W

Marketing Lead

WeWork
Full-time
On-site
Remote
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Lead

πŸ”Ή Company: WeWork

πŸ”Ή Location: Seoul, Republic of Korea

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 4, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Implementing local marketing strategies to drive demand and enhance WeWork's brand presence in Korea
  • Collaborating with global teams to localize creative assets and campaigns
  • Managing relationships with local stakeholders, including sales teams and brokers
  • Overseeing creative asset management, including localization of product and building collateral
  • Supporting local events and PR efforts

ASSUMPTION: This role requires a strong understanding of local market trends and competitors, as well as the ability to work independently and collaborate effectively with global teams.

πŸ“‹ Key Responsibilities

βœ… Strategic Marketing & Localisation:

  • Partner with global functional leads to adapt and localize creative assets and campaigns
  • Ensure local execution is optimized for key audiences (SMBs, Brokers, and enterprise companies)
  • Review local competitors and market trends in office demand

βœ… Events:

  • Work closely with the INTL Events team to support local events in Korea
  • Help report, measure, and track event performance

βœ… Stakeholder Collaboration:

  • Build relationships with key local Sales stakeholders to glean territory-level insights
  • Collaborate with the Sales team to develop promotions that generate leads

βœ… Creative Asset Management:

  • Localise product and building collateral for Sales use, managing updates on Mindtickle and the Global Collateral Index
  • Advise on the localisation of ad materials / platforms for Paid Media campaigns
  • Manage copywriter and designer briefs
  • Edit, proofread, and translate marketing materials
  • Ensure IP and local compliance review
  • Own content for the WeWork Korean website and other local channels

βœ… PR Support:

  • Work without central PR team on comms, however were applicable, collaborate with a local PR agency for localisation ops.

ASSUMPTION: This role requires strong communication, project planning, and problem-solving skills to manage multiple responsibilities and stakeholders effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 5-7 years of experience in sales marketing or product marketing

Required Skills:

  • Proficient English both in verbal and written communication
  • Self-starter who can operate independently
  • Proactive and effective communication skills
  • Problem solver: possessing strong interpersonal, multi-tasking, organization and project planning skills, and demonstrating ability to meet aggressive deadlines
  • Creative thinker with analytical skill sets
  • Interests in sales/marketing communications, any former marketing or sales experience is a plus
  • Good sense in punctuality
  • Responsible and reliable to the people you work with

Preferred Skills:

  • Experience in the real estate or coworking industry
  • Fluency in Korean

ASSUMPTION: While not explicitly stated, familiarity with the local market and language would be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Lead role in Seoul, the estimated salary range is β‚©70,000,000 - β‚©90,000,000 per year. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

  • Health, dental, and vision insurance
  • 401(k) matching
  • Flexible work arrangements
  • Employee discounts on WeWork services
  • Professional development opportunities

Working Hours: Full-time, Monday-Friday, with some flexibility for events and project deadlines

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Real Estate, specifically focused on coworking and flexible office spaces

Company Size: WeWork has 5,001-10,000 employees globally, providing a large, established company environment with ample opportunities for growth and collaboration

Founded: 2010, with a rich history of innovation and growth in the coworking industry

Company Description:

  • WeWork provides flexible workspace solutions to help businesses of all sizes thrive in more than 37 countries worldwide
  • The company offers a global community of creators, entrepreneurs, and industry leaders, fostering collaboration and innovation
  • WeWork is committed to sustainability and social impact, aiming to create positive change in the communities it serves

Company Specialties:

  • Coworking
  • Community
  • Collaboration
  • Shared Office Space
  • Entrepreneur
  • Office Space
  • Enterprise Solutions

Company Website: wework.com

ASSUMPTION: WeWork's large size and global presence offer opportunities for career growth and exposure to diverse projects and teams.

πŸ“Š Role Analysis

Career Level: Mid-level to senior, with the potential for growth into a regional or global marketing role

Reporting Structure: This role reports directly to the Head of Regional Marketing for EMEA and APAC, with potential for cross-functional collaboration with sales, events, and product teams

Work Arrangement: On-site, with some flexibility for remote work as needed

Growth Opportunities:

  • Potential to take on additional responsibilities or move into a regional or global marketing role
  • Opportunities to work on high-impact projects and initiatives that drive business growth
  • Access to professional development resources and training programs

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on WeWork's business in Korea and beyond.

