📌 Core Information
🔹 Job Title: Marketing Lead
🔹 Company: Polarsteps
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Accelerating key markets (FR, DE, US, UK, and others) through creative and scalable marketing tactics
- Driving non-scalable and scalable marketing experiments to identify new opportunities
- Co-creating and executing marketing strategies with the Head of Growth
- Owning parts of acquisition channels and developing marketing materials
- Collaborating with cross-functional teams to align marketing initiatives with business objectives
ASSUMPTION: This role requires a strategic thinker and hands-on executor with a growth mindset and international focus. It is an individual contributor role, not focused on managing large teams.
📋 Key Responsibilities
✅ Co-create and execute marketing strategies with the Head of Growth, tailored to key markets, focusing on driving awareness and acceleration of the organic growth flywheel.
✅ Be willing to own parts of the acquisition channels yourself: identify and prioritize new opportunities and scale creative marketing efforts globally.
✅ Develop and own the tone of voice and style guides for international markets, and adapt global campaigns to local nuances, working with the head of localization and editorial teams.
✅ Lead the creation of marketing materials and content, oversee the planning, scheduling, and execution of marketing projects to ensure timely and successful delivery.
✅ Collaborate with cross-functional teams to ensure alignment of marketing initiatives with overall business objectives.
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring both creative and analytical skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of digital marketing experience, with extensive knowledge of the app marketing ecosystem and media landscape
Required Skills:
- Proven experience launching unique marketing campaigns
- Intuition for visual branding and copywriting
- Experience growing consumer products in international markets, ideally digital
- Strong analytical skills to make data-driven decisions and measure campaign performance
- Drive, determination, and ability to operate at serious speed
- Outstanding people skills and stakeholder management
Preferred Skills:
- Fluency in multiple languages
- Experience working abroad or in a startup/scaleup environment
ASSUMPTION: The ideal candidate will have a proven track record in digital marketing, with a strong focus on app marketing and international growth.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and market standards for marketing leads in the Netherlands)
Benefits:
- Competitive benefits package
- Flexible working hours
- Dynamic and international work environment
Working Hours: Full-time position, with core hours from 10:00 to 16:00 CET
ASSUMPTION: The salary range is estimated based on market standards for marketing leads in the Netherlands, with consideration for the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on travel apps
Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for impact and growth
Founded: 2015, with a 10-year history of growth and success in the travel industry
Company Description:
- Polarsteps is a travel app that helps users plan, track, and relive their trips in a smart and beautiful way
- Headquartered in Amsterdam, with a team of 70+ people from 20+ nationalities
- Focused on changing the way people travel and inspiring connections through travel
Company Specialties:
- Travel app development
- International market growth
- User experience and design
Company Website: www.polarsteps.com
ASSUMPTION: Polarsteps is a dynamic and international company with a strong focus on user experience and growth in the travel industry.
📊 Role Analysis
Career Level: Marketing Lead, responsible for driving marketing strategies and initiatives for international markets
Reporting Structure: Reports directly to the Head of Growth, with close collaboration with cross-functional teams
Work Arrangement: On-site, with flexible working hours and a dynamic work environment
Growth Opportunities:
- Potential to grow into a more senior role as the company expands
- Opportunities to work on international projects and gain global experience
- Chance to make a significant impact on the company's growth and success
ASSUMPTION: This role offers significant growth opportunities, both in terms of career progression and international experience.
🌍 Location & Work Environment
Office Type: Modern and collaborative office space in Amsterdam
Office Location(s): Vijzelgracht 53A, Amsterdam, Noord-Holland 1017 HP, NL
Geographic Context:
- Amsterdam is a vibrant and multicultural city, known for its canals, museums, and nightlife
- Netherlands offers a high quality of life, with excellent healthcare, education, and work-life balance
- Amsterdam is well-connected by public transportation and has a bike-friendly culture
Work Schedule: Full-time, with core hours from 10:00 to 16:00 CET and flexible working hours
ASSUMPTION: The office environment is modern and collaborative, with a strong focus on international teamwork and a dynamic work culture.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the Head of Growth
- On-site interview with the marketing team and other stakeholders
- Final interview with the CEO
Key Assessment Areas:
- Marketing strategy and creativity
- Analytical skills and data-driven decision-making
- International market experience and cultural awareness
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and international focus
- Prepare examples of successful marketing campaigns you've led and the results they achieved
- Demonstrate your understanding of the travel industry and Polarsteps' unique value proposition
ATS Keywords: Digital Marketing, App Marketing, International Market Growth, Marketing Strategy, Creative Campaigns, Analytical Skills, Stakeholder Management, Marketing Lead, Travel Industry
ASSUMPTION: The application process is designed to assess the candidate's marketing skills, international experience, and cultural fit with the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies are standard for digital marketing roles and may vary based on the candidate's specific needs and preferences.
👔 Cultural Fit Considerations
Company Values:
- Passion for travel and exploration
- Creativity and innovation
- Collaboration and teamwork
- Data-driven decision-making
Work Style:
- Dynamic and fast-paced environment
- International and multicultural team
- Focus on results and impact
- Open and collaborative communication
Self-Assessment Questions:
- How do you embody Polarsteps' passion for travel and exploration in your daily life?
- Can you describe a time when you successfully adapted a global marketing campaign to a local market?
- How do you balance creativity and data-driven decision-making in your marketing strategies?
ASSUMPTION: Polarsteps values candidates who are passionate about travel, creative, collaborative, and data-driven in their approach to marketing.
⚠️ Potential Challenges
- Managing multiple international markets with varying consumer behaviors and preferences
- Balancing creative and data-driven marketing strategies
- Operating in a fast-paced and dynamic work environment
- Adapting to a multicultural and international team
ASSUMPTION: These challenges are inherent to the role and can be overcome with strong marketing skills, cultural awareness, and adaptability.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on app marketing and international market growth
- Compared to other marketing lead roles, this position offers a unique opportunity to work in the travel industry and make a significant impact on the company's growth
- Career progression may involve moving into more senior roles or specializing in specific international markets
ASSUMPTION: This role offers a unique opportunity to work in the travel industry and make a significant impact on the company's growth, with potential for career progression in various directions.
📝 Sample Projects
- Developing and executing a marketing campaign to launch Polarsteps in a new international market
- Analyzing user data to identify trends and optimize marketing strategies
- Collaborating with the product team to create marketing materials that showcase new features and updates
ASSUMPTION: These sample projects are designed to assess the candidate's ability to develop and execute marketing strategies, analyze data, and collaborate with cross-functional teams.
❓ Key Questions to Ask During Interview
- How does Polarsteps plan to expand its user base in the next 1-2 years, and how will this role contribute to that growth?
- Can you describe the marketing team's structure and how this role will fit within it?
- How does Polarsteps support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Polarsteps foster a culture of innovation and creativity within its marketing team?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's growth plans, and the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and international focus
- Prepare examples of successful marketing campaigns you've led and the results they achieved
- Demonstrate your understanding of the travel industry and Polarsteps' unique value proposition
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
