Marketing Lead

📌 Core Information

🔹 Job Title: Marketing Lead

🔹 Company: Workerbase

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-18

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Owning and leading the entire marketing function at Workerbase
• Driving measurable impact on growth through high-quality inbound leads and effective campaigns
• Defining the company's go-to-market message and ensuring smooth marketing operations
• Collaborating with product, sales, and customer success teams to define propositions and marketing messages
• Managing and growing the internal marketing team and external agencies

ASSUMPTION: This role requires a strategic and hands-on marketing professional with experience in B2B software marketing and a passion for AI trends.

📋 Key Responsibilities

✅ Full ownership of the marketing function - from brand to funnel

✅ Designing and executing online and offline campaigns, not just managing them

✅ Monitoring campaign performance, analyzing results, and improving based on insights

✅ Managing and growing the internal marketing team and external agencies

✅ Ensuring smooth marketing operations with a data-driven structure and clear reporting

✅ Defining the company's propositions and marketing messages in close collaboration with other teams

✅ Owning and optimizing the digital presence: including the website, content, and conversion flows

✅ Building and managing a scalable lead generation engine to ensure a steady stream of high-quality inbound leads

✅ Driving the entire funnel - from first touch to sales-accepted leads

ASSUMPTION: The successful candidate will have experience in full-funnel marketing and be comfortable working in a dynamic, fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of hands-on experience in B2B software marketing, with a clear track record of owning and scaling results

Required Skills:

• Proven experience in owning and scaling B2B software marketing results
• Strong campaign management skills, from strategy to execution
• Fluency in English (German is a plus)
• Experience in enterprise software or the manufacturing industry (a strong plus)
• Ability to thrive on autonomy and ownership, and build pragmatic processes that drive results
• Passion for AI and its impact on marketing

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with CRM systems
• Knowledge of the manufacturing industry

ASSUMPTION: Candidates with experience in enterprise software marketing and a strong understanding of AI trends will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (AI-estimated, based on role, experience level, and location)

Benefits:

• Employee Stock Options
• Learning & Development Budget
• Competitive Compensation
• Cool Central Office
• Legendary Company Events
• Jobrad
• Wellpass

Working Hours: Full-time (40 hours/week), with flexible and hybrid work arrangements available

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specializing in industry 4.0, digitalization, and optimization for manufacturing

Company Size: 11-50 employees (Small to Medium-sized Enterprise)

Founded: 2017, with a focus on bridging the gap between frontline workers and smart manufacturing

Company Description:

• Workerbase aims to transform manufacturing by digitizing operations with automated workflows and AI-powered digital tools
• The platform seamlessly integrates into existing manufacturing environments, streamlining task management, communication, and data access
• Workerbase enables industry leaders to reduce downtime, improve efficiency, and drive continuous performance across the production line

Company Specialties:

• Industry 4.0
• Digitalization
• Optimization
• Hardware and software platform
• IT and manufacturing
• Smart Wearables
• Smart Manufacturing

Company Website: workerbase.com

ASSUMPTION: Workerbase is a growing company with a clear focus on innovation and digital transformation in the manufacturing industry.

📊 Role Analysis

Career Level: Mid-level to Senior, with the opportunity to shape the company's marketing strategy and grow the team

Reporting Structure: This role reports directly to the CEO and works closely with other departments, such as product, sales, and customer success

Work Arrangement: Hybrid, with a flexible and autonomous work environment

Growth Opportunities:

• Growing the marketing team and taking on more strategic responsibilities
• Expanding the company's reach in the manufacturing industry and beyond
• Potential career progression into a VP or CMO role as the company grows

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Cool central office in Munich

Office Location(s): Rosenheimer Straße, 139, Munich, Bavaria 81671, DE

Geographic Context:

• Munich is the capital of Bavaria and the third-largest city in Germany
• It is known for its vibrant culture, rich history, and strong economy
• The city is home to several Fortune 500 companies and offers ample opportunities for professional growth

Work Schedule: Flexible, with a focus on results and autonomy

ASSUMPTION: The work environment at Workerbase is dynamic, collaborative, and focused on driving results.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• On-site interview with the CEO and other team members
• Final decision and offer

Key Assessment Areas:

• Marketing strategy and execution
• Campaign management experience
• Familiarity with AI trends in marketing
• Cultural fit and alignment with company values

Application Tips:

• Highlight your experience in B2B software marketing and full-funnel campaigns
• Include examples of your ability to drive measurable results
• Tailor your resume and cover letter to emphasize your relevant skills and experience
• Prepare questions that demonstrate your interest in the role and the company

ATS Keywords: B2B software marketing, campaign management, lead generation, AI trends, enterprise software, manufacturing industry, marketing automation, CRM

ASSUMPTION: The application process at Workerbase is designed to assess the candidate's marketing expertise, strategic thinking, and cultural fit.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Social media platforms (e.g., LinkedIn, Twitter)
• SEO and content marketing tools (e.g., Google Analytics, SEMrush)

ASSUMPTION: The successful candidate will have experience with marketing automation tools and CRM systems, as well as a willingness to learn and adapt to new technologies.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Continuous learning

Work Style:

• Autonomous and results-driven
• Collaborative and team-oriented
• Adaptable and open to change
• Passionate about digital transformation and AI

Self-Assessment Questions:

• Do you thrive in an environment where you have significant autonomy and ownership?
• Are you passionate about the potential of AI in marketing and eager to stay up-to-date with the latest trends?
• Do you enjoy working collaboratively with cross-functional teams to drive results?

ASSUMPTION: Workerbase values candidates who are innovative, customer-focused, and committed to continuous learning and collaboration.

⚠️ Potential Challenges

• Managing a growing team and external agencies while maintaining a high level of quality and consistency
• Balancing strategic planning with day-to-day campaign execution
• Keeping up with the latest AI trends and integrating them into marketing strategies
• Adapting to a dynamic and fast-paced work environment

ASSUMPTION: The successful candidate will be able to navigate these challenges and turn them into opportunities for growth and success.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on AI trends and their application to marketing strategies
• Workerbase's unique focus on the manufacturing industry sets it apart from other software development companies
• This role offers significant growth potential, as the company continues to expand and grow its marketing team

ASSUMPTION: This role is well-suited for marketing professionals with experience in B2B software marketing and a strong interest in AI and its impact on the industry.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive growth and increase brand awareness in the manufacturing industry
• Launching a successful lead generation campaign that delivers high-quality inbound leads and contributes to the company's revenue growth
• Collaborating with the product team to define and communicate the company's unique value proposition and go-to-market message

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to drive measurable results and make a significant impact on the company's success.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth trajectory and how this role fits into that plan?
• How does Workerbase differentiate itself from other software development companies in the manufacturing industry?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Workerbase support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These interview questions are designed to help the candidate better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for the interview by researching the company and practicing your responses to common marketing and AI-related questions
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
• If selected for an interview, be prepared to discuss your marketing strategy and provide examples of your ability to drive measurable results

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.