📌 Core Information
🔹 Job Title: Marketing Lead (B2C AI Product)
🔹 Company: Arpeely
🔹 Location: Israel (Remote OK)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Shaping the brand identity and marketing strategy for a new B2C AI product
- Crafting messaging, engaging early users, and laying the foundation for marketing channels
- Working closely with product, design, and founders to ensure marketing reflects the brand
- Experimenting, learning, and iterating quickly in a fast-paced environment
ASSUMPTION: This role requires a high degree of ownership and creative freedom, with a strong focus on building things from scratch.
📋 Key Responsibilities
✅ Own and develop the brand voice, ensuring it's fresh, relatable, and clear
✅ Create engaging content for various platforms, including social media, blogs, and launch campaigns
✅ Manage social media presence, growing it across platforms like X/Twitter, Reddit, and Facebook
✅ Handle early PR efforts by crafting pitches, coordinating announcements, and building relationships with tech media
✅ Grow and engage with the community, fostering relationships with users, fans, and early adopters
✅ Collaborate with cross-functional teams to ensure marketing efforts align with the brand
✅ Continuously experiment, learn, and iterate to improve marketing strategies
ASSUMPTION: This role requires strong writing skills, a strong sense of brand storytelling, and the ability to work scrappily in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2-5 years of relevant experience in brand marketing, content marketing, or community management, preferably in a startup or tech environment
Required Skills:
- Excellent English writing skills, especially short-form, social-first copy targeting the US market
- A strong sense of brand and storytelling
- Comfortable working in quick iterations, learning new tools, and being hands-on
- Good instincts around audience-building, community engagement, and online media
- Curiosity about digital products, AI, and the future of the internet
- Energy, positivity, and resilience
Preferred Skills:
- Experience building personal projects or communities from scratch
- Navigating the launch or marketing of a startup product
- Ability to create memes and write thought-provoking threads
ASSUMPTION: Strong writing skills and a solid understanding of brand storytelling are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: Based on the company's size and the role's requirements, the estimated salary range for this position is $80,000 - $120,000 USD per year. This range takes into account the candidate's experience level and the remote nature of the role.
Benefits:
- Creative freedom and early impact on the brand
- Great team with a fast-paced, ego-free culture
- Opportunity for growth as the company expands
Working Hours: Full-time (40 hours per week), with flexible hours and a remote-friendly environment
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Arpeely operates in the technology industry, specifically in AI and data-driven digital marketing. The company is focused on building and operating machine learning-based media acquisition algorithms for managed and RTB environments.
Company Size: Arpeely is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.
Founded: Arpeely was founded with a mission to simplify and improve daily online activities through AI-powered products.
Company Description:
- Arpeely builds and operates autonomous media engines that target, retarget, self-adapt, and generate insights to find the most valuable traffic, users, and LTV
- The company directly connects to ad-exchanges, enabling it to predict, detect, and evade fraudulent sources and low intent traffic
- Arpeely is a fusion of engineering, fraud sciences, AI, data science, and digital marketing
Company Specialties:
- Machine Learning-based media acquisition algorithms
- AI-driven digital marketing
- Fraud detection and prevention in online advertising
Company Website: arpeely.com
ASSUMPTION: Arpeely's focus on AI and data-driven marketing makes it an exciting place for marketing professionals looking to work at the intersection of technology and branding.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in brand marketing, content marketing, or community management.
Reporting Structure: The Marketing Lead will report directly to the founders and work closely with the product and design teams.
Work Arrangement: This role is remote-friendly, with the option to work from anywhere in Israel.
Growth Opportunities:
- As the company grows, there will be opportunities for the Marketing Lead to expand their team and take on more strategic responsibilities
- The successful candidate will have the chance to shape the brand's identity and marketing strategy from the ground up
- Working closely with the founders and other teams will provide ample opportunities for learning and professional development
ASSUMPTION: This role offers significant growth potential as the company expands and the marketing team grows.
🌍 Location & Work Environment
Office Type: Remote-friendly, with the option to work from anywhere in Israel
Office Location(s): Tel Aviv, Israel (remote work is encouraged)
Geographic Context:
- Israel has a vibrant tech industry, with a strong focus on AI and data-driven technologies
- Tel Aviv, in particular, is known for its dynamic startup scene and innovative culture
- The remote nature of this role allows for greater flexibility and work-life balance
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The remote-friendly work environment and flexible hours will appeal to candidates seeking a better work-life balance and the freedom to work from anywhere in Israel.
