Marketing Lead

📌 Core Information

🔹 Job Title: Marketing Lead

🔹 Company: Wolt

🔹 Location: Prague, Czechia & Bratislava, Slovakia

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-07-15

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for the country
• Leading partnerships with local merchants and influencers
• Ensuring alignment with global brand guidelines and business objectives
• Managing a team of marketing managers/specialists
• Optimizing growth and efficiency in marketing efforts

ASSUMPTION: This role requires a strategic mindset and the ability to collaborate with various teams. The ideal candidate will have experience in local marketing and team leadership.

📋 Key Responsibilities

✅ Developing and executing marketing strategies for the country

✅ Leading partnerships with local merchants and influencers

✅ Ensuring alignment with global brand guidelines and business objectives

✅ Managing a team of marketing managers/specialists

✅ Overseeing the creation of marketing materials and promotional content

✅ Executing social media campaigns and events

✅ Supporting city and area expansions

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management. The ideal candidate will be comfortable with both high-level strategy and day-to-day tasks.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in marketing, with at least 3 years in a leadership role

Required Skills:

• Proven experience in marketing strategy development and execution
• Strong leadership and team management skills
• Excellent communication and interpersonal skills
• Ability to build and maintain effective partnerships
• Fluency in English

Preferred Skills:

• Experience in the food delivery or tech industry
• Fluency in local language(s)
• Experience with social media marketing and influencer collaboration

ASSUMPTION: Candidates should have a strong background in marketing with experience in managing teams and developing local campaigns. A strategic mindset and the ability to collaborate with various teams are essential for success in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €90,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Health insurance
• Retirement plan
• Generous vacation policy
• Flexible work arrangements
• Gym membership reimbursement

Working Hours: Full-time (40 hours/week), with flexibility for the right candidate

ASSUMPTION: Salary range is estimated based on industry standards for the role, experience level, and location. Benefits are based on typical benefits packages for companies of this size in the tech industry.

📌 Applicant Insights

🔍 Company Context

Industry: Wolt operates in the tech industry, specifically in the local commerce platform sector. The company connects people looking to order food, groceries, and other goods with people interested in selling and delivering them.

Company Size: Wolt is a large company with over 10,000 employees globally. This means that there are ample opportunities for growth and career advancement.

Founded: Wolt was founded in 2014 and joined forces with DoorDash in 2022. Together, they operate in more than 30 countries today.

Company Description:

• Wolt is a Helsinki-based technology company with a mission to bring joy, simplicity, and earnings to the neighborhoods of the world.
• The company develops a local commerce platform that connects people looking to order food, groceries, and other goods with people interested in selling and delivering them.
• Wolt is committed to growing and empowering a more inclusive community within its company, industry, and cities.

Company Specialties:

• Food and beverages

Company Website: careers.wolt.com/en

ASSUMPTION: Wolt is a fast-growing tech company with a strong focus on innovation and employee development. The company's commitment to diversity and inclusion is evident in its hiring practices and company culture.

📊 Role Analysis

Career Level: This role is a senior-level position with significant responsibility for marketing strategy and team management.

Reporting Structure: The Marketing Lead reports directly to the Regional Marketing Director and oversees a team of Marketing Managers/Specialists.

Work Arrangement: This role is on-site, with the possibility of flexible work arrangements for the right candidate.

Growth Opportunities:

• Potential to expand the role's scope as the company grows
• Opportunities to work on international projects and collaborate with global teams
• Possibility to move into a regional or global marketing role in the future

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both within the marketing department and across the company.

🌍 Location & Work Environment

Office Type: Wolt's offices are modern and collaborative spaces designed to foster creativity and productivity.

Office Location(s): Prague, Czechia & Bratislava, Slovakia

Geographic Context:

• Prague is the capital and largest city of the Czech Republic, with a vibrant cultural scene and a growing tech industry.
• Bratislava is the capital of Slovakia, known for its historic architecture and central location in Europe.

Work Schedule: The work schedule is full-time (40 hours/week), with flexibility for the right candidate.

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities and deadlines.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or team members
• Case study or presentation to assess strategic thinking and communication skills
• Final interview with the Regional Marketing Director

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Communication and interpersonal skills
• Cultural fit and alignment with Wolt's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for behavioral and situational interview questions that focus on your leadership and strategic thinking abilities
• Research Wolt's company culture and values to demonstrate your fit with the organization

ATS Keywords: Marketing strategy, local marketing, team leadership, partnership development, campaign planning, brand management, influencer collaboration, commercial strategy, market analysis

ASSUMPTION: The interview process for this role is likely to be competitive and comprehensive, with a focus on assessing the candidate's strategic thinking, leadership, and cultural fit.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The ideal candidate will have experience with marketing automation tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Reliability
• Continuous learning
• Empowerment

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on results and impact

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable managing a team and driving results?
• Do you align with Wolt's company values and culture?

ASSUMPTION: Wolt values candidates who are customer-focused, reliable, and committed to continuous learning and empowerment. The ideal candidate will be comfortable working in a collaborative, fast-paced environment and be able to drive results.

⚠️ Potential Challenges

• Managing multiple stakeholders and partnerships
• Balancing local and global marketing priorities
• Adapting to a fast-paced, dynamic work environment
• Managing a team with diverse skills and backgrounds

ASSUMPTION: The ideal candidate will be comfortable managing multiple priorities and stakeholders, and be able to adapt to a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Head of Marketing or Marketing Manager position, but with a focus on local and hyper-local marketing initiatives
• Unlike other marketing roles, this position requires a strong understanding of local markets and the ability to build and maintain effective partnerships
• Career progression in this role could lead to a regional or global marketing role within Wolt

ASSUMPTION: This role is unique in its focus on local and hyper-local marketing initiatives and requires a strong understanding of local markets and partnership development.

📝 Sample Projects

• Developing and executing a local marketing campaign to increase brand awareness and drive customer acquisition
• Building and maintaining effective partnerships with local merchants and influencers to drive mutual growth
• Managing a team of marketing managers/specialists to execute local and hyper-local marketing initiatives

ASSUMPTION: These sample projects are designed to assess the candidate's ability to develop and execute marketing strategies, build and maintain effective partnerships, and manage a team to drive results.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the country?
• What are the key priorities for the first 90 days in this role?
• How does Wolt support the professional development and growth of its employees?
• What is the company's approach to diversity, equity, and inclusion?
• How does the company measure the success of its marketing initiatives?

ASSUMPTION: These questions are designed to assess the company's marketing strategy, priorities, and culture, as well as the candidate's fit with the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for behavioral and situational interview questions that focus on your leadership and strategic thinking abilities
• Research Wolt's company culture and values to demonstrate your fit with the organization
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.