Marketing Lead

📌 Core Information

🔹 Job Title: Marketing Lead

🔹 Company: DaVita Kidney Care

🔹 Location: 05555 - Casa del Mundo Office (Denver HQ), United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategizing, developing, and managing marketing campaigns across various channels
• Driving awareness and usage of DaVita's community programs and partnership activations
• Collaborating with cross-functional teams and providing analytics and reporting
• Working in a fast-paced, collaborative environment with exposure to senior executives

ASSUMPTION: This role requires a strong understanding of marketing principles, digital marketing, and data analysis to drive successful campaigns and meet business goals.

📋 Key Responsibilities

✅ Building a robust understanding of priority business partners' goals, challenges, market barriers, competitive insights, and value propositions

✅ Managing comprehensive marketing campaigns from strategy and content development to digital marketing and social media support

✅ Collaborating across marketing and communications teams on internal and external plans and tactics

✅ Providing analytics, reporting, and relationship management

ASSUMPTION: This role involves a high level of multitasking, project management, and stakeholder communication to ensure successful campaign execution.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, or a related field

Experience: 3-5 years of experience in marketing principles and best practices

Required Skills:

• Experience with market research, segmentation, and engaging healthcare stakeholders
• Background supporting digital marketing campaigns to shift attitudes, behaviors, and drive engagement
• Strong analytical mindset with ability to interpret data, make data-driven recommendations, and manage dashboards
• Advanced proficiency in MS Office (Excel, PowerPoint, Word, Outlook, Smart Sheet)
• Excellent written and verbal communication skills
• Detail-oriented with ability to manage multiple priorities simultaneously
• Comfort with ambiguity and adaptability to changing priorities
• Established project management skills, including planning, relationship building, and time management
• Service-oriented approach with strong interpersonal skills and high accountability
• Resilience and ability to maintain positive attitude through setbacks

Preferred Skills:

• Agency experience

ASSUMPTION: Candidates with experience in healthcare marketing or agency experience will have a strong advantage in this role.

💰 Compensation & Benefits

Salary Range: $56,500.00 - $75,500.00 / year

Benefits:

• Comprehensive healthcare: Medical, dental, vision
• Financial security: 401(k) match, paid time off, PTO cash out
• Family support: Family resources, EAP counseling sessions, Headspace® access, backup child and elder care, maternity/paternity leave
• Professional development: Various programs to help strong performers grow including on-demand virtual leadership courses through DaVita's StarLearning platform

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing lead role with 3-5 years of experience in the healthcare industry.

📌 Applicant Insights

🔍 Company Context

Industry: DaVita operates in the healthcare industry, specifically focusing on kidney care and dialysis services. The company is a leader in its field and has a significant impact on the lives of patients with end-stage kidney disease.

Company Size: DaVita is a large organization with over 10,000 employees, providing ample opportunities for career growth and development.

Founded: DaVita was founded in 1999 and has since grown into a publicly-traded company with a strong presence in the United States.

Company Description:

• DaVita means “to give life,” reflecting the company's mission to minimize the devastating impacts of kidney disease across the full spectrum of kidney health care.
• The company's mission is to be a community first and a company second, fostering a culture of care and compassion for both patients and teammates.
• DaVita offers a wide range of career opportunities and encourages teammates to bring their hearts to work.

Company Specialties:

• Kidney Care
• Dialysis
• Healthcare

Company Website: careers.davita.com

ASSUMPTION: DaVita's focus on kidney care and dialysis services sets it apart from other healthcare providers, and its commitment to being a community first and a company second creates a unique work environment.

📊 Role Analysis

Career Level: This role is suited for an early to mid-career marketing professional with 3-5 years of experience in marketing principles and best practices.

Reporting Structure: The Marketing Lead reports directly to the Director of Marketing and works closely with cross-functional teams across the organization.

Work Arrangement: This is an on-site role based at DaVita's headquarters in Denver, Colorado. However, some flexibility in work arrangements may be available.

Growth Opportunities:

• Exposure to senior executives and teammates across the organization
• Opportunities to work on high-impact campaigns and initiatives
• Access to professional development programs and resources

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including exposure to senior leadership and the chance to work on high-impact marketing campaigns.

