Marketing Lead

📌 Core Information

🔹 Job Title: Marketing Lead

🔹 Company: Pennsylvania Transformer Technology Inc

🔹 Location: Canonsburg, Pennsylvania, United States

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing initiatives to drive brand awareness, customer engagement, and business growth
• Overseeing the planning and implementation of campaigns across various channels, including digital, social, and traditional media
• Collaborating closely with sales, product, and creative teams to ensure marketing efforts align with company goals and resonate with target audiences
• Managing the marketing budget and maximizing ROI
• Analyzing campaign performance and refining strategies based on data insights

ASSUMPTION: This role requires a strong understanding of marketing principles, data analysis, and project management. The ideal candidate will have experience in the manufacturing industry and be comfortable working in a dynamic, collaborative environment.

📋 Key Responsibilities

✅ Develop Marketing Strategies: Create and implement comprehensive marketing strategies to promote products and services in collaboration with the sales teams.

✅ Campaign Management: Plan, execute, and oversee marketing campaigns across various channels, including digital, print, and events. Serve as the lead on coordinating trade show needs.

✅ Brand Management: Ensure consistent brand messaging and positioning across all marketing materials and platforms.

✅ Budget Management: Manage the marketing budget, ensuring cost-effective strategies and maximizing ROI.

✅ Performance Analysis: Track and analyze the performance of marketing campaigns, using data to refine strategies and improve outcomes.

✅ Collaboration: Work closely with sales, product development, and other departments to align marketing efforts with overall business objectives.

✅ Tradeshow Coordination: Identify and make arrangements for trade shows, including booth displays, marketing collateral, and promotional items.

✅ Creative Design: Design marketing materials including brochures, website, PowerPoint presentations, booth displays, magazine advertisements, etc.

✅ Inventory Management: Track inventory of marketing collateral and promotional items. Allocate and reorder as required.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven analysis. The ideal candidate will be comfortable wearing multiple hats and adapting to changing priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field. A master’s degree is a plus.

Experience: Minimum of 3-5 years of experience in marketing, preferably in the manufacturing industry.

Required Skills:

• Strong analytical, communication, and project management skills
• Proficiency in marketing software and tools
• Creativity: Ability to think creatively and develop innovative marketing solutions
• Leadership: Proven leadership abilities with experience in managing and developing a team

Preferred Skills:

• Experience with CRM software
• Fluency in a second language

ASSUMPTION: Candidates with experience in the manufacturing industry and a strong portfolio of marketing campaigns will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $65,000 - $75,000 per year. This range is based on industry standards for mid-level marketing roles in the manufacturing sector in the United States.

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, Monday through Friday, with occasional overtime and travel as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Pennsylvania Transformer Technology Inc operates in the Appliances, Electrical, and Electronics Manufacturing industry, with a focus on power transformers for the investor-owned electrical utility, municipal power, and industrial markets.

Company Size: The company has 201-500 employees, providing a mid-sized work environment with opportunities for growth and collaboration.

Founded: The company's roots date back almost a century, with a rich heritage that includes the former sites of McGraw-Edison and Cooper Power Systems transformer operations.

Company Description:

• Pennsylvania Transformer Technology LLC (PTT) is a US-owned, industry-leading manufacturer of a wide range of sizes and types of power transformers
• The company's headquarters is located in Canonsburg, PA, with a sister facility in Raeford, NC
• PTT employs experienced design engineers who use finite-element-analysis and 3D computer modelling software to optimize designs

Company Specialties:

• Transformer
• Industrial Transformer
• Circuit breakers

Company Website: http://www.patransformer.com

ASSUMPTION: Pennsylvania Transformer Technology Inc is a well-established company with a strong reputation in the power transformer industry. The company's focus on quality and reliability is reflected in its commitment to superior processes, work ethic, and employee pride.

📊 Role Analysis

Career Level: The Marketing Lead role is a mid-level position, providing opportunities for growth and development within the marketing department and the broader organization.

Reporting Structure: This role reports directly to the Director of Marketing and may oversee junior marketing team members or external agencies.

Work Arrangement: The role is on-site, with occasional travel required for trade shows and other events.

Growth Opportunities:

• Advancement to a senior marketing role or management position within the marketing department
• Expansion of responsibilities to include additional product lines or geographic regions
• Opportunities to gain experience in related fields, such as sales or product development

ASSUMPTION: The Marketing Lead role offers a unique opportunity to gain experience in a dynamic, collaborative environment and make a significant impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: The company's headquarters is a one-million square-foot manufacturing facility, providing a large, industrial work environment.