💼 Interview & Application Insights
Typical Process:
- Initial screening call to discuss the role and assess cultural fit
- Portfolio and writing sample review
- In-depth interview with the founders to discuss marketing strategy and vision
- Final interview with the team to assess collaboration and team dynamics
Key Assessment Areas:
- Writing skills and ability to craft engaging content
- Brand storytelling and strategic thinking
- Cultural fit and alignment with Arpeely's values
- Problem-solving skills and ability to work in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your writing skills and marketing experience
- Include a portfolio or writing samples that demonstrate your ability to craft engaging content for various platforms
- Be prepared to discuss your marketing strategy and vision for the brand during the interview
- Show enthusiasm for the role and Arpeely's mission to simplify and improve daily online activities
ATS Keywords: Brand Marketing, Content Marketing, Community Management, Writing, Social Media, Public Relations, Community Engagement, Digital Products, AI, Storytelling, Audience Building, Creativity, Curiosity, Resilience, Experimentation, Collaboration
ASSUMPTION: The interview process will focus on assessing the candidate's writing skills, brand storytelling abilities, and cultural fit with Arpeely's values and mission.
🛠️ Tools & Technologies
- Social media platforms (X/Twitter, Reddit, Facebook, etc.)
- Content creation and management tools (e.g., Canva, Buffer, Hootsuite)
- PR and media outreach tools (e.g., Muck Rack, Agility PR Solutions)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: The successful candidate will be comfortable learning and using new tools as needed to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Arpeely values creativity and the ability to think outside the box
- Collaboration: The company fosters a collaborative work environment where ideas are shared and valued
- Integrity: Arpeely is committed to maintaining the highest ethical standards in all its business practices
Work Style:
- Fast-paced: Arpeely operates in a fast-paced environment, requiring employees to be adaptable and responsive
- Creative: The company values employees who are creative and able to think outside the box
- Collaborative: Arpeely fosters a collaborative work environment where ideas are shared and valued
Self-Assessment Questions:
- Do you thrive in fast-paced environments and enjoy working on multiple projects simultaneously?
- Are you comfortable working independently and taking ownership of projects?
- Do you have a strong sense of brand storytelling and the ability to craft engaging content?
ASSUMPTION: Candidates who are comfortable working in a fast-paced environment, taking ownership of projects, and possess strong writing skills will be well-suited to this role.
⚠️ Potential Challenges
- This role requires a high degree of ownership and creative freedom, which may be challenging for candidates who prefer a more structured work environment
- The fast-paced nature of the role may require candidates to work irregular hours and manage multiple projects simultaneously
- The remote nature of the role may present challenges in terms of communication and collaboration with team members
- The successful candidate will be required to build the brand's identity and marketing strategy from scratch, which may be challenging for candidates who prefer to work within established frameworks
ASSUMPTION: The successful candidate will be comfortable working in a fast-paced, creative, and collaborative environment, and will be able to thrive in a role that requires a high degree of ownership and creative freedom.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a high degree of ownership and creative freedom, with a strong focus on building things from scratch
- While the role is remote-friendly, candidates should be comfortable working in a fast-paced, collaborative environment and be able to thrive in a role that requires a high degree of ownership and creative freedom
- This role offers significant growth potential as the company expands and the marketing team grows, providing opportunities for the successful candidate to take on more strategic responsibilities
ASSUMPTION: Candidates should be aware that this role requires a high degree of ownership and creative freedom, and should be comfortable working in a fast-paced, collaborative environment.
📝 Sample Projects
- Developing a comprehensive brand voice guide that outlines the brand's tone, messaging, and visual identity
- Crafting a launch campaign that generates buzz and excitement around the new B2C AI product
- Building and engaging with a community of early adopters, fostering relationships and gathering feedback to inform product development
ASSUMPTION: The successful candidate will be able to demonstrate their ability to craft engaging content, build and engage with communities, and develop comprehensive brand voice guides.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the brand, and how this role fits into that vision?
- How does the company support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its marketing efforts, and what metrics will I be responsible for tracking?
- What is the company's approach to experimentation and iteration, and how does that apply to this role?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and their understanding of the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your writing skills and marketing experience
- Include a portfolio or writing samples that demonstrate your ability to craft engaging content for various platforms
- Prepare for the interview by researching Arpeely's mission, values, and products, and thinking about how your marketing strategy aligns with the company's vision
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
