📌 Core Information
🔹 Job Title: Marketing Lead
🔹 Company: Clipbook
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving and scaling Clipbook's content engine
- Creating clear, engaging marketing content
- Launching campaigns that drive inbound leads
- Collaborating with the executive team for thought leadership
- Optimizing content and messaging based on performance metrics
ASSUMPTION: This role requires a strong background in B2B SaaS & AI marketing, with a focus on content creation and campaign execution.
📋 Key Responsibilities
✅ Content Marketing: Own strategy and execution for marketing content across various platforms, with a bias for clear, engaging storytelling.
✅ Campaign Execution: Build and launch campaigns that drive inbound leads and strengthen brand positioning, across email, social, and partner channels.
✅ Thought Leadership Enablement: Collaborate with the executive team to turn product insight, customer stories, and campaign outcomes into compelling external content.
✅ Performance & Iteration: Track results across platforms and continuously test and optimize content and messaging based on engagement and lead metrics.
✅ Growth Collaboration: Work closely with the Growth & Partnerships team to ensure messaging aligns with GTM strategy and supports revenue goals.
ASSUMPTION: This role requires a high level of autonomy and ownership, with a focus on driving results through strategic marketing efforts.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2-3 years of experience in B2B Tech or AI Marketing, with a focus on content marketing and campaign execution
Required Skills:
- Familiarity with the public affairs, public relations, government, and advocacy space
- Proven track record in running multi-channel marketing campaigns
- Strong copywriting and storytelling skills
- Ability to thrive with ownership and autonomy
- Proficiency in engagement and lead metrics
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of the PR and communications industry
ASSUMPTION: Candidates with experience in B2B SaaS or AI marketing, particularly in fast-moving environments, are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Lead with 2-5 years of experience in San Francisco)
Benefits:
- Competitive salary
- Comprehensive full benefits (medical, dental, vision, 401k)
- Unlimited book budget
Working Hours: Full-time, with flexible hours and a focus on results
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Lead in San Francisco with the required experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 11-50 employees
Founded: Clipbook is a venture-backed startup, with a focus on AI-driven communications and public affairs solutions
Company Description:
- Clipbook is an AI research and analysis platform for communications teams
- Used by 200+ of the world’s top PR firms, nonprofits, Fortune 500s, and advocacy groups
- Focused on surfacing strategic insights from media coverage
Company Specialties:
- Media monitoring, aggregation, and analysis
- AI-driven communications and public affairs solutions
Company Website: www.clipbook.io
ASSUMPTION: Clipbook is a rapidly-growing startup with a focus on commercial rigor and a smart, hard-working team.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and impact
Reporting Structure: Reports directly to the Chief Marketing Officer (CMO)
Work Arrangement: On-site, with flexible hours and a focus on results
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to learn and develop skills in AI-driven marketing and communications
ASSUMPTION: This role offers significant growth potential for the right candidate, with a focus on driving results and making a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in San Francisco
Office Location(s): San Francisco, California
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup ecosystem
- Clipbook's office is centrally located, with easy access to public transportation
- The city offers a diverse range of cultural, culinary, and recreational opportunities
Work Schedule: Full-time, with flexible hours and a focus on results
ASSUMPTION: Clipbook's office environment is collaborative and dynamic, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the CMO to discuss marketing strategy and campaign ideas
- Final interview with the executive team to discuss growth opportunities and alignment with company goals
Key Assessment Areas:
- Marketing strategy and campaign ideas
- Cultural fit and alignment with company values
- Problem-solving skills and ability to thrive in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your experience in B2B SaaS or AI marketing, with a focus on content marketing and campaign execution
- Prepare examples of successful marketing campaigns you've led, with a focus on results and metrics
- Demonstrate your understanding of Clipbook's platform and its value proposition in your application materials
ATS Keywords: B2B SaaS, AI Marketing, Content Marketing, Campaign Execution, Thought Leadership, Performance Metrics, Engagement Metrics, Lead Generation, Brand Positioning, Growth Collaboration
ASSUMPTION: Clipbook's application process is designed to assess candidates' marketing expertise, cultural fit, and ability to thrive in a fast-paced, innovative environment.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Analytics tools (e.g., Google Analytics, Mixpanel)
ASSUMPTION: Candidates should have experience with marketing automation tools and be comfortable learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Results-driven
- Customer-focused
Work Style:
- Autonomous and self-driven
- Collaborative and team-oriented
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in fast-paced, innovative environments?
- Are you comfortable working autonomously and taking ownership of projects?
- Do you have a strong track record of driving results through strategic marketing efforts?
ASSUMPTION: Clipbook values candidates who are innovative, collaborative, and results-driven, with a strong focus on customer success.
⚠️ Potential Challenges
- Clipbook is a rapidly-growing startup, which can be fast-paced and unpredictable at times
- The role requires a high level of autonomy and ownership, which may be challenging for candidates who prefer a more structured work environment
- The company is focused on AI-driven solutions, which may require candidates to learn new tools and technologies
ASSUMPTION: These challenges are offset by the opportunity to make a significant impact on the company's success and grow professionally in a dynamic, innovative environment.
📈 Similar Roles Comparison
- Marketing Manager - B2B SaaS: Similar role, but may have more focus on demand generation and less on content creation
- Content Marketing Manager - AI: Similar role, but may have less focus on campaign execution and more on content strategy
- Marketing Director - Public Affairs: Similar role, but may have more focus on government affairs and less on B2B SaaS marketing
ASSUMPTION: This role offers a unique blend of content marketing, campaign execution, and thought leadership enablement, with a focus on driving results in a fast-paced, innovative environment.
📝 Sample Projects
- Develop and execute a multi-channel campaign to drive inbound leads for a new product launch
- Create a series of blog posts and whitepapers that establish Clipbook as a thought leader in AI-driven communications
- Analyze campaign performance metrics and optimize content and messaging to improve engagement and lead generation
ASSUMPTION: These sample projects are designed to assess candidates' ability to drive results through strategic marketing efforts, with a focus on content creation, campaign execution, and performance optimization.
❓ Key Questions to Ask During Interview
- How does Clipbook differentiate itself from other AI-driven communications platforms?
- What are the key priorities for this role in the first 90 days?
- How does Clipbook support the growth and development of its marketing team?
- What are the most challenging aspects of working at a rapidly-growing startup like Clipbook?
- How does Clipbook measure the success of its marketing efforts, and how can I contribute to improving those metrics?
ASSUMPTION: These interview questions are designed to assess candidates' understanding of Clipbook's platform, their ability to drive results in a fast-paced environment, and their alignment with the company's values and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in B2B SaaS or AI marketing, with a focus on content marketing and campaign execution
- Prepare examples of successful marketing campaigns you've led, with a focus on results and metrics
- Demonstrate your understanding of Clipbook's platform and its value proposition in your application materials
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
