Marketing Lead

📌 Core Information

🔹 Job Title: Marketing Lead

🔹 Company: Everfield

🔹 Location: Germany (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-19

🔹 Experience Level: 5+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Strategic and operational responsibility for the entire marketing function
• Developing effective campaigns across the funnel
• Building and leading a small, high-performing marketing team
• Positioning the brand sustainably in the market
• Collaborating closely with sales, product, and leadership teams

ASSUMPTION: This role requires a strong strategic mindset, excellent leadership skills, and a deep understanding of B2B marketing, particularly in the SaaS or tech environment.

📋 Key Responsibilities

✅ Developing and implementing a holistic B2B marketing strategy that drives lead generation, activates existing contacts, and systematically converts them

✅ Defining and maintaining ICPs, buyer personas, value proposition, and messaging framework

✅ Collaborating with sales, product, and leadership teams for strategic alignment

✅ Building, leading, and mentoring a small, high-performing marketing team

✅ Conceptualizing, executing, and optimizing integrated campaigns across the funnel

✅ Managing channel-specific measures (email, ads, SEO, content, social media)

✅ Working with sales on lead nurturing and scoring models

✅ Developing and implementing a targeted content strategy, including whitepapers, webinars, case studies, etc.

✅ Ensuring consistent branding across all channels

✅ Leading go-to-market strategies for new products, features, and international launches

✅ Developing and executing ABM campaigns in close collaboration with sales

✅ Defining and implementing relevant KPIs and performance monitoring

✅ Continuously evaluating and data-driven optimizing marketing measures

✅ Monitoring market and competition to identify new opportunities

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in B2B marketing, ideally in the SaaS or tech environment

Required Skills:

• Proven experience in developing and implementing holistic marketing strategies
• Strong leadership skills, with experience in mentoring team members
• Deep understanding of content marketing, brand management, and account-based marketing (ABM)
• Excellent analytical thinking and data-driven working style
• Very good knowledge of HubSpot, Google Ads Manager, and Google Analytics
• Excellent communication skills in German and English (written and spoken)

Preferred Skills:

• Experience in the software industry or related fields
• Fluency in additional languages
• Strong public speaking and presentation skills

ASSUMPTION: Given the remote nature of the role, strong communication skills and the ability to work independently are crucial.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on industry standards for a Marketing Lead with 5+ years of experience in Germany)

Benefits:

• Fitness membership
• Job bike
• Team lunches

Working Hours: Full-time (40 hours per week, flexible hours and remote work arrangement)

ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Lead with the required experience level in Germany. The actual salary may vary depending on the candidate's qualifications and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Everfield is a software company specializing in acquiring, developing, and growing European vertical market and specialist software companies. They provide these companies with the tools they need to move to the next level and foster ambition, fuel growth, and unlock opportunities for Europe's software ecosystem.

Company Size: Everfield has 1,001-5,000 employees and a presence in 8 European countries, with a decentralized model that allows companies in its ecosystem to maintain their team, brand, and offices while focusing on product development and customer support.

Founded: Everfield was founded in 2022 and is headquartered in London, England, with additional offices in Frankfurt, Germany.

Company Description:

• Everfield buys, builds, and grows European vertical market and specialist software companies
• Provides these companies with the tools they need to move to the next level
• Fosters ambition, fuels growth, and unlocks opportunities for Europe’s software ecosystem

Company Specialties:

• Software development
• Growth strategies
• Mergers and acquisitions

Company Website: everfield.com

ASSUMPTION: Everfield's decentralized model allows its portfolio companies to maintain their unique identities and focus on their core competencies while benefiting from Everfield's strategic resources and expertise.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of strategic thinking, leadership, and marketing expertise.

Reporting Structure: The Marketing Lead reports directly to the Co-CEO of ParkHere, Everfield's portfolio company in the smart parking industry.

Work Arrangement: This role offers a remote-friendly work arrangement, with the option to work from Everfield's Munich office or remotely from Germany.

Growth Opportunities:

• Expanding the marketing team and taking on additional responsibilities as ParkHere grows
• Transitioning to a more senior role within Everfield's ecosystem, such as a Chief Marketing Officer or similar position
• Gaining valuable experience in a fast-growing, innovative software company and contributing to its success

ASSUMPTION: Given Everfield's decentralized model, there may be opportunities for the Marketing Lead to work closely with other portfolio companies and collaborate on marketing initiatives across the ecosystem.

🌍 Location & Work Environment

Office Type: Everfield's Munich office serves as a hub for its German operations, with a flexible, remote-friendly work environment.

Office Location(s): Munich, Germany

Geographic Context:

• Munich is the capital of Bavaria, Germany's southernmost state
• Known for its vibrant tech industry, high quality of life, and strong economic growth
• Home to numerous international companies and a thriving startup scene

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely

ASSUMPTION: The Marketing Lead may be required to work occasional evenings or weekends to support international campaigns or events, but this should be the exception rather than the rule.

