Marketing Lead, APAC

📌 Core Information

🔹 Job Title: Marketing Lead, APAC

🔹 Company: Antech

🔹 Location: Kowloon, Hong Kong (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (APAC region)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies and campaigns for the APAC region
• Managing content creation and approval processes across various media
• Collaborating with global marketing teams and local stakeholders
• Conducting market research and competitor analysis
• Building strategic partnerships and executing co-marketing initiatives

ASSUMPTION: This role requires a high level of autonomy and cross-functional collaboration, with a strong focus on execution and local market adaptation of global marketing strategies.

📋 Key Responsibilities

✅ Support the development and lead the execution of marketing strategies and campaigns for APAC, in line with global brand direction

✅ Manage content creation and approval processes across digital and traditional media

✅ Develop, localise and deploy campaigns across social media, websites, email, podcasts, print, and event channels

✅ Liaise with global marketing teams in the US and EU to ensure regional alignment and approval of marketing materials

✅ Coordinate trade show and event participation, including logistics, promotional planning, and on-site presence

✅ Plan, coordinate, and host educational webinars, in collaboration with the Product Management team

✅ Support product launches, including local campaign development, sales training coordination, and technical team enablement

✅ Act as a local marketing liaison to the product team for clinical content, launch updates, and product positioning

✅ Conduct market research and competitor analysis, in conjunction with the Commercial Teams, to inform strategy and identify new opportunities

✅ Build strategic partnerships and execute co-marketing initiatives with aligned industry organisations

✅ Collaborate with internal stakeholders to ensure timely execution and consistent branding across all customer touchpoints

✅ Collaborate with external agencies to ensure timely and efficient execution

✅ Maintain and optimise CRM, marketing automation systems, and reporting tools

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong project management skills and the ability to work independently.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, business, or a related discipline

Experience: Minimum 2 years of experience in marketing, preferably in animal health, diagnostics, life sciences or medical devices. Prior experience working in or supporting the APAC region is highly desirable.

Required Skills:

• Strong written and verbal communication skills in English; additional Asian languages are a plus
• Demonstrated experience in content marketing, campaign planning, and digital execution
• Proficiency with social media platforms, email marketing tools, CRM systems, and marketing analytics (Google Analytics, SEO/SEM tools)
• Creative thinker with a proactive attitude and ability to manage projects independently
• Excellent organisational skills and attention to detail
• Vendor management and budget handling experience is beneficial
• Comfortable interacting across cultures and time zones, balancing global direction with local insight

Preferred Skills:

• Experience in cross-functional or matrixed teams and fast-paced environments
• Passionate for pet care and driven by the purpose of creating a better world for pets

ASSUMPTION: While a degree in marketing is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: HKD 600,000 - 800,000 per annum (Estimated based on industry standards for a Marketing Lead role in Hong Kong with 2-5 years of experience)

Benefits:

• Health insurance
• Retirement savings plan
• Employee assistance program
• Paid time off (vacation, sick leave, and holidays)
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for remote work within the APAC region

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Antech is a leader in veterinary diagnostics, driven by innovation that delivers better animal health outcomes. Their products and services span 90+ reference laboratories around the globe, in-house diagnostic laboratory instruments and consumables, local and cloud-based data services, practice information management software, veterinary imaging and technology, veterinary professional education and training, and board-certified specialist support services.

Company Size: Antech has 1,001-5,000 employees globally, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Antech was founded in 1987 and has since grown to become a global leader in veterinary diagnostics.

Company Description:

• Antech is committed to making a better world for pets through innovative veterinary diagnostics
• The company offers a wide range of products and services to support veterinarians in delivering better animal health outcomes
• Antech fosters a culture of innovation, collaboration, and continuous learning

Company Specialties:

• Veterinary diagnostic services
• Clinical and anatomic pathology
• Practice enhancement
• Veterinary health education

Company Website: http://www.antechdiagnostics.com/

ASSUMPTION: Antech's focus on innovation and pet care makes it an attractive employer for marketing professionals passionate about animal health.

📊 Role Analysis

Career Level: This role is a mid-level marketing position, offering opportunities for growth and development within the APAC region and globally.

Reporting Structure: The Marketing Lead, APAC reports directly to the Global Marketing Director and works closely with local commercial, technical, and product teams, as well as central marketing and product teams in the US and EU.

