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Marketing Lead - Canada Wide - Remote

Newton
Full-time
Remote
Worldwide
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Lead - Canada Wide - Remote

πŸ”Ή Company: Newton

πŸ”Ή Location: Toronto, Ontario, Canada

πŸ”Ή Job Type: Remote

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 29, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Fully Remote

πŸš€ Job Overview

Key aspects of this role include:

  • Overseeing day-to-day marketing operations and executing multichannel campaigns
  • Standardizing marketing performance analysis and using data-driven insights to improve campaign impact
  • Managing paid advertising and social media channels to drive user acquisition, engagement, retention, and reactivation
  • Collaborating with the marketing team to create, deliver, edit, and optimize marketing materials

ASSUMPTION: This role requires a strong background in marketing, with a focus on paid advertising and social media channels. Experience in project management and data analysis is also crucial for success in this position.

πŸ“‹ Key Responsibilities

βœ… Oversee the day-to-day operations of the marketing department

βœ… Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels

βœ… Standardize how marketing performance is analyzed and use data-driven insights to improve campaign impact, refine messaging, and support strategic decision making

βœ… Monitor and analyze market trends and customer feedback to identify opportunities for growth

βœ… Work with the Marketing team to create, deliver, edit, and optimize all marketing materials

βœ… Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, and document business processes

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. Strong communication and interpersonal skills are also essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (2-5 years) in marketing, with a focus on paid advertising and social media channels

Required Skills:

  • Proven experience with paid advertising (e.g., Meta, Google, Apple)
  • Deep understanding of social media channels (e.g., Twitter, Instagram, TikTok, YouTube, Discord, and Reddit)
  • Strong project management, multitasking, and decision-making skills
  • Experience with marketing attribution, funnel reporting, and behavior segmentation
  • Strong attention to detail and accuracy
  • Excellent communication and interpersonal skills

Preferred Skills:

  • Experience with marketing automation tools
  • Fluency in French

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education. Fluency in French is a plus, but not required for this role.

πŸ’° Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (based on industry standards for a Marketing Lead with 2-5 years of experience in Canada)

Benefits:

  • Health, dental, and vision insurance
  • RRSP matching
  • Flexible work hours
  • Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Lead with 2-5 years of experience in Canada. Benefits may vary and are subject to change.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services, specifically cryptocurrency trading

Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and collaboration

Founded: 2018, with a brief history focused on providing low-cost cryptocurrency trading for Canadians

Company Description:

  • Newton is a low-cost cryptocurrency trading platform for Canadians, focused on providing users with the tools and knowledge they need to navigate the crypto world
  • The company values a customer-first mindset, dynamic teamwork, and continuous improvement
  • Newton is committed to providing reasonable accommodations and fostering an inclusive work environment

Company Specialties:

  • Cryptocurrency trading
  • Bitcoin
  • Blockchain
  • Digital Assets
  • Exchange
  • Trading
  • FinTech
  • Ethereum
  • Litecoin

Company Website: newton.co

ASSUMPTION: Newton is a mid-sized company with a focus on growth and innovation in the cryptocurrency trading industry. The company values collaboration and continuous improvement, making it an attractive option for marketing professionals looking to make an impact in a dynamic environment.

πŸ“Š Role Analysis

Career Level: Mid-level marketing professional, with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees the day-to-day operations of the marketing department

Work Arrangement: Fully remote, with the ability to work from anywhere in Canada

Growth Opportunities:

  • Advancement to a senior marketing role or management position as the company grows
  • Expanding skills and knowledge in the cryptocurrency trading industry
  • Opportunities to work on high-impact projects and make a significant contribution to the company's success

ASSUMPTION: This role offers significant opportunities for growth and advancement within the marketing department and the company as a whole. The fully remote work arrangement provides flexibility and the ability to work from anywhere in Canada.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): Toronto, Ontario, Canada (with the option to work remotely from anywhere in Canada)

Geographic Context:

  • Toronto, Ontario, Canada is a multicultural city with a vibrant tech industry and a strong focus on innovation
  • The city offers a high quality of life, with access to excellent education, healthcare, and cultural amenities
  • Working remotely from anywhere in Canada provides flexibility and the opportunity to live in a variety of urban, suburban, or rural environments

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: The fully remote work arrangement provides flexibility and the ability to work from anywhere in Canada, making this role an attractive option for marketing professionals looking for a flexible work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR team
  • Technical assessment or case study
  • Final interview with the hiring manager and/or other team members

Key Assessment Areas:

  • Marketing expertise and experience
  • Data analysis and project management skills
  • Communication and interpersonal skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Be prepared to discuss your experience with paid advertising and social media channels, as well as your familiarity with marketing attribution, funnel reporting, and behavior segmentation
  • Demonstrate your strong attention to detail and excellent communication skills throughout the application process

ATS Keywords: Paid Advertising, Social Media, Project Management, Marketing Attribution, Funnel Reporting, Behavior Segmentation, Attention to Detail, Communication, Interpersonal Skills

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing expertise and experience. Applicants should be prepared to demonstrate their skills and knowledge throughout the application process.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., HubSpot, Marketo)
  • Social media management tools (e.g., Hootsuite, Buffer)
  • Analytics tools (e.g., Google Analytics, Mixpanel)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary, but applicants should be comfortable using marketing automation, social media management, analytics, and project management tools.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-first mindset
  • Dynamic teamwork
  • Continuous improvement

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and flexible

Self-Assessment Questions:

  • Do you have a proven track record of success in paid advertising and social media channels?
  • Are you comfortable working in a remote, collaborative environment?
  • Do you have strong project management, multitasking, and decision-making skills?

ASSUMPTION: Applicants should be comfortable working in a remote, collaborative environment and have a strong track record of success in paid advertising and social media channels. Strong project management, multitasking, and decision-making skills are also essential for success in this role.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Working in a remote, distributed team environment
  • Keeping up with the fast-paced and ever-changing cryptocurrency industry
  • Balancing the need for data-driven decision making with the need for creativity and innovation

ASSUMPTION: Applicants should be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects and deadlines simultaneously. Experience working in a remote, distributed team environment is also a plus.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Manager or Marketing Director position, but with a focus on paid advertising and social media channels
  • Unlike other marketing roles, this position requires a strong background in paid advertising and social media channels, as well as experience with marketing attribution, funnel reporting, and behavior segmentation
  • This role offers significant opportunities for growth and advancement within the marketing department and the company as a whole

ASSUMPTION: Applicants should compare this role to similar marketing positions, such as Marketing Manager or Marketing Director, but be aware of the unique requirements and opportunities offered by this specific role.

πŸ“ Sample Projects

  • Developing and executing a paid advertising campaign to drive user acquisition and engagement
  • Analyzing customer data to identify trends and opportunities for growth
  • Creating and optimizing marketing materials for various channels, including email, social media, and the company website

ASSUMPTION: Applicants should be prepared to discuss their experience with paid advertising, data analysis, and marketing material creation and optimization throughout the interview process.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits into the broader marketing department?
  • How does the company support the professional development and growth of its marketing team members?
  • What are the biggest challenges facing the marketing department in the coming months, and how can this role help address them?
  • How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
  • What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: Applicants should ask thoughtful, insightful questions throughout the interview process to demonstrate their interest in the role and their understanding of the company's goals and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on paid advertising, social media channels, and data analysis
  • Prepare for the interview by researching the company and its products, as well as the cryptocurrency industry as a whole
  • Be ready to discuss your experience with marketing attribution, funnel reporting, and behavior segmentation, as well as your strong attention to detail and excellent communication skills
  • Follow up with the hiring manager within one week of submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.