Marketing Lead

📌 Core Information

🔹 Job Title: Marketing Lead

🔹 Company: Wolt

🔹 Location: Oslo, Norway

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for the country
• Leading co-marketing campaigns with partners
• Overseeing local marketing efforts
• Collaborating with global marketing teams and local leadership
• Securing new partnerships and nurturing existing relationships

ASSUMPTION: This role requires a strategic mindset and experience in managing teams and executing campaigns. The ideal candidate will be comfortable working with various stakeholders and optimizing for growth and efficiency.

📋 Key Responsibilities

✅ Work closely with regional campaign planning teams and global marketing teams to align country marketing calendar with global strategic initiatives

✅ Form the marketing strategy for the country, balancing local and global campaigns

✅ Coordinate with local leadership and GMs, global marketing teams, and commercial teams to align marketing strategies with overall business objectives

✅ Identify and secure new partnerships, and participate in meetings with big accounts with the commercial team

✅ Design and execute joint marketing campaigns with partners to increase visibility and drive mutual growth

✅ Execute social media campaigns by partnering with local influencers and ensuring brand guidelines are enforced

✅ Support campaign planning teams in city and area expansions

✅ Oversee the creation of marketing materials and promotional content tailored for local campaigns

✅ Lead a team of marketing managers/specialists and support their development

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and team leadership. The ideal candidate will have experience in all these areas.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in marketing, with at least 3 years in a leadership role

Required Skills:

• Proven experience in marketing strategy development and execution
• Strong leadership and team management skills
• Excellent communication and stakeholder management skills
• Experience in partnership development and management
• Familiarity with social media marketing and influencer collaboration
• Ability to analyze market trends and optimize for growth
• Fluency in English

Preferred Skills:

• Experience in the food delivery or tech industry
• Fluency in Norwegian
• Experience working with global brands and marketing teams

ASSUMPTION: While industry-specific experience is not required, it would be beneficial for the candidate to have some familiarity with the food delivery or tech industry.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between 700,000 NOK and 1,200,000 NOK per year, based on industry standards for a marketing lead role in Oslo. This estimate takes into account the candidate's experience level and the company's size.

Benefits:

• Health insurance
• Retirement plan
• Generous vacation policy
• Employee discounts on Wolt orders
• Opportunities for professional development and growth

Working Hours: Full-time position with standard working hours, but may require flexibility to accommodate campaign deadlines and events

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's specific experience and qualifications. Wolt offers competitive benefits packages to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Wolt operates in the software development industry, specifically focusing on local commerce platforms that connect people looking to order food, groceries, and other goods with people interested in selling and delivering them.

Company Size: Wolt is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.

Founded: Wolt was founded in 2014 and joined forces with DoorDash in 2022. Together, they operate in more than 30 countries today.

Company Description:

• Wolt is a Helsinki-based technology company with a mission to bring joy, simplicity, and earnings to the neighborhoods of the world.
• Wolt develops a local commerce platform that connects people looking to order food, groceries, and other goods with people interested in selling and delivering them.
• Wolt is committed to growing and empowering a more inclusive community within its company, industry, and cities.

Company Specialties:

• Food and beverages

Company Website: careers.wolt.com/en

ASSUMPTION: Wolt's commitment to diversity and inclusion is evident in its company culture and hiring practices. The company welcomes applicants from all backgrounds, experiences, and perspectives.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Regional Director of Growth & Marketing. The ideal candidate will have experience managing teams and driving strategic initiatives.

Reporting Structure: The Marketing Lead will report to the Regional Director of Growth & Marketing and will oversee a team of Marketing Managers/Specialists.

Work Arrangement: This is an on-site position, requiring the candidate to be based in Oslo, Norway. However, some flexibility may be available for remote work, depending on the candidate's specific needs and the team's requirements.

Growth Opportunities:

• As Wolt continues to expand, there may be opportunities for the Marketing Lead to take on additional responsibilities or move into a more senior role within the company.
• The Marketing Lead will have the opportunity to work closely with global marketing teams and learn from experienced professionals in the field.
• Wolt offers opportunities for professional development and growth, including training and mentorship programs.

ASSUMPTION: The Marketing Lead will have ample opportunities for growth and development within Wolt, given the company's size and expansion plans.

🌍 Location & Work Environment

Office Type: Wolt's Oslo office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Wolt's Oslo office is located in the city center, providing easy access to public transportation and nearby amenities.

