Marketing Lead (7+ Years)

📌 Core Information

🔹 Job Title: Marketing Lead (7+ Years)

🔹 Company: Fam

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Full-time - On-site

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading Fam’s content and marketing team to create highly engaging content
• End-to-end ownership for all social media channels
• Creative leadership for content IPs and advertisements
• Building and managing a marketing team
• Planning roadmaps and owning delivery timelines
• Collaborating with product and design teams for GTMs and product-related content

ASSUMPTION: This role requires a strategic thinker with strong creative and leadership skills to drive engaging content and marketing strategies.

📋 Key Responsibilities

✅ Lead Fam’s content and marketing team to create highly engaging content

✅ End-to-end ownership for all social media channels

✅ Be the creative head for all content IPs and advertisements

✅ Hiring, managing, and driving the growth of the marketing team

✅ Planning roadmaps and owning delivery timelines for marketing initiatives

✅ Providing regular feedback on ideas, content, and design to the team

✅ Collaborating with product and design teams for go-to-market strategies and product-related content

ASSUMPTION: This role involves a mix of strategic planning, creative direction, and team management, with a strong focus on content creation and marketing.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (MBA preferred)

Experience: 7+ years of overall relevant experience, with at least 2 years in social media and content

Required Skills:

• Proven experience in building and scaling a brand story in India
• Direct collaboration with creators and influencers to create content for social media
• Experience working with a tech consumer brand
• Strong leadership and team management skills
• Excellent communication and presentation skills

Preferred Skills:

• Experience with running performance marketing, SEO, or ads
• Experience with offline marketing - ATL/BTL activities
• Any experience with managing PR and media relations

ASSUMPTION: Candidates should have a strong background in content marketing, social media management, and brand strategy, with a proven track record of driving engagement and growth.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for a senior marketing role in Bengaluru)

Benefits:

• Industry's best ESOPs scheme
• Medical insurances suiting your needs
• Access to mental health professionals
• Top gadgets to achieve skill level
• Flexible work schedule
• Friendly leaves policy

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Bengaluru, considering the candidate's experience level and the company's size. Benefits are based on the information provided in the job listing.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Fintech and Payments

Company Size: Small (11-50 employees) - A close-knit team with ample opportunities for growth and impact

Founded: 2019 - A young and dynamic startup with a clear mission

Company Description:

• Fam focuses on financial inclusion of the next generation by providing UPI and card payments to everyone above 11 years old
• FamX, their flagship spending account, seamlessly integrates UPI and card payments, enabling users to manage, save, and learn about their finances effortlessly
• Fam is backed by renowned investors like Elevation Capital, Y-Combinator, Peak XV, Venture Highway, Global Founder’s Capital, Kunal Shah, and Amrish Rao

Company Specialties:

• Fintech
• Payments
• and Banking

Company Website: http://famapp.in

ASSUMPTION: Fam is a fast-growing startup focused on revolutionizing payments and fintech for the next generation. Their small size offers ample opportunities for growth and impact.

📊 Role Analysis

Career Level: Senior - This role offers high-impact leadership and ownership opportunities

Reporting Structure: The Marketing Lead will report directly to the CEO and work closely with the product and design teams

Work Arrangement: Full-time, on-site - With flexible scheduling and a friendly leaves policy

Growth Opportunities:

• High-impact leadership role with significant ownership
• Opportunity to shape Fam’s brand and marketing strategy
• Potential to grow into a more senior role as the company expands

ASSUMPTION: This role offers a unique opportunity for a senior marketing professional to drive impact and growth in a fast-growing startup environment.

