driven people decisions and bespoke technologies.

Company Description:

• At Fitt Talent, we have one mission: Enabling total talent.
• We provide integrated talent solutions globally, delivering data-driven people decisions.
• We build bespoke technologies, software, and applications to support our partners in strategic Succession Planning, Talent Management, and Leadership Development.

Company Specialties:

• Psychometric assessment
• Organizational Development
• Strategy development
• Executive Development
• Human Resource Planning
• Positive Psychological Interventions
• Leadership Development
• Assessment Centres

Company Website: http://www.fitt.ai

ASSUMPTION: Fitt Talent Partners is a well-established company in the human resources industry, with a strong focus on data-driven talent solutions and bespoke technologies.

📊 Role Analysis

Career Level: Mid-Senior Level - This role is suited for experienced marketing professionals looking to take on a leadership position and drive strategic initiatives for a growing company.

Reporting Structure: This role reports directly to the CEO and works closely with cross-functional teams, including product, content, design, and support teams.

Work Arrangement: Remote OK - This role offers the flexibility to work remotely, with the option to work from the company's offices in Dubai or Johannesburg.

Growth Opportunities:

• As a growing company, Fitt Talent Partners offers opportunities for career advancement and professional development.
• This role provides the chance to lead marketing efforts for a innovative digital fitness platform, with the potential to expand into other areas of the business.
• The company's focus on data-driven people decisions and bespoke technologies presents opportunities to work on cutting-edge projects and technologies.

ASSUMPTION: This role offers a unique opportunity for experienced marketing professionals to drive strategic initiatives for a growing company in the human resources industry.

🌍 Location & Work Environment

Office Type: Hybrid - Fitt Talent Partners offers both remote work options and the opportunity to work from the company's offices in Dubai or Johannesburg.

Office Location(s): Dubai, United Arab Emirates; Johannesburg, South Africa

Geographic Context:

• The United Arab Emirates and South Africa offer diverse cultural experiences and opportunities for international collaboration.
• The company's global presence allows for remote work and the opportunity to work with teams across different time zones.
• The United Arab Emirates and South Africa have established tech industries, providing opportunities for networking and professional growth.

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely

ASSUMPTION: The hybrid work environment at Fitt Talent Partners offers the best of both worlds, with the flexibility to work remotely and the opportunity to collaborate with teams in person.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral and skills-based interviews with cross-functional teams
• Final interview with the CEO to discuss the role's strategic fit and long-term goals

Key Assessment Areas:

• Marketing strategy and campaign execution
• Analytical and data-driven decision-making
• Cross-functional collaboration and leadership
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research the company and the digital fitness platform to demonstrate your understanding of the business and its goals

ATS Keywords: Digital Marketing, Paid Media, Campaign Management, Subscriber Growth, Retention, Data Analysis, Copywriting, Collaboration, Project Management, Mobile User Acquisition, Lifecycle Marketing, Brand Messaging, Strategic Planning, Audience Targeting, A/B Testing, Creative Rotation

ASSUMPTION: The application process at Fitt Talent Partners is designed to assess candidates' marketing skills, strategic thinking, and cultural fit. Applicants should be prepared to discuss their past experiences and provide examples of their work.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's current tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding the highest ethical standards in all aspects of our work
• Excellence: Striving for outstanding performance and continuous improvement
• Innovation: Embracing creativity and driving progress through technology and data
• Collaboration: Working together to achieve common goals and create lasting impact
• Diversity: Fostering an inclusive environment that values and leverages the unique perspectives of our team members

Work Style:

• Data-driven: Making informed decisions based on data and analytics
• Agile: Adapting to change and responding quickly to new opportunities and challenges
• Collaborative: Working closely with cross-functional teams to deliver exceptional results
• Innovative: Embracing new ideas and approaches to drive growth and success

Self-Assessment Questions:

• Do you have a proven track record of driving subscriber growth and retention through paid and lifecycle marketing?
• Are you comfortable working with data and analytics to inform your marketing strategies and tactics?
• Do you thrive in a fast-paced, collaborative environment and enjoy working with cross-functional teams?
• Are you passionate about the digital fitness industry and excited about the opportunity to drive its growth and success?

ASSUMPTION: Fitt Talent Partners values candidates who are data-driven, agile, collaborative, and innovative, with a strong commitment to integrity and excellence.

⚠️ Potential Challenges

• Managing multiple paid media campaigns simultaneously, requiring strong organizational skills and attention to detail
• Balancing strategic planning and execution, with a need to switch between high-level thinking and tactical implementation
• Collaborating with remote teams across different time zones, requiring strong communication and project management skills
• Keeping up with the latest trends and best practices in digital marketing, with a need for continuous learning and professional development

ASSUMPTION: These challenges are inherent to the role and can be mitigated with strong organizational skills, effective time management, and a commitment to continuous learning and professional development.

📈 Similar Roles Comparison

• Compared to other marketing roles in the human resources industry, this role offers a unique opportunity to drive strategic initiatives for a growing company and work on cutting-edge projects and technologies.
• The digital fitness industry is a rapidly growing and competitive space, requiring strong analytical and strategic thinking to drive subscriber growth and retention.
• This role offers the chance to work with a diverse range of stakeholders, including creators, partners, and internal teams, requiring strong collaboration and communication skills.

ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities, with the opportunity to drive growth and success for a innovative digital fitness platform.

📝 Sample Projects

• Developing and executing a multi-channel campaign for the launch of a new creator-branded fitness app, including paid media strategy, messaging, and creative assets
• Analyzing campaign performance data to identify trends and optimize marketing strategies for improved subscriber growth and retention
• Collaborating with creators and partners to refine messaging and support their brand's growth, resulting in increased user engagement and revenue

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and execution to data analysis and collaboration with stakeholders.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the digital fitness platform and how this role fits into that strategy?
• How does the company support the growth and development of its marketing team members?
• Can you provide examples of how the company has adapted to changes in the digital marketing landscape and the fitness industry?
• How does the company measure the success of its marketing campaigns and initiatives?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions are designed to assess the company's strategic vision, commitment to employee development, and approach to measuring marketing success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research the company and the digital fitness platform to demonstrate your understanding of the business and its goals
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.