📌 Core Information
🔹 Job Title: Marketing Lead - Cloud Service Provider Partnerships
🔹 Company: HashiCorp
🔹 Location: United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing strategies to drive awareness, adoption, and revenue through strategic Cloud Service Provider (CSP) alliances.
- Crafting joint go-to-market strategies and ensuring alignment across partner and internal stakeholders.
- Building and executing joint campaigns, product launches, solution plays, and demand generation programs.
- Collaborating with product marketing and content teams to create compelling co-branded assets and partner narratives.
- Measuring, reporting, and optimizing campaign and partner performance using KPIs.
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams and external partners.
📋 Key Responsibilities
✅ Develop tailored, data-informed marketing strategies for AWS, Azure, and GCP that align with both partner priorities and HashiCorp’s business goals.
✅ Serve as the internal advocate for CSP partner marketing, ensuring understanding, alignment, and excitement across sales, product, and executive stakeholders.
✅ Build and execute joint campaigns, product launches, solution plays, and demand generation programs that drive pipeline and marketplace transactions.
✅ Develop strong relationships with CSP partner marketing teams to drive co-marketing initiatives, funding, and joint storytelling opportunities.
✅ Collaborate with product marketing and content teams to create compelling co-branded assets, partner narratives, customer evidence, and field enablement tools.
✅ Measure, report, and optimize campaign and partner performance using KPIs such as pipeline contribution, MDF allocation, sourced revenue, and partner influence.
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. Relevant work experience may be considered in lieu of a degree.
Experience: 5+ years of experience in B2B tech marketing, with at least 2+ years focused on partner or alliance marketing, preferably in the cloud infrastructure or DevOps space.
Required Skills:
- Proven ability to build and execute strategic marketing plans and manage Market Development Funds (MDF).
- Experience developing multi-channel campaigns that drive measurable demand and revenue impact.
- Understanding of marketplace motions and how to drive growth via AWS Marketplace, Azure Marketplace, or GCP Marketplace.
- Strong project management and organizational skills—able to lead complex cross-functional initiatives independently.
- Excellent communication and collaboration skills, with the ability to influence across functions and levels.
- Self-starter mentality with a bias for action and a passion for delivering results.
Preferred Skills:
- Experience working directly with AWS, Azure, and/or GCP partner marketing or alliance teams.
- Familiarity with cloud infrastructure, DevOps tools, or cloud-native ecosystems.
- Background in developer-focused or open-source marketing strategies.
- Understanding of co-marketing motions within CSP partner programs.
- Experience managing joint go-to-market initiatives in a high-growth B2B environment.
ASSUMPTION: Candidates with experience in the cloud infrastructure or DevOps space, as well as those with a strong understanding of developer-focused marketing strategies, may be particularly well-suited for this role.
💰 Compensation & Benefits
Salary Range: The base pay range for this role in the SF Bay Area / NYC area is $123,400 - $145,200 USD. The base pay range for this role in California (excluding SF Bay Area), New York (excluding NYC), Seattle Metro, Denver / Boulder Metro, Washington D.C., or Maryland is $113,100 - $133,100 USD. The base pay range for this role in Colorado (excluding Denver / Boulder Metro), Illinois, Minnesota, or Washington (excluding Seattle Metro) is $102,900 - $121,000 USD. Individual pay within the range will be determined based on job-related factors such as skills, experience, and education or training.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Employee stock purchase plan
- Professional development opportunities
Working Hours: This role requires a standard 40-hour workweek, with flexibility for remote work. Some evening and weekend work may be required to accommodate partner and stakeholder availability.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: HashiCorp operates in the software development industry, focusing on cloud infrastructure automation products. The company's suite of products underpins critical applications for large enterprises and helps organizations operate infrastructure in the cloud.
Company Size: HashiCorp has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: HashiCorp was founded in 2012 and has since grown to become a leading provider of multi-cloud infrastructure automation solutions.
Company Description:
- HashiCorp enables organizations to operate cloud infrastructure in a consistent and automated way.
- The company's suite of products includes Terraform, Vault, Consul, and Nomad, all with open-source projects at their core.
- HashiCorp's solutions help businesses provision, secure, connect, and run their business-critical applications, delivering essential services, communications tools, and entertainment platforms worldwide.
Company Specialties:
- DevOps
- Cloud adoption
- Infrastructure as Code
Company Website: http://www.hashicorp.com
ASSUMPTION: HashiCorp's focus on cloud infrastructure automation and its commitment to open-source projects make it an attractive employer for candidates interested in cutting-edge technology and collaborative work environments.
📊 Role Analysis
Career Level: This role is at the senior individual contributor level, requiring a high degree of expertise and autonomy in marketing strategy and execution.
Reporting Structure: The Marketing Lead for Cloud Service Provider Partnerships will report directly to the Head of Marketing or a similar executive role.
Work Arrangement: This role is remote-friendly, with a flexible work arrangement that allows for a combination of remote and on-site work.
Growth Opportunities:
- As HashiCorp continues to grow, there may be opportunities for this role to expand in scope or evolve into a management position.
- Candidates in this role may have the opportunity to work on high-impact projects and contribute to the company's overall success, leading to increased visibility and career advancement.
- HashiCorp offers professional development opportunities, such as training and mentorship programs, to help employees grow in their careers.
ASSUMPTION: The growth opportunities for this role will depend on the individual's performance, the company's overall growth, and the strategic priorities of the marketing organization.
