Marketing Lead - Americas (f/m/d)

📌 Core Information

🔹 Job Title: Marketing Lead - Americas (f/m/d)

🔹 Company: Awin

🔹 Location: US-wide

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-07-10

🔹 Experience Level: 8+ years

🔹 Remote Status: Hybrid (some travel required)

🚀 Job Overview

Key aspects of this role include:

• Leading Americas marketing efforts and driving results across the US and LATAM
• Blending strategic vision with operational execution
• Mentoring and managing a team of three Marketing Managers
• Collaborating with regional leadership to align marketing activities with commercial goals
• Building strong teams and fostering partnerships

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving results and mentoring a team.

📋 Key Responsibilities

✅ Working closely with the Head of Growth & International Marketing to provide regional insights and inform overarching growth strategy

✅ Translating global strategy into locally relevant, actionable plans targeted at key customer sets

✅ Collaborating with regional management to ensure marketing priorities are aligned to regional OKRs and commercial targets

✅ Building trust and strong working relationships across the business

✅ Planning and executing multi-channel marketing campaigns to build brand awareness and deliver leads

✅ Supporting the upgrade of ShareASale clients to the Awin platform

✅ Mentoring and supporting a team of three Marketing Managers

✅ Working cross-functionally and collaboratively with channel experts to shape and optimize campaigns

✅ Championing data-informed decision-making and optimizing campaigns based on data insights

✅ Managing regional budget planning process, forecasting, and tracking costs

ASSUMPTION: This role involves a mix of strategic planning, campaign execution, team management, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8+ years in digital marketing, ideally in a generalist or integrated campaign role with a focus on results, strategy, and execution

Required Skills:

• Proven experience managing and mentoring high-performing marketers, ideally across multiple geographies
• Strong commercial acumen and experience driving SME and Enterprise leads in a B2B environment
• Demonstrated ability to manage multiple projects and ensure successful and timely delivery
• Data-savvy with a performance-oriented mindset and experience optimizing campaigns based on insight
• Native written and spoken English; additional language skills in Spanish or Portuguese beneficial

Preferred Skills:

• Knowledge of the affiliate marketing industry
• Experience working with global teams and navigating time zones

ASSUMPTION: Candidates should have a strong background in digital marketing, with a proven track record of driving results and managing teams.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Lead role with 8+ years of experience in the US)

Benefits:

• Flexi-Week and Work-Life Balance: Four-day Flexi-Week at full pay and no reduction to annual holiday allowance, competitive personal time off, sick days, and various paid special leaves
• Flexi-Office: Hybrid and remote work possibilities
• Health & Well Being: Life assurance, short-term and long-term disability, comprehensive premiums for health, dental, and vision (100% covered for the employee and 50% for spouses), and access to various initiatives and sports offers
• Welfare: 401(k) plan with a competitive company match
• Development: Extensive training suite Awin Academy to cover a wide range of skills
• Appreciation: Peer-to-peer reward program

Working Hours: Full-time, with some travel required within the US and occasionally LATAM

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Lead role with 8+ years of experience in the US. Benefits are comprehensive and tailored to support employee well-being and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, with a focus on affiliate marketing and affiliate partnerships

Company Size: 1,001-5,000 employees, providing a dynamic, social, and inclusive culture

Founded: 2000, with over 20 years of experience in the industry

Company Description:

• Global affiliate network connecting customers with brands in over 180 countries
• Part of the Axel Springer and United Internet Groups, with ShareASale and Commission Factory
• Powered by 17 offices worldwide, over 1,400 employees, 1 million publishers, and 30,000 advertisers

Company Specialties:

• Affiliate marketing
• Affiliate partnerships
• Martech solutions
• Ecommerce partnerships

Company Website: Awin

ASSUMPTION: Awin is a well-established company in the affiliate marketing industry, with a global presence and a strong focus on connecting businesses with customers worldwide.

📊 Role Analysis

Career Level: Experienced professional with a focus on driving results and mentoring a team

Reporting Structure: Reports directly to the Head of Growth & International Marketing, with a team of three Marketing Managers based in the US and Brazil

Work Arrangement: Hybrid, with some travel required within the US and occasionally LATAM

Growth Opportunities:

• Potential to grow within the global marketing team and take on additional responsibilities
• Opportunities to collaborate with regional leadership and influence regional OKRs
• Chance to mentor and develop a team of Marketing Managers

ASSUMPTION: This role offers opportunities for professional growth and development, both within the marketing team and through collaboration with regional leadership.

