Marketing Lead

📌 Core Information

🔹 Job Title: Marketing Lead

🔹 Company: PhonePe

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-04-24

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Spearheading brand marketing strategy for a high-priority vertical
• Driving brand awareness, customer acquisition, and business growth
• Collaborating cross-functionally with teams across Product, Business, Finance, Analytics, Tech, and Marketing
• Managing and optimizing marketing communication and traditional, digital, and social marketing budgets

ASSUMPTION: This role requires a strategic thinker with a blend of creative flair and analytical prowess, capable of working in a fast-paced, deadline-driven environment.

📋 Key Responsibilities

✅ Lead brand marketing strategy and execution to drive business growth

✅ Develop and maintain a distinctive and compelling brand voice and personality

✅ Conceptualize and execute impactful 360-degree campaigns across diverse channels

✅ Manage campaigns from initial agency briefs to creative development, media planning, execution, and measurement

✅ Forge strong partnerships with cross-functional teams and external partners to achieve shared objectives

✅ Set, monitor, and optimize campaign goals and performance metrics to maximize ROI

✅ Regularly present updates and progress reports to senior leadership

ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong leadership, communication, and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 10+ years of experience in brand building and large-scale campaign/media management in consumer tech/financial services/internet brands

Required Skills:

• Proven commercial acumen with experience managing large-scale campaign and media budgets
• Customer-centric approach with a genuine passion for understanding and meeting customer needs
• Entrepreneurial spirit with a self-starter attitude and bias for action
• Fluency in traditional and digital advertising media, social media, content partnerships & sponsorships
• Proven ability to translate brand vision into an actionable yearly roadmap

Preferred Skills:

• Experience in the relevant industry vertical
• Experience with brand tracking and measurement tools
• Knowledge of marketing automation platforms

ASSUMPTION: Given the role's focus on brand marketing strategy and execution, a strong background in brand management and campaign development is essential.

💰 Compensation & Benefits

Salary Range: INR 25-35 LPA (Estimated based on industry standards for a role of this level and location)

Benefits:

• Insurance Benefits: Medical, Critical Illness, Accidental, Life Insurance
• Wellness Program: Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Parental Support: Maternity, Paternity, Adoption, Day-care Support Programs
• Mobility Benefits: Relocation, Transfer Support, Travel Policies
• Retirement Benefits: Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
• Other Benefits: Higher Education Assistance, Car Lease, Salary Advance Policy

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is estimated based on industry standards for a role of this level and location. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: PhonePe is a leading fintech company in India, focusing on digital payments, financial services, and consumer tech ventures.

Company Size: PhonePe has 5,001-10,000 employees, providing ample opportunities for growth and collaboration.

Founded: PhonePe was launched in 2016 and has since grown to become India’s #1 Trusted Digital Payments Brand for three consecutive years.

Company Description:

• PhonePe Group offers a wide range of financial services, including insurance, lending, and wealth management
• It has also ventured into new consumer tech ventures such as Pincode, a hyperlocal ecommerce platform, and Indus App Store - India’s first localized app store
• PhonePe is committed to empowering every Indian by unlocking the flow of money and providing equal access to easy & secure payments and financial services

Company Specialties:

• Digital Payments
• Mobile Payments
• P2P Payments

Company Website: PhonePe

ASSUMPTION: PhonePe's diverse portfolio of businesses and commitment to innovation make it an attractive place to work for marketing professionals seeking growth and impact.

📊 Role Analysis

Career Level: Senior-level role with significant strategic and leadership responsibilities

Reporting Structure: The Marketing Lead will report directly to the Head of Marketing or a similar senior role

Work Arrangement: On-site, full-time role with the possibility of hybrid work arrangements in the future

Growth Opportunities:

• Potential to lead and grow a team of marketing professionals
• Opportunities to work on diverse projects across various verticals within the PhonePe Group
• Chance to contribute to PhonePe's overall growth and expansion into new markets and services

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on increased responsibilities and lead teams as the company continues to expand.