🌍 Location & Work Environment

Office Type: DaVita's headquarters is a modern, professional office environment with a collaborative and supportive work culture.

Office Location(s): 2000 16th Street, Denver, CO 80202, US

Geographic Context:

• Denver, Colorado, is a vibrant and growing city with a diverse population and a strong job market.
• The city offers a high quality of life, with numerous cultural attractions, outdoor recreation opportunities, and a thriving food and drink scene.
• Denver has a semi-arid climate with four distinct seasons, including mild winters and warm, sunny summers.

Work Schedule: The standard work schedule for this role is Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for remote work or adjusted hours as needed.

ASSUMPTION: DaVita's headquarters in Denver, Colorado, provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final interview with senior leadership

Key Assessment Areas:

• Marketing and campaign management skills
• Analytical and data-driven decision-making abilities
• Communication and interpersonal skills
• Cultural fit and alignment with DaVita's values

Application Tips:

• Tailor your resume to highlight relevant marketing and campaign management experience
• Prepare examples of successful marketing campaigns you've managed and the results you achieved
• Demonstrate your understanding of DaVita's mission and values in your cover letter

ATS Keywords: Marketing, campaign management, digital marketing, analytics, healthcare marketing, stakeholder engagement, project management

ASSUMPTION: DaVita's application process is designed to assess candidates' marketing and campaign management skills, as well as their cultural fit and alignment with the company's values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word, Outlook, Smart Sheet)
• Marketing automation and analytics tools (e.g., Google Analytics, Marketo, HubSpot)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should have experience with Microsoft Office Suite and be comfortable learning and using marketing automation, analytics, and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered
• Accountable
• Inclusive
• Innovative
• Collaborative
• Compassionate

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do you have a passion for improving the lives of patients with kidney disease?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you thrive on data-driven decision-making and continuous learning?
• Are you committed to fostering a culture of care and compassion in the workplace?

ASSUMPTION: DaVita values candidates who are passionate about improving the lives of patients, comfortable working in a collaborative environment, and committed to fostering a culture of care and compassion.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Working with diverse stakeholders and balancing competing priorities
• Adapting to changing priorities and shifting market dynamics
• Developing and executing campaigns on a tight budget and timeline

ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to change, and work effectively with diverse stakeholders in a fast-paced environment.

📈 Similar Roles Comparison

• Compared to other marketing lead roles, this position offers significant exposure to senior leadership and the opportunity to work on high-impact campaigns
• DaVita's focus on kidney care and dialysis services sets it apart from other healthcare providers, offering a unique and specialized work environment
• Career paths in marketing at DaVita may include progression to director or manager roles, as well as opportunities to specialize in specific therapeutic areas or patient populations

ASSUMPTION: This role offers unique opportunities for growth and development within the specialized field of kidney care marketing.

📝 Sample Projects

• Developing and executing a national awareness campaign for DaVita's community programs
• Managing a digital marketing campaign to drive engagement and usage of DaVita's online patient portal
• Collaborating with the communications team to create and distribute press releases and media kits for major company announcements

ASSUMPTION: These sample projects illustrate the range of marketing and campaign management responsibilities for the Marketing Lead role at DaVita.

❓ Key Questions to Ask During Interview

• What are the top priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing and communications strategy for DaVita?
• What opportunities are there for professional growth and development within the marketing department and the company as a whole?
• How does DaVita support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: These questions are designed to help candidates better understand the role's priorities, fit within the organization, and opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://davita.wd1.myworkdayjobs.com/DKC_External/job/05555---Casa-del-Mundo-Office-Denver-HQ/Marketing-Lead_R0400281
• Tailor your resume to highlight relevant marketing and campaign management experience, as well as any experience working in the healthcare industry or with digital marketing tools
• Prepare examples of successful marketing campaigns you've managed and the results you achieved, and be ready to discuss them in your interview
• Demonstrate your understanding of DaVita's mission and values in your cover letter, and be prepared to discuss how your personal values align with the company's
• Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.