📌 Core Information
🔹 Job Title: Marketing Lead
🔹 Company: Mecca Brands
🔹 Location: Richmond upon Thames, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Retail
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing end-to-end execution of omni-channel marketing initiatives
- Leading brand projects from brief through to execution
- Building strong cross-functional partnerships with internal teams and external brand partners
- Driving growth through storytelling, innovation, and market trend analysis
ASSUMPTION: This role requires a high level of project management, stakeholder management, and creative thinking. It is well-suited to candidates with experience in brand marketing and a strong understanding of omni-channel retail.
📋 Key Responsibilities
✅ Lead end-to-end planning and execution of brand campaigns across MECCA’s portfolio
✅ Partner with Brands & Buying to shape monthly priorities and ensure alignment with category strategies
✅ Act as the central contact for key brands, managing strategic briefs, campaign development, and cross-functional collaboration
✅ Drive omni-channel activations (Events, PR, Influencer, Digital, VM), ensuring timely delivery, brand alignment, and premium execution
✅ Develop and implement annual marketing plans for strategic brands, in partnership with internal stakeholders and brand partners
✅ Represent and advocate for brand needs, ensuring plans reflect both MECCA’s strategic goals and brand DNA
✅ Deliver post-campaign reporting and insights to inform future planning and elevate performance
✅ Lead marketing initiatives at a category and sub-category level, driving growth through storytelling, innovation, and market trend analysis
✅ Contribute to planning meetings and support weekly trade updates with marketing solutions and pivots
✅ Build strong, collaborative relationships across internal teams and external brand partners
✅ Ensure transparent, proactive communication of priorities and campaign progress
✅ Act as a connector within the marketing team, supporting integrated and efficient plan delivery
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to manage multiple stakeholders and projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 4+ years of marketing experience within a high-performing brand or agency environment, ideally with omni-channel retail exposure.
Required Skills:
- Proven success in delivering strategic, multi-channel marketing campaigns with measurable impact
- Skilled in stakeholder management and building strong cross-functional relationships
- Excellent verbal and written communication, with the ability to influence and present ideas clearly across varying levels and team environments
- Strong project management capabilities – able to juggle multiple priorities, meet deadlines, and adapt quickly in a dynamic environment
Preferred Skills:
- Entrepreneurial and growth-focused – always looking for new opportunities to evolve brand presence and campaign impact
- Solutions-oriented and pragmatic – thrives on finding creative ways forward, even in challenging or ambiguous situations
- Calm, composed, and resilient under pressure, with a positive approach to change and uncertainty
- Collaborative team player who prioritises team outcomes over individual agendas and actively seeks feedback to grow
- Continuously curious and committed to learning – actively drives personal development and keeps pace with evolving industry trends
- Challenges the status quo to improve systems and outcomes, always striving for better ways of working and delivering value
ASSUMPTION: While not explicitly stated, a strong understanding of the beauty and cosmetics industry would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (Based on industry standards for a Marketing Lead role in the UK retail sector)
Benefits:
- Professional development programs and first-class digitised learning offering
- Health and well-being initiatives
- Reward and recognition programs
- Access to bonus and incentive programs
- Access to quarterly product allowance
- Up to 40% discount
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for project demands
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Lead role in the UK retail sector. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically in the beauty and cosmetics sector
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 1997
Company Description:
- Mecca Brands is a leading retailer of beauty and skin-care brands, with over 100 stores across Australia and New Zealand
- The company offers a wide range of products, including cosmetics, skincare, and fragrances, from over 150 global beauty brands
- Mecca Brands is committed to enabling customers to feel and look their best by offering exceptional service and the world’s best line-up of beauty and skin-care brands
Company Specialties:
- Retail
- eCommerce
- Supply Chain
- Product Development
- Brand Management
- Technology
- Consulting
- Innovation
- Commercial
- UX/UI
- Buying
- Business Development
- Business Improvement
- Digital
- Digital Marketing
- Finance
- Operations
- DevOps
- Retail Leadership
Company Website: http://www.mecca.com.au/careers
ASSUMPTION: Mecca Brands is a well-established company with a strong presence in the beauty and cosmetics retail sector. They are known for their exceptional customer service and wide range of products.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with potential for growth into management or leadership positions
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including Brands & Buying, Marketing Channels, Creative, Content, and Digital teams
Work Arrangement: On-site, full-time position, with flexibility for remote work as needed
Growth Opportunities:
- Progression into management or leadership roles within the marketing department
- Expansion of responsibilities to include additional categories or brands
- Opportunities to work on special projects or initiatives
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their responsibilities and take on more senior roles within the marketing department.
