Marketing Lead

📌 Core Information

🔹 Job Title: Marketing Lead

🔹 Company: Kepak Group

🔹 Location: Merthyr Tydfil, United Kingdom

🔹 Job Type: Hybrid (On-site)

🔹 Category: Marketing

🔹 Date Posted: May 1, 2025

🔹 Experience Level: Mid-Senior level (3-5 years)

🔹 Remote Status: On-site with potential for remote work

🚀 Job Overview

Key aspects of this role include:

• Driving sustainable profitable growth through marketing strategies
• Leading and coordinating the work of the Insight, Innovation, and Marketing Team
• Developing and executing marketing strategies for the division and its brands
• Building and enhancing the brand reputation in agriculture to support sourcing and market share goals
• Working cross-functionally to position Kepak as a leading supplier and thought leader

ASSUMPTION: This role requires a strategic mindset, strong commercial acumen, and experience in customer-facing marketing, preferably within the food industry.

📋 Key Responsibilities

✅ Develop and implement strategic partner customer growth plans

✅ Lead the development and execution of the marketing strategy for the division and its brands

✅ Coordinate and curate the work of the wider Insight, Innovation, and Marketing Team

✅ Support the direction and commercialisation of the innovation process

✅ Build and enhance the brand reputation in agriculture to support sourcing and market share goals

✅ Work cross-functionally with the Commercial Team to position Kepak as a leading supplier and thought leader

✅ Take ownership for the effectiveness of Kepak’s Investment in IIM for the Division

ASSUMPTION: This role involves a mix of strategic planning, team leadership, and cross-functional collaboration to drive growth and enhance Kepak's brand.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years in a customer-facing marketing role, preferably within the food industry

Required Skills:

• Proven capability in driving growth through marketing excellence
• Strong commercial acumen
• Working knowledge of and/or strong personal interest in the Agriculture and Agri Food sectors
• Ability to lead and participate in cross-functional teams
• Excellent communication and interpersonal skills

Preferred Skills:

• Experience in the food industry
• Fluency in Welsh (desirable but not essential)

ASSUMPTION: Candidates with a strong background in customer-facing marketing, a keen interest in agriculture, and proven commercial acumen are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: £40,000 - £55,000 per annum (Estimated based on industry standards for mid-level marketing roles in the UK)

Benefits:

• Company Pension
• Further Education Support
• Employee Discount Platform
• Bike to Work Scheme
• Long Service Awards
• GroceryAid Employee Assistance Program
• Subsidised Canteen
• BUPA Cash Plan Free of Charge

Working Hours: Full-time (37.5 hours per week), Monday to Friday

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in the UK. The benefits package is comprehensive and designed to support employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Manufacturing

Company Size: 1,001-5,000 employees (Mid-sized)

Founded: 1981

Company Description:

• Kepak Group is an Irish company and one of Europe’s leading meat processors, employing over 4,500 people.
• Kepak has 14 manufacturing facilities throughout Ireland and the UK, with sales offices in Europe, the US, Asia, and Africa.
• The group processes and markets a broad range of fresh and value-added meat products, serving the international foodservice and retail markets.

Company Specialties:

• Meat processing and marketing
• Innovation and research and development
• Sustainable food production and farming practices

Company Website: www.kepak.com

ASSUMPTION: Kepak Group is a mid-sized, family-owned company with a strong focus on innovation, quality, and sustainability. Their diverse product portfolio and international presence offer exciting growth opportunities for employees.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role reports directly to the Divisional Director and may have supervisory responsibilities for team members.

Work Arrangement: Hybrid (On-site with potential for remote work)

Growth Opportunities:

• Progression to senior marketing roles within the company
• Expansion of responsibilities based on performance and business needs
• Opportunities to work on international projects and gain global experience

ASSUMPTION: This role offers a mix of strategic and operational responsibilities, providing opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Hybrid (On-site with potential for remote work)

Office Location(s): Merthyr Tydfil, United Kingdom

Geographic Context:

• Merthyr Tydfil is a town in South Wales, known for its rich industrial history and scenic surroundings.
• The town offers a mix of urban and rural living, with easy access to both the Welsh countryside and the capital city, Cardiff.
• Merthyr Tydfil has a vibrant community and a variety of cultural attractions, including museums, art galleries, and historical sites.

