📌 Core Information
🔹 Job Title: Marketing Lead
🔹 Company: Nexite
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Redefining the market's mental model through strategic storytelling and thought leadership
- Building influential sales enablement assets to drive demand and close deals
- Establishing Nexite's unique voice in the market and owning end-to-end messaging strategy
- Collaborating with the CEO and leadership to shape perception and define the future of retail
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and autonomy. It's ideal for a marketing professional looking to make a significant impact on a growing company in the retail tech industry.
📋 Key Responsibilities
✅ Redefine the market’s mental model by partnering with Sales and the CEO to introduce a powerful new narrative that challenges legacy thinking in retail
✅ Develop emotionally resonant messaging that sticks and build thought leadership content to position Nexite as a category-defining force
✅ Build high-impact sales enablement assets, including one-pagers, pitch decks, and custom demos, to support the sales team
✅ Establish Nexite’s unique voice in the market and collaborate on industry articles, strategic presentations, and speaking materials for leadership
✅ Own end-to-end messaging strategy, aligning messaging across all touchpoints and refining it based on market signals and buyer feedback
ASSUMPTION: This role requires a strong understanding of B2B marketing, strategic consulting, and retail tech. Experience with AI tools and design software is a plus.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least two years in a strategic consulting firm and 5+ years in B2B marketing, preferably in SaaS, high-tech, or retail-tech
Required Skills:
- Proven ability to influence through thought leadership, storytelling, and sales-aligned content
- Strong design sensibility and visual communication instincts
- Hands-on skills with tools like Canva, Figma, PowerPoint, Google Slides, and AI-based content platforms
- High autonomy, creative drive, and obsession with excellence
Preferred Skills:
- Experience with ABM, social media strategy, or digital campaigns
ASSUMPTION: Candidates with a strong background in strategic consulting and B2B marketing will be best suited for this role. Experience with AI tools and design software is a significant advantage.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $120,000 and $160,000 per year, based on industry standards for a Marketing Lead with 5-10 years of experience in the retail tech industry in Tel Aviv.
Benefits:
- Health insurance and retirement plans
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time, with flexible hours and the possibility of remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Nexite operates in the retail tech industry, focusing on retail IoT and consumer engagement. The market is competitive and rapidly evolving, with a strong emphasis on innovation and data-driven decision-making.
Company Size: Nexite is a mid-sized company with 51-200 employees. This size allows for a more agile and entrepreneurial work environment, with ample opportunities for growth and impact.
Founded: Nexite was founded in 2017, making it a relatively young and fast-growing company in the retail tech space.
Company Description:
- Nexite’s Live Retail Optimization platform automatically captures customer interactions in stores, providing real-time insights to increase in-store profitability
- The company aims to redefine retail by merging the physical and digital worlds and delivering frictionless consumer experiences
- Nexite is a privately held company with headquarters in Tel Aviv, Israel
Company Specialties:
- Retail IoT
- Consumer engagement
- Real-time data analytics
- In-store optimization
Company Website: http://www.nexite.io
ASSUMPTION: Nexite's focus on innovation and data-driven decision-making creates an exciting and dynamic work environment for marketing professionals.
📊 Role Analysis
Career Level: This role is suitable for a mid- to senior-level marketing professional with a strong background in strategic consulting and B2B marketing.
Reporting Structure: The Marketing Lead will report directly to the CEO and collaborate closely with the sales team and other internal stakeholders.
Work Arrangement: This role is primarily on-site, with flexible hours and the possibility of remote work. Candidates should be comfortable working in an office environment and be able to commute to Tel Aviv.
Growth Opportunities:
- As Nexite continues to grow, there will be opportunities for the Marketing Lead to expand their team and take on additional responsibilities
- The company's focus on innovation and data-driven decision-making provides ample opportunities for professional development and career growth
- With the right skills and performance, the Marketing Lead could eventually transition into a VP or CMO role
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to shape the company's marketing strategy and make a lasting impact on its success.
🌍 Location & Work Environment
Office Type: Nexite's office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 126 Yigal Alon Street, Tel Aviv-Yafo, Israel
Geographic Context:
- Tel Aviv is a vibrant, multicultural city with a thriving tech industry and a high quality of life
- The city offers a wide range of cultural attractions, including museums, theaters, and music venues
- Tel Aviv has a Mediterranean climate, with mild winters and hot, dry summers
Work Schedule: The work schedule is primarily Monday to Friday, with flexible hours and the possibility of remote work. Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage their time effectively.
