Marketing Lead (E-commerce)
Maker Lab
Full-time
Remote
Worldwide
🌐 Digital Marketing
📌 Core Information
- Job Title: Marketing Lead (E-commerce)
- Company: Maker Lab
- Location: Mumbai, Maharashtra, India
- Job Type: Contract (12 months fixed-term)
- Category: Marketing
- Date Posted: July 9, 2025
- Experience Level: 10+ years
- Remote Status: On-site (with remote work possible)
🚀 Job Overview
Key aspects of this role include:
- Leading end-to-end e-commerce operations for the Google Store in India
- Developing and executing promotional strategies to drive sales and market share growth
- Collaborating with cross-functional teams and external partners to ensure strategic alignment and seamless execution
- Analyzing KPIs and implementing data-driven optimisation strategies
*ASSUMPTION: This role requires a high level of strategic thinking, stakeholder management, and analytical skills to succeed.*
📋 Key Responsibilities
- Own and lead the entire lifecycle of complex promotional campaigns, from strategic planning to budget management and partner alignment
- Direct and own the end-to-end e-commerce operations, ensuring flawless execution of product launches, inventory management, and digital merchandising
- Forge and cultivate strategic alliances with key third-party partners to create synergistic promotional campaigns and expand market reach
- Assume full ownership of the online store's operational and promotional budget, ensuring optimal resource allocation and tracking financial performance to maximise ROI
- Lead complex, cross-functional initiatives, collaborating with senior stakeholders across various departments to ensure strategic alignment and seamless execution
- Continuously identify and champion strategic process improvement and innovation opportunities to enhance operational efficiency and the overall customer journey
*ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership skills to drive results and influence decision-making.*
🎯 Required Qualifications
- Education: Bachelor's degree (BA/BS) or equivalent experience
- Experience: A minimum of 14 years in e-commerce, digital marketing, or retail operations, with a significant focus on market leadership roles
- Required Skills:
- Proven track record of developing and executing large-scale e-commerce strategies that drive substantial commercial results
- Deep understanding of the online retail landscape, business models, and consumer behaviour, particularly within the Indian market
- Exceptional stakeholder management and communication skills, with a proven ability to navigate complex organisational structures, influence decision-making, and drive consensus among senior leaders
- Strong business acumen and analytical skills, proficient in using data to inform strategy and measure performance
*ASSUMPTION: Candidates with a strong background in e-commerce and digital marketing, coupled with exceptional leadership and communication skills, will be most successful in this role.*
💰 Compensation & Benefits
- Salary Range: INR 30-40 lakhs per annum (AI-estimated based on experience level and market standards for similar roles)
- Benefits: Competitive benefits package (not specified)
- Working Hours: Full-time (40 hours per week)
*ASSUMPTION: The salary range is estimated based on market standards for similar roles in the Indian e-commerce industry. The actual salary may vary depending on the candidate's experience and negotiation skills.*
📌 Applicant Insights
🔍 Company Context
- Industry: Marketing Services
- Company Size: 201-500 employees
- Founded: 2015
- Company Description: Maker Lab is a global marketing consultancy established in 2015 with a talent-centric approach, designed to build and run in-house micro-agencies alongside clients. They collaborate with culture brands like YouTube, Netflix, Amazon, and Google to drive business growth and marketing efficiencies.
- Company Specialties: Social, strategy, UX, design, copywriting, events, marketing, editorial, content, talent, UI, creative, and data analytics
📊 Role Analysis
- Career Level: Senior leadership role
- Reporting Structure: This role reports directly to the client and collaborates with cross-functional teams and external partners
- Work Arrangement: On-site with remote work possible
- Growth Opportunities: Potential to expand the role's scope and influence based on performance and market growth
*ASSUMPTION: This role offers significant growth potential for the right candidate, as it involves leading a critical function for a major client and collaborating with various stakeholders.*
🌍 Location & Work Environment
- Office Type: On-site (with remote work possible)
- Office Location: Mumbai, Maharashtra, India
- Geographic Context: Mumbai is the capital city of Maharashtra and the financial hub of India, offering a vibrant and diverse work environment
- Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
*ASSUMPTION: The work environment is dynamic and fast-paced, requiring strong adaptability and time management skills.*
💼 Interview & Application Insights
- Typical Process: Online application submission, phone or video screening, followed by multiple rounds of interviews with stakeholders and the hiring manager
- Key Assessment Areas: Strategic thinking, analytical skills, stakeholder management, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight your e-commerce and digital marketing experience, as well as your leadership and communication skills
- Prepare examples of your past achievements in driving commercial results and process improvements
- Research the company and client to demonstrate your understanding of their business and market
*ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, with a strong emphasis on their e-commerce and digital marketing experience.*
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Social media platforms (Facebook, Instagram, LinkedIn, etc.)
- E-commerce platforms (Shopify, Magento, etc.)
- Project management tools (Asana, Trello, etc.)
