Marketing Lead Analyst

📌 Core Information

🔹 Job Title: Marketing Lead Analyst

🔹 Company: Bath Concepts

🔹 Location: Libertyville, Illinois

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Analyzing marketing and lead generation data to optimize business performance
• Collaborating with teams to ensure accurate data availability and support marketing strategies
• Proficient in Microsoft Power BI, Excel, SQL, and familiarity with CRM and marketing platforms
• Strong analytical, communication, and problem-solving skills
• Curiosity and passion for discovering new insights

ASSUMPTION: This role requires a strong data-driven mindset and a passion for uncovering insights to drive business performance.

📋 Key Responsibilities

✅ Analyze marketing and lead generation data from multiple sources to uncover trends and actionable insights

✅ Monitor, report, and interpret marketing KPIs, such as CPL, CPA, conversion rates, ROI, and ROAS

✅ Develop, maintain, and present dashboards and reports using Microsoft Power BI to communicate marketing performance metrics to stakeholders

✅ Partner with the lead generation team to optimize lead sources inputs and call center conversion rates

✅ Collaborate with the Business Intelligence Data Architect to ensure the availability of clean, accurate, and complete marketing data

✅ Work closely with the marketing team to understand business goals and provide data-driven insights to support campaigns and strategies

✅ Identify insights and opportunities to explore to create the business case for areas of opportunity and improvement

✅ Recommend opportunities to improve marketing effectiveness across channels

✅ A/B test marketing initiatives and analyze results to drive data-backed decisions

✅ Proactively explore new data sources and analytical techniques to provide innovative insights

✅ Identify patterns, opportunities, and potential challenges in company and industry datasets and trends

ASSUMPTION: This role requires a proactive approach to data analysis and a strong curiosity to uncover new insights.

🎯 Required Qualifications

Education: Minimum of a Bachelor's degree in Marketing, Data Analytics, Statistics, or a related field

Experience: 2-4+ years of experience in marketing business analysis or a similar role

Required Skills:

• Proficient in Microsoft Power BI for data visualization and dashboard creation
• Strong skills in Excel, SQL, and familiarity with data query languages
• Experience working with CRM systems (e.g., HubSpot) and marketing platforms (e.g., Google Analytics, Google Ads, Facebook Ads)

Preferred Skills:

• Familiarity with A/B testing frameworks and tools
• Experience in lead generation industries, such as home improvement
• Experience with Tableau or Looker
• Knowledge of statistical analysis tools (e.g., SPSS, Python, R)

ASSUMPTION: Candidates with a strong foundation in data analysis and marketing KPIs will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 per year

Benefits:

• Competitive salary and benefits package
• Opportunities for professional growth and development
• Collaborative and supportive work environment

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for a Marketing Lead Analyst role with the required experience level and location.

📌 Applicant Insights

🔍 Company Context

Industry: Bath Concepts operates in the home improvement industry, focusing on bathroom remodeling and related services. The company is at the forefront of innovation in its sector and is committed to building its marketing talent and capabilities to support its network of 1,000+ dealers across North America.

Company Size: Bath Concepts is a mid-sized company with 2-10 employees, providing a collaborative and supportive work environment.

Founded: The company's founding date and history are not explicitly stated in the provided information.

Company Description:

• Bath Concepts is a leader in the home improvement industry, specializing in bathroom remodeling and related services
• The company is committed to building its marketing talent and capabilities to support its network of 1,000+ dealers across North America
• Bath Concepts is at the forefront of innovation in its sector, focusing on providing high-quality products and exceptional customer service

Company Specialties:

• Bathroom remodeling and related services
• Home improvement industry expertise
• Marketing and lead generation strategies

Company Website: http://bcshowers.com

ASSUMPTION: Bath Concepts' focus on innovation and commitment to building marketing talent suggests a dynamic and forward-thinking work environment.

📊 Role Analysis

Career Level: The Marketing Lead Analyst role is a mid-level position, requiring a strong foundation in data analysis and marketing KPIs, as well as experience in marketing business analysis or a similar role.

Reporting Structure: This role reports directly to the marketing team and collaborates with various departments, including the lead generation team and the Business Intelligence Data Architect.

Work Arrangement: This is an on-site position, with the employee working primarily from the company's office in Libertyville, Illinois.

Growth Opportunities:

• As the company continues to grow and expand its marketing capabilities, there may be opportunities for the Marketing Lead Analyst to take on more responsibilities or move into a management role
• The role's focus on data-driven decision-making and continuous improvement provides ample opportunities for professional development

ASSUMPTION: The Marketing Lead Analyst role offers strong potential for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Bath Concepts' office in Libertyville, Illinois, is a professional and collaborative workspace, designed to facilitate teamwork and productivity.