🌍 Location & Work Environment

Office Type: PhonePe's Bangalore office is a modern, collaborative workspace designed to foster creativity and productivity

Office Location(s): Green Glen Layout Road, PhonePe Private Limited Office-2, Floor 4,5,6,7, Wing A, Block A, Salarpuria Softzone, Service Road, Green Glen Layout, Bellandur Bengaluru, Karnataka-KA, Pincode- 560103, Bengaluru East, Karnataka 560103, IN

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its vibrant tech industry and high quality of life
• The city offers a mix of urban and natural environments, with numerous parks, gardens, and recreational facilities
• Bangalore has a tropical savanna climate, with warm and humid weather prevailing throughout the year

Work Schedule: Standard office hours with flexibility for remote work (if applicable) and occasional overtime as needed

ASSUMPTION: PhonePe's Bangalore office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• On-site or video interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Brand strategy and management skills
• Campaign development and execution expertise
• Cross-functional collaboration and leadership abilities
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with PhonePe's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio or examples of your brand management and campaign development work
• Research PhonePe's brand and marketing strategies to demonstrate your understanding and enthusiasm for the role
• Prepare thoughtful questions to ask during the interview, focusing on the company's growth plans, team dynamics, and opportunities for professional development

ATS Keywords: Brand strategy, brand management, marketing campaign development, digital marketing, mobile marketing, customer acquisition, customer engagement, market research, data analysis, cross-functional leadership, communication, creativity, problem-solving

ASSUMPTION: PhonePe's recruitment process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: PhonePe uses a variety of tools and technologies to streamline marketing processes, improve collaboration, and enhance data-driven decision-making.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity: Putting customers first in all decisions and actions
• Integrity: Upholding the highest ethical standards in all aspects of work
• Collaboration: Working together to achieve common goals and drive success
• Innovation: Embracing change and continuously seeking improvement

Work Style:

• Fast-paced and dynamic, with a focus on delivering results quickly
• Data-driven and analytical, with a strong emphasis on performance metrics and ROI
• Collaborative and inclusive, with a focus on teamwork and open communication
• Adaptable and flexible, with a willingness to take on new challenges and learn continuously

Self-Assessment Questions:

• How do you approach understanding and meeting the needs of PhonePe's diverse customer base?
• Can you provide an example of a time when you drove significant results through innovative marketing strategies?
• How do you balance the need for speed and agility with the importance of thorough research and data analysis in your marketing approach?

ASSUMPTION: PhonePe's culture values innovation, collaboration, and customer-centricity, making it an ideal fit for marketing professionals with a strong entrepreneurial spirit and a passion for driving results.

⚠️ Potential Challenges

• Managing a large-scale marketing budget and maximizing ROI in a competitive market
• Balancing the need for brand consistency with the requirement to adapt to changing market dynamics and customer preferences
• Collaborating effectively with cross-functional teams and external partners to deliver integrated marketing campaigns
• Navigating a fast-paced, dynamic work environment with tight deadlines and shifting priorities

ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability, as well as the ability to thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of the fintech industry and digital payments landscape
• PhonePe's focus on innovation and customer-centricity sets it apart from more traditional financial services providers
• This role offers significant growth potential, with opportunities to lead and grow a team as the company continues to expand

ASSUMPTION: This role is well-suited to marketing professionals with experience in the fintech or consumer tech industries, seeking to drive brand awareness and customer acquisition in a dynamic, innovative environment.

📝 Sample Projects

• Developing and executing a comprehensive brand refresh strategy to reposition PhonePe as a leading digital payments provider
• Launching a targeted marketing campaign to drive customer acquisition in Tier 2 and Tier 3 cities, focusing on underbanked and underserved populations
• Conducting market research and customer segmentation studies to inform brand strategy and marketing tactics

ASSUMPTION: These projects demonstrate the strategic and creative aspects of the Marketing Lead role, focusing on brand management, campaign development, and data-driven decision-making.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does the Marketing team collaborate with other departments, such as Product, Business, and Finance, to drive shared goals?
• What are the most significant challenges facing the marketing team currently, and how can this role help address them?
• How does PhonePe support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and optimized?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you better understand the company's priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare a portfolio or examples of your brand management and campaign development work
• Research PhonePe's brand and marketing strategies to demonstrate your understanding and enthusiasm for the role
• Prepare thoughtful questions to ask during the interview, focusing on the company's growth plans, team dynamics, and opportunities for professional development
• Follow up with the hiring manager within one week of the interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.