📌 Core Information
🔹 Job Title: Marketing Lead, EMEA
🔹 Company: Lakeside Software
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time, Hybrid (1 day/week in the office)
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing product marketing strategies to drive awareness and adoption of Lakeside’s platform.
- Leading product storytelling, competitive strategy, and customer engagement across the buyer’s journey.
- Collaborating closely with product management, sales, and the broader marketing team to develop go-to-market plans.
- Creating crisp, technical, and audience-specific content including decks, whitepapers, solution briefs, and web copy.
- Acting as a voice of the customer and market to influence product roadmap decisions.
ASSUMPTION: This role requires a strategic thinker with strong communication skills and a deep understanding of end-user computing and related IT segments.
📋 Key Responsibilities
✅ Develop and execute product marketing strategies that drive awareness, demand, and adoption of Lakeside’s platform across core IT personas.
✅ Craft compelling messaging and positioning rooted in differentiated technical value, especially in end-user computing, IT operations, and observability use cases.
✅ Lead analyst briefings and inquiries, manage Magic Quadrant, WAVE, and similar industry report submissions.
✅ Partner closely with product management, sales, and the broader marketing team to develop go-to-market plans for new features and capabilities.
✅ Create crisp, technical, and audience-specific content including decks, whitepapers, solution briefs, and web copy.
✅ Support public speaking engagements, webinars, and customer-facing events as a confident representative of Lakeside.
✅ Enable the field with targeted collateral and competitive battlecards that close deals and reduce sales cycles.
✅ Act as a voice of the customer and market to influence product roadmap decisions.
ASSUMPTION: This role involves a mix of strategic planning, content creation, and customer engagement, requiring strong organizational skills and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of product marketing experience, including 3+ years in a leadership role
Required Skills:
- Deep domain knowledge of end-user computing, ITSM, endpoint management, observability, or similar enterprise IT segments
- Exceptional written and verbal communication skills—able to distill technical capabilities into differentiated business value
- Experience leading analyst relations (e.g., Gartner, Forrester, IDC)
- Strong presentation design and storytelling capabilities
- Demonstrated ability to interface with enterprise buyers, C-level stakeholders, and technical practitioners alike
- Confident and engaging public speaker
- Highly collaborative, detail-oriented, and comfortable working in a fast-paced, high-growth environment
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
- Fluency in additional languages (e.g., French, German, Spanish)
ASSUMPTION: Candidates should have a strong background in product marketing, with a focus on end-user computing and related IT segments. Experience in analyst relations is essential for this role.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per year (Based on industry standards for a senior marketing role in London)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Generous PTO and holiday policy
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in London. Benefits may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Lakeside Software operates in the software development industry, focusing on Digital Employee Experience (DEX) and IT operations management.
Company Size: Lakeside Software has 201-500 employees, offering a mid-sized company environment with opportunities for growth and collaboration.
Founded: Lakeside Software was founded in 1997 and is headquartered in Boston, Massachusetts, with additional offices in Ann Arbor, Michigan, and London, England.
Company Description:
- Lakeside Software is ushering in a new era of proactive IT with SysTrack, the industry's most powerful AI-driven DEX platform.
- The company helps Fortune 500 companies worldwide reduce IT costs, prevent system failures, and drive strategic decision-making through unparalleled visibility.
- Lakeside Software is committed to providing equal access and opportunity, as well as reasonable accommodation, for individuals with disabilities in employment, its services, activities, and programs.
Company Specialties:
- Big Data for End User Computing
- VDI Assessment
- Modeling
- Migration & Planning
- Business Intelligence for IT
- End User Experience Optimization
- Infrastructure Monitoring & Management
- End User Quality Scoring
- Systems Management & Monitoring
- Workspace Analytics
- Endpoint Management
- Digital Experience Monitoring
- Event Analysis & Correlation
- Desktop Transformation
- IT Asset Optimization
- Employee Experience
- and ITSM Monitoring
Company Website: http://www.lakesidesoftware.com
ASSUMPTION: Lakeside Software is a well-established company with a strong focus on innovation and customer success in the IT industry.
📊 Role Analysis
Career Level: Senior-level marketing role with a clear path for growