Marketing Lead

📌 Core Information

🔹 Job Title: Marketing Lead

🔹 Company: Nothing

🔹 Location: Tokyo, Japan

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive marketing strategy for Japan
• Leading the Japan Marketing team and overseeing local agencies
• Driving brand awareness, love, and product demand through innovative campaigns
• Collaborating with global marketing and local function leads to align local goals with global strategies
• Representing Japan in global marketing forums and advocating for local marketing strategy

ASSUMPTION: This role requires a strategic mindset with a deep understanding of the Japanese consumer market and mobile/audio technology trends.

📋 Key Responsibilities

✅ Develop and execute a comprehensive marketing strategy for Japan, leading the Japan Marketing team

✅ Develop and implement scalable marketing campaigns and programs from planning to execution and reporting

✅ Work closely with GM, local function leads, and global marketing to align local goals with global marketing strategies

✅ Oversee local agencies (PR, Ad, Digital, Influencers, Production) and local marketing contractors

✅ Manage marketing projects, resources, and budgets

✅ Own and monitor marketing key performance measurables in Earned, Owned, and Paid marketing initiatives

✅ Represent Japan in global marketing forums and advocate for local marketing strategy

ASSUMPTION: This role involves both strategic thinking and hands-on execution, requiring a well-rounded marketing professional.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Significant experience (5-10 years) in marketing with a proven track record in Japanese consumer brands

Required Skills:

• Proven experience in brand development and marketing strategy
• Deep knowledge of mobile and audio technology, pop culture, internet culture, and social media trends
• Excellent communication, negotiation, and relationship-building skills
• Results-driven with a clear focus on achieving KPIs to drive business outcomes
• Bilingual: fluent in Japanese and advanced/business in English
• Strong project management skills

Preferred Skills:

• Experience in PR, Digital, Influencers, and Social & Content marketing
• Marketing analytics and data analysis skills

ASSUMPTION: Candidates with experience in consumer tech brands and a strong understanding of the Japanese market will be most successful in this role.

💰 Compensation & Benefits

Salary Range: Based on experience and industry standards for senior marketing roles in Tokyo, the estimated salary range is ¥12,000,000 - ¥18,000,000 per year.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous vacation and holiday leave
• Employee discounts on Nothing products
• Opportunities for professional development and growth

Working Hours: Full-time (40 hours/week) with flexible work arrangements based on team needs and project deadlines

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: Medium (501-1,000 employees) - Nothing offers a dynamic and collaborative work environment with ample opportunities for growth and innovation.

Founded: 2020 - Nothing is a relatively young company with a strong focus on creativity, curiosity, and challenging the status quo.

Company Description:

• Nothing is a UK-based, privately held company building a world where tech is fun again
• Focuses on creating an alternative ecosystem of tech products for the young and creative
• Collaborates closely with the Nothing Community, which includes over 8,000 private investors, to develop products with sustainability at the forefront

Company Specialties:

• Smartphones and audio products
• Cutting-edge design and user interface innovation
• Sustainable product development

Company Website: nothing.tech

ASSUMPTION: Nothing's unique focus on fun and creativity in technology sets it apart from traditional tech companies, offering applicants a chance to work on innovative products that resonate with consumers.

📊 Role Analysis

Career Level: Senior - This role is suited for experienced marketing professionals seeking to lead a team and drive strategic initiatives in the Japanese market.

Reporting Structure: The Marketing Lead will report directly to the General Manager of Nothing Japan and collaborate with global marketing and local function leads.

Work Arrangement: On-site, with flexible work arrangements based on team needs and project deadlines. The role may require occasional travel to Nothing's global offices or events.

Growth Opportunities:

• Potential to expand the Japan marketing team and take on additional responsibilities
• Opportunities to work on global marketing initiatives and collaborate with international teams
• Chance to grow with the company as it continues to expand its product offerings and global presence

ASSUMPTION: This role offers ample opportunities for professional growth and development within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace designed to foster creativity and innovation

Office Location(s): Tokyo, Japan

Geographic Context:

• Tokyo is a bustling metropolis with a vibrant tech industry and a strong consumer market
• The city offers a high quality of life, with numerous cultural attractions, entertainment options, and culinary experiences
• Tokyo is well-connected by public transportation, making it easy to commute to and from work

Work Schedule: Full-time (40 hours/week) with flexible work arrangements based on team needs and project deadlines. The role may require occasional overtime or weekend work to meet campaign deadlines.

