📌 Core Information
🔹 Job Title: Marketing Lead, Design Services Marketing - 12 Month FTC
🔹 Company: JLL
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-Time, 12 Month Fixed Term Contract (FTC)
🔹 Category: Marketing
🔹 Date Posted: 2025-04-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving market adoption of JLL's design services through strategic marketing frameworks and initiatives
- Partnering with global, regional, and local stakeholders to enhance market penetration and create effective go-to-market strategies
- Developing an in-depth understanding of clients by gathering qualitative and quantitative insights to drive decisions
- Representing JLL Design in cross-functional marketing initiatives and collaborating with various teams to build successful integrated marketing programs
- Measuring and reporting on the impact of global design marketing efforts
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams. The ideal candidate will have a proven track record in B2B marketing strategy development and execution, with a strong understanding of the design services industry.
📋 Key Responsibilities
✅ Manage global marketing for JLL Design services
✅ Partner with marketing leadership, business, and sales teams to develop the global go-to-market strategy
✅ Define global business positioning, messaging, and produce sales enablement to promote JLL’s design capabilities, products, and solutions for target buyers
✅ Develop an in-depth understanding of clients by gathering qualitative and quantitative insights to drive decisions
✅ Represent JLL Design in cross-functional marketing initiatives
✅ Partner with research to monitor market and industry trends and help guide the strategy for positioning stakeholders and content/program themes in the market
✅ Partner with digital partners to leverage data analytics to assess digital performance, optimize strategies, and make informed decisions to lower customer acquisition costs
✅ Partner with the communications team to ensure that JLL Design success stories are communicated appropriately both internally and externally
✅ Partner with regional and field teams to effectively cascade global strategies, encouraging consistency in marketing approach across all markets
✅ Measure and report on the impact of global design marketing efforts
ASSUMPTION: The role involves a mix of strategic planning, stakeholder management, and performance analysis. The successful candidate will be comfortable working in a dynamic, global environment and have a proven track record in driving marketing initiatives that deliver results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in B2B marketing strategy development and execution
Required Skills:
- Strong understanding of design services industry and market trends
- Excellent communication and collaboration skills
- Ability to work with cross-functional teams and stakeholders
- Experience in developing and implementing go-to-market strategies
- Proficiency in analyzing market data and customer insights
- Strong project management and organizational skills
- Experience in creating and managing marketing campaigns
- Knowledge of digital marketing tactics and analytics
- Ability to measure and report on marketing impact and ROI
Preferred Skills:
- Familiarity with the commercial real estate industry
- Background in design or architecture-related fields
- Experience with sales enablement and content creation
- Knowledge of marketing automation tools and CRM systems
- Proficiency in data visualization and presentation tools
- Understanding of SEO and SEM strategies
ASSUMPTION: While a background in commercial real estate or design is not strictly required, it would be beneficial for the successful candidate to have some familiarity with these industries.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (pro-rated for the 12-month contract)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and collaborative work environment
Working Hours: Full-time, 37.5 hours per week, with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with 5-10 years of experience in the United Kingdom. The actual salary may vary depending on the candidate's skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: JLL is a leading global real estate services firm, specializing in commercial real estate and investment management services. The company operates in over 80 countries and has a strong presence in the United Kingdom.
Company Size: JLL has approximately 1,000-5,000 employees globally, providing a large and diverse work environment with ample opportunities for growth and development.
Founded: JLL was founded in 1783, making it one of the oldest and most established real estate services firms in the world.
Company Description:
- JLL Technologies (JLLT) is a division of Jones Lang LaSalle, delivering market-leading technology and services to power the future of real estate.
- The company offers a comprehensive portfolio of purpose-built solutions, unparalleled industry expertise, and leading-edge, venture-backed companies.
- JLLT is transforming the way companies acquire, operate, and manage spaces by fostering human-centric experiences, smart space utilization, and net-zero emissions.
Company Specialties:
- Real Estate Services
- Investment Management
- Property Management
- Project Management
- Facilities Management
Company Website: https://www.jll.com/
ASSUMPTION: JLL's extensive global presence and diverse service offerings provide a unique opportunity for the successful candidate to gain exposure to various aspects of the real estate industry and work with a wide range of clients.
📊 Role Analysis
Career Level: This role is at the senior manager level, with the opportunity to grow into a leadership position within the marketing function.
Reporting Structure: The Marketing Lead will report directly to the Head of Marketing for Design Services and work closely with global, regional, and local marketing teams, as well as business and sales stakeholders.
Work Arrangement: This role is on-site in London, with flexibility for remote work as needed. The successful candidate should be comfortable working in a hybrid environment and be able to travel internationally as required.
Growth Opportunities:
- Progression into a leadership role within the marketing function
- Expansion of responsibilities to cover additional service lines or regions
- Opportunities to work on high-profile client accounts and strategic initiatives
ASSUMPTION: The successful candidate will have the opportunity to grow their career within JLL's marketing function, with potential for advancement into leadership roles or expansion of responsibilities.