Geographic Context:

• Oslo is the capital and most populous city in Norway, with a vibrant culture and a strong focus on work-life balance.
• The city is known for its beautiful natural surroundings, including forests, parks, and the Oslo Fjord.
• Oslo has a humid continental climate, with mild winters and warm summers.

Work Schedule: The Marketing Lead will work standard business hours, but may require flexibility to accommodate campaign deadlines and events. Wolt offers a generous vacation policy, allowing employees to maintain a healthy work-life balance.

ASSUMPTION: The Marketing Lead will enjoy a dynamic and collaborative work environment at Wolt's Oslo office, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening with the hiring manager
• In-depth interview with the regional director and other team members
• Case study or presentation to assess the candidate's strategic thinking and communication skills
• Final interview with the regional director and/or other senior leaders

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management capabilities
• Communication and stakeholder management skills
• Familiarity with marketing trends and best practices
• Cultural fit and alignment with Wolt's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with marketing strategy development and execution, as well as your approach to partnership development and management.
• Demonstrate your ability to work collaboratively with various stakeholders and optimize for growth and efficiency.

ATS Keywords: Marketing strategy, social media marketing, content creation, partnership development, campaign execution, team leadership, brand management, influencer collaboration, budget management, growth optimization, local marketing, commercial strategy, relationship management, promotional content, market analysis, OKR alignment

ASSUMPTION: Wolt's application process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit. The company values candidates who can demonstrate a strong understanding of marketing trends and best practices, as well as a commitment to Wolt's mission and values.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management software (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The Marketing Lead will be expected to have experience with marketing automation platforms, social media management tools, and project management software. Familiarity with data analysis and visualization tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Collaboration
• Continuous learning
• Innovation
• Integrity

Work Style:

• Wolt values a dynamic and collaborative work environment, with a strong focus on teamwork and cross-functional collaboration.
• The company encourages a culture of continuous learning and innovation, with a strong emphasis on experimentation and iteration.
• Wolt values a customer-centric approach to marketing, with a focus on understanding and meeting the needs of the company's customers.

Self-Assessment Questions:

• How do you align your work with Wolt's customer-centric values?
• Can you provide an example of a time when you collaborated with a team to achieve a shared goal?
• How do you approach continuous learning and professional development?

ASSUMPTION: Wolt values candidates who can demonstrate a strong alignment with the company's values and a commitment to its mission. The ideal candidate will be able to thrive in a dynamic and collaborative work environment, with a strong focus on customer-centricity and continuous learning.

⚠️ Potential Challenges

• The Marketing Lead will need to balance local and global marketing campaigns, requiring strong communication and stakeholder management skills.
• The role may require flexibility to accommodate campaign deadlines and events, potentially impacting work-life balance.
• The Marketing Lead will need to secure new partnerships and nurture existing relationships, requiring strong relationship management skills and a strategic mindset.
• The role may require the Marketing Lead to work with a diverse range of stakeholders, including global marketing teams, local leadership, and commercial teams, requiring strong communication and collaboration skills.

ASSUMPTION: The Marketing Lead will face several challenges in this role, but with strong communication, collaboration, and strategic thinking skills, they will be well-equipped to succeed.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a strong focus on partnership development and management, as well as a strategic mindset to optimize for growth and efficiency.
• This role is unique in its focus on the local marketing landscape, requiring a deep understanding of the Norwegian market and its consumers.
• While this role is similar to other marketing leadership positions, it offers the opportunity to work with a global brand and collaborate with experienced professionals in the field.

ASSUMPTION: This role is unique in its focus on the local marketing landscape and partnership development, but it offers many opportunities for growth and collaboration with a global brand.

📝 Sample Projects

• Developing and executing a joint marketing campaign with a major restaurant partner to increase visibility and drive mutual growth
• Creating a local marketing strategy that aligns with global brand guidelines and business objectives
• Securing a new partnership with a local influencer to promote Wolt's services and increase brand awareness

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they may work on in this role. The Marketing Lead will have the opportunity to work on a wide range of projects, depending on the company's needs and the local marketing landscape.

❓ Key Questions to Ask During Interview

• Can you describe the regional marketing team's structure and how this role fits into it?
• How does Wolt approach partnership development and management, and how will this role contribute to that process?
• What are the key priorities for this role in the first 90 days?
• How does Wolt support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture. They are encouraged to ask additional questions based on their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a case study or presentation to demonstrate your strategic thinking and communication skills
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.