*ASSUMPTION: The specific tools and technologies required for this role may vary depending on the client's preferences and the projects at hand.*
👔 Cultural Fit Considerations
- Company Values: Talent-centric, collaborative, innovative, and data-driven
- Work Style: Fast-paced, dynamic, and cross-functional, with a strong emphasis on collaboration and stakeholder management
*ASSUMPTION: Candidates who thrive in fast-paced, collaborative environments and possess strong leadership and communication skills will be most successful in this role.*
⚠️ Potential Challenges
- Navigating complex organisational structures and stakeholder relationships
- Balancing the demands of multiple projects and priorities
- Adapting to the dynamic and fast-changing e-commerce landscape
- Managing a remote team and fostering collaboration across different time zones
*ASSUMPTION: These challenges can be overcome with strong leadership, communication, and stakeholder management skills, as well as a strategic and adaptable mindset.*
📈 Similar Roles Comparison
- Role Comparison: Marketing Manager (E-commerce) vs. Marketing Lead (E-commerce)
- The Marketing Manager role focuses on tactical execution and day-to-day operations, while the Marketing Lead role involves strategic planning and leadership
- Industry-Specific Context: The Indian e-commerce market is highly competitive and dynamic, with a strong focus on customer acquisition, retention, and market share growth
- Career Path Comparison: This role serves as a stepping stone to senior leadership positions within the marketing function or broader business roles within the client's organisation
*ASSUMPTION: This role offers a unique opportunity to lead a critical function for a major client and gain valuable experience in strategic planning and leadership.*
📝 Sample Projects
- Developing and executing a promotional campaign to launch a new product line on the Google Store
- Optimizing the online store's inventory management process to improve sales and reduce stockouts
- Collaborating with cross-functional teams to create a seamless customer experience across multiple channels
- Analyzing customer data to identify trends and optimize marketing strategies
*ASSUMPTION: These sample projects are designed to showcase the candidate's ability to lead complex initiatives, collaborate with cross-functional teams, and drive commercial results.*
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for the client?
- What are the most significant challenges facing the e-commerce team currently, and how can this role address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does it support remote work?
*ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the company's priorities, and their fit within the organisation.*
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.workable.com/jobs/1812350112)
- Tailor your resume and cover letter to highlight your e-commerce and digital marketing experience, as well as your leadership and communication skills
- Prepare examples of your past achievements in driving commercial results and process improvements
- Research the company and client to demonstrate your understanding of their business and market
- Follow up with a polite email one week after submission, reiterating your interest in the role and inquiring about the status of your application
- Job Title: Marketing Lead (E-commerce)
- Company: Maker Lab
- Location: Mumbai, Maharashtra, India
- Job Type: Contract (12 months fixed-term)
- Category: Marketing
- Date Posted: July 9, 2025
- Experience Level: 10+ years
- Remote Status: On-site (with remote work possible)
🚀 Job Overview
Key aspects of this role include:
- Leading end-to-end e-commerce operations for the Google Store in India
- Developing and executing promotional strategies to drive sales and market share growth
- Collaborating with cross-functional teams and external partners to ensure strategic alignment and seamless execution
- Analyzing KPIs and implementing data-driven optimisation strategies
*ASSUMPTION: This role requires a high level of strategic thinking, stakeholder management, and analytical skills to succeed.*
📋 Key Responsibilities
- Own and lead the entire lifecycle of complex promotional campaigns, from strategic planning to budget management and partner alignment
- Direct and own the end-to-end e-commerce operations, ensuring flawless execution of product launches, inventory management, and digital merchandising
- Forge and cultivate strategic alliances with key third-party partners to create synergistic promotional campaigns and expand market reach
- Assume full ownership of the online store's operational and promotional budget, ensuring optimal resource allocation and tracking financial performance to maximise ROI
- Lead complex, cross-functional initiatives, collaborating with senior stakeholders across various departments to ensure strategic alignment and seamless execution
- Continuously identify and champion strategic process improvement and innovation opportunities to enhance operational efficiency and the overall customer journey
*ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership skills to drive results and influence decision-making.*
🎯 Required Qualifications
- Education: Bachelor's degree (BA/BS) or equivalent experience
- Experience: A minimum of 14 years in e-commerce, digital marketing, or retail operations, with a significant focus on market leadership roles
- Required Skills:
- Proven track record of developing and executing large-scale e-commerce strategies that drive substantial commercial results
- Deep understanding of the online retail landscape, business models, and consumer behaviour, particularly within the Indian market
- Exceptional stakeholder management and communication skills, with a proven ability to navigate complex organisational structures, influence decision-making, and drive consensus among senior leaders
- Strong business acumen and analytical skills, proficient in using data to inform strategy and measure performance
*ASSUMPTION: Candidates with a strong background in e-commerce and digital marketing, coupled with exceptional leadership and communication skills, will be most successful in this role.*
💰 Compensation & Benefits
- Salary Range: INR 30-40 lakhs per annum (AI-estimated based on experience level and market standards for similar roles)
- Benefits: Competitive benefits package (not specified)
- Working Hours: Full-time (40 hours per week)
*ASSUMPTION: The salary range is estimated based on market standards for similar roles in the Indian e-commerce industry. The actual salary may vary depending on the candidate's experience and negotiation skills.*
📌 Applicant Insights
🔍 Company Context
- Industry: Marketing Services
- Company Size: 201-500 employees
- Founded: 2015
- Company Description: Maker Lab is a global marketing consultancy established in 2015 with a talent-centric approach, designed to build and run in-house micro-agencies alongside clients. They collaborate with culture brands like YouTube, Netflix, Amazon, and Google to drive business growth and marketing efficiencies.
