📌 Core Information
🔹 Job Title: Marketing Lead, Campaigns
🔹 Company: Delivery Hero
🔹 Location: Taguig City, Taguig, Philippines
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving customer growth and engagement through data-driven marketing campaigns
- Planning, executing, and optimizing integrated marketing campaigns across CRM and in-app channels
- Collaborating cross-functionally with various teams to align marketing efforts with business goals
- Leading and mentoring a team of marketing professionals
- Innovating and staying ahead of market trends using upcoming marketing technology and new media channels
ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on data-driven decision making and team leadership.
📋 Key Responsibilities
✅ Plan, execute, and optimize integrated marketing campaigns to drive user acquisition, retention, and engagement in-app and outside of the app
✅ Support on creating proposals for commercial and partnerships teams
✅ Monitor campaign performance and analyze key metrics to identify opportunities for improvement including CRM and in-app features
✅ Experiment, test, and innovate using upcoming marketing technology, new media channels, and AI
✅ Ensure campaigns maintain a consistent tone and visual identity in line with brand guidelines
✅ Main responsible in the local team for how the customers see our app and interact with it
✅ Partner cross-functionally with Product, Tech, CRM, Commercial, Partnerships, and Ops teams to align marketing efforts with business and product priorities
✅ Provide insights and recommendations to enhance the user experience within the foodpanda app
✅ Collaborate with regional and global marketing teams to leverage best practices and ensure alignment with company objectives
✅ Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and accountability
✅ Set clear goals and KPIs for the marketing team, provide regular feedback and performance evaluations
✅ Identify training and development opportunities to enhance team capabilities and drive career growth
ASSUMPTION: This role requires a high level of ownership and the ability to thrive in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6-10 years of experience in marketing leadership roles, preferably in consumer-driven tech or e-commerce industry
Required Skills:
- Proven record in marketing leadership roles
- Strong understanding of digital marketing and product features
- Proven ability to take ownership of business outcomes
- Demonstrated track record of developing and executing successful marketing campaigns
- Excellent analytical skills with the ability to interpret data and insights to drive strategic decision-making
- Exceptional communication and interpersonal skills, with the ability to influence and collaborate across functions
- Strategic thinker with a creative mindset and a passion for innovation
- Ability to thrive in a fast-paced, dynamic environment, leading from the front and bringing clarity and direction amid ambiguity
- Strong data orientation; comfortable using insights to shape strategy and campaign decisions
Preferred Skills:
- Experience with CRM and in-app features
- Familiarity with AI technology and new media channels
ASSUMPTION: Candidates with experience in online food ordering, e-commerce, or food tech industries may have an advantage.
💰 Compensation & Benefits
Salary Range: PHP 1,500,000 - PHP 2,500,000 per year (Estimated based on market research for similar roles in the Philippines)
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- Retirement plan
- Employee discounts on foodpanda orders
- Gym membership reimbursement
Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in the Philippines. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Delivery Hero operates in the technology, information, and internet industry, focusing on online food ordering and delivery
Company Size: Delivery Hero is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration
Founded: Delivery Hero was founded in 2011 and has since grown to operate in over 70 countries worldwide
Company Description:
- Delivery Hero is the world’s leading local delivery platform, with a mission to deliver an amazing experience, fast, easy, and to your door
- The company operates in over 70 countries worldwide, powered by tech but driven by people
- Delivery Hero enables ambitious talent to deliver solutions that create impact within its ecosystem
Company Specialties:
- Online food ordering
- eCommerce
- Technology
- Online food delivery
- Marketing
- Apps
- Food tech
- Machine Learning
- Delivery and logistics
Company Website: http://www.deliveryhero.com
ASSUMPTION: Delivery Hero's large size and global presence offer candidates the opportunity to work in a dynamic, international environment with ample growth potential.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of experience and expertise in marketing leadership
Reporting Structure: The Marketing Lead will report directly to the Regional Marketing Director and will oversee a team of marketing professionals
Work Arrangement: This role is primarily on-site, with flexible working hours and remote work options available
Growth Opportunities:
- Potential to grow within the marketing department or explore other areas within the company
- Opportunity to work on high-impact campaigns and drive business results
- Exposure to a diverse range of markets and cultures, given Delivery Hero's global presence
ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and exposure to new markets and challenges.
