📌 Core Information
🔹 Job Title: Marketing Lead
🔹 Company: The Block
🔹 Location: Remote within United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (US & Europe)
🚀 Job Overview
Key aspects of this role include:
- Optimizing and scaling existing marketing strategies for The Block, a leading research, analysis, and news brand in the digital asset space.
- Driving day-to-day execution of marketing campaigns across email, automation, landing pages, and funnel performance using Marketo, Salesforce, and SendGrid.
- Collaborating with research, editorial, and sales teams to create conversion-oriented campaigns and ensure consistent brand elevation.
- Identifying high-leverage growth opportunities and acting on them to extend The Block's reach without spamming inboxes.
- Acting as the internal air traffic controller for messaging, execution timing, and marketing operations.
ASSUMPTION: This role requires a high degree of independence and prioritization, as well as a deep understanding of both B2B and B2C marketing strategies in the context of the digital asset space.
📋 Key Responsibilities
✅ Own the day-to-day execution of The Block's marketing strategy across various channels, optimizing campaign performance using Marketo, Salesforce, and SendGrid.
✅ Collaborate with research, editorial, and sales teams to drive conversion-oriented campaigns and ensure consistent brand elevation across every touchpoint.
✅ Lead micro-campaigns for new product rollouts, segment-specific outreach, and enterprise GTM support.
✅ Identify high-leverage growth opportunities based on The Block's existing traffic, tech stack, and reputation, and act on them to extend the brand's reach.
✅ Ensure consistent brand elevation across every touchpoint without overspending or building bloated teams, maintaining a scrappy, smart, and surgical approach.
ASSUMPTION: This role requires a strong focus on execution and optimization, with a keen eye for detail and a data-driven approach to marketing strategy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 5+ years of B2B/B2C marketing experience, ideally in media, SaaS, fintech, or crypto.
Required Skills:
- Deep, practical expertise in Marketo, Salesforce, and SendGrid.
- Proven ability to drive marketing campaigns and optimize funnel performance.
- Strong understanding of crypto culture, lingo, and players.
- Excellent communication and collaboration skills, with the ability to work independently and prioritize initiatives that move the needle.
- Familiarity with segmentation, nurture flows, lead scoring, and campaign attribution.
Preferred Skills:
- Experience supporting multiple revenue lines or internal clients (e.g., editorial, product, sales).
- Strong grasp of SEO, analytics, and paid distribution.
- Familiarity with web3 communities and distribution channels (Telegram, Farcaster, X, Discord).
- Ability to write and edit content (short-form, long-form, and landing pages) when needed.
ASSUMPTION: Candidates with a proven track record in digital marketing, particularly in the context of the digital asset space, will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $85,000 per year (based on location and experience).
Benefits:
- Remote work flexibility and office stipend.
- Paid time off (local holiday policies respected).
- Health and wellness benefits (varies by location).
- Flexible PTO.
Working Hours: This role is open to candidates in the US (preferred) or Europe, with some overlap hours required for async work.
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing roles with similar experience requirements. Actual compensation may vary based on several factors, including job-related skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services, specifically focused on digital assets, technology, government, finance, web3, crypto, and blockchain.
Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: 2018, with a brief history of establishing itself as a leading research, analysis, and news brand in the digital asset space.
Company Description:
- The Block delivers deep insight into how the emerging digital assets sector interacts with traditional finance, technology, governments, and markets.
- It reaches hundreds of thousands of technologists, financial market participants, Fortune 500 professionals, global service providers, policymakers, and more through its main website, dedicated Research Portal, podcast, and events.
- The Block is expanding beyond media into SaaS, certification, and enterprise offerings.
Company Specialties:
- Digital assets, technology, government, finance, web3, crypto, blockchain, investing, and research.
Company Website: https://www.theblock.co
ASSUMPTION: The Block's focus on the digital asset space and its commitment to providing objective, impactful, and timely information make it an attractive employer for candidates interested in the crypto and blockchain industries.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and leadership within the marketing team.
Reporting Structure: This role reports directly to the leadership team at The Block and collaborates with various internal teams, including research, editorial, and sales.
Work Arrangement: Remote OK (US & Europe), with some overlap hours required for async work.
Growth Opportunities:
- Expanding The Block's reach and impact within the digital asset space.
- Gaining experience in a fast-paced, evolving industry with a strong focus on innovation and disruption.
- Potential career progression into leadership or management roles within the marketing team or the company as a whole.
ASSUMPTION: This role offers significant growth opportunities for candidates looking to make a meaningful impact in the digital asset space and advance their careers within a dynamic and forward-thinking company.
🌍 Location & Work Environment
Office Type: Remote-first, with the option to work from The Block's office in New York or other locations as needed.
Office Location(s): New York, NY (10003, US)
Geographic Context:
- The Block's remote work policy allows for flexibility in location, with a preference for candidates based in the US or Europe.
- The company's headquarters in New York provides access to a vibrant and dynamic tech and finance ecosystem.
- The Block's global team spans five continents and 15+ time zones, fostering a diverse and inclusive work environment.
Work Schedule: The Block promotes async work, allowing for flexibility in working hours and time zones, with some overlap hours required for collaboration and communication.
