📌 Core Information
🔹 Job Title: Marketing Lead
🔹 Company: Bulls Media
🔹 Location: Kiryat Ono, Tel Aviv, Israel
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and leading the overall marketing strategy to support company growth and sales targets
- Managing and mentoring a small marketing team, external freelancers, and creative resources
- Creating and maintaining a structured marketing funnel for each channel
- Planning, executing, and optimizing multi-channel campaigns to generate qualified leads
- Collaborating closely with the sales team to align messaging, share feedback, and support enablement
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving demand generation and supporting sales efforts.
📋 Key Responsibilities
✅ Develop and lead the overall marketing strategy to support company growth and sales targets
✅ Manage and mentor a small marketing team, external freelancers, and creative resources
✅ Create from inception and maintain a structured marketing funnel for each channel
✅ Plan, execute, and optimize multi-channel campaigns to generate qualified leads
✅ Oversee SEO strategy and execution, including weekly content updates and performance tracking
✅ Own the website content and structure, ensuring it reflects key updates, partnerships, and new features
✅ Collaborate closely with the sales team to align messaging, share feedback, and support enablement
✅ Manage social media accounts and coordinate regular, high-quality posts across platforms
✅ Monitor key KPIs such as CAC, CPL, conversion rates, and engagement metrics
✅ Build sales and marketing assets (presentations, one-pagers, case studies, videos) in collaboration with designers
✅ Lead the marketing contribution to major industry events and partner activations
ASSUMPTION: This role involves a wide range of responsibilities, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of experience in marketing, ideally in B2B SaaS, with 1+ years in a leadership or management role
Required Skills:
- Proven experience building structured marketing funnels and managing multi-channel campaigns
- Hands-on experience with tools like HubSpot, Google Analytics, LinkedIn Ads, and Google Ads
- Strong content, copywriting, and communication skills
- Data-driven, strategic, and detail-oriented mindset
- Experience working closely with sales teams and aligning on go-to-market strategies
- Fluent English – both spoken and written – is a must
Preferred Skills:
- Experience working with design teams and coordinating marketing materials
- Knowledge of the Forex, Prop Trading, and iGaming industries
ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record of driving results through strategic planning and execution.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between ₪25,000 - ₪40,000 per month, based on industry standards for a Marketing Lead with 2-5 years of experience in the Tel Aviv area.
Benefits:
- Competitive salary and bonuses
- Opportunity for professional growth
- Work with a forward-thinking leadership team and global client base
Working Hours: Full-time position, with standard office hours
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2013
Company Description:
- Bulls Media specializes in performance-based digital marketing, focusing on display and retargeting
- The company partners with top-tier brands across various industries, offering omnicompetent solutions
- Bulls Media aims to highlight the shifting culture of entrepreneurship and modern business
Company Specialties:
- Programmatic advertising
- Digital marketing strategy
- Business growth and innovation
Company Website: bulls-media.com
ASSUMPTION: Bulls Media is a well-established company with a strong focus on performance-driven digital marketing.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with the opportunity to grow and shape the marketing function
Reporting Structure: This role reports directly to the CEO and works closely with the sales team
Work Arrangement: On-site, full-time position
Growth Opportunities:
- Potential to shape and lead the marketing function at a high-growth SaaS company
- Opportunity to work with a global client base and gain international marketing experience
- Possibility to build real marketing infrastructure from the ground up
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: On-site, with a physical office location in Kiryat Ono, Tel Aviv
Office Location(s): 68 Derech Levi Eshkol, Kiryat Ono, 5540084, Israel
Geographic Context:
- Kiryat Ono is a city located in the Tel Aviv District of Israel
- The city offers a mix of urban and suburban living, with easy access to Tel Aviv and other major cities
- Israel has a vibrant tech industry and a strong startup ecosystem
Work Schedule: Standard office hours, with the possibility of flexible working arrangements
ASSUMPTION: The work environment at Bulls Media is likely to be dynamic and fast-paced, with a focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the CEO to discuss the role, responsibilities, and growth opportunities
- Skills assessment or case study presentation to evaluate marketing strategy and execution skills
- Final interview with the leadership team to discuss next steps and make a hiring decision
Key Assessment Areas:
- Strategic thinking and marketing planning skills
- Campaign management and execution capabilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, achievements, and relevant skills
- Prepare examples of marketing campaigns you've managed and their outcomes
- Demonstrate your understanding of the company and the role by asking insightful questions during the interview
ATS Keywords: Marketing strategy, campaign management, lead generation, sales enablement, SEO, content creation, social media management, marketing automation, team management, sales collaboration
ASSUMPTION: The interview process at Bulls Media is likely to be comprehensive and focused on assessing the candidate's strategic thinking, marketing skills, and cultural fit.
🛠️ Tools & Technologies
- HubSpot
- Google Analytics
- LinkedIn Ads
- Google Ads
- SEO tools (e.g., SEMrush, Ahrefs)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: The marketing team at Bulls Media is likely to use a combination of marketing automation, analytics, and social media management tools to streamline their workflows and improve campaign performance.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Innovative
- Collaborative
- Client-focused
Work Style:
- Dynamic and fast-paced
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with a diverse team and managing external resources?
- Do you have a proven track record of driving results through strategic marketing planning and execution?
ASSUMPTION: Bulls Media values candidates who are performance-driven, innovative, and collaborative, with a strong focus on delivering results and client satisfaction.
⚠️ Potential Challenges
- Managing a small team and external resources while maintaining a high level of execution and quality
- Balancing strategic planning with day-to-day campaign management
- Adapting to a fast-paced, dynamic work environment with changing priorities
- Working with a diverse client base and understanding their unique marketing needs
ASSUMPTION: The Marketing Lead role at Bulls Media presents both opportunities and challenges, requiring strong leadership, organizational, and communication skills to succeed.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a balance of strategic thinking and hands-on execution, with a focus on driving demand generation and supporting sales efforts
- This role offers the opportunity to shape and lead the marketing function at a high-growth SaaS company, with significant growth potential for the right candidate
- Compared to other marketing roles, this position may require more frequent travel to attend industry events and partner activations
ASSUMPTION: The Marketing Lead role at Bulls Media is unique in its focus on driving demand generation and supporting sales efforts, offering significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a multi-channel campaign to generate qualified leads for a new product launch
- Conducting a comprehensive SEO audit and implementing improvements to increase organic traffic
- Creating and managing a marketing automation workflow to nurture leads and improve conversion rates
ASSUMPTION: The Marketing Lead at Bulls Media will be responsible for a wide range of projects, requiring strong strategic thinking, campaign management, and execution skills.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall growth strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Bulls Media support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing team currently, and how can this role address them?
- How does Bulls Media measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's marketing goals and strategies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, achievements, and relevant skills
- Prepare examples of marketing campaigns you've managed and their outcomes
- Demonstrate your understanding of the company and the role by asking insightful questions during the interview
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