💼 Interview & Application Insights

Typical Process:

• Initial screening with Everfield's Talent Acquisition Lead, Maria
• Second interview on English with Everfield's Marketing Lead, Nimkit, and ParkHere's Co-CEO, René
• Final interview in Munich with ParkHere's Co-CEO, René

Key Assessment Areas:

• Strategic marketing mindset and ability to develop and implement holistic marketing strategies
• Leadership skills and ability to mentor and develop team members
• Deep understanding of B2B marketing, content marketing, brand management, and account-based marketing (ABM)
• Excellent communication skills in German and English (written and spoken)
• Strong analytical thinking and data-driven working style

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your approach to marketing strategy, campaign development, and team leadership
• Showcase your understanding of Everfield's business model and ParkHere's products and target market
• Demonstrate your ability to work independently and collaborate effectively with remote teams

ATS Keywords: B2B Marketing, Content Marketing, Brand Management, Account-Based Marketing, Lead Generation, Campaign Development, Team Leadership, Remote Work, German, English

ASSUMPTION: Everfield places a strong emphasis on cultural fit and values-driven hiring, so be prepared to discuss your alignment with the company's mission and values.

🛠️ Tools & Technologies

• HubSpot
• Google Ads Manager
• Google Analytics
• Project management tools (e.g., Asana, Trello, or Jira)
• Collaboration tools (e.g., Microsoft Office, Google Workspace, or Slack)

ASSUMPTION: The Marketing Lead may be required to use additional tools and technologies as needed to support specific marketing campaigns or projects.

👔 Cultural Fit Considerations

Company Values:

• Ambition: Everfield fosters ambition and supports its portfolio companies in achieving their growth goals
• Growth: Everfield fuels growth by providing strategic resources and expertise to its portfolio companies
• Opportunity: Everfield unlocks opportunities for Europe's software ecosystem by connecting ambitious companies with the resources they need to grow

Work Style:

• Collaborative: Everfield encourages close collaboration between its portfolio companies and with its own teams
• Agile: Everfield operates with a lean, agile approach to support the growth and innovation of its portfolio companies
• Remote-friendly: Everfield offers flexible work arrangements, including remote work and hybrid models

Self-Assessment Questions:

• How do you align with Everfield's value of ambition, and how have you demonstrated this in your previous roles?
• How comfortable are you working in a remote or hybrid work environment, and what strategies do you use to stay productive and connected with your team?
• How do you balance autonomy and collaboration in your work style, and how have you demonstrated this in previous roles?

ASSUMPTION: Everfield places a strong emphasis on cultural fit and values-driven hiring, so be prepared to discuss your alignment with the company's mission and values in detail.

⚠️ Potential Challenges

• Managing a small, high-performing marketing team remotely, with limited direct supervision
• Balancing multiple priorities and stakeholders, including sales, product, and leadership teams
• Adapting to a fast-paced, dynamic work environment with a strong focus on growth and innovation
• Working with a decentralized organizational structure, which may require additional communication and coordination efforts

ASSUMPTION: These challenges can be mitigated by strong leadership skills, excellent communication, and a proactive, solutions-oriented approach.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a high degree of strategic thinking and leadership, with a strong focus on driving growth and innovation
• Everfield's decentralized model allows its portfolio companies to maintain their unique identities and focus on their core competencies, which may require additional collaboration and coordination efforts compared to more traditional corporate structures
• This role offers significant growth opportunities, both within ParkHere and across Everfield's portfolio companies, for candidates with strong leadership skills and a strategic mindset

ASSUMPTION: Given Everfield's focus on growth and innovation, this role may be more suited to candidates with a background in fast-paced, dynamic environments, such as startups or high-growth tech companies.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new smart parking product, including market research, competitive analysis, and targeted marketing campaigns
• Launching a content marketing campaign to establish ParkHere as a thought leader in the smart parking industry, including whitepapers, webinars, and blog posts
• Implementing an account-based marketing (ABM) strategy to target high-value enterprise customers, including personalized messaging, targeted advertising, and dedicated account teams

ASSUMPTION: These sample projects illustrate the strategic, cross-functional nature of the Marketing Lead role and the opportunity to make a significant impact on ParkHere's growth and success.

❓ Key Questions to Ask During Interview

• How does Everfield support the growth and innovation of its portfolio companies, and what resources are available to the Marketing Lead to drive ParkHere's success?
• What is the typical team structure for the marketing department, and how does the Marketing Lead collaborate with other teams, such as sales and product?
• How does Everfield foster a culture of innovation and growth, and what initiatives are in place to support the professional development of its employees?
• What are the key priorities for the Marketing Lead in the first 90 days, and how will success be measured in this role?
• How does Everfield approach remote work and collaboration, and what tools and processes are in place to support a remote-friendly work environment?

ASSUMPTION: These questions demonstrate your interest in understanding the role's context, the company's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on strategic thinking, leadership, and campaign development
• Prepare for your interviews by researching Everfield's business model, ParkHere's products, and the smart parking industry
• Follow up with Everfield after your final interview to express your enthusiasm for the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.