📌 Core Information
🔹 Job Title: Marketing Lead
🔹 Company: Two Dots
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (San Francisco office)
🚀 Job Overview
Key aspects of this role include:
- Defining and scaling marketing efforts from the ground up
- Building awareness, driving engagement, and positioning Two Dots as the new standard in AI-driven underwriting
- Collaborating with cross-functional teams to develop collateral, case studies, and campaigns
- Launching and managing demand generation campaigns across various channels
- Leading content strategy and execution, including blog posts, newsletters, webinars, and customer stories
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in B2B marketing, with a focus on content creation and strategy.
📋 Key Responsibilities
✅ Develop and execute a comprehensive marketing strategy across brand, content, digital, and product marketing
✅ Build out the marketing funnel, with a strong focus on driving awareness and lead generation for the B2B SaaS product
✅ Own positioning and messaging across channels, translating complex technical concepts into compelling narratives
✅ Partner with sales and customer success to develop collateral, case studies, and campaigns that accelerate the buyer journey
✅ Launch and manage demand generation campaigns (paid, organic, events, outbound sequences, etc.)
✅ Lead content strategy and execution, including blog posts, newsletters, webinars, and customer stories
✅ Track and report on key marketing metrics and use data to optimize performance
ASSUMPTION: The ideal candidate will have experience in a high-growth B2B software startup, with a strong background in content creation and strategy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 5+ years of marketing experience, with a focus on content creation and strategy
Required Skills:
- Excellent writing, editing, communication, and content creation skills
- Proven experience in building and successfully executing marketing campaigns
- Strong analytical skills and data-driven mindset
- Familiarity with AI-related domain (a plus)
Preferred Skills:
- Experience in the fintech industry
- Fluency in Spanish (for reaching a broader audience)
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the work and the company's primary audience.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on experience and qualifications)
Benefits:
- Competitive salary
- Comprehensive equity package
- Substantial benefits
Working Hours: Full-time (40 hours per week), with flexibility for remote work on occasion
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Lead role in the San Francisco Bay Area. The final offer may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Fintech (specifically, AI-driven consumer underwriting)
Company Size: Rapidly growing startup (raising Series A funding)
Founded: 2024 (based on the company's description)
Company Description:
- Two Dots is using AI to remake consumer underwriting, starting with residential real estate
- The company has built technology that harnesses consumer financial information to make better lending decisions
- Two Dots is committed to democratizing sophisticated consumer underwriting for all
Company Specialties:
- AI-driven consumer underwriting
- Document and identity anti-fraud
- B2B SaaS product for lenders
Company Website: https://www.twodots.net/
ASSUMPTION: Two Dots is a young, innovative company focused on leveraging AI to improve consumer underwriting processes. They value strategic thinking and strong communication skills in their employees.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with the opportunity to shape the company's marketing strategy
Reporting Structure: This role reports directly to the CEO, with close collaboration with sales, customer success, and product teams
Work Arrangement: On-site in San Francisco, with occasional flexibility for remote work
Growth Opportunities:
- As the first dedicated marketing hire, this role offers significant growth potential as the company expands
- The opportunity to shape the company's brand and marketing strategy
- Potential to lead a marketing team in the future
ASSUMPTION: This role offers a unique opportunity to make a significant impact on a growing company in the AI and fintech spaces.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in San Francisco
Office Location(s): 535 Mission Street, San Francisco, CA 94105
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup ecosystem
- The city offers a diverse range of cultural attractions, dining options, and outdoor activities
- San Francisco has a Mediterranean climate, with mild winters and cool summers
Work Schedule: Standard full-time work hours, with flexibility for remote work on occasion
ASSUMPTION: While the role is primarily on-site, Two Dots may consider occasional remote work arrangements for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the CEO or a member of the leadership team
- In-depth interview with the CEO and potentially other team members to discuss marketing strategy, campaign ideas, and cultural fit
- Final interview with the CEO to discuss the role and company further
- Background check and reference checks (if applicable)
Key Assessment Areas:
