Marketing Lead

📌 Core Information

🔹 Job Title: Marketing Lead

🔹 Company: Advansys

🔹 Location: Nasr City, Egypt

🔹 Job Type: Hybrid (On-site)

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to drive business growth
• Planning and executing marketing campaigns, tracking key metrics, and analyzing performance
• Managing marketing budget and conducting market research and competitive analysis
• Collaborating with cross-functional teams to ensure consistent brand messaging and adherence to brand guidelines
• Managing external vendors and representing the company at industry events

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in marketing within the tech sector to succeed.

📋 Key Responsibilities

✅ Develop and execute marketing strategies to achieve business objectives

✅ Plan and execute marketing campaigns, including digital and event marketing

✅ Track and analyze key marketing metrics to measure campaign performance and ROI

✅ Manage marketing budget, allocate resources effectively, and ensure campaigns stay within budget

✅ Conduct market research and competitive analysis to identify trends and opportunities

✅ Collaborate with cross-functional teams to ensure consistent brand messaging and adherence to brand guidelines

✅ Manage external vendors and represent the company at industry events

ASSUMPTION: The role may evolve based on the company's growth and market demands, requiring adaptability and flexibility.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Business Administration, or a related field

Experience: Minimum of 6 years' experience, preferably within the tech sectors

Required Skills:

• Proven experience in developing and executing marketing strategies
• Strong analytical skills and data-driven mindset
• Excellent communication and presentation skills
• Ability to manage budgets and allocate resources effectively
• Experience with marketing automation tools and CRM software
• Fluency in English (Arabic is a plus)

Preferred Skills:

• Experience with marketing in the tech industry
• Knowledge of the Middle East market
• Proficiency in Arabic

ASSUMPTION: Candidates with experience in tech marketing and proficiency in Arabic will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is EGP 350,000 - EGP 450,000 per annum, based on experience and qualifications. This estimate is based on industry standards for marketing leads in the tech sector in Egypt.

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement plan
• Paid time off
• Employee discounts

Working Hours: Full-time (40 hours/week), with flexible remote work options available

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. The benefits listed are subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Advansys is a dynamic solutions provider focused on delivering smart, modular, and sustainable technology solutions that enhance operations, improve customer experiences, and drive business modernization. They specialize in Business Automation, Industrial Digitization, Low code Development, Cloud Services, Warehouse Automation, and Strategic Outsourcing.

Company Size: Advansys is part of the INTRO Group, which employs over 2,500 skilled calibers across various sectors. Advansys itself has around 400 skilled engineers serving over 100 enterprise customers across 14 countries. This size offers opportunities for growth and exposure to diverse projects.

Founded: Advansys was founded in 2014 and is headquartered in Dubai, with offices in the USA, UK, UAE, KSA, and Egypt. It is part of the INTRO Group, established in 1980.

Company Description:

• Dynamic solution provider focused on building smart, modular, and sustainable solutions for today’s world of business
• Resolves problems, improves operations, and enhances customer experience through technology
• Supports clients in overcoming challenges and modernizing their businesses
• Part of the INTRO Group, which encompasses a wide range of companies in several sectors

Company Specialties:

• Business Automation
• Industrial Digitization
• Low-code Development
• Cloud Services
• Warehouse Automation
• Strategic Outsourcing

Company Website: https://www.advansys-esc.com/

ASSUMPTION: Working at Advansys offers opportunities to collaborate with diverse teams, work on challenging projects, and contribute to the company's growth and success.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring strategic thinking, leadership, and experience in marketing within the tech sector.

Reporting Structure: The Marketing Lead will report directly to the Chief Marketing Officer (CMO) and work closely with cross-functional teams, including sales, product, and operations.

Work Arrangement: This role is hybrid, with a combination of on-site and remote work. The specific work arrangement will be discussed during the interview process.

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department or expand into other areas of the business
• Opportunities to work on diverse projects and gain exposure to different aspects of the business
• Chance to contribute to the company's growth and success and make a significant impact on the business

ASSUMPTION: The growth opportunities in this role will depend on the company's growth, market demands, and the individual's performance and aspirations.

🌍 Location & Work Environment

Office Type: The office is located in Nasr City, Cairo, Egypt, and offers a modern and collaborative work environment.

Office Location(s): Area 1, Block K, Cairo, Nasr City 11771, EG

Geographic Context:

• Nasr City is a bustling district in Cairo, offering a mix of residential and commercial areas, with easy access to public transportation and amenities
• Cairo is the capital and largest city in Egypt, offering a rich cultural experience and a diverse range of entertainment and leisure options
• The office is located in a business park, providing a professional and convenient work environment

Work Schedule: The work schedule is full-time (40 hours/week), with flexible remote work options available. The specific work schedule will be discussed during the interview process.

ASSUMPTION: The work environment and schedule may evolve based on the company's growth and market demands, requiring adaptability and flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager and/or team members
• Final interview with the CMO
• Background check and offer

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and analysis
• Budget management
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume to highlight relevant marketing experience and achievements
• Prepare a cover letter that demonstrates your understanding of the role and your fit with the company's mission and values
• Be ready to discuss your marketing strategy and approach to campaign planning and execution
• Research the company and industry to show your enthusiasm and knowledge

ATS Keywords: Marketing strategy, marketing campaigns, market research, competitive analysis, budget management, brand messaging, cross-functional collaboration, vendor management, tech industry, Middle East market, Arabic

ASSUMPTION: The interview process may vary based on the company's needs and the candidate's qualifications. The ATS keywords provided are strategic and may not be an exhaustive list.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• SEO and analytics tools (e.g., Google Analytics, SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The tools and technologies required may vary based on the company's specific needs and the candidate's qualifications.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer focus
• Collaboration
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working collaboratively and across different teams?
• Do you have a proven track record of driving results and continuous improvement?
• Are you adaptable and open to change?

ASSUMPTION: Cultural fit is crucial for success in this role, and candidates should assess their alignment with the company's values and work style before applying.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, requiring strong multitasking and prioritization skills
• The tech industry is fast-paced and ever-changing, requiring continuous learning and adaptation
• The role may involve working with external vendors and stakeholders, requiring strong communication and negotiation skills
• The role may require working in a multicultural environment, requiring cultural sensitivity and adaptability

ASSUMPTION: The potential challenges in this role may vary based on the company's growth, market demands, and the individual's skills and experience.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a strong emphasis on strategic thinking, campaign execution, and data-driven decision-making
• The tech industry is competitive and fast-paced, requiring a strong understanding of the market and a proactive approach to staying ahead of trends
• This role offers opportunities for growth and development within the marketing department or across other areas of the business

ASSUMPTION: The comparison points provided are strategic and may not be an exhaustive list. The specific comparison will depend on the candidate's qualifications and the company's needs.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch
• Conducting market research and competitive analysis to identify opportunities for growth
• Managing a marketing campaign budget of EGP 500,000, achieving a 20% increase in ROI
• Collaborating with cross-functional teams to develop and execute a marketing campaign that drives brand awareness and generates leads

ASSUMPTION: The sample projects provided are illustrative and may not be an exhaustive list. The specific projects will depend on the company's needs and the candidate's qualifications.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the company's overall marketing strategy?
• What are the biggest challenges facing the marketing department currently?
• How does the company support the growth and development of its employees?
• What is the company's approach to work-life balance?

ASSUMPTION: The key questions to ask during the interview may vary based on the company's needs and the candidate's qualifications. The questions provided are strategic and may not be an exhaustive list.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and achievements
• Prepare a cover letter that demonstrates your understanding of the role and your fit with the company's mission and values
• Research the company and industry to show your enthusiasm and knowledge
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.