📌 Core Information
🔹 Job Title: Marketing Lead, Bus
🔹 Company: CALSTART
🔹 Location: Remote, US
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and execution of integrated marketing campaigns to advance zero-emission transit and school bus adoption
- Creative project management, content creation, market research, and performance analysis
- Ensuring brand consistency across campaigns and collaborating with cross-functional teams
- Working in a mission-driven environment focused on clean transportation and decarbonization
ASSUMPTION: This role requires a balance of creativity, organization, and analytical skills. The ideal candidate will have experience in digital marketing and a passion for sustainability.
📋 Key Responsibilities
✅ Creative Project Management: Support the execution of integrated marketing campaigns, collaborate with cross-functional teams, track progress, manage timelines, and address challenges
✅ Market Research: Conduct market research to identify trends, opportunities, and competitive landscape within the clean transportation industry focusing on zero-emission transit and school buses
✅ Content Creation: Create and draft engaging content, including copy and initial design for emails, case studies, social media posts, and similar outreach materials
✅ Brand Management: Ensure consistent messaging and branding across all marketing materials and campaigns
✅ Performance Analysis: Monitor and analyze the performance of marketing campaigns and initiatives, provide regular reports, and recommend improvements
ASSUMPTION: The role may require occasional work outside of regular business hours to meet project deadlines or participate in events.
🎯 Required Qualifications
Education: Bachelor’s Degree in a relevant field such as Marketing, Communications, Business, or equivalent experience
Experience: 3-6 years of professional experience
Required Skills:
- Strong communication skills with proven ability to lead projects effectively with cross-functional partners
- Excellent organizational skills and attention to detail, with the ability to multitask, manage deadlines, and prioritize effectively
- Proficiency in digital marketing tools and platforms: Monday.com, MailChimp, Marketing Cloud, Hootsuite, Canva, MS Office, Google Analytics
- Creative thinking and problem-solving capabilities
- Passion for sustainability and clean transportation solutions
Preferred Skills:
- In-depth understanding of the clean transportation technology industry and market dynamics
- Experience in program marketing within a non-profit or government agency
ASSUMPTION: While not explicitly stated, it's assumed that candidates should have a strong understanding of marketing principles and be comfortable working with data to inform decision-making.
💰 Compensation & Benefits
Salary Range: $72,000 - $85,760 per year
Benefits:
- 100% company-paid comprehensive health benefits for Medical, Dental, Vision, Short Term Disability, Long Term Disability, and Life Insurance
- Retirement plan with generous company contributions
- FSA for Health and Dependent Care
- 3 weeks of vacation time in the first year of employment
- 11 paid company holidays
- Paid sick time
- Paid family leave
Working Hours: Full-time, typically 40 hours per week, with flexibility for occasional work outside of regular business hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in non-profit organizations. The final compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: CALSTART operates in the non-profit sector, focusing on clean transportation and decarbonization. The organization works with businesses, organizations, governments, and communities to create real-life impact toward clean air and equitable access to clean transportation for all.
Company Size: CALSTART has 51-200 employees, which means the organization is mid-sized. This size allows for a more personal work environment and opportunities for growth and collaboration.
Founded: CALSTART was founded in 1992 and has since grown to become a leading organization in its field, with a strong reputation for driving the advancement of the clean transportation industry.
Company Description:
- CALSTART provides scientific, technical, and policy support for regulatory development and clean technology and infrastructure acceleration
- The organization works with member companies and agencies to develop, assess, and implement large-scale, zero-emission transportation solutions
- CALSTART is committed to creating jobs, reducing air pollution, and addressing climate change challenges
Company Specialties:
- Technology
- Transportation
- Clean Energy
- Policy
- People Operations
- Marketing
- Business Development
- and Non-Profit
Company Website: http://www.calstart.org
ASSUMPTION: CALSTART's mission-driven focus and commitment to clean transportation make it an attractive employer for candidates passionate about sustainability and social impact.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 3-6 years of experience in marketing. The position offers opportunities for growth and development within the organization.
Reporting Structure: The Marketing Lead, Bus reports directly to the Senior Marketing Manager, Bus. The role may also collaborate with other teams, such as communications, policy, and program management.
Work Arrangement: This role is fully remote, allowing for flexibility and work-life balance. However, occasional travel may be required for events or meetings.