🌍 Location & Work Environment
Office Type: Delivery Hero's Taguig City office is a modern, collaborative workspace designed to foster creativity and innovation
Office Location(s): Oranienburger Straße 70, Berlin, Germany (Global Headquarters); Taguig City, Philippines (Local Office)
Geographic Context:
- Taguig City is a bustling urban area located in the heart of Metro Manila, offering a mix of urban and suburban living
- The city is home to a diverse range of industries, including technology, finance, and entertainment
- Taguig City offers a vibrant nightlife, numerous dining options, and easy access to public transportation
Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options available
ASSUMPTION: The Taguig City office provides a dynamic and engaging work environment, with ample opportunities for collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with hiring managers and team members
- Final round with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing expertise and campaign strategy
- Data analysis and interpretation skills
- Leadership and team management abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight your proven track record in marketing leadership roles and successful campaign execution
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare examples of data-driven decision-making and strategic thinking
- Research Delivery Hero's company culture and values to demonstrate your cultural fit
ATS Keywords: Marketing Leadership, Digital Marketing, Campaign Management, Data Analysis, Cross-Functional Collaboration, Team Leadership, User Experience, Creativity, Strategic Thinking, Innovation, Communication, Interpersonal Skills, Ownership, Fast-Paced Environment, AI Technology, CRM
ASSUMPTION: Delivery Hero's application process is designed to assess candidates' marketing expertise, leadership skills, and cultural fit, with a focus on data-driven decision-making and strategic thinking.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- AI technology and new media channels (e.g., social media platforms, influencer marketing tools)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's area of expertise and the company's current tech stack.
👔 Cultural Fit Considerations
Company Values:
- We build
- We deliver
- We lead
Work Style:
- Collaborative and cross-functional
- Data-driven and innovative
- Fast-paced and dynamic
Self-Assessment Questions:
- How do you align with Delivery Hero's company values, and how have you demonstrated these values in your previous roles?
- How do you approach collaborating with cross-functional teams, and can you provide an example of a successful collaboration?
- How do you stay innovative and adaptable in a fast-paced, dynamic environment, and how have you demonstrated this in your previous roles?
ASSUMPTION: Delivery Hero values candidates who are collaborative, data-driven, and adaptable, with a strong alignment with the company's core values.
⚠️ Potential Challenges
- Managing a team in a fast-paced, dynamic environment with shifting priorities
- Balancing the need for data-driven decision-making with the need for quick execution and innovation
- Adapting to a global work environment with diverse cultural norms and time zones
- Navigating the complexities of the online food ordering and delivery industry, which is subject to rapid change and intense competition
ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will be those who can thrive in a dynamic environment and adapt to change.
📈 Similar Roles Comparison
- This role is similar to other marketing leadership positions in the online food ordering and delivery industry, but may differ in terms of the specific channels and technologies used, as well as the size and scope of the company
- Compared to other marketing roles, this position requires a higher level of experience and expertise, as well as a proven track record in campaign management and leadership
- In terms of career path, this role can lead to further advancement within the marketing department or exploration of other areas within the company
ASSUMPTION: While this role shares similarities with other marketing leadership positions, it is unique in its focus on the online food ordering and delivery industry and its requirement for a high level of experience and expertise.
📝 Sample Projects
- Developing and executing a successful user acquisition campaign targeting a new market
- Optimizing in-app features to improve user engagement and retention
- Collaborating with cross-functional teams to launch a new product or service, and developing a marketing strategy to support its success
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute strategic marketing campaigns, collaborate with cross-functional teams, and drive business results.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics, and how does this role fit into the broader organization?
- How does Delivery Hero support the professional development and growth of its marketing team members?
- What are the key challenges facing the online food ordering and delivery industry, and how does Delivery Hero differentiate itself from competitors?
- How does Delivery Hero approach work-life balance, and what resources are available to support employee well-being?
ASSUMPTION: These questions are designed to provide insight into the role's strategic importance, team dynamics, professional development opportunities, industry challenges, and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on your proven track record in marketing leadership roles and successful campaign execution
- Prepare examples of data-driven decision-making and strategic thinking to demonstrate your analytical and problem-solving skills
- Research Delivery Hero's company culture and values to demonstrate your cultural fit and alignment with the organization's mission and goals
- Follow up with the hiring manager within one week of submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