ASSUMPTION: Working in Tokyo offers a unique blend of cultural experiences and professional opportunities, making it an attractive location for international candidates.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume screening
• Phone or video call with the HR team to discuss the role and assess cultural fit
• In-depth interview with the General Manager of Nothing Japan and other key stakeholders
• Case study presentation or marketing challenge assignment to evaluate strategic thinking and execution skills
• Final interview with the CEO or another senior executive to discuss long-term career goals and alignment with company values

Key Assessment Areas:

• Marketing strategy and campaign development
• Leadership and team management skills
• Communication and presentation skills
• Cultural awareness and understanding of the Japanese consumer market
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the Japanese consumer market and mobile/audio technology trends in your application materials
• Prepare a case study or marketing challenge assignment that showcases your strategic thinking and execution skills
• Research Nothing's company culture and values, and be prepared to discuss how your personal values align with theirs

ATS Keywords: Marketing strategy, campaign development, leadership, team management, communication, presentation, cultural awareness, Japanese consumer market, mobile technology, audio technology, innovation, creativity

ASSUMPTION: Nothing's interview process is designed to assess both hard and soft skills, as well as cultural fit, to ensure the best possible match for the role and the company.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Project management software (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Be the change - proactive, action-oriented, and driving change
• Pride in the product - obsess over detail, always improving, and staying curious about tech and the world
• Thrive on diversity - welcome differences, listen, and communicate with respect and collaborate to build strong teams
• Survive - empower everyone to act as an owner and understand the business as a whole to deliver exceptional results

Work Style:

• Dynamic and collaborative, with a focus on innovation and creativity
• Results-driven, with a strong emphasis on achieving KPIs and driving business outcomes
• Agile and adaptable, with the ability to pivot and adjust strategies as needed

Self-Assessment Questions:

• Do you thrive in a dynamic and collaborative work environment that emphasizes innovation and creativity?
• Are you comfortable working in a multicultural team and navigating diverse perspectives?
• Do you have a proven track record of driving results and achieving KPIs in a marketing role?

ASSUMPTION: Candidates who align with Nothing's core values and work style will be most successful in this role.

⚠️ Potential Challenges

• Navigating the unique cultural landscape of the Japanese consumer market
• Balancing global marketing strategies with locally relevant initiatives
• Managing multiple agencies and contractors to ensure consistent and high-quality outputs
• Adapting to a fast-paced and ever-changing tech industry

ASSUMPTION: These challenges can be overcome with a strong understanding of the local market, effective communication and collaboration skills, and a results-driven approach.

📈 Similar Roles Comparison

• This role is unique in its focus on the Japanese consumer market and Nothing's innovative approach to tech products
• Compared to traditional consumer tech brands, Nothing places a greater emphasis on creativity, fun, and challenging the status quo
• Career progression in this role may involve expanding the marketing team, taking on additional responsibilities, or transitioning to a global marketing role

ASSUMPTION: This role offers a unique opportunity to work on innovative products and drive marketing strategies in a dynamic and growing company.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for the launch of Nothing's latest smartphone in Japan
• Collaborating with global marketing to create localized content and campaigns that resonate with Japanese consumers
• Managing a team of marketing professionals to deliver high-quality outputs and meet measurable KPIs

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Marketing Lead role at Nothing.

❓ Key Questions to Ask During Interview

• How does Nothing differentiate itself from other consumer tech brands in the Japanese market?
• What are the key priorities for the Marketing Lead role in the first 90 days?
• How does Nothing support the professional growth and development of its employees?
• What are the most significant challenges facing the Japanese consumer tech market, and how can this role address them?
• How does Nothing balance global marketing strategies with locally relevant initiatives?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company's unique approach to marketing and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a case study or marketing challenge assignment that showcases your strategic thinking and execution skills
• Research Nothing's company culture and values, and be prepared to discuss how your personal values align with theirs
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.