📌 Core Information
🔹 Job Title: Marketing Lead, Developer Marketing
🔹 Company: Snap Inc.
🔹 Location: Austin - 405 Colorado, New York, New York
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (4+ days per week in office)
🚀 Job Overview
Key aspects of this role include:
- Leading marketing initiatives to grow and engage Snap's AR developer community
- Collaborating with cross-functional teams to execute campaigns and support product launches
- Owning projects from concept to delivery and driving measurement and learnings
- Championing the developer perspective and creating with cultural relevance
ASSUMPTION: This role requires a strategic mindset and strong collaboration skills to succeed in a fast-paced, cross-functional environment.
📋 Key Responsibilities
✅ Lead developer campaigns to showcase AR developers, amplify community stories, and drive platform usage
✅ Execute go-to-market programs for product launches and feature updates in collaboration with Product Marketing
✅ Solve for community needs by analyzing insights and trends to identify growth opportunities and deliver scalable solutions
✅ Collaborate cross-functionally with Developer Relations, Product, Social, Comms, and Creative teams to ensure cohesion across touchpoints
✅ Champion the developer perspective by bringing authentic voices into storytelling, content, and campaign planning
✅ Create with cultural relevance, ensuring campaigns speak the language of developers while connecting to broader trends
✅ Deliver with excellence by owning timelines, deliverables, and outcomes, managing agency partners or contractors as needed
✅ Drive measurement and learnings by defining success metrics, reporting performance, and identifying ways to continuously improve future marketing efforts
✅ Drive XFN alignment by building strong relationships across Snap’s orgs to coordinate resources, resolve ambiguity, and ensure shared success across product, marketing, and developer goals
ASSUMPTION: This role requires a balance of strategic thinking, project management, and creative problem-solving to succeed in a dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years of relevant marketing experience, with at least 1–2 years in B2D, product, or community marketing
Required Skills:
- Strong strategic thinking and ability to evaluate nuanced challenges
- Passion for developer ecosystems, creative technology, and AR/VR/XR innovation
- Excellent collaboration and communication skills across diverse teams
- Data-driven mindset with the ability to translate insights into marketing action
Preferred Skills:
- Experience launching products or campaigns targeting technical or creative developers
- Familiarity with developer communities, including AR creators, engineers, or digital artists
- Strong storytelling skills—able to connect product value with community outcomes
- Excellent collaboration and communication skills across diverse teams
- Comfort with fast-paced environments, shifting priorities, and managing ambiguity
- Experience managing contractors, agencies, or cross-functional project teams
- Proven ability to influence and align cross-functional teams
- Intellectual curiosity and proactive drive to identify new opportunities
ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $121,000 - $214,000 annually, depending on location and experience (Snap's pay zones: Zone A - CA, WA, NYC; Zone B; Zone C)
Benefits:
- Paid Parental Leave
- Comprehensive Medical Coverage
- Emotional and Mental Health Support Programs
- Compensation Packages
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (4+ days per week in office)
ASSUMPTION: The salary range provided is an estimate based on Snap's pay zones and industry standards for similar roles. Actual compensation may vary based on individual qualifications and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Snap operates in the Software Development industry, focusing on augmented reality and technology
Company Size: Snap is a large company with 5,001-10,000 employees, offering a wide range of opportunities and resources
Founded: Snap was founded in 2011 and has since grown into a publicly traded company with global offices
Company Description:
- Snap is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate
- The company contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together
- Snap's three core products are Snapchat, Lens Studio, and Spectacles
Company Specialties:
- Augmented reality and technology
Company Website: careers.snap.com
ASSUMPTION: Snap's large size and global presence offer applicants a dynamic and diverse work environment with ample opportunities for growth and learning.