🌍 Location & Work Environment
Office Type: HashiCorp has a hybrid work environment, with offices in San Francisco, California, and other locations worldwide. However, this role is remote-friendly and can be performed from anywhere in the United States.
Office Location(s): 101 2nd St, San Francisco, California 94105, US
Geographic Context:
- The United States offers a diverse range of cultural, recreational, and professional opportunities, depending on the specific location chosen.
- Candidates should consider the local cost of living, commuting time, and access to amenities when deciding where to work from.
- HashiCorp's remote-friendly policy allows employees to work from various locations, providing flexibility and work-life balance.
Work Schedule: This role requires a standard 40-hour workweek, with flexibility for remote work. Some evening and weekend work may be required to accommodate partner and stakeholder availability.
ASSUMPTION: The work environment for this role will depend on the candidate's preferred work arrangement and the specific location they choose to work from.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR or talent acquisition team
- Behavioral and situational interview with the hiring manager or a member of the marketing team
- Final interview with the Head of Marketing or another executive stakeholder
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning skills
- Campaign execution and project management abilities
- Communication and collaboration skills
- Understanding of cloud infrastructure, DevOps, and marketplace motions
Application Tips:
- Highlight your relevant experience in B2B tech marketing, partner marketing, and campaign execution in your resume and cover letter.
- Demonstrate your understanding of cloud infrastructure, DevOps, and marketplace motions in your application materials.
- Prepare examples of successful joint marketing campaigns or initiatives you've led in the past, focusing on their strategic alignment, execution, and results.
- Research HashiCorp's products, market position, and competition to show your understanding of the company and its industry.
ATS Keywords: B2B tech marketing, partner marketing, cloud infrastructure, DevOps, marketplace motions, strategic planning, campaign execution, project management, communication, collaboration
ASSUMPTION: The interview process for this role may vary depending on the specific needs of the hiring team and the candidate pool. However, candidates can expect a thorough evaluation of their strategic thinking, marketing execution skills, and cultural fit with HashiCorp.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Jira)
- Cloud infrastructure and DevOps tools (e.g., AWS, Azure, GCP, Terraform)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on HashiCorp's current tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Focus on impact
- Embrace diversity
- Communicate openly
- Act with integrity
- Collaborate effectively
Work Style:
- Results-driven and autonomous
- Collaborative and team-oriented
- Adaptable and open to feedback
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment, and are you comfortable managing multiple projects simultaneously?
- Are you able to build and maintain strong relationships with external partners, such as cloud service providers?
- Do you have a proven track record of developing and executing strategic marketing plans that drive measurable results?
- Are you comfortable working in a remote or hybrid work environment, and do you have strong communication and collaboration skills?
ASSUMPTION: Candidates who are results-driven, collaborative, and adaptable may be particularly well-suited for this role at HashiCorp.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously may be challenging for some candidates.
- Building and maintaining strong relationships with external partners, such as cloud service providers, may require significant time and effort.
- Working in a remote or hybrid work environment may present unique communication and collaboration challenges.
- The dynamic nature of the cloud infrastructure and DevOps industries may require candidates to stay up-to-date with the latest trends and technologies.
ASSUMPTION: Candidates should be prepared to manage multiple priorities, build strong external relationships, and adapt to the fast-paced nature of the cloud infrastructure and DevOps industries.
📈 Similar Roles Comparison
- This role is unique in its focus on cloud service provider partnerships and joint marketing initiatives. However, it shares similarities with other marketing roles, such as:
- Partner Marketing Manager - Cloud Services
- Alliance Marketing Manager - Cloud Infrastructure
- Cloud Marketing Manager - DevOps
- These roles may have different responsibilities, required qualifications, and work arrangements, but they all focus on driving awareness, adoption, and revenue through strategic partnerships in the cloud infrastructure and DevOps industries.
ASSUMPTION: Candidates should research similar roles and consider their unique aspects, required qualifications, and work arrangements when evaluating this opportunity at HashiCorp.
📝 Sample Projects
- Developing a joint go-to-market strategy for a new cloud service provider partnership, including co-branded assets, customer evidence, and field enablement tools.
- Executing a multi-channel campaign to drive awareness and adoption of a new cloud infrastructure product, in collaboration with a cloud service provider partner.
- Managing a Market Development Fund (MDF) allocation from a cloud service provider partner to drive co-marketing initiatives and joint storytelling opportunities.
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Marketing Lead for Cloud Service Provider Partnerships may work on at HashiCorp. Actual projects may vary depending on the company's strategic priorities and the candidate's areas of expertise.
❓ Key Questions to Ask During Interview
- Can you describe the current state of HashiCorp's cloud service provider partnerships, and what are the key priorities for this role in the first 90 days?
- How does HashiCorp support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the cloud infrastructure and DevOps industries, and how does HashiCorp plan to address them?
- How does HashiCorp foster a culture of collaboration and innovation, and what are some examples of successful cross-functional initiatives?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured and evaluated?
ASSUMPTION: These key questions are intended to help candidates better understand the role, the company, and the industry. Candidates should tailor their questions to their specific interests and concerns during the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your relevant experience in B2B tech marketing, partner marketing, and campaign execution.
- Prepare examples of successful joint marketing campaigns or initiatives you've led in the past, focusing on their strategic alignment, execution, and results.
- Research HashiCorp's products, market position, and competition to show your understanding of the company and its industry.
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
