Marketing Lead, China

📌 Core Information

🔹 Job Title: Marketing Lead, China

🔹 Company: Eight Sleep

🔹 Location: Dongguan, Guangdong, China

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Hong Kong, Shanghai, Shenzhen, California)

🚀 Job Overview

Key aspects of this role include:

• Leading Eight Sleep's performance in China, owning commercial results and budget
• Spearheading brand and messaging localization in China, creating local relevance based on global brand standards
• Conducting market and competitor research, translating insights into actionable business strategies
• Building and overseeing an optimal Chinese marketing mix strategy
• Analyzing marketing and e-commerce performance, optimizing initiatives for greater efficiency

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of the Chinese market and e-commerce landscape.

📋 Key Responsibilities

✅ Lead Eight Sleep’s performance in China, owning commercial results and budget

✅ Spearhead brand and messaging localization in China, creating local relevance based on global brand standards

✅ Conduct market and competitor research, translating insights into actionable business strategies

✅ Build and oversee an optimal Chinese marketing mix strategy, which includes paid media, key opinion leaders, in-platform e-commerce advertising, editorial and partnerships

✅ Carefully analyze marketing and e-commerce performance, evaluate and interpret key performance indicators (KPIs), and work closely with internal and external stakeholders to continuously optimize initiatives for greater efficiency

✅ Champion the local market insights, opportunities, learnings, and results to key leadership stakeholders

ASSUMPTION: This role involves cross-functional collaboration, stakeholder management, and data-driven decision making.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field. MBA or consulting experience is preferred.

Experience: 5+ years of proven track record leading B2C businesses in China

Required Skills:

• Wide knowledge of Chinese e-commerce and marketing ecosystem, including key growth levers across superstores and social channels
• Strong analytical skills, processing and converting data into actionable insights
• Highly effective written and verbal communication skills in English and Mandarin
• A sense of urgency and organization, with the ability to work cross-functionality managing multiple resources with ease, keeping projects on track, and meeting deadlines without compromising quality
• Excitement about the opportunity to build a fast-growing brand into an iconic company. A strong, proactive communicator with a can-do, positive attitude, and a strong desire to get things done.
• An interest in the health and wellness space, particularly sleep

Preferred Skills:

• Experience working in a fast-paced, startup environment
• Familiarity with sleep technology or related industries

ASSUMPTION: Candidates should have a proven track record in leading B2C businesses in China and a strong understanding of the local market.

💰 Compensation & Benefits

Salary Range: Based on the role, experience level, and location, the estimated salary range for this position is ¥350,000 - ¥500,000 per year. This is an estimate and the actual salary may vary based on qualifications and experience.

Benefits:

• Equity Participation
• Stock Options
• Employee Product (Pod)

Working Hours: 40 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for marketing roles in China with 5-10 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Electronics, specifically focused on sleep technology and wellness

Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and impact

Founded: 2014, with a history of innovation and recognition in the sleep technology industry

Company Description:

• Eight Sleep is the world’s first sleep fitness company, using innovative technology, detailed design, and proven science and data to personalize and improve sleep for everyone
• The company's flagship product, the Pod, addresses critical sleep issues such as temperature regulation, bed elevation, snoring reduction, and the wake-up experience
• Eight Sleep is backed by leading Silicon Valley investors and has been recognized as one of Fast Company’s Most Innovative Companies in 2018, 2022, and 2023

Company Specialties:

• Sleep technology
• Wellness and health
• Innovative product design

Company Website: https://www.eightsleep.com/

ASSUMPTION: Eight Sleep is a well-funded, innovative company with a strong focus on growth and expansion in the Chinese market.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with the opportunity for growth and impact

Reporting Structure: This role reports directly to the Director of International and Partnerships

Work Arrangement: Hybrid work arrangement, with the option to work from Hong Kong, Shanghai, Shenzhen, or California

Growth Opportunities:

• Potential to grow within the company as Eight Sleep expands in the Chinese market
• Opportunity to work cross-functionally and collaborate with various teams
• Chance to gain experience in leading a high-potential market for a fast-growing company

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success in China.