Office Location(s): 30 Curry Avenue, Canonsburg, Pennsylvania 15317, United States

Geographic Context:

• Canonsburg is a small city located in southwestern Pennsylvania, approximately 20 miles southwest of Pittsburgh
• The area offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions
• The cost of living in Canonsburg is relatively low compared to other major metropolitan areas in the United States

Work Schedule: The role follows a standard Monday through Friday workweek, with occasional overtime and travel as needed.

ASSUMPTION: The Marketing Lead role is based in a manufacturing facility, providing a unique work environment that combines the dynamic nature of marketing with the hands-on aspects of production.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the hiring manager and other team members
• Final interview with the Director of Marketing

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and reporting
• Collaboration and communication skills
• Leadership and team management

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Be prepared to discuss your experience with marketing software and tools, as well as your ability to think creatively and develop innovative marketing solutions
• Demonstrate your understanding of the manufacturing industry and the company's products and services

ATS Keywords: Marketing Strategies, Campaign Management, Brand Management, Budget Management, Performance Analysis, Collaboration, Tradeshow Coordination, Creative Design, Inventory Management, Analytical Skills, Communication Skills, Project Management, Creativity, Leadership

ASSUMPTION: The application process for the Marketing Lead role is competitive, and candidates with relevant marketing experience and a strong portfolio of campaigns will be highly competitive.

🛠️ Tools & Technologies

• Marketing software and tools (e.g., CRM, marketing automation, social media management)
• Design software (e.g., Adobe Creative Suite, Sketch, Figma)
• Data analysis tools (e.g., Google Analytics, Excel, Tableau)
• Project management software (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: The Marketing Lead role requires proficiency in a range of marketing software and tools, as well as the ability to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Quality: PTT is committed to building the best power transformers in the industry through superior processes, work ethic, and employee pride
• Reliability: The company's products are designed to provide a long, trouble-free service life
• Collaboration: PTT values working closely with customers, suppliers, and team members to achieve common goals

Work Style:

• Dynamic and collaborative: The Marketing Lead role requires strong communication and teamwork skills, as well as the ability to adapt to changing priorities and work in a fast-paced environment
• Data-driven: The role involves regular analysis of campaign performance and the use of data to inform marketing strategies
• Creative: The ideal candidate will be able to think outside the box and develop innovative marketing solutions

Self-Assessment Questions:

• How do your marketing skills and experience align with the company's values of quality and reliability?
• Are you comfortable working in a dynamic, collaborative environment and adapting to changing priorities?
• How do you approach data analysis and using data to inform marketing strategies?

ASSUMPTION: The ideal candidate for the Marketing Lead role will be a strong fit with the company's culture and values, with a proven track record of success in marketing and a passion for driving business growth.

⚠️ Potential Challenges

• Managing a marketing budget and maximizing ROI in a cost-effective manner
• Balancing the demands of multiple marketing channels and campaigns
• Collaborating with diverse teams, including sales, product development, and creative teams
• Adapting to the unique work environment of a manufacturing facility

ASSUMPTION: The Marketing Lead role presents unique challenges and opportunities, requiring a strong understanding of marketing principles, data analysis, and project management, as well as the ability to adapt to a dynamic, collaborative environment.

📈 Similar Roles Comparison

• The Marketing Lead role at Pennsylvania Transformer Technology Inc is similar to other marketing manager positions in the manufacturing industry, with a focus on strategic planning, campaign management, and data analysis
• However, the role is unique in its focus on power transformers and the dynamic work environment of a manufacturing facility
• Career progression in this role may include advancement to a senior marketing role or management position within the marketing department

ASSUMPTION: The Marketing Lead role at Pennsylvania Transformer Technology Inc offers a unique opportunity to gain experience in the manufacturing industry and make a significant impact on the company's marketing efforts.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to launch a new product line
• Managing a trade show, including booth design, marketing collateral, and promotional items
• Analyzing campaign performance and refining strategies based on data insights

ASSUMPTION: The Marketing Lead role involves a wide range of projects, from strategic planning and campaign management to data analysis and creative design. The ideal candidate will have experience in a variety of marketing disciplines and be comfortable taking on new challenges.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into that overall plan?
• How does the marketing department collaborate with other teams, such as sales and product development?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: The ideal candidate for the Marketing Lead role will be curious, engaged, and proactive in seeking out information about the company, its marketing strategy, and the specific requirements of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.