🌍 Location & Work Environment
Office Type: JLL's London office is a modern, collaborative workspace with state-of-the-art facilities and amenities.
Office Location(s): 40 Strand, London WC2N 5RW, United Kingdom
Geographic Context:
- London is a major global hub for the real estate industry, with a diverse range of clients and opportunities.
- The city offers a vibrant cultural scene, excellent dining and entertainment options, and a high quality of life.
- London is well-connected by public transportation, with easy access to international airports.
Work Schedule: The standard workweek is Monday to Friday, with core hours of 9:00 AM to 5:30 PM. Flexible working arrangements may be available, depending on the needs of the business and the individual's role.
ASSUMPTION: The successful candidate should be comfortable working in a dynamic, fast-paced environment and be able to manage their time effectively to meet deadlines and priorities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and a member of the marketing team
- Final interview with the Head of Marketing for Design Services
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Collaboration and stakeholder management skills
- Marketing expertise and industry knowledge
- Cultural fit and alignment with JLL's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Provide specific examples of your achievements in previous roles, demonstrating your ability to drive marketing initiatives and deliver results
- Demonstrate your understanding of the design services industry and JLL's business by conducting thorough research and incorporating your findings into your application materials
ATS Keywords: B2B marketing strategy, design services, go-to-market strategy, market data analysis, customer insights, project management, marketing campaign management, digital marketing tactics, marketing impact measurement, sales enablement, content creation, marketing automation tools
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit, as well as their marketing expertise and industry knowledge.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) systems (e.g., Salesforce, HubSpot)
- Data visualization and presentation tools (e.g., Power BI, Tableau)
- SEO and SEM tools (e.g., Google Analytics, SEMrush)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The successful candidate should be comfortable working with a range of marketing technologies and tools, and be able to learn new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Putting people first
- Creating a positive impact
- Acting with integrity
- Thinking like an entrepreneur
- Collaborating for success
Work Style:
- Dynamic and fast-paced environment
- Collaborative and team-oriented culture
- Focus on delivering results and driving business growth
- Opportunities for professional development and growth
Self-Assessment Questions:
- How do you align with JLL's company values, particularly 'putting people first' and 'creating a positive impact'?
- How comfortable are you working in a dynamic, global environment with a diverse range of stakeholders?
- How do you approach continuous learning and professional development in your role?
ASSUMPTION: JLL places a strong emphasis on cultural fit and alignment with the company's values. Candidates should be prepared to demonstrate their fit with the company culture and how they can contribute to JLL's mission and values.
⚠️ Potential Challenges
- Managing a global team with varying time zones and cultural backgrounds
- Balancing strategic planning with day-to-day tactical execution
- Working with a diverse range of stakeholders, including business leaders, researchers, digital partners, communications teams, and regional/field teams
- Adapting to changes in market trends and industry dynamics
ASSUMPTION: The successful candidate should be comfortable working in a dynamic, global environment and be able to adapt to changes and manage multiple priorities effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on driving market adoption of JLL's design services through strategic marketing frameworks and initiatives
- Compared to other marketing roles within JLL, this position requires a strong understanding of the design services industry and market trends, as well as the ability to work effectively with cross-functional teams and stakeholders
- Career progression in this role could lead to leadership positions within the marketing function or expansion of responsibilities to cover additional service lines or regions
ASSUMPTION: While this role shares some similarities with other marketing positions within JLL, its focus on driving market adoption of JLL's design services through strategic marketing frameworks and initiatives makes it a unique opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a global go-to-market strategy for JLL's design services, in collaboration with global, regional, and local marketing teams, business leaders, and sales stakeholders
- Conducting market research and customer segmentation analysis to inform marketing strategies and tactics
- Creating and managing marketing campaigns to promote JLL's design capabilities, products, and solutions for target buyers, in partnership with digital, content, campaign, and field marketing teams
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and tactical nature of the Marketing Lead role, requiring a strong understanding of the design services industry, excellent communication and collaboration skills, and the ability to manage multiple priorities effectively.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within the organization?
- How does this role collaborate with other marketing teams and stakeholders within JLL?
- What are the key priorities for this role in the first 90 days?
- How does JLL support the professional development and growth of its marketing team members?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: These interview questions are designed to help the candidate understand the role's context within the organization, the expectations for the first 90 days, and the opportunities for professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jll.wd1.myworkdayjobs.com/jllcareers/job/London-GBR/Marketing-Manager--Design-Services-Marketing---12-Month-FTC_REQ419649
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on B2B marketing strategy development and execution, the design services industry, and your ability to work effectively with cross-functional teams and stakeholders
- Prepare for your interviews by researching JLL's business, the design services industry, and the company's values and culture
- Follow up with the HR team one week after submitting your application to inquire about the status of your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