Growth Opportunities:
- Potential career progression within the marketing department or other areas of the organization
- Opportunities to work on diverse projects and campaigns, gaining experience in various aspects of marketing
- Chance to contribute to CALSTART's mission and make a real impact on clean transportation and decarbonization
ASSUMPTION: The remote work arrangement may require self-motivation and strong communication skills to maintain productivity and collaboration with team members.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location required
Office Location(s): N/A (fully remote)
Geographic Context:
- The role is remote, allowing for flexibility in location and work-life balance
- CALSTART is headquartered in Pasadena, California, with a focus on clean transportation and decarbonization initiatives across the United States
- The organization works with various stakeholders, including businesses, organizations, governments, and communities, to create real-life impact toward clean air and equitable access to clean transportation for all
Work Schedule: Full-time, typically 40 hours per week, with flexibility for occasional work outside of regular business hours as needed
ASSUMPTION: The fully remote work arrangement may require self-motivation and strong communication skills to maintain productivity and collaboration with team members.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the senior marketing manager
Key Assessment Areas:
- Marketing skills and experience
- Creativity and problem-solving abilities
- Communication and collaboration skills
- Alignment with CALSTART's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your passion for sustainability and clean transportation
- Prepare examples of your work, such as marketing campaigns or projects, to showcase your abilities
ATS Keywords: Marketing, Campaign Management, Content Creation, Brand Management, Performance Analysis, Digital Marketing, Clean Transportation, Sustainability
ASSUMPTION: The interview process may include assessments or case studies to evaluate the candidate's marketing skills and problem-solving abilities.
🛠️ Tools & Technologies
- Monday.com
- MailChimp
- Marketing Cloud
- Hootsuite
- Canva
- MS Office
- Google Analytics
ASSUMPTION: The required tools and technologies may change or evolve over time as the organization adopts new platforms or technologies.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven
- Collaborative
- Innovative
- Results-oriented
- Diverse and inclusive
Work Style:
- Remote-friendly
- Flexible and adaptable
- Data-driven
- Creative and problem-solving-focused
Self-Assessment Questions:
- Do you share CALSTART's passion for clean transportation and sustainability?
- Are you comfortable working remotely and collaborating with a distributed team?
- Do you have strong communication skills and the ability to manage multiple projects and deadlines?
ASSUMPTION: CALSTART values candidates who are passionate about their mission and committed to working collaboratively to achieve their goals.
⚠️ Potential Challenges
- The role may require occasional work outside of regular business hours to meet project deadlines or participate in events
- Candidates may face competition from other marketing professionals interested in working for a mission-driven organization
- The fully remote work arrangement may require self-motivation and strong communication skills to maintain productivity and collaboration with team members
- The organization's focus on clean transportation and decarbonization may require candidates to stay up-to-date with industry trends and developments
ASSUMPTION: The potential challenges listed above can be mitigated by strong communication, time management, and a commitment to CALSTART's mission and values.
📈 Similar Roles Comparison
- This role is unique in its focus on marketing for zero-emission transit and school buses within a non-profit organization
- Compared to similar marketing roles in the non-profit sector, this position offers a unique opportunity to work on campaigns that directly impact clean transportation and decarbonization
- Career progression in this role may lead to opportunities in marketing, communications, or other areas of the organization, depending on the candidate's interests and skills
ASSUMPTION: The unique focus of this role makes it an attractive opportunity for marketing professionals interested in sustainability and social impact.
📝 Sample Projects
- Developing and executing a marketing campaign to promote the adoption of zero-emission school buses in a specific region
- Creating content for a case study showcasing the environmental and economic benefits of transitioning to zero-emission transit buses
- Analyzing the performance of a marketing campaign and providing data-driven recommendations for improvement
ASSUMPTION: The sample projects listed above are intended to illustrate the types of tasks and responsibilities associated with the role. The actual projects may vary depending on the organization's priorities and needs.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the adoption of zero-emission transit and school buses, and how can this role help address them?
- How does this role collaborate with other teams within CALSTART, such as communications, policy, and program management?
- What opportunities are there for professional growth and development within the marketing department or other areas of the organization?
- How does CALSTART support work-life balance for its employees, particularly those working remotely?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and commitment to CALSTART's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of your work, such as marketing campaigns or projects, to showcase your abilities
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