Work Schedule: Full-time (37.5 hours per week), Monday to Friday, with flexibility for remote work

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to enjoy the benefits of both work environments.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• On-site interview with the Divisional Director and other key stakeholders
• Final interview or assessment, depending on the company's hiring process

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Commercial acumen and understanding of the food industry
• Leadership and team management skills
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on driving growth and enhancing brand reputation.
• Demonstrate your understanding of the agriculture and agri-food sectors, and how your personal interest in these areas can contribute to your success in the role.
• Prepare for behavioral and situational interview questions that assess your strategic thinking, leadership, and problem-solving skills.

ATS Keywords: Marketing strategy, customer growth, cross-functional team, agriculture, brand reputation, commercial acumen, innovation, thought leadership

ASSUMPTION: The interview process will focus on assessing candidates' strategic thinking, commercial acumen, and cultural fit, with a strong emphasis on their ability to drive growth and enhance Kepak's brand in the agriculture sector.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and analytics tools (e.g., CRM, Google Analytics, social media platforms)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: The required tools and technologies for this role are standard for marketing professionals and can be easily adapted based on the company's specific needs and preferences.

👔 Cultural Fit Considerations

Company Values:

• Responsibility
• Ambition
• Passion For Food
• Teamwork

Work Style:

• Collaborative and cross-functional
• Results-driven and focused on growth
• Adaptable and open to change

Self-Assessment Questions:

• How do you align with Kepak's values, and how can you contribute to our company culture?
• How do you approach working in a cross-functional team, and how do you ensure effective collaboration and communication?
• How do you stay adaptable and open to change in a dynamic and evolving business environment?

ASSUMPTION: Kepak Group values a strong work ethic, collaboration, and a passion for food. Candidates who can demonstrate a good cultural fit and a commitment to these values are likely to succeed in the company.

⚠️ Potential Challenges

• Balancing strategic planning with day-to-day operational tasks
• Managing cross-functional teams and stakeholders with varying priorities and expectations
• Adapting to a hybrid work environment and maintaining effective communication with remote team members
• Navigating the complexities of the agriculture and food industry, with a focus on sustainability and responsible sourcing

ASSUMPTION: This role presents a mix of strategic and operational challenges, requiring strong leadership, communication, and adaptability skills to succeed.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a strong understanding of and interest in the agriculture and agri-food sectors.
• This role offers a unique opportunity to work in a mid-sized, family-owned company with a strong focus on innovation, quality, and sustainability.
• Career progression in this role could lead to senior marketing positions within the company, with opportunities to work on international projects and gain global experience.

ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, with a focus on driving growth and enhancing Kepak's brand in the agriculture sector.

📝 Sample Projects

• Developing and implementing a strategic marketing plan for a new product launch in the agriculture sector
• Conducting market research and analysis to identify growth opportunities and trends in the food industry
• Leading a cross-functional team to enhance Kepak's brand reputation in agriculture, with a focus on sustainability and responsible sourcing

ASSUMPTION: These sample projects reflect the strategic and operational nature of the Marketing Lead role, with a focus on driving growth, enhancing brand reputation, and navigating the complexities of the agriculture and food industry.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Kepak Group, and how will my work contribute to the company's growth and success?
• What are the key priorities for this role in the first 90 days, and how can I ensure a smooth transition into the team?
• How does Kepak Group support the professional development and growth of its employees, and what opportunities are available for career progression in this role?
• What are the biggest challenges facing the agriculture and food industry, and how can this role help address these issues and drive sustainable growth?
• How does Kepak Group foster a culture of innovation and continuous improvement, and how can I contribute to this aspect of the company's success?

ASSUMPTION: These interview questions are designed to assess the company's strategic vision, support for employee growth, and commitment to innovation and sustainability, as well as the candidate's understanding of the agriculture and food industry and their ability to drive growth and enhance Kepak's brand.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on driving growth and enhancing brand reputation in the agriculture sector.
• Prepare for behavioral and situational interview questions that assess your strategic thinking, leadership, and problem-solving skills.
• Research Kepak Group and the agriculture and food industry to demonstrate your understanding of the company's mission, values, and the challenges facing the sector.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.