📌 Core Information
🔹 Job Title: Marketing Lead
🔹 Company: WeWork
🔹 Location: Seoul, Republic of Korea
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Implementing local marketing strategies to drive demand and enhance WeWork's brand presence in Korea
- Collaborating with global teams to localize creative assets and campaigns
- Managing relationships with local stakeholders, including sales teams and brokers
- Overseeing creative asset management, including localization of product and building collateral
- Supporting local events and PR efforts
ASSUMPTION: This role requires a strong understanding of local market trends and competitors, as well as the ability to work independently and collaborate effectively with global teams.
📋 Key Responsibilities
✅ Strategic Marketing & Localisation:
- Partner with global functional leads to adapt and localize creative assets and campaigns
- Ensure local execution is optimized for key audiences (SMBs, Brokers, and enterprise companies)
- Review local competitors and market trends in office demand
✅ Events:
- Work closely with the INTL Events team to support local events in Korea
- Help report, measure, and track event performance
✅ Stakeholder Collaboration:
- Build relationships with key local Sales stakeholders to glean territory-level insights
- Collaborate with the Sales team to develop promotions that generate leads
✅ Creative Asset Management:
- Localise product and building collateral for Sales use, managing updates on Mindtickle and the Global Collateral Index
- Advise on the localisation of ad materials / platforms for Paid Media campaigns
- Manage copywriter and designer briefs
- Edit, proofread, and translate marketing materials
- Ensure IP and local compliance review
- Own content for the WeWork Korean website and other local channels
✅ PR Support:
- Work without central PR team on comms, however were applicable, collaborate with a local PR agency for localisation ops.
ASSUMPTION: This role requires strong communication, project planning, and problem-solving skills to manage multiple responsibilities and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 5-7 years of experience in sales marketing or product marketing
Required Skills:
- Proficient English both in verbal and written communication
- Self-starter who can operate independently
- Proactive and effective communication skills
- Problem solver: possessing strong interpersonal, multi-tasking, organization and project planning skills, and demonstrating ability to meet aggressive deadlines
- Creative thinker with analytical skill sets
- Interests in sales/marketing communications, any former marketing or sales experience is a plus
- Good sense in punctuality
- Responsible and reliable to the people you work with
Preferred Skills:
- Experience in the real estate or coworking industry
- Fluency in Korean
ASSUMPTION: While not explicitly stated, familiarity with the local market and language would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Lead role in Seoul, the estimated salary range is ₩70,000,000 - ₩90,000,000 per year. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work arrangements
- Employee discounts on WeWork services
- Professional development opportunities
Working Hours: Full-time, Monday-Friday, with some flexibility for events and project deadlines
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate, specifically focused on coworking and flexible office spaces
Company Size: WeWork has 5,001-10,000 employees globally, providing a large, established company environment with ample opportunities for growth and collaboration
Founded: 2010, with a rich history of innovation and growth in the coworking industry
Company Description:
- WeWork provides flexible workspace solutions to help businesses of all sizes thrive in more than 37 countries worldwide
- The company offers a global community of creators, entrepreneurs, and industry leaders, fostering collaboration and innovation
- WeWork is committed to sustainability and social impact, aiming to create positive change in the communities it serves
Company Specialties:
- Coworking
- Community
- Collaboration
- Shared Office Space
- Entrepreneur
- Office Space
- Enterprise Solutions
Company Website: wework.com
ASSUMPTION: WeWork's large size and global presence offer opportunities for career growth and exposure to diverse projects and teams.
📊 Role Analysis
Career Level: Mid-level to senior, with the potential for growth into a regional or global marketing role
Reporting Structure: This role reports directly to the Head of Regional Marketing for EMEA and APAC, with potential for cross-functional collaboration with sales, events, and product teams
Work Arrangement: On-site, with some flexibility for remote work as needed
Growth Opportunities:
- Potential to take on additional responsibilities or move into a regional or global marketing role
- Opportunities to work on high-impact projects and initiatives that drive business growth
- Access to professional development resources and training programs
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on WeWork's business in Korea and beyond.
🌍 Location & Work Environment
Office Type: WeWork's Seoul office is a vibrant, collaborative coworking space that fosters creativity and innovation
Office Location(s): Euljiro, Seoul
Geographic Context:
- Seoul is a major global city with a thriving business ecosystem, offering ample opportunities for networking and professional growth
- The office is located in a bustling commercial district, with easy access to public transportation and amenities
- Korea's strong economy and growing demand for flexible office spaces present exciting opportunities for WeWork and this role
Work Schedule: Full-time, with some flexibility for remote work and event attendance
ASSUMPTION: The dynamic work environment and central location of WeWork's Seoul office provide an ideal setting for collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and potential team members
- Final interview with the Head of Regional Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing and communication skills
- Local market knowledge and cultural awareness
- Problem-solving and analytical skills
- Ability to work independently and collaborate effectively with global teams
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and local market knowledge
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
- Research WeWork's marketing strategies and be prepared to discuss how you can contribute to their success in Korea
ATS Keywords: Marketing, Localization, Stakeholder Collaboration, Creative Asset Management, PR Support, English, Sales, Events, Project Planning, Problem Solving, Interpersonal Skills, Analytical Skills, Multi-tasking, Organization
ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, local market knowledge, and cultural fit with WeWork's values and work environment.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Design and editing tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The required tools and technologies for this role are standard for marketing professionals and can be learned or improved upon with relevant training and experience.
👔 Cultural Fit Considerations
Company Values:
- Create Your Life's Work
- Make a Dent in the Universe
- Embrace the We
- Do What's Right
- Treat Others Better Than They Expect to Be Treated
- Presume Positive Intent
- Be Accessible
- Innovate, Always
- Do More With Less
- Be an Ally
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you align with WeWork's core values and company culture?
- Are you comfortable working independently and collaborating with global teams?
- Do you thrive in a dynamic, fast-paced work environment?
ASSUMPTION: WeWork's company culture emphasizes collaboration, innovation, and a commitment to creating positive change in the communities it serves.
⚠️ Potential Challenges
- Managing multiple responsibilities and stakeholders effectively
- Navigating the local market and cultural nuances
- Balancing global marketing strategies with local market needs
- Adapting to a dynamic and fast-paced work environment
ASSUMPTION: These challenges can be overcome with strong communication, project planning, and problem-solving skills, as well as a deep understanding of the local market and WeWork's global marketing strategies.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong understanding of the local market and the ability to work independently
- This role offers the opportunity to work for a global leader in the coworking industry, with access to extensive resources and support
- Career growth potential is high, with opportunities to take on additional responsibilities or move into a regional or global marketing role
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, with a strong focus on local market knowledge and global collaboration.
📝 Sample Projects
- Developing and executing a local marketing campaign to drive demand for WeWork's coworking spaces in Seoul
- Localizing global marketing materials and campaigns for the Korean market
- Managing relationships with local stakeholders, including sales teams and brokers, to gather insights and drive lead generation
ASSUMPTION: These sample projects highlight the key responsibilities and required skills for this role, with a focus on local market knowledge and global collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaigns and initiatives for this role?
- How does this role collaborate with global marketing teams and local stakeholders?
- What are the key performance indicators (KPIs) for this role, and how are they measured?
- What opportunities are there for professional development and growth within WeWork?
- How does WeWork support work-life balance for its employees?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, WeWork's marketing strategies, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and local market knowledge
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
- Research WeWork's marketing strategies and be prepared to discuss how you can contribute to their success in Korea
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
