📌 Core Information
🔹 Job Title: Marketing Lead
🔹 Company: De Nieuwe Zaak
🔹 Location: Zwolle, Overijssel, Netherlands
🔹 Job Type: Full-time, Hybrid (2 office days per week)
🔹 Category: Marketing
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing and leading the marketing vision for De Nieuwe Zaak
- Driving innovation within the marketing discipline and teams
- Advising clients on market trends and developments
- Coaching and developing marketing strategists and discipline leads
- Strengthening De Nieuwe Zaak's marketing position in the market
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a commercial, client-oriented approach. The ideal candidate will have experience in digital marketing and a proven track record in driving marketing strategies and innovation.
📋 Key Responsibilities
✅ Develop and implement marketing strategies that align with De Nieuwe Zaak's business objectives and client needs
✅ Lead and coach marketing teams to deliver high-quality, innovative digital solutions
✅ Advise clients on market trends, developments, and opportunities in digital marketing
✅ Initiate and maintain partnerships with relevant stakeholders, such as universities and industry events
✅ Represent De Nieuwe Zaak at industry events and congresses as a thought leader
✅ Monitor and optimize marketing performance using relevant KPIs and analytics
ASSUMPTION: The ideal candidate will have experience in leading marketing teams, developing marketing strategies, and driving innovation in digital marketing.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing, with at least 3 years in a leadership role
Required Skills:
- Strategic thinking and planning
- Proven leadership and coaching skills
- Strong commercial and client-oriented mindset
- Excellent communication and presentation skills in Dutch
- Fluency in English
- Experience with digital marketing trends and technologies, such as AI and data-driven marketing
Preferred Skills:
- Experience with marketing automation tools (e.g., HubSpot)
- Knowledge of e-commerce platforms (e.g., BigCommerce, Intershop)
- Familiarity with Agile/Scrum methodologies
ASSUMPTION: The ideal candidate will have a strong background in digital marketing, with a proven track record in leading marketing teams and driving innovation.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and qualifications)
Benefits:
- 27 vacation days with the option to buy 3 additional days
- Pension scheme
- Travel expense reimbursement or NS business card
- Training opportunities and onboarding program
- Company lunch and Friday afternoon drinks
- Team activities and events
Working Hours: 36 hours per week, with flexible working hours and the option to work from home
ASSUMPTION: The salary range is estimated based on industry standards for marketing leadership roles in the Netherlands. Benefits are based on the information provided in the job listing.
📌 Applicant Insights
🔍 Company Context
Industry: De Nieuwe Zaak is a digital marketing agency focused on e-commerce and digital marketing for wholesalers, brand manufacturers, and retail clients. They are part of the United Playgrounds group, which consists of several branding agencies and design studios.
Company Size: De Nieuwe Zaak has 70 employees, making it a mid-sized company. This means that there are opportunities for growth and career development, but also a more structured and hierarchical work environment compared to smaller companies.
Founded: De Nieuwe Zaak was founded in 2005 and has since grown to become a leading digital marketing agency in the Netherlands.
Company Description:
- De Nieuwe Zaak specializes in e-business, conversion optimization, and digital marketing for various industries
- The company focuses on delivering high-quality, innovative digital solutions that drive results for their clients
- De Nieuwe Zaak offers a dynamic and collaborative work environment, with a strong focus on employee development and growth
Company Specialties:
- E-business
- Conversion optimization
- BigCommerce
- Intershop
- HubSpot
- Digital advertising
- Digital commerce
- Performance marketing
- Digital strategy
- Lead generation
- Performance branding
- Digital design
- Marketplaces
- Marketing automation
- UX
- SEO
- SEA
- E-mail marketing
- Web analytics
- Social media marketing
- Content marketing
- Recruitment marketing
Company Website: https://www.denieuwezaak.nl
ASSUMPTION: De Nieuwe Zaak is a well-established digital marketing agency with a strong focus on innovation and client results. The company's size and industry specialties provide opportunities for career growth and development within the marketing field.
📊 Role Analysis
Career Level: This role is at the senior management level, with the opportunity to influence the company's marketing strategy and direction
Reporting Structure: The Marketing Lead will report directly to the management team and work closely with other department heads to align marketing efforts with overall business objectives
Work Arrangement: This is a hybrid role, with 2 office days per week and the option to work from home for the remaining days
Growth Opportunities:
- As a senior leadership role, there is potential for career progression within De Nieuwe Zaak or the United Playgrounds group
- The company offers training and development opportunities to support employee growth and skill development
- The dynamic and collaborative work environment provides opportunities to learn from and work with experienced professionals in the field
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a meaningful impact on the company's marketing strategy and direction.
