Marketing Lead

📌 Core Information

🔹 Job Title: Marketing Lead

🔹 Company: DEFEND Limited

🔹 Location: Auckland, Auckland, New Zealand

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: August 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership of performance marketing campaigns across multiple channels
• Brand storytelling and creative asset development to differentiate DEFEND
• Collaboration with external agencies and internal stakeholders to drive growth
• Data-driven optimization of campaigns using metrics like CAC, ROAS, CTR, and CPA

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills. The ideal candidate will have experience in digital marketing, preferably with agency collaboration, and a strong understanding of performance marketing metrics.

📋 Key Responsibilities

✅ Lead Performance Marketing: Own paid media strategy across Google Ads, Meta, LinkedIn, and programmatic channels.

✅ Amplify Brand Presence: Ensure consistent brand positioning and develop creative assets that differentiate DEFEND.

✅ Drive Campaign Excellence: Translate business goals into actionable media briefs and optimize campaigns using relevant metrics.

✅ Manage Agency Relationships: Be the go-to liaison for our marketing agency, ensuring timelines, budgets, and KPIs are met.

✅ Deliver Insights: Provide clear reporting and actionable recommendations to iterate and scale high-performing initiatives.

ASSUMPTION: The successful candidate will have experience in managing digital marketing campaigns, collaborating with agencies, and using data to inform decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5+ years in digital or performance marketing, ideally with agency collaboration

Required Skills:

• Expertise in tools like GA4, Meta Ads Manager, Google Ads, and Looker Studio
• A strategic mindset with sharp attention to detail
• Strong communication skills and a collaborative spirit
• Experience in brand development and content strategy

Preferred Skills:

• Fluency in additional languages (beneficial but not required)

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Lead role in Auckland, the estimated salary range is NZD 80,000 - 120,000 per annum. This is inclusive of a base salary and potential performance-based bonuses.

Benefits:

• Flexible working arrangements
• Continuous learning and development opportunities
• Mentorship from experienced team members
• Career progression within DEFEND
• Diverse and inclusive workplace

Working Hours: Full-time position with standard business hours (flexibility available)

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: DEFEND is a business-centric cybersecurity organization focused on building a cyber-resilient world. They offer a wide range of services, including auditing and compliance, business C-level/board consultancy, cloud/data center connectivity, network security, application performance and secure coding, endpoint and end-user protection, threat education and intelligence, and BCP & DR.

Company Size: DEFEND has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: DEFEND was founded in 2015, with a mission to provide managed cybersecurity outsourcing and consulting services across various industries.

Company Description:

• DEFEND is an independent, agnostic cybersecurity partner specializing in threat protection, intelligence, and detection services.
• They support and assist customers in mitigating and reducing business risk from cyber-attacks by providing access to the best people, processes, and technology.
• DEFEND focuses on end-user centric threat management solutions and offers guidance and leadership within disaster recovery (DR) and business continuity planning (BCP).

Company Specialties:

• Managed cybersecurity outsourcing and consulting services
• Threat protection, intelligence, and detection
• Disaster recovery (DR) and business continuity planning (BCP)

Company Website: http://www.defend.co.nz

ASSUMPTION: DEFEND's focus on cybersecurity and commitment to customer satisfaction make it an attractive employer for individuals passionate about digital security and risk management.

📊 Role Analysis

Career Level: This role is suitable for a mid-career marketing professional looking to take on a leadership position and drive growth through strategic digital marketing campaigns.

Reporting Structure: The Marketing Lead will report directly to the Sales and Customer Engagement team and collaborate with internal stakeholders and external agencies.

Work Arrangement: This role is remote-friendly, with flexible working arrangements available to suit the candidate's lifestyle.

Growth Opportunities:

• Progress into other exciting roles across DEFEND as the company continues to grow and expand its services.
• Develop commercial and business skills while working on complex business challenges in the digital age.

ASSUMPTION: The Marketing Lead role offers a unique opportunity for a marketing professional to make a significant impact on DEFEND's growth and brand visibility while developing their skills and career.

🌍 Location & Work Environment

Office Type: DEFEND's headquarters is located in Auckland, Albany, with a national focus throughout New Zealand. The company embraces remote working and offers flexible working arrangements.