ASSUMPTION: Tel Aviv offers a unique blend of culture, history, and innovation, making it an attractive location for marketing professionals looking to work in the retail tech industry.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the CEO to discuss the role, responsibilities, and strategic vision for marketing
- Presentation or case study to demonstrate the candidate's ability to develop thought leadership content and sales enablement assets
- Final interview with key stakeholders to discuss the candidate's fit within the team and company culture
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Ability to develop compelling narratives and thought leadership content
- Design and visual communication skills
- Collaboration and communication skills
- Cultural fit and alignment with Nexite's values
Application Tips:
- Tailor your resume and cover letter to highlight your strategic consulting and B2B marketing experience, as well as any relevant design or AI tool experience
- Prepare a portfolio or case studies demonstrating your ability to develop thought leadership content and sales enablement assets
- Research Nexite's platform and industry to demonstrate your understanding of the company and its mission
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
ATS Keywords: B2B marketing, strategic consulting, thought leadership, sales enablement, messaging strategy, visual communication, AI tools, design skills, retail tech, consumer engagement, real-time data analytics, in-store optimization
ASSUMPTION: Nexite's interview process is designed to assess the candidate's strategic thinking, creativity, and cultural fit. Successful candidates will be able to demonstrate their ability to develop thought leadership content and sales enablement assets, as well as their alignment with the company's values and mission.
🛠️ Tools & Technologies
- Canva
- Figma
- PowerPoint
- Google Slides
- AI-based content platforms (e.g., Copy.ai, Frase.io)
ASSUMPTION: Candidates should have hands-on experience with design tools and AI-based content platforms to be successful in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Nexite values creativity, experimentation, and continuous learning
- Data-driven: The company emphasizes data-driven decision-making and real-time insights
- Collaboration: Nexite fosters a collaborative work environment, with a strong emphasis on teamwork and communication
Work Style:
- Agile and entrepreneurial: Nexite operates in a fast-paced, dynamic environment, with a strong emphasis on adaptability and innovation
- Results-oriented: The company values outcomes and impact, with a focus on driving meaningful results
- Customer-focused: Nexite prioritizes understanding and meeting the needs of its customers, with a strong emphasis on customer success
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment and enjoy working on multiple projects simultaneously?
- Are you comfortable using data and analytics to inform your decision-making and strategy?
- Do you have a strong design sense and enjoy creating visually appealing content?
- Are you a collaborative team player who enjoys working with others to achieve common goals?
ASSUMPTION: Nexite values candidates who are innovative, data-driven, collaborative, and results-oriented. Successful candidates will be able to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured or predictable work environment
- The role requires a strong understanding of both marketing and retail tech, which may be challenging for candidates with a background primarily in one of these areas
- The company's focus on innovation and data-driven decision-making may require candidates to adapt to new tools and processes
- As a growing company, Nexite may face challenges related to resource allocation and prioritization
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to new tools and processes. They should also be able to prioritize effectively and make data-driven decisions in a rapidly evolving market.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong background in strategic consulting and a deep understanding of retail tech
- This role offers significant growth potential and the opportunity to shape the company's marketing strategy and make a lasting impact on its success
- Compared to other marketing roles, this position requires a higher level of strategic thinking, creativity, and autonomy
ASSUMPTION: This role is unique in its requirement for a strong background in strategic consulting and a deep understanding of retail tech. Candidates should be prepared to leverage their unique skills and experience to make a significant impact on the company's success.
📝 Sample Projects
- Developing a thought leadership campaign to position Nexite as a category-defining force in retail tech
- Creating a suite of sales enablement assets, including one-pagers, pitch decks, and custom demos, to support the sales team
- Conducting market research and analysis to inform the company's strategic direction and messaging
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Marketing Lead may be responsible for. The specific projects and priorities will depend on the company's strategic goals and market conditions.
❓ Key Questions to Ask During Interview
- How does Nexite differentiate itself from other retail tech companies, and how can marketing play a role in reinforcing that differentiation?
- What are the key priorities for the Marketing Lead in the first 90 days, and how will success be measured?
- How does Nexite approach collaboration and communication between marketing and other departments, such as sales and product?
- What opportunities exist for professional development and growth within the marketing team and the company as a whole?
- How does Nexite measure and optimize the performance of its marketing initiatives, and what tools and resources are available to support this?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company's strategic priorities, and the opportunities for growth and development. Candidates should tailor their questions to the specific company and role, demonstrating their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your strategic consulting and B2B marketing experience, as well as any relevant design or AI tool experience
- Prepare a portfolio or case studies demonstrating your ability to develop thought leadership content and sales enablement assets
- Research Nexite's platform and industry to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
