📌 Core Information
🔹 Job Title: Marketing Lead
🔹 Company: Xendit
🔹 Location: Bangkok, Thailand
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing plans for Xendit Thailand
- Driving B2B lead generation campaigns and collaborating with sales
- Building and protecting Xendit’s brand in Thailand
- Working closely with cross-functional teams to align on market priorities
ASSUMPTION: This role requires a strategic mindset with a balance of hands-on execution, as well as strong communication and team collaboration skills.
📋 Key Responsibilities
✅ Developing and executing integrated marketing plans for Xendit Thailand across brand, performance, and communications
✅ Translating company and regional goals into localized campaigns that resonate with Thai regulators, enterprises, and the public
✅ Orchestrating multiple campaigns into cohesive initiatives that deliver measurable, impactful business outcomes
✅ Building and protecting Xendit’s brand in Thailand by creating a clear, consistent narrative around trust, resilience, and innovation
✅ Managing local PR agencies, coordinating with corporate communications on issues/crisis management, and maintaining strong media relations
✅ Driving B2B lead generation campaigns for verticals like insurance, travel/hospitality, and large enterprises
✅ Collaborating with sales to build mid- and bottom-of-funnel content, case studies, and sales enablement materials
✅ Running local events, webinars, and co-marketing with partners to attract and convert pipeline
✅ Working closely with country GM, sales, risk, compliance, and product teams to align on market priorities and regulatory sensitivities
✅ Guiding and mentoring the local marketing team in day-to-day execution with an experimental and iterative mindset
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration, requiring strong leadership and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of marketing experience, with at least 3 years in a B2B or fintech environment
Required Skills:
- Proven experience leading integrated marketing campaigns in Thailand
- Native Thai speaker with excellent written and verbal communication skills in both Thai and English
- Strong balance of strategic thinking and hands-on execution
- Ability to work independently and as part of a team
- Proficiency in marketing automation tools and CRM software
- Comfort working in a fast-paced, high-ambiguity environment with cross-functional stakeholders
- Proven ability to communicate marketing impact in terms of commercial results (ROI, pipeline, conversion)
Preferred Skills:
- Experience in the fintech industry or related sectors
- Familiarity with digital marketing strategies and tools
- Creative problem-solving skills and a proactive attitude
- Experience with CRM and marketing automation tools such as Salesforce Marketing Cloud, Pardot, or Clevertap
- Understanding of Thai regulatory landscape and digital economy priorities
ASSUMPTION: Given the specific requirements of this role, candidates with a strong background in B2B marketing, fintech, and event management are likely to be the best fit.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Lead role in Bangkok, the estimated salary range is THB 150,000 - 250,000 per month. This range takes into account the candidate's experience level and the company's size and success.
Benefits:
- Health insurance
- Dental insurance
- Life insurance
- Retirement plan
- Performance-based bonuses
- Learning and development opportunities
Working Hours: Full-time, 40 hours per week, with flexible work arrangements available
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's specific qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Fintech, focusing on payment infrastructure and digital financial services
Company Size: Medium (501-1,000 employees), offering a dynamic and collaborative work environment
Founded: 2014, with a strong track record of growth and success in Southeast Asia
Company Description:
- Xendit provides payment infrastructure across Southeast Asia, with a focus on Indonesia, the Philippines, and Malaysia
- Offers services such as payment processing, marketplaces, disbursement, KYC solutions, fraud prevention, and more
- Serves thousands of businesses, from SMEs to multinational enterprises, processing millions of transactions monthly
- Backed by global top-10 VCs and featured on Y-Combinator's list of fastest-growing companies
Company Specialties:
- Payment processing
- Marketplace solutions
- Disbursement and payroll
- KYC and fraud prevention
- Cross-border payments
Company Website: http://www.xendit.co
ASSUMPTION: Xendit's focus on innovation, growth, and customer success creates an exciting and challenging work environment for marketing professionals.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and career advancement
Reporting Structure: Reports directly to the Country General Manager and works closely with cross-functional teams, including sales, risk, compliance, and product
Work Arrangement: On-site, with flexible work arrangements available
Growth Opportunities:
- Potential to grow into a regional or global marketing role as the company expands
- Opportunities to lead and mentor a team of marketing professionals
- Chance to work on high-impact projects that drive business growth and innovation
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally, as Xendit continues to expand its presence in Southeast Asia.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): Bangkok, Thailand
Geographic Context:
- Bangkok is a vibrant, multicultural city with a thriving business ecosystem
- The city offers a mix of traditional and modern attractions, with a rich history and diverse culture
- Bangkok is a major hub for Southeast Asia's fintech industry, providing ample networking opportunities
Work Schedule: Standard business hours, with flexibility for remote work and overtime as needed
ASSUMPTION: Bangkok's dynamic business environment and cultural diversity create an exciting and engaging work environment for marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and cross-functional team members
- Final interview with the Country General Manager
Key Assessment Areas:
- Strategic thinking and planning
- Communication and presentation skills
- Cross-functional collaboration and teamwork
- Cultural fit and alignment with Xendit's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes
- Research Xendit's business and industry to demonstrate your understanding and enthusiasm for the company
ATS Keywords: Marketing, B2B, Fintech, Thailand, Brand, Communications, Demand Generation, GTM, Cross-Functional, Team, Execution
ASSUMPTION: Xendit's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, ensuring a strong match for the company's needs and values.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, or HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM, or Zoho CRM)
- Project management tools (e.g., Asana, Trello, or Jira)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite, or Google Workspace)
ASSUMPTION: Xendit uses a mix of industry-standard and proprietary tools to streamline marketing processes and drive business growth.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative and adaptable
- Collaborative and inclusive
- Data-driven and analytical
- Resilient and accountable
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Results-focused and accountable
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong customer focus and a data-driven approach to decision-making?
- Are you adaptable and open to change in a rapidly evolving industry?
ASSUMPTION: Xendit's values and work style emphasize collaboration, innovation, and a customer-centric approach, creating a dynamic and engaging work environment for marketing professionals.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Navigating a fast-paced, high-ambiguity work environment
- Working with cross-functional teams and stakeholders with varying priorities and perspectives
- Adapting to a rapidly evolving fintech industry and regulatory landscape
ASSUMPTION: These challenges require strong organizational skills, strategic thinking, and the ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong balance of strategic thinking and hands-on execution
- Fintech marketing involves a unique blend of industry-specific knowledge and general marketing skills
- This role offers opportunities for growth and career advancement as Xendit expands its presence in Southeast Asia
ASSUMPTION: This role is well-suited for marketing professionals with a strong background in B2B marketing, fintech, and event management, seeking to grow both personally and professionally.
📝 Sample Projects
- Developing and executing a comprehensive marketing plan for Xendit Thailand, including brand, performance, and communications strategies
- Creating and implementing a B2B lead generation campaign for a specific vertical, such as insurance or travel/hospitality
- Managing a local event or webinar, from planning and logistics to execution and follow-up
ASSUMPTION: These projects demonstrate the strategic and hands-on nature of the Marketing Lead role at Xendit.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the marketing team and how this role contributes to that?
- How does Xendit support the professional growth and development of its marketing team members?
- Can you provide examples of successful marketing campaigns led by the previous Marketing Lead, and what made them effective?
- How does Xendit approach collaboration and communication with cross-functional teams, and what is expected of this role in that regard?
- What are the biggest challenges facing the marketing team in the next 6-12 months, and how can this role help address them?
ASSUMPTION: These questions help assess the company's long-term vision, team dynamics, and the specific challenges and opportunities facing the marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes
- Research Xendit's business and industry to demonstrate your understanding and enthusiasm for the company
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