- Company Specialties: Social, strategy, UX, design, copywriting, events, marketing, editorial, content, talent, UI, creative, and data analytics
📊 Role Analysis
- Career Level: Senior leadership role
- Reporting Structure: This role reports directly to the client and collaborates with cross-functional teams and external partners
- Work Arrangement: On-site with remote work possible
- Growth Opportunities: Potential to expand the role's scope and influence based on performance and market growth
*ASSUMPTION: This role offers significant growth potential for the right candidate, as it involves leading a critical function for a major client and collaborating with various stakeholders.*
🌍 Location & Work Environment
- Office Type: On-site (with remote work possible)
- Office Location: Mumbai, Maharashtra, India
- Geographic Context: Mumbai is the capital city of Maharashtra and the financial hub of India, offering a vibrant and diverse work environment
- Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
*ASSUMPTION: The work environment is dynamic and fast-paced, requiring strong adaptability and time management skills.*
💼 Interview & Application Insights
- Typical Process: Online application submission, phone or video screening, followed by multiple rounds of interviews with stakeholders and the hiring manager
- Key Assessment Areas: Strategic thinking, analytical skills, stakeholder management, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight your e-commerce and digital marketing experience, as well as your leadership and communication skills
- Prepare examples of your past achievements in driving commercial results and process improvements
- Research the company and client to demonstrate your understanding of their business and market
*ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, with a strong emphasis on their e-commerce and digital marketing experience.*
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Social media platforms (Facebook, Instagram, LinkedIn, etc.)
- E-commerce platforms (Shopify, Magento, etc.)
- Project management tools (Asana, Trello, etc.)
*ASSUMPTION: The specific tools and technologies required for this role may vary depending on the client's preferences and the projects at hand.*
👔 Cultural Fit Considerations
- Company Values: Talent-centric, collaborative, innovative, and data-driven
- Work Style: Fast-paced, dynamic, and cross-functional, with a strong emphasis on collaboration and stakeholder management
*ASSUMPTION: Candidates who thrive in fast-paced, collaborative environments and possess strong leadership and communication skills will be most successful in this role.*
⚠️ Potential Challenges
- Navigating complex organisational structures and stakeholder relationships
- Balancing the demands of multiple projects and priorities
- Adapting to the dynamic and fast-changing e-commerce landscape
- Managing a remote team and fostering collaboration across different time zones
*ASSUMPTION: These challenges can be overcome with strong leadership, communication, and stakeholder management skills, as well as a strategic and adaptable mindset.*
📈 Similar Roles Comparison
- Role Comparison: Marketing Manager (E-commerce) vs. Marketing Lead (E-commerce)
- The Marketing Manager role focuses on tactical execution and day-to-day operations, while the Marketing Lead role involves strategic planning and leadership
- Industry-Specific Context: The Indian e-commerce market is highly competitive and dynamic, with a strong focus on customer acquisition, retention, and market share growth
- Career Path Comparison: This role serves as a stepping stone to senior leadership positions within the marketing function or broader business roles within the client's organisation
*ASSUMPTION: This role offers a unique opportunity to lead a critical function for a major client and gain valuable experience in strategic planning and leadership.*
📝 Sample Projects
- Developing and executing a promotional campaign to launch a new product line on the Google Store
- Optimizing the online store's inventory management process to improve sales and reduce stockouts
- Collaborating with cross-functional teams to create a seamless customer experience across multiple channels
- Analyzing customer data to identify trends and optimize marketing strategies
*ASSUMPTION: These sample projects are designed to showcase the candidate's ability to lead complex initiatives, collaborate with cross-functional teams, and drive commercial results.*
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for the client?
- What are the most significant challenges facing the e-commerce team currently, and how can this role address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does it support remote work?
*ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the company's priorities, and their fit within the organisation.*
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.workable.com/jobs/1812350112)
- Tailor your resume and cover letter to highlight your e-commerce and digital marketing experience, as well as your leadership and communication skills
- Prepare examples of your past achievements in driving commercial results and process improvements
- Research the company and client to demonstrate your understanding of their business and market
- Follow up with a polite email one week after submission, reiterating your interest in the role and inquiring about the status of your application