🌍 Location & Work Environment
Office Type: Corporate office environment with a modern, collaborative workspace
Office Location(s): 35-37 Wangaratta St, Richmond, Victoria 3121, AU
Geographic Context:
- Richmond upon Thames is a suburban district in South West London, located approximately 8 miles southwest of Charing Cross
- The area is well-connected by public transportation, with easy access to central London
- Richmond upon Thames is known for its vibrant cultural scene, with numerous shops, restaurants, and entertainment options
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for project demands
ASSUMPTION: The work environment at Mecca Brands is collaborative and dynamic, with a strong focus on teamwork and cross-functional collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or relevant team members
- Final interview with the Marketing Director
Key Assessment Areas:
- Marketing expertise and campaign management skills
- Stakeholder management and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Mecca Brands' values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and Mecca Brands' mission
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Mecca Brands' competitors and unique selling points to show your industry knowledge
ATS Keywords: Marketing Lead, Brand Marketing, Campaign Management, Stakeholder Management, Retail Marketing, Omni-channel Marketing, Beauty Industry, Cosmetics
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing expertise and cultural fit. Applicants should be prepared to demonstrate their relevant experience and alignment with Mecca Brands' values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Zoho CRM)
- Project management tools (e.g., Asana, Trello)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the marketing channels and campaigns being managed.
👔 Cultural Fit Considerations
Company Values:
- Customer First
- Solutions Focused
- Innovative
- Collaborative
- Adaptable
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you have experience managing marketing campaigns in a retail environment?
- Are you comfortable working with multiple stakeholders and managing competing priorities?
- Do you thrive in a fast-paced, dynamic work environment?
- Are you committed to delivering exceptional customer experiences?
ASSUMPTION: Mecca Brands values candidates who are customer-focused, solutions-oriented, innovative, collaborative, and adaptable. Applicants should be prepared to demonstrate their alignment with these values during the interview process.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Working with diverse stakeholders, including internal teams and external brand partners
- Adapting to changes in marketing strategies or priorities
- Keeping up with industry trends and best practices in omni-channel retail marketing
ASSUMPTION: The Marketing Lead role at Mecca Brands presents both exciting opportunities and unique challenges. Successful candidates will be able to thrive in a dynamic, fast-paced environment and manage multiple priorities effectively.
📈 Similar Roles Comparison
- Compared to other marketing roles in the retail sector, this position places a greater emphasis on omni-channel campaign management and stakeholder collaboration
- Unlike some marketing roles, this position requires a strong understanding of the beauty and cosmetics industry
- Career progression in this role may involve expanding responsibilities to include additional categories or brands, or taking on management or leadership positions within the marketing department
ASSUMPTION: This role offers a unique opportunity to gain experience in omni-channel retail marketing and work with a wide range of beauty and cosmetics brands. Successful candidates will have a strong background in marketing and a passion for the beauty industry.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign for a new product launch, including events, PR, influencer partnerships, and digital activations
- Conducting market research and analysis to inform marketing strategies and identify growth opportunities
- Managing the end-to-end execution of a brand refresh, including updates to visual identity, tone of voice, and marketing collateral
ASSUMPTION: The specific projects undertaken in this role will vary depending on the marketing priorities and brand initiatives at Mecca Brands. Successful candidates will be able to demonstrate their ability to manage complex projects and deliver results in a fast-paced environment.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for MECCA?
- What opportunities are there for growth and development within the marketing department?
- How does Mecca Brands support work-life balance for its employees?
- What are the key challenges facing the marketing team, and how can this role help address them?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to success. Applicants should focus on understanding the company's priorities, culture, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Mecca Brands' competitors and unique selling points to show your industry knowledge
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
