📌 Core Information
🔹 Job Title: Marketing Lead
🔹 Company: Wolt
🔹 Location: Budapest, Hungary
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic marketing leadership for the country
- Commercial, brand, content, and social media marketing
- Partnership development and management with merchants
- Campaign planning and execution
- Team leadership and development
- Alignment with global brand guidelines and business objectives
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in managing marketing campaigns and partnerships.
📋 Key Responsibilities
✅ Develop and execute marketing strategies for the country
✅ Manage partnerships with merchants and execute co-marketing campaigns
✅ Plan and execute social media campaigns with local influencers
✅ Create marketing materials and promotional content for local campaigns
✅ Lead a team of marketing managers/specialists and support their development
✅ Collaborate with regional and global marketing teams to align marketing calendars
✅ Secure new partnerships and nurture existing relationships
✅ Participate in meetings with big accounts with the commercial team
✅ Oversee city and area expansions with Campaign Planning teams
ASSUMPTION: This role requires strong project management skills, the ability to multitask, and the capacity to work in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing, with a focus on campaign management and partnership development
Required Skills:
- Strategic marketing planning
- Campaign execution and management
- Partnership development and management
- Social media marketing
- Content creation and management
- Team leadership and development
- Cross-functional collaboration
- Budget management
- Market analysis
- Relationship management
Preferred Skills:
- Experience in the food delivery industry
- Fluency in Hungarian
- Knowledge of the local market
ASSUMPTION: Candidates with experience in fast-paced, growing environments and a strong entrepreneurial spirit will thrive in this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on experience and market rates)
Benefits:
- Competitive benefits package
- Flexible working hours
- Opportunities for professional growth and development
- Dynamic and international work environment
Working Hours: Full-time (40 hours per week) with flexible hours
ASSUMPTION: The salary range is estimated based on market rates for similar roles in Budapest and the company's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Wolt operates in the software development industry, focusing on local commerce platforms that connect people with restaurants, shops, and other goods and services.
Company Size: Wolt has over 10,000 employees globally, providing a large and diverse work environment.
Founded: Wolt was founded in 2014 and joined forces with DoorDash in 2022.
Company Description:
- Wolt is a Helsinki-based technology company with a mission to bring joy, simplicity, and earnings to the neighborhoods of the world.
- The company develops a local commerce platform that connects people looking to order food, groceries, and other goods with people interested in selling and delivering them.
- Wolt operates in more than 30 countries today, providing opportunities for international exposure and collaboration.
Company Specialties:
Company Website: careers.wolt.com/en
ASSUMPTION: Wolt's international presence and rapid growth provide exciting opportunities for career development and advancement.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with significant responsibilities and opportunities for growth
Reporting Structure: Reports to the Regional Director of Growth & Marketing
Work Arrangement: On-site, with opportunities for flexible working hours
Growth Opportunities:
- Potential for career advancement within the marketing department or the company
- Opportunities to work on international projects and gain global experience
- Chance to develop leadership and management skills through team supervision
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally in a dynamic and fast-paced environment.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): Budapest, Hungary
Geographic Context:
- Budapest is the capital and largest city of Hungary, with a population of over 1.7 million people.
- The city is known for its rich history, vibrant culture, and beautiful architecture.
- Budapest offers a high quality of life, with affordable living costs and a wide range of recreational activities.
Work Schedule: Full-time (40 hours per week) with flexible hours
ASSUMPTION: Budapest provides an exciting and culturally rich environment for professionals, with a high quality of life and affordable living costs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with hiring managers and team members
- Final interview with the Regional Director of Growth & Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Campaign management and execution
- Partnership development and management
- Leadership and team management skills
- Cross-functional collaboration and communication
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and achievements
- Prepare examples of successful marketing campaigns and partnerships you've managed
- Demonstrate your understanding of the local market and Wolt's business model
- Showcase your leadership and team management skills
- Follow up after your interview to express your enthusiasm for the role and company
ATS Keywords: Marketing strategy, campaign management, partnership development, social media marketing, content creation, team leadership, brand management, influencer collaboration, local marketing, commercial strategy, growth optimization, budget management, relationship management, cross-functional coordination, market analysis, promotional content
ASSUMPTION: Wolt's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Reliability
- Continuous learning
- Impact
- Empowerment
Work Style:
- Dynamic and fast-paced environment
- Collaborative and cross-functional teams
- Opportunities for professional growth and development
- Focus on results and impact
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you a strong collaborator with excellent communication skills?
- Do you have a proven track record of successful marketing campaigns and partnerships?
- Are you passionate about Wolt's mission and business model?
ASSUMPTION: Candidates who align with Wolt's company values and work style will be the best fit for this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working in a fast-paced, ever-changing environment
- Balancing local and global marketing initiatives
- Securing and maintaining partnerships with merchants
- Adapting to a dynamic and growing organization
ASSUMPTION: These challenges are inherent to a fast-growing, international company and provide opportunities for professional growth and development.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position offers significant strategic responsibilities and opportunities for growth
- In the food delivery industry, this role is unique in its focus on both commercial and brand marketing
- Career paths in this role may lead to senior marketing positions or other leadership roles within the company
ASSUMPTION: This role offers a unique combination of strategic responsibilities, growth opportunities, and exposure to international markets.
📝 Sample Projects
- Developing and executing a successful co-marketing campaign with a major restaurant chain
- Managing a team to create and distribute promotional content for a local event
- Securing a strategic partnership with a local influencer to increase brand awareness
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Marketing Lead may undertake in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments and teams within the company?
- What are the most challenging aspects of this role, and how have previous incumbents addressed them?
- What opportunities are there for professional growth and development within this role and the company?
- How does Wolt support work-life balance for its employees?
ASSUMPTION: These questions will help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and achievements
- Prepare examples of successful marketing campaigns and partnerships you've managed
- Demonstrate your understanding of the local market and Wolt's business model
- Follow up after your interview to express your enthusiasm for the role and company
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