- Marketing strategy and campaign ideas
- Communication and presentation skills
- Cultural fit and alignment with company values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, campaign successes, and strategic thinking
- Prepare a portfolio or case studies showcasing your marketing work, with a focus on content creation and strategy
- Be ready to discuss your ideas for marketing Two Dots' B2B SaaS product and positioning the company in the AI-driven underwriting space
ATS Keywords: Marketing Strategy, Content Creation, Digital Marketing, Lead Generation, Positioning, Messaging, Campaign Management, Data Analysis, Communication Skills, B2B Marketing, AI Knowledge, Collaboration, Performance Tracking, Optimization, Writing Skills, Editing Skills
ASSUMPTION: Two Dots uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and content marketing tools (e.g., SEMrush, Ahrefs)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: While not explicitly stated, familiarity with common marketing tools and technologies is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing cutting-edge technology to drive change in the consumer underwriting industry
- Collaboration: Working closely with cross-functional teams to achieve common goals
- Integrity: Upholding the highest ethical standards in all aspects of business
- Customer-centricity: Focusing on the needs and pain points of consumers and lenders
Work Style:
- Strategic: Developing and executing marketing strategies that drive business growth
- Creative: Crafting compelling narratives and content that resonate with audiences
- Analytical: Using data and insights to inform marketing decisions and optimize performance
- Adaptable: Embracing change and pivoting strategies as needed to achieve results
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic startup environment?
- Are you comfortable working with complex technical concepts and translating them into accessible narratives?
- Do you have a proven track record of developing and executing successful marketing campaigns?
- Are you a strong communicator, both written and verbal, with the ability to influence and persuade stakeholders?
ASSUMPTION: Two Dots values employees who are strategic thinkers, strong communicators, and adaptable team players.
⚠️ Potential Challenges
- Working in a rapidly growing startup environment, which can be unpredictable and fast-paced
- Balancing the need for strategic, long-term marketing initiatives with the demands of short-term campaign execution
- Collaborating effectively with cross-functional teams, including sales, customer success, and product teams
- Adapting to changes in the company's priorities and marketing focus as it grows and evolves
ASSUMPTION: While these challenges may present themselves, the opportunity to shape the company's marketing strategy and make a significant impact on its growth should be seen as an exciting and rewarding aspect of the role.
📈 Similar Roles Comparison
- Marketing Manager: Typically focuses on day-to-day campaign execution and may not have the same level of strategic influence as the Marketing Lead role
- Marketing Director: Often oversees a larger marketing team and may have more responsibility for budgeting and team management, but may not be as hands-on with campaign execution
- Content Marketing Manager: Specializes in content creation and strategy, but may not have the same breadth of responsibility for overall marketing strategy and campaign execution
ASSUMPTION: The Marketing Lead role at Two Dots offers a unique blend of strategic, creative, and analytical responsibilities, with the opportunity to shape the company's marketing strategy and make a significant impact on its growth.
📝 Sample Projects
- Developing and executing a go-to-market strategy for Two Dots' B2B SaaS product
- Creating a content marketing strategy that establishes Two Dots as a thought leader in AI-driven consumer underwriting
- Launching a successful demand generation campaign that drives lead generation and accelerates the buyer journey
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Marketing Lead might work on, but the specific projects and priorities will depend on the company's needs and the Marketing Lead's strategic vision.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall growth strategy?
- What are the key priorities for the first 90 days in this role?
- How does Two Dots approach collaboration and communication between marketing and other departments?
- What are the most significant marketing challenges facing the company, and how can this role address them?
- How does Two Dots support the professional development and growth of its employees?
ASSUMPTION: Asking thoughtful, strategic questions during the interview process demonstrates your interest in the role and your commitment to driving the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, campaign successes, and strategic thinking
- Prepare a portfolio or case studies showcasing your marketing work, with a focus on content creation and strategy
- Be ready to discuss your ideas for marketing Two Dots' B2B SaaS product and positioning the company in the AI-driven underwriting space
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