🌍 Location & Work Environment

Office Type: On-site - Located in Bengaluru, Karnataka, India

Office Location(s): 7, 1st A Main road, Sector 6, HSR Layout, Bengaluru, Karnataka 560102, IN

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnataka and the third-largest city in India
• It is known for its vibrant startup ecosystem, tech industry, and pleasant climate
• The office is located in the HSR Layout area, which is a popular residential and commercial hub

Work Schedule: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The on-site work environment in Bengaluru offers a dynamic and collaborative setting, with ample opportunities for growth and learning.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• On-site interview with the team, including a creative challenge or case study
• Final interview with the CEO

Key Assessment Areas:

• Creativity and strategic thinking
• Leadership and team management skills
• Domain knowledge in marketing, social media, and content creation
• Alignment with Fam’s mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Showcase your portfolio or examples of your work, if applicable
• Prepare for creative challenges or case studies that demonstrate your problem-solving skills
• Research Fam’s mission, values, and recent campaigns to show your enthusiasm and alignment

ATS Keywords: Marketing Lead, Content Creation, Social Media Management, Brand Strategy, Team Leadership, Creative Collaboration, Performance Marketing, SEO, Advertising, PR Management, Influencer Collaboration

ASSUMPTION: The application process will likely involve multiple rounds of interviews, including a creative challenge or case study, to assess the candidate’s skills and cultural fit.

🛠️ Tools & Technologies

• Social media platforms (Instagram, YouTube, etc.)
• Content creation and design tools (Canva, Adobe Creative Suite, etc.)
• Project management tools (Asana, Trello, etc.)
• Analytics and reporting tools (Google Analytics, Hootsuite Insights, etc.)

ASSUMPTION: The Marketing Lead will be expected to have proficiency in various content creation, design, and project management tools, as well as a strong understanding of social media analytics and reporting.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Customer-centricity
• Collaboration and teamwork
• Integrity and transparency
• Continuous learning and improvement

Work Style:

• Fast-paced and dynamic environment
• Strong emphasis on collaboration and teamwork
• High degree of ownership and autonomy
• Focus on results and impact

Self-Assessment Questions:

• How do you stay updated with the latest trends in marketing and content creation?
• Can you provide an example of a successful marketing campaign you’ve led, and how you measured its impact?
• How do you approach managing and growing a team, and what strategies have you used to foster a collaborative and creative work environment?

ASSUMPTION: Candidates should assess their fit with Fam’s values and work style, and be prepared to provide specific examples of their skills and experiences that align with these factors.

⚠️ Potential Challenges

• Managing a team in a fast-paced, dynamic startup environment
• Balancing creative and strategic thinking with day-to-day execution
• Adapting to the evolving needs and priorities of a growing company
• Maintaining a strong work-life balance in a high-ownership role

ASSUMPTION: The Marketing Lead role at Fam presents unique challenges and opportunities, requiring a strong balance of leadership, creativity, and adaptability.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on content creation and social media management
• Fam’s small size offers more ownership and impact than larger organizations, but may also come with greater responsibilities and challenges
• This role offers significant growth opportunities as the company expands and evolves

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other marketing positions, both within and outside the fintech industry.

📝 Sample Projects

• Developing and executing a social media campaign to increase engagement and user acquisition
• Creating and launching a new content IP or series to drive brand awareness and user engagement
• Collaborating with the product team to create and launch a new product or feature, including all related marketing materials

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of initiatives they might work on in this role, but may vary based on the company’s specific needs and priorities.

❓ Key Questions to Ask During Interview

• How does Fam plan to scale its user base and marketing efforts in the coming years?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Fam support the professional development and growth of its marketing team members?
• What are the most significant challenges facing Fam’s marketing efforts, and how can this role help address them?
• How does Fam measure the success of its marketing campaigns, and what key performance indicators (KPIs) does it track?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company’s priorities, and the team’s needs, allowing them to make a more informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a portfolio or examples of your work, if applicable
• Prepare for creative challenges or case studies that demonstrate your problem-solving skills
• Research Fam’s mission, values, and recent campaigns to show your enthusiasm and alignment
• Follow up with the hiring manager one week after submitting your application, if you haven’t heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.