Office Location(s): 3490 Clayton Rd, Concord, California 94519, US

Geographic Context:

• Libertyville, Illinois, is a suburb of Chicago, offering a mix of urban and suburban living with easy access to the city's amenities
• The area is known for its strong job market, excellent schools, and a high quality of life
• Libertyville is home to a diverse range of industries, including manufacturing, healthcare, and technology

Work Schedule: The Marketing Lead Analyst role follows a standard full-time work schedule, with core hours from 9:00 AM to 5:00 PM, Monday through Friday.

ASSUMPTION: The office environment at Bath Concepts is designed to support collaboration and productivity, with a focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• The application process involves submitting a resume and cover letter through the provided link
• Candidates may be required to complete a skills assessment or provide work samples as part of the interview process
• Final-round interviews may include meetings with key stakeholders, such as the marketing team and the Business Intelligence Data Architect

Key Assessment Areas:

• Data analysis and interpretation skills
• Proficiency in Microsoft Power BI and other relevant tools
• Understanding of marketing KPIs and campaign performance metrics
• Communication and presentation skills
• Problem-solving and critical-thinking abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on data analysis and marketing business analysis
• Be prepared to discuss your approach to data-driven decision-making and your ability to uncover new insights
• Demonstrate your familiarity with the home improvement industry and Bath Concepts' business model

ATS Keywords: Marketing business analysis, data visualization, Microsoft Power BI, Excel, SQL, CRM, Google Analytics, Google Ads, Facebook Ads, A/B testing, analytical skills, communication skills, problem-solving skills, curiosity, critical thinking

ASSUMPTION: The interview process at Bath Concepts is designed to assess candidates' technical skills, as well as their cultural fit and ability to contribute to the company's collaborative work environment.

🛠️ Tools & Technologies

• Microsoft Power BI
• Excel
• SQL
• CRM systems (e.g., HubSpot)
• Marketing platforms (e.g., Google Analytics, Google Ads, Facebook Ads)
• A/B testing frameworks and tools (e.g., Optimizely, Adobe Target)
• Statistical analysis tools (e.g., SPSS, Python, R)

ASSUMPTION: The tools and technologies listed are not exhaustive and may be subject to change based on the company's evolving needs and industry trends.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Bath Concepts is committed to staying at the forefront of industry trends and continuously improving its products and services
• Collaboration: The company fosters a collaborative work environment, encouraging teamwork and open communication
• Customer focus: Bath Concepts prioritizes exceptional customer service and high-quality products to meet the needs of its customers

Work Style:

• Data-driven: The company relies on data-driven decision-making to optimize business performance and inform marketing strategies
• Dynamic: Bath Concepts is a forward-thinking company, focused on growth and continuous improvement
• Collaborative: The company values teamwork and open communication, with a focus on supporting and learning from one another

Self-Assessment Questions:

• How do you approach data-driven decision-making, and can you provide an example of a time when you used data to drive business performance?
• How do you stay up-to-date with industry trends and best practices in marketing and lead generation?
• Can you describe your approach to collaboration and teamwork, and provide an example of a successful team project you've worked on?

ASSUMPTION: Bath Concepts values candidates who are passionate about data-driven decision-making, curious about industry trends, and committed to collaboration and teamwork.

⚠️ Potential Challenges

• The role may require working with large and complex datasets, which can be challenging and time-consuming
• The home improvement industry can be competitive, with a need to stay up-to-date with market trends and customer preferences
• The role may require occasional overtime or flexible scheduling to meet project deadlines or support marketing campaigns
• The role may involve working with multiple teams and stakeholders, requiring strong communication and project management skills

ASSUMPTION: The Marketing Lead Analyst role presents unique challenges and opportunities for growth and development within the company.

📈 Similar Roles Comparison

• Compared to other marketing business analyst roles, this position places a stronger emphasis on data visualization and presentation skills, as well as collaboration with various teams
• The home improvement industry presents unique challenges and opportunities, with a focus on customer acquisition and retention strategies
• Career paths for marketing business analysts can vary, with opportunities for specialization in areas such as data science, marketing strategy, or management

ASSUMPTION: The Marketing Lead Analyst role offers a unique blend of data analysis, marketing strategy, and collaboration, with ample opportunities for career growth and development.

📝 Sample Projects

• Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
• Developing and maintaining dashboards to track marketing KPIs and campaign performance
• Collaborating with the lead generation team to optimize lead sources and call center conversion rates
• Conducting A/B tests on marketing initiatives to drive data-backed decisions and improve overall performance

ASSUMPTION: The Marketing Lead Analyst role offers a diverse range of projects, with a focus on data-driven decision-making and continuous improvement.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to data-driven decision-making and how this role contributes to that process?
• How does the marketing team collaborate with other departments, such as sales and product, to ensure alignment and maximize overall performance?
• What are the key priorities for the marketing team in the first 90 days, and how can this role support those initiatives?
• How does the company support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working in the home improvement industry, and how does this role address those challenges?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on data analysis and marketing business analysis
• Prepare a portfolio or examples of your work, demonstrating your proficiency in data visualization and analysis
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.