ASSUMPTION: The Block's remote work policy and global team structure provide candidates with the opportunity to work in a flexible, diverse, and inclusive environment, with access to a vibrant and dynamic tech and finance ecosystem.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screen with the hiring manager to discuss the role and assess cultural fit.
- Technical assessment or case study to evaluate marketing skills and strategic thinking.
- Final interview with key stakeholders to discuss the role, team dynamics, and next steps.
Key Assessment Areas:
- Marketing expertise and campaign execution skills.
- Understanding of the digital asset space and crypto culture.
- Communication and collaboration skills, with a focus on clear and concise messaging.
- Problem-solving and strategic thinking abilities.
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, particularly in the context of the digital asset space.
- Demonstrate your understanding of The Block's mission and values, and explain how your skills and experience make you a strong fit for the role.
- Prepare for the technical assessment or case study by reviewing your marketing strategies and results from previous roles.
ATS Keywords: Marketing, B2B, B2C, Marketo, Salesforce, SendGrid, campaign performance, email marketing, automation, conversion optimization, segmentation, lead scoring, campaign attribution, SEO, analytics, content writing, community engagement, crypto, blockchain, digital assets.
ASSUMPTION: The Block's interview process is designed to assess candidates' marketing expertise, cultural fit, and strategic thinking, with a focus on finding the best fit for the role and the company as a whole.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- SendGrid
- Email automation and landing page tools
- SEO and analytics tools
- Content creation and management tools
ASSUMPTION: The Block's marketing team uses a variety of tools and technologies to optimize campaign performance, engage with audiences, and drive growth within the digital asset space.
👔 Cultural Fit Considerations
Company Values:
- Empowering smart decisions for those who invest in, work with, or are interested in learning about digital assets.
- Providing objective, impactful, and timely information across news, research, and data.
- Fostering a diverse and inclusive work environment that values ownership, speed, and clarity.
Work Style:
- Remote-first, with a focus on async work and clear communication.
- Collaborative and cross-functional, with a strong emphasis on teamwork and communication.
- Data-driven and results-oriented, with a commitment to continuous improvement and optimization.
Self-Assessment Questions:
- Do you thrive in a remote, async work environment, with a focus on clear and concise communication?
- Are you comfortable working collaboratively with cross-functional teams to drive marketing campaigns and optimize performance?
- Do you have a strong understanding of the digital asset space and crypto culture, and are you passionate about driving growth and engagement within this industry?
ASSUMPTION: The Block's company values and work style emphasize a commitment to empowerment, collaboration, and continuous improvement, with a focus on driving growth and engagement within the digital asset space.
⚠️ Potential Challenges
- The fast-paced and evolving nature of the digital asset space may require candidates to adapt quickly and stay up-to-date with industry trends and developments.
- The remote work environment may present challenges in terms of communication and collaboration, requiring candidates to be proactive and clear in their communication.
- The need to balance multiple revenue lines or internal clients may require candidates to prioritize and manage their time effectively, with a strong focus on execution and optimization.
- The competitive nature of the digital asset space may require candidates to be innovative and strategic in their marketing approach, with a commitment to driving results and standing out from the crowd.
ASSUMPTION: The Block's role as a leading research, analysis, and news brand in the digital asset space presents both opportunities and challenges for candidates looking to make a meaningful impact in the industry.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of the digital asset space and crypto culture, with a focus on driving growth and engagement within this industry.
- While the role involves optimizing and scaling existing marketing strategies, it also presents opportunities for innovation and disruption, with a commitment to empowering smart decisions for those who invest in, work with, or are interested in learning about digital assets.
- Career progression in this role may involve moving into leadership or management positions within the marketing team or the company as a whole, with a focus on driving growth and impact within the digital asset space.
ASSUMPTION: This role offers unique opportunities and challenges compared to traditional marketing positions, with a focus on driving growth and engagement within the digital asset space and empowering smart decisions for those who invest in, work with, or are interested in learning about digital assets.
📝 Sample Projects
- Developing and executing a targeted email campaign to drive engagement and conversion for a new product rollout within The Block's Research Portal.
- Optimizing The Block's website and landing pages to improve SEO performance and drive organic traffic, with a focus on key search terms and phrases within the digital asset space.
- Collaborating with the editorial team to create and promote a content series focused on educating audiences about the latest trends and developments in the digital asset space.
ASSUMPTION: These sample projects illustrate the marketing team's focus on driving engagement, conversion, and growth within the digital asset space, with a commitment to empowering smart decisions for those who invest in, work with, or are interested in learning about digital assets.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing team, and how this role fits into the broader organization?
- How does The Block approach collaboration and communication in a remote, async work environment, and what tools and technologies do you use to facilitate this?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my success be measured and evaluated?
- How does The Block support the professional development and growth of its employees, particularly within the marketing team?
- What are the key challenges and opportunities facing The Block in the digital asset space, and how does this role contribute to driving growth and engagement within the industry?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company, with a focus on assessing cultural fit and determining whether the position is the right fit for their career goals and aspirations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your marketing experience, particularly in the context of the digital asset space, and explain how your skills and experience make you a strong fit for the role.
- Prepare for the technical assessment or case study by reviewing your marketing strategies and results from previous roles, with a focus on driving engagement, conversion, and growth within the digital asset space.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