🌍 Location & Work Environment

Office Type: Hybrid work environment, with the option to work from multiple locations

Office Location(s): Hong Kong, Shanghai, Shenzhen, or California

Geographic Context:

• Dongguan is a major manufacturing hub in the Guangdong province of China, with a population of over 8 million people
• The region has a subtropical climate, with mild winters and hot, humid summers
• Dongguan is well-connected by transportation, with access to high-speed trains and an international airport

Work Schedule: Flexible work schedule, with the option to work from home or in an office setting

ASSUMPTION: The hybrid work arrangement offers flexibility and the opportunity to work from multiple locations, allowing candidates to choose the work environment that best suits their needs.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the Director of International and Partnerships

Key Assessment Areas:

• Understanding of the Chinese market and e-commerce landscape
• Analytical skills and data-driven decision making
• Communication skills in English and Mandarin
• Cultural fit and alignment with Eight Sleep's mission and values

Application Tips:

• Highlight your relevant experience and achievements in leading B2C businesses in China
• Tailor your resume and cover letter to emphasize your understanding of the Chinese market and e-commerce ecosystem
• Prepare for interview questions that focus on your analytical skills, communication skills, and cultural fit

ATS Keywords: B2C Marketing, E-commerce, Data Analysis, Market Research, Brand Localization, Communication, Project Management, Health and Wellness, Chinese Market, Sleep Technology

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates who have a strong understanding of the Chinese market and e-commerce landscape.

🛠️ Tools & Technologies

• Google Analytics
• Social media platforms (WeChat, Weibo, etc.)
• E-commerce platforms (Tmall, JD.com, etc.)
• Marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the company's needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation in a culture of excellence
• Immediate responsibility and accelerated career growth
• Collaboration with exceptional talent
• Equitable compensation and continuous equity investment

Work Style:

• Fast-paced and dynamic environment
• Cross-functional collaboration and stakeholder management
• Data-driven decision making and continuous optimization
• Strong focus on growth and expansion in the Chinese market

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you comfortable working cross-functionally and managing multiple stakeholders?
• Do you have a strong understanding of the Chinese market and e-commerce landscape?
• Are you excited about the opportunity to build a fast-growing brand into an iconic company?

ASSUMPTION: Candidates who are a strong cultural fit for Eight Sleep will be innovative, data-driven, and comfortable working in a fast-paced, dynamic environment.

⚠️ Potential Challenges

• Navigating the complex and rapidly evolving Chinese e-commerce landscape
• Managing multiple stakeholders and cross-functional teams
• Balancing global brand standards with local market relevance
• Adapting to a hybrid work arrangement and potentially working across multiple time zones

ASSUMPTION: These challenges are inherent to the role and require a strategic, adaptable, and data-driven approach.

📈 Similar Roles Comparison

• This role is unique in its focus on the Chinese market and the opportunity to lead Eight Sleep's expansion in the region
• Compared to similar marketing roles, this position offers a higher level of responsibility and impact, with the potential for significant growth and career advancement
• In terms of career path, this role could lead to a senior marketing position within Eight Sleep or a similar role at another fast-growing company in the sleep technology or wellness industry

ASSUMPTION: This role offers a unique opportunity to lead a high-potential market for a fast-growing company in the sleep technology industry.

📝 Sample Projects

• Conducting a comprehensive market analysis of the Chinese sleep technology market, identifying key trends, competitors, and growth opportunities
• Developing and executing a localized marketing strategy for the Chinese market, including paid media, key opinion leaders, in-platform e-commerce advertising, editorial, and partnerships
• Analyzing and optimizing marketing and e-commerce performance, using data-driven insights to continuously improve results and maximize ROI

ASSUMPTION: These sample projects are illustrative of the types of initiatives the Marketing Lead, China, may be responsible for in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Eight Sleep support the growth and development of its employees?
• What are the key challenges facing Eight Sleep in the Chinese market, and how can this role address them?
• How does Eight Sleep approach brand localization and cultural adaptation in new markets?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for interview questions that focus on your understanding of the Chinese market, analytical skills, communication skills, and cultural fit
• If selected for an interview, be prepared to discuss your approach to market research, data analysis, and marketing strategy
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.