🌍 Location & Work Environment

Office Type: WeWork's Seoul office is a vibrant, collaborative coworking space that fosters creativity and innovation

Office Location(s): Euljiro, Seoul

Geographic Context:

  • Seoul is a major global city with a thriving business ecosystem, offering ample opportunities for networking and professional growth
  • The office is located in a bustling commercial district, with easy access to public transportation and amenities
  • Korea's strong economy and growing demand for flexible office spaces present exciting opportunities for WeWork and this role

Work Schedule: Full-time, with some flexibility for remote work and event attendance

ASSUMPTION: The dynamic work environment and central location of WeWork's Seoul office provide an ideal setting for collaboration and growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the hiring manager and potential team members
  • Final interview with the Head of Regional Marketing
  • Background check and offer extension

Key Assessment Areas:

  • Marketing and communication skills
  • Local market knowledge and cultural awareness
  • Problem-solving and analytical skills
  • Ability to work independently and collaborate effectively with global teams

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and local market knowledge
  • Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
  • Research WeWork's marketing strategies and be prepared to discuss how you can contribute to their success in Korea

ATS Keywords: Marketing, Localization, Stakeholder Collaboration, Creative Asset Management, PR Support, English, Sales, Events, Project Planning, Problem Solving, Interpersonal Skills, Analytical Skills, Multi-tasking, Organization

ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, local market knowledge, and cultural fit with WeWork's values and work environment.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • Google Workspace
  • Marketing automation platforms (e.g., HubSpot, Marketo)
  • Social media management tools (e.g., Hootsuite, Buffer)
  • Design and editing tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The required tools and technologies for this role are standard for marketing professionals and can be learned or improved upon with relevant training and experience.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Create Your Life's Work
  • Make a Dent in the Universe
  • Embrace the We
  • Do What's Right
  • Treat Others Better Than They Expect to Be Treated
  • Presume Positive Intent
  • Be Accessible
  • Innovate, Always
  • Do More With Less
  • Be an Ally

Work Style:

  • Collaborative and team-oriented
  • Results-driven and proactive
  • Adaptable and open to feedback
  • Committed to continuous learning and improvement

Self-Assessment Questions:

  • Do you align with WeWork's core values and company culture?
  • Are you comfortable working independently and collaborating with global teams?
  • Do you thrive in a dynamic, fast-paced work environment?

ASSUMPTION: WeWork's company culture emphasizes collaboration, innovation, and a commitment to creating positive change in the communities it serves.

⚠️ Potential Challenges

  • Managing multiple responsibilities and stakeholders effectively
  • Navigating the local market and cultural nuances
  • Balancing global marketing strategies with local market needs
  • Adapting to a dynamic and fast-paced work environment

ASSUMPTION: These challenges can be overcome with strong communication, project planning, and problem-solving skills, as well as a deep understanding of the local market and WeWork's global marketing strategies.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing roles, this position requires a strong understanding of the local market and the ability to work independently
  • This role offers the opportunity to work for a global leader in the coworking industry, with access to extensive resources and support
  • Career growth potential is high, with opportunities to take on additional responsibilities or move into a regional or global marketing role

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, with a strong focus on local market knowledge and global collaboration.

πŸ“ Sample Projects

  • Developing and executing a local marketing campaign to drive demand for WeWork's coworking spaces in Seoul
  • Localizing global marketing materials and campaigns for the Korean market
  • Managing relationships with local stakeholders, including sales teams and brokers, to gather insights and drive lead generation

ASSUMPTION: These sample projects highlight the key responsibilities and required skills for this role, with a focus on local market knowledge and global collaboration.

❓ Key Questions to Ask During Interview

  • Can you describe the typical marketing campaigns and initiatives for this role?
  • How does this role collaborate with global marketing teams and local stakeholders?
  • What are the key performance indicators (KPIs) for this role, and how are they measured?
  • What opportunities are there for professional development and growth within WeWork?
  • How does WeWork support work-life balance for its employees?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, WeWork's marketing strategies, and the company's culture and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and local market knowledge
  • Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
  • Research WeWork's marketing strategies and be prepared to discuss how you can contribute to their success in Korea
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.