Work Arrangement: This role is remote, with flexibility for on-site work within the APAC region as needed.

Growth Opportunities:

• Progression to a regional marketing manager or global marketing role
• Expansion of responsibilities based on performance and company growth
• Cross-functional collaboration and learning opportunities within Antech's diverse business segments

ASSUMPTION: This role offers strong potential for career growth within Antech's global marketing organization.

🌍 Location & Work Environment

Office Type: Remote, with flexibility for on-site work within the APAC region as needed

Office Location(s): Kowloon, Hong Kong (Remote)

Geographic Context:

• The APAC region is diverse and dynamic, offering unique marketing challenges and opportunities
• Hong Kong is a major business hub with a vibrant marketing industry
• The remote work arrangement allows for flexibility and work-life balance

Work Schedule: Full-time (40 hours per week), with flexibility for remote work within the APAC region

ASSUMPTION: The remote work arrangement and flexible hours make this role an attractive option for marketing professionals seeking a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Virtual interview with the hiring manager and/or team members
• Final interview with the Global Marketing Director

Key Assessment Areas:

• Marketing strategy and campaign development
• Cross-functional collaboration and communication skills
• Cultural fit and alignment with Antech's values
• Problem-solving and adaptability

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your passion for pet care and understanding of the APAC market
• Prepare examples of successful marketing campaigns you've led or contributed to

ATS Keywords: Marketing strategy, campaign development, APAC, pet care, veterinary diagnostics, cross-functional collaboration, global marketing

ASSUMPTION: Applicants should emphasize their marketing experience, cultural fit, and understanding of the APAC market to increase their chances of success in the interview process.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Quality: Delivering excellence in all aspects of our work
• Responsibility: Taking ownership and accountability for our actions
• Mutuality: Building strong, collaborative relationships with our customers, partners, and colleagues
• Efficiency: Continuously improving our processes and driving results
• Freedom: Empowering our team members to make decisions and take initiative

Work Style:

• Collaborative and cross-functional
• Results-driven and focused on execution
• Adaptable and responsive to change
• Culturally sensitive and globally minded

Self-Assessment Questions:

• Do I share Antech's commitment to quality and excellence in my work?
• Am I comfortable working in a cross-functional, collaborative environment?
• Do I have experience working with diverse cultures and adapting to different work styles?

ASSUMPTION: Applicants should assess their cultural fit with Antech's values and work style to ensure a successful integration into the team.

⚠️ Potential Challenges

• Managing multiple time zones and coordinating with global teams
• Balancing global marketing direction with local market needs and insights
• Adapting to a fast-paced, dynamic work environment
• Building strategic partnerships and executing co-marketing initiatives in a competitive market

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, global marketing role.

📈 Similar Roles Comparison

• Unlike other regional marketing roles, this position focuses specifically on the APAC region, offering unique insights and opportunities
• Antech's global presence and focus on veterinary diagnostics set it apart from other companies in the industry
• This role offers strong potential for career growth within Antech's global marketing organization

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other regional marketing positions in the industry.

📝 Sample Projects

• Developing and executing a successful social media campaign to increase brand awareness in the APAC region
• Conducting market research and competitor analysis to inform marketing strategy and identify new opportunities
• Collaborating with global marketing teams to localise and adapt global campaigns for the APAC market

ASSUMPTION: Applicants should be prepared to discuss their experience with similar marketing projects and how they align with the responsibilities of this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaign process and how it is adapted for the APAC region?
• How does the Marketing Lead, APAC role collaborate with local commercial, technical, and product teams, as well as global marketing and product teams?
• What are the key challenges and opportunities facing the APAC market for veterinary diagnostics, and how does this role address them?
• How does Antech support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance and flexibility for remote team members?

ASSUMPTION: Applicants should ask thoughtful, informed questions to demonstrate their interest in the role and understanding of the APAC market.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://vca.wd1.myworkdayjobs.com/AntechCareers/job/Antech-Australia-Remote-Loc/Marketing-Lead--APAC_R-208691
• Tailor your resume to highlight relevant marketing experience and achievements
• Write a cover letter expressing your passion for pet care and understanding of the APAC market
• Prepare examples of successful marketing campaigns you've led or contributed to
• Follow up with the HR team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.