📊 Role Analysis
Career Level: This role is suitable for experienced marketing professionals seeking to lead cross-functional projects and drive strategic initiatives
Reporting Structure: The Marketing Lead, Developer Marketing reports to the Global Director of Developer Marketing
Work Arrangement: This role follows a hybrid work arrangement, requiring employees to be in the office 4+ days per week
Growth Opportunities:
- Potential to influence and shape Snap's AR strategy and developer marketing efforts
- Chance to collaborate with cross-functional teams and learn from diverse perspectives
- Opportunity to grow within the marketing organization or explore other functions within Snap
ASSUMPTION: This role offers a unique blend of strategic, creative, and operational responsibilities, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Snap's offices are modern, collaborative spaces designed to foster creativity and innovation
Office Location(s): Austin - 405 Colorado, New York, New York
Geographic Context:
- Austin: Known for its vibrant tech industry, diverse culture, and affordable cost of living
- New York: A global hub for business, finance, and media, offering unparalleled networking opportunities and cultural experiences
Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (4+ days per week in office)
ASSUMPTION: Snap's offices provide a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with cross-functional team members
- Final interview with the Global Director of Developer Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Collaboration and communication abilities
- Cultural fit and alignment with Snap's values
- Understanding of developer ecosystems and AR technology
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your passion for developer ecosystems and AR technology
- Prepare examples of successful marketing campaigns or projects you've led
- Research Snap's products and developer community to showcase your understanding of the role and company
ATS Keywords: Marketing, Developer Marketing, AR, Strategic Thinking, Cross-Functional Collaboration, Campaign Planning, Product Launch, Community Engagement
ASSUMPTION: Snap's interview process is designed to assess candidates' strategic thinking, collaboration skills, and cultural fit, with a focus on real-world examples and problem-solving scenarios.
🛠️ Tools & Technologies
- Marketing automation and project management tools (e.g., Asana, Trello, Monday.com)
- Social media platforms (e.g., LinkedIn, Twitter, Facebook)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Snap's marketing team uses a variety of tools and technologies to streamline workflows, track performance, and engage with stakeholders.
👔 Cultural Fit Considerations
Company Values:
- Default Together: Snap prioritizes in-person collaboration and teamwork
- Be Yourself: Snap encourages authenticity and individuality
- Own the Opportunity: Snap empowers employees to take initiative and drive results
Work Style:
- Collaborative and cross-functional: Snap's teams work closely together to achieve common goals
- Fast-paced and dynamic: Snap operates in a rapidly evolving industry, requiring adaptability and resilience
- Data-driven: Snap uses data and insights to inform decision-making and measure performance
Self-Assessment Questions:
- Do you thrive in a collaborative, fast-paced environment?
- Are you comfortable managing ambiguity and shifting priorities?
- Do you have a passion for developer ecosystems and AR technology?
ASSUMPTION: Snap's culture values collaboration, authenticity, and initiative, with a focus on driving results and continuous learning.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders in a fast-paced environment
- Balancing strategic thinking with tactical execution and day-to-day tasks
- Adapting to shifting priorities and changing market conditions
- Navigating a large, global organization with diverse teams and perspectives
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- Marketing Manager, Developer Marketing (more tactical, less strategic)
- Product Marketing Manager, AR (focus on product positioning and messaging)
- Community Manager, Developer Relations (more focused on community engagement and support)
ASSUMPTION: This role offers a unique blend of strategic, creative, and operational responsibilities, requiring a balance of skills and experience.
📝 Sample Projects
- Developing and executing a go-to-market campaign for a new AR feature or product
- Conducting market research and analysis to identify growth opportunities within the developer community
- Collaborating with cross-functional teams to create engaging content and assets for developer marketing channels
ASSUMPTION: These sample projects illustrate the strategic, creative, and operational aspects of the Marketing Lead, Developer Marketing role.
❓ Key Questions to Ask During Interview
- How does this role fit into Snap's overall AR strategy and developer marketing efforts?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Snap support the professional growth and development of its marketing team members?
- What are the most challenging aspects of working in a fast-paced, cross-functional environment at Snap?
- How does Snap measure the success of its developer marketing campaigns and initiatives?
ASSUMPTION: These questions help applicants better understand the role, team dynamics, and Snap's approach to marketing and AR strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns or projects you've led
- Research Snap's products, developer community, and company culture to showcase your understanding and enthusiasm
- Follow up with the hiring manager one week after your final interview, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