🌍 Location & Work Environment

Office Type: Flexi-Office, with hybrid and remote work possibilities

Office Location(s): US-wide, with some travel required within the US and occasionally LATAM

Geographic Context:

• US-wide role, with a focus on driving results across the US and LATAM
• Opportunity to work with a diverse team spread across multiple time zones
• Some travel required within the US and occasionally LATAM

Work Schedule: Full-time, with some flexibility for a hybrid work arrangement

ASSUMPTION: This role requires a flexible work schedule and the ability to collaborate with a diverse team spread across multiple time zones.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with the hiring manager and other team members
• Final interview with the Head of Growth & International Marketing

Key Assessment Areas:

• Strategic thinking and ability to translate global strategy into locally relevant plans
• Experience managing and mentoring high-performing marketers
• Commercial acumen and ability to drive results in a B2B environment
• Data-savvy mindset and ability to optimize campaigns based on data insights
• Strong communication skills and ability to collaborate with cross-functional teams

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Be prepared to discuss your experience with global teams and navigating time zones
• Demonstrate your ability to balance strategic thinking with hands-on execution

ATS Keywords: Digital Marketing, B2B Marketing, Campaign Management, Team Leadership, Data Analysis, Strategic Planning, Cross-Functional Collaboration, Mentoring, Commercial Acumen, Affiliate Marketing, Project Management, Communication, Content Marketing, SEO, Social Media, Event Marketing

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on strategic thinking, team management, and commercial acumen.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: This role requires proficiency in marketing automation platforms, CRM software, project management tools, and data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Inclusive
• Innovative
• Performance-driven

Work Style:

• Strategic and data-driven
• Collaborative and cross-functional
• Flexible and adaptable
• Results-oriented
• Mentoring and coaching-focused

Self-Assessment Questions:

• How have you successfully translated global strategy into locally relevant plans in previous roles?
• Can you provide an example of a time when you managed and mentored a high-performing marketing team across multiple geographies?
• How do you balance strategic thinking with hands-on execution, and how have you optimized campaigns based on data insights in the past?

ASSUMPTION: A strong cultural fit for this role requires a strategic and data-driven mindset, a collaborative work style, and a focus on mentoring and coaching.

⚠️ Potential Challenges

• Managing a team spread across multiple time zones and geographies
• Navigating priorities and building consensus with regional leadership
• Balancing strategic thinking with hands-on execution
• Optimizing campaigns based on data insights and driving results in a B2B environment

ASSUMPTION: This role presents unique challenges related to managing a global team, navigating regional priorities, and driving results in a B2B environment.

📈 Similar Roles Comparison

• This role differs from other marketing leadership positions in its focus on driving results across the US and LATAM, with a specific emphasis on mentoring a team of Marketing Managers
• Industry-specific context: Awin's focus on affiliate marketing and affiliate partnerships sets this role apart from other marketing leadership positions in the broader advertising services industry
• Career path comparison: This role offers opportunities for professional growth and development within the global marketing team and through collaboration with regional leadership

ASSUMPTION: This role is unique in its focus on driving results across the US and LATAM, with a specific emphasis on mentoring a team of Marketing Managers, and offers opportunities for professional growth and development within the global marketing team and through collaboration with regional leadership.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to drive brand awareness and generate leads for Awin's affiliate network in the US and LATAM
• Collaborating with regional leadership to align marketing priorities with regional OKRs and commercial targets
• Mentoring and supporting a team of three Marketing Managers based in the US and Brazil, helping them prioritize, grow in confidence, and deliver campaigns that perform

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and mentoring aspects of the Marketing Lead - Americas role at Awin.

❓ Key Questions to Ask During Interview

• How does the global marketing team collaborate with regional leadership to ensure marketing priorities are aligned with regional OKRs and commercial targets?
• Can you describe the team structure and dynamics of the global marketing team, and how the Marketing Lead - Americas role fits within that structure?
• How does Awin support the professional development and growth of its marketing team members?
• What are the key priorities for the Marketing Lead - Americas role in the first 90 days, and how will success be measured?
• How does Awin foster a culture of inclusion and diversity, and what initiatives are in place to support employees from different backgrounds and experiences?

ASSUMPTION: These key questions help applicants better understand the role, the team, and the company culture, and demonstrate a strategic and engaged approach to the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on strategic thinking, team management, and commercial acumen
• Prepare for interviews by researching Awin's company culture, values, and specialties, and by practicing your responses to common interview questions
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
• If you are offered the position, consider negotiating your salary and benefits package, taking into account industry standards for a Marketing Lead role with 8+ years of experience in the US

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.