🌍 Location & Work Environment
Office Type: De Nieuwe Zaak's office is located in Zwolle, on the Hanzeallee, with easy access to public transportation and other amenities
Office Location(s): Hanzeallee 28, Zwolle, OV 8017 KZ, NL
Geographic Context:
- Zwolle is a mid-sized city in the eastern Netherlands, with a population of approximately 125,000 people
- The city is known for its historic architecture, vibrant cultural scene, and high quality of life
- Zwolle is well-connected by road, rail, and air, with easy access to major cities such as Amsterdam, Utrecht, and Groningen
Work Schedule: The Marketing Lead will work a 36-hour week, with flexible working hours and the option to work from home
ASSUMPTION: Zwolle offers a pleasant work-life balance, with a combination of urban amenities and a relaxed, family-friendly atmosphere. The office location is convenient and well-connected, making it an attractive option for both local and remote workers.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the recruiter (Mike de Gooijer)
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the management team
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Leadership and coaching skills
- Commercial and client-oriented mindset
- Communication and presentation skills
- Familiarity with digital marketing trends and technologies
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your marketing philosophy and approach to leadership
- Research De Nieuwe Zaak and the United Playgrounds group to demonstrate your understanding of the company and its values
- Prepare examples of your marketing strategies and their results to showcase your expertise and impact
ATS Keywords: Marketing strategy, digital marketing, leadership, coaching, client-oriented, commercial, innovation, trends, marketing automation, e-commerce, performance marketing, data-driven marketing
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, marketing expertise, and leadership skills. Tailoring your application to highlight these areas will give you the best chance of success.
🛠️ Tools & Technologies
- HubSpot
- BigCommerce
- Intershop
- Google Analytics
- SEO and SEA tools (e.g., SEMrush, Google Ads)
- Social media management tools (e.g., Hootsuite, Buffer)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: The ideal candidate will have experience with relevant marketing tools and technologies, as well as a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Client-focused
- Results-driven
- Continuous learning
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-focused and data-driven
- Flexible and adaptable
- Open and transparent
Self-Assessment Questions:
- How do you align with De Nieuwe Zaak's value of innovation, and how have you demonstrated this in your previous roles?
- How do you approach collaboration and teamwork, and can you provide an example of a successful collaborative project?
- How do you balance a results-driven approach with a focus on continuous learning and improvement?
ASSUMPTION: De Nieuwe Zaak values a dynamic, collaborative, and results-driven work environment. Candidates who can demonstrate a strong fit with these values and work styles will be most successful in this role.
⚠️ Potential Challenges
- The role requires a strong balance between strategic thinking and hands-on implementation
- The Marketing Lead must be able to manage and motivate a team of marketing professionals with diverse skills and expertise
- The role may require occasional travel to client sites or industry events
- The dynamic and fast-paced work environment may present challenges for candidates who prefer a more structured or predictable work environment
ASSUMPTION: The ideal candidate will be comfortable with a dynamic and fast-paced work environment, with the ability to balance strategic thinking with hands-on implementation and team management.
📈 Similar Roles Comparison
- Compared to other marketing leadership roles, this position places a stronger emphasis on innovation and driving change within the marketing discipline
- The role requires a higher level of strategic thinking and leadership skills than more tactical marketing management positions
- Career progression in this role may lead to opportunities in other United Playgrounds group companies or within De Nieuwe Zaak itself
ASSUMPTION: This role offers significant growth potential and the opportunity to make a meaningful impact on the company's marketing strategy and direction. Candidates should be prepared to take on a high level of responsibility and demonstrate strong leadership skills.
📝 Key Questions to Ask During Interview
- What are the biggest marketing challenges facing De Nieuwe Zaak's clients in the next 12-24 months, and how can this role address them?
- How does De Nieuwe Zaak support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 3-6 months, and how will success be measured?
- How does De Nieuwe Zaak collaborate with other United Playgrounds group companies, and what opportunities exist for cross-pollination and knowledge sharing?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process will demonstrate your interest in the role and help you better understand the company's culture and expectations.
💼 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your marketing strategies and their results to showcase your expertise and impact
- Research De Nieuwe Zaak and the United Playgrounds group to demonstrate your understanding of the company and its values
- Follow up with Mike de Gooijer (recruiter) via email (mike.degooijer@denieuwezaak.nl) or phone (06-47300243) within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
