🔹 Job Title: Marketing Lead
🔹 Company: INTECH Process Automation
🔹 Location: Lahore, Punjab, Pakistan
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset and strong analytical skills to drive marketing efforts that support business growth. The ideal candidate will have experience in B2B SaaS marketing and a proven track record of successful campaigns.
✅ Define and execute the marketing roadmap aligned with business growth objectives
✅ Develop positioning and messaging tailored to ideal customer profiles (ICPs), buyer personas, and pain points
✅ Lead competitive and market research to refine go-to-market (GTM) strategies
✅ Plan and implement multi-touch campaigns across inbound and outbound channels
✅ Build and optimize the lead nurturing funnel using marketing automation platforms
✅ Collaborate with product and sales teams to create compelling marketing collateral
✅ Drive product marketing initiatives such as feature launches, battle cards, and sales enablement assets
✅ Ensure messaging consistency across channels and assets
✅ Run performance marketing campaigns with a focus on CAC and ROI
✅ Manage the website and optimize for SEO, conversion rate, and user experience
✅ Track campaign KPIs and report on marketing ROI, pipeline influence, and customer acquisition cost (CAC)
✅ Strengthen brand positioning in the market through thought leadership, press outreach, and social media engagement
✅ Drive community engagement through forums, newsletters, and customer marketing
✅ Represent the brand at industry events, webinars, and trade shows
ASSUMPTION: This role requires a high level of autonomy and the ability to work cross-functionally with various teams to achieve marketing objectives.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-8 years of experience in B2B SaaS marketing, preferably in a startup or growth-stage environment
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in B2B SaaS marketing and a proven track record of successful campaigns are most likely to succeed in this role. Familiarity with marketing automation platforms and additional languages can be an added advantage.
Salary Range: The salary range for this role is PKR 1,500,000 - 2,500,000 per annum, depending on experience and qualifications. This estimate is based on industry standards for marketing leads in Lahore, Pakistan, with similar experience levels.
Benefits:
Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 5:00 PM) and flexibility to work overtime as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be confirmed during the interview process.
Industry: INTECH Process Automation operates in the automation machinery manufacturing industry, focusing on industrial automation and digitalization technology for major oil & gas companies.
Company Size: INTECH has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: INTECH was founded in 1992 and has since grown into a globally renowned industrial automation and digitalization technology company.
Company Description:
Company Specialties:
Company Website: www.intechww.com
ASSUMPTION: INTECH's focus on building long-term relationships and providing cost-efficient, time-efficient solutions sets it apart from typical system integrators. This approach may impact the company's culture and work environment.
Career Level: This role is at the senior level, requiring strategic thinking, leadership, and a proven track record in marketing.
Reporting Structure: The Marketing Lead will report directly to the Chief Marketing Officer (CMO) and collaborate with cross-functional teams, including product, sales, and marketing.
Work Arrangement: This is an on-site position with standard working hours and flexibility to work overtime as needed.
Growth Opportunities:
ASSUMPTION: The Marketing Lead role offers opportunities for career growth and development within the marketing department and the company as a whole.
Office Type: INTECH's Lahore office is located in a professional business park with modern facilities and a collaborative work environment.
Office Location(s): 2nd Floor, Club & Community Center, PCSIR Society, Phase II, Lahore, 54082, PK
Geographic Context:
Work Schedule: Standard working hours are Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work overtime as needed
ASSUMPTION: The work environment at INTECH's Lahore office is likely to be collaborative and professional, with a focus on driving business growth through marketing efforts.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: B2B SaaS Marketing, Digital Marketing, Demand Generation, Content Strategy, Marketing Automation, SEO, Google Ads, LinkedIn Ads, Analytical Skills, Communication Skills, Campaign Management, Lead Nurturing, Market Research, Brand Positioning, Community Engagement, Performance Marketing
ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on the candidate's marketing skills, experience, and cultural fit with INTECH's values.
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in B2B SaaS marketing.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with INTECH's values and work style are more likely to succeed in this role and contribute to the company's growth.
ASSUMPTION: These challenges are common in marketing roles, particularly in fast-growing B2B SaaS companies like INTECH.
ASSUMPTION: While this role shares similarities with other senior marketing positions, INTECH's unique focus on industrial automation and digitalization technology may impact the specific responsibilities and requirements of the role.
ASSUMPTION: These sample projects are representative of the types of initiatives the Marketing Lead may be responsible for in this role.
ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, the company's culture, and the marketing team's dynamics.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.