Office Location(s): E1 17 Corinthian Drive, Auckland, Albany 0793, NZ

Geographic Context:

• Auckland is New Zealand's largest city, offering a vibrant urban environment with numerous cultural attractions, entertainment options, and outdoor activities.
• The Albany area is a bustling business hub with easy access to shopping, dining, and recreational facilities.
• DEFEND's remote-friendly work environment allows employees to balance their professional and personal lives effectively.

Work Schedule: Full-time position with standard business hours (flexibility available)

ASSUMPTION: The Marketing Lead role offers a blend of remote and on-site work, providing flexibility and the opportunity to collaborate with team members in person when needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the hiring manager and relevant team members
• Final interview with the Sales and Customer Engagement team lead

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Digital marketing expertise and campaign management experience
• Communication and collaboration skills
• Cultural fit and alignment with DEFEND's core values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements.
• Prepare examples of successful digital marketing campaigns you've led or contributed to, focusing on strategy, execution, and results.
• Demonstrate your understanding of DEFEND's business and how your skills and experience align with the company's mission and values.

ATS Keywords: Performance Marketing, Brand Storytelling, Digital Campaigns, Google Ads, Meta, LinkedIn, Programmatic Channels, Creative Assets, Campaign Optimization, Agency Management, Reporting, GA4, Meta Ads Manager, Looker Studio, Brand Development, Content Strategy

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to showcase your unique qualifications and passion for digital marketing and brand storytelling.

🛠️ Tools & Technologies

• GA4
• Meta Ads Manager
• Google Ads
• Looker Studio
• Additional tools and platforms as needed for specific campaigns

ASSUMPTION: The successful candidate will have experience with the listed tools and be comfortable learning and integrating new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• People First: DEFEND prioritizes the well-being and growth of its employees.
• Integrity: The company values honesty, transparency, and ethical behavior in all aspects of its operations.
• Expertise: DEFEND strives to provide the highest level of professionalism and care to its customers.

Work Style:

• Collaborative: DEFEND encourages teamwork and open communication across departments and teams.
• Adaptable: The company values employees who can adapt to change and embrace new challenges.
• Customer-focused: DEFEND prioritizes the needs and satisfaction of its customers above all else.

Self-Assessment Questions:

• Do you align with DEFEND's core values of People First, Integrity, and Expertise?
• Are you comfortable working in a collaborative, adaptable, and customer-focused environment?
• Do you thrive in a role that requires strategic thinking, creativity, and data-driven decision-making?

ASSUMPTION: Candidates who share DEFEND's core values and work style preferences are more likely to succeed and find fulfillment in this role.

⚠️ Potential Challenges

• Managing multiple digital marketing campaigns simultaneously, requiring strong organizational skills and time management.
• Collaborating with external agencies and internal stakeholders, necessitating excellent communication and project management skills.
• Keeping up-to-date with the latest digital marketing trends and tools, requiring continuous learning and adaptation.
• Balancing remote work and on-site collaboration, demanding flexibility and effective communication.

ASSUMPTION: The Marketing Lead role presents unique challenges that require a proactive, adaptable, and well-organized individual to succeed.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on performance marketing and data-driven decision-making.
• DEFEND's mid-sized company environment offers more opportunities for growth and impact compared to larger organizations.
• Career progression within DEFEND may include roles such as Senior Marketing Manager or Head of Marketing, depending on the company's growth and expansion.

ASSUMPTION: This role offers a unique blend of strategic, creative, and analytical responsibilities, setting it apart from other marketing positions in the industry.

📝 Sample Projects

• Develop and execute a comprehensive digital marketing strategy to drive brand awareness and customer acquisition for a new cybersecurity product launch.
• Collaborate with an external agency to create engaging and on-brand creative assets for a targeted social media campaign, resulting in a 25% increase in engagement and a 15% increase in website traffic.
• Analyze campaign performance data using tools like GA4 and Looker Studio to identify trends, optimize spending, and maximize ROI, leading to a 30% reduction in CAC and a 20% increase in ROAS.

ASSUMPTION: The Marketing Lead role involves a diverse range of projects, requiring a well-rounded skill set and the ability to adapt to various challenges.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Sales and Customer Engagement department?
• How does DEFEND support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the company's marketing efforts, and how can this role address them?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does DEFEND foster a culture of innovation and continuous improvement in its marketing strategies?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's needs and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements, focusing on strategic thinking, campaign management, and data-driven decision-making.
• Prepare examples of successful digital marketing campaigns you've led or contributed to, emphasizing your role in strategy, execution, and results.
• Follow up with the DEFEND HR team one week after submitting your application to confirm receipt and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.