📌 Core Information
🔹 Job Title: Marketing Lead
🔹 Company: Wolt
🔹 Location: Nicosia, Lefkosía, Cyprus & Qormi, Qormi, Malta
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for the country
- Leading partnerships with merchants and influencers
- Ensuring alignment with global brand guidelines and business objectives
- Managing a team of marketing managers/specialists
- Optimizing growth and efficiency across marketing channels
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both local and global marketing dynamics.
📋 Key Responsibilities
✅ Developing and executing marketing strategies for the country, aligning with global strategic initiatives and business objectives
✅ Forming marketing strategy for the country, balancing local and global campaigns within available budgets
✅ Coordinating with local leadership, GMs, global marketing teams, and commercial teams to align marketing strategies
✅ Identifying and securing new partnerships, and nurturing existing relationships
✅ Designing and executing joint marketing campaigns with partners to increase visibility and drive mutual growth
✅ Executing social media campaigns by partnering with local influencers and enforcing brand guidelines
✅ Supporting Campaign Planning teams in city and area expansions
✅ Overseeing the creation of marketing materials and promotional content tailored for local campaigns
✅ Leading a team of Marketing Managers/Specialists and supporting their development
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and team management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5-10 years) in marketing, with at least 3 years in a leadership role
Required Skills:
- Strategic marketing planning and execution
- Partnership development and management
- Campaign management and optimization
- Brand management and enforcement
- Team leadership and development
- Budget management and allocation
- Analytical skills and data-driven decision making
- Excellent communication and presentation skills
- Fluency in English
Preferred Skills:
- Experience in the food delivery or tech industry
- Fluency in additional languages relevant to the local market
- Experience working with global brands and teams
ASSUMPTION: Candidates should have a strong background in marketing strategy and execution, with a proven track record in leadership roles.
💰 Compensation & Benefits
Salary Range: €60,000 - €90,000 per year (Based on industry standards for a Marketing Lead role in Cyprus and Malta)
Benefits:
- Competitive salary and equity packages
- Health, dental, and vision insurance
- Generous vacation and parental leave policies
- Meal vouchers and commuter benefits
- Learning and development opportunities
- A dynamic and international work environment
Working Hours: Full-time, 40 hours per week. Flexible working hours may be available.
ASSUMPTION: Salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Wolt operates in the software development industry, focusing on local commerce platforms that connect people with goods and services.
Company Size: Wolt has over 10,000 employees globally, providing a large and diverse work environment.
Founded: Wolt was founded in 2014 and joined forces with DoorDash in 2022.
Company Description:
- Wolt is a Helsinki-based technology company with a mission to bring joy, simplicity, and earnings to the neighborhoods of the world.
- The company develops a local commerce platform that connects people looking to order food, groceries, and other goods with people interested in selling and delivering them.
- Wolt operates in more than 30 countries today, providing a global perspective and opportunities for international collaboration.
Company Specialties:
Company Website: careers.wolt.com/en
ASSUMPTION: Wolt's large size and global presence offer ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Regional Director of Growth & Marketing.
Reporting Structure: The Marketing Lead will oversee a team of Marketing Managers/Specialists and collaborate with various internal teams, such as Campaign Planning, Commercial, and Global Marketing.
Work Arrangement: This role is on-site, with the possibility of flexible working hours. The Marketing Lead may be required to travel between the Nicosia and Qormi offices.
Growth Opportunities:
- Progression to a regional or global marketing leadership role
- Expanding the team and taking on additional responsibilities
- Gaining experience in a fast-paced, international environment
ASSUMPTION: This role offers significant growth potential, both within the country and across Wolt's global operations.
🌍 Location & Work Environment
Office Type: Wolt's offices in Nicosia and Qormi are modern, collaborative spaces designed to foster creativity and productivity.
Office Location(s): Nicosia, Lefkosía, Cyprus & Qormi, Qormi, Malta
Geographic Context:
- Nicosia is the capital and largest city of Cyprus, offering a mix of modern and historic attractions.
- Qormi is a city in Malta, known for its historic buildings and vibrant cultural scene.
Work Schedule: The Marketing Lead will work full-time, with flexible hours and the possibility of remote work for certain tasks.
ASSUMPTION: The work environment at Wolt is dynamic and international, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Regional Director of Growth & Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Leadership and team management skills
- Communication and presentation abilities
- Cultural fit and alignment with Wolt's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing strategy, partnership development, and campaign management experience.
- Prepare examples of successful marketing campaigns you've led and their outcomes.
- Demonstrate your understanding of Wolt's business model and how you can contribute to its growth.
ATS Keywords: Marketing strategy, partnership development, campaign management, brand management, team leadership, local marketing, commercial strategy, budget management, relationship management, creative thinking, analytical skills, project management
ASSUMPTION: The interview process at Wolt is thorough and designed to assess both technical skills and cultural fit.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Design and content creation software (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The Marketing Lead will be expected to have proficiency in relevant marketing tools and technologies.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Reliable & Trustworthy
- Empower & Take Ownership
- Collaborative & Inclusive
- Data-Driven & Decisive
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in a fast-paced, international environment?
- Are you comfortable working with global brands and teams?
- Do you have a proven track record in marketing strategy and execution?
ASSUMPTION: Wolt values candidates who are customer-focused, reliable, collaborative, and data-driven, with a strong sense of ownership and adaptability.
⚠️ Potential Challenges
- Managing multiple stakeholders, including local leadership, GMs, global marketing teams, and commercial teams
- Balancing local and global marketing campaigns within available budgets
- Optimizing growth and efficiency across marketing channels in a competitive landscape
- Adapting to the unique cultural and market dynamics of Cyprus and Malta
ASSUMPTION: The Marketing Lead will face various challenges, but with strong leadership skills and strategic thinking, these can be overcome.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong focus on partnership development and local marketing strategies.
- Wolt's global presence offers unique opportunities for international collaboration and growth.
- Career progression may involve taking on additional responsibilities or moving into a regional or global marketing leadership role.
ASSUMPTION: This role offers a unique blend of strategic planning, hands-on campaign execution, and team management, with ample opportunities for growth and development.
📝 Sample Projects
- Developing and executing a successful influencer marketing campaign to drive brand awareness and customer acquisition
- Managing a team to create and execute a local marketing campaign that increases order volume by 20% within three months
- Collaborating with global marketing teams to align local campaigns with global strategic initiatives, resulting in improved brand consistency and customer experience
ASSUMPTION: These sample projects demonstrate the strategic, hands-on, and collaborative nature of the Marketing Lead role at Wolt.
❓ Key Questions to Ask During Interview
- How does this role fit into Wolt's overall growth strategy for the region?
- What are the key priorities for the first 90 days in this role?
- How does Wolt support the professional development of its marketing team members?
- What are the most challenging aspects of managing marketing campaigns in Cyprus and Malta?
- How does Wolt foster a collaborative and inclusive work environment?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and commitment to Wolt's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing strategy, partnership development, and campaign management experience
- Prepare examples of successful marketing campaigns you've led and their outcomes
- Demonstrate your understanding of Wolt's business model and how you can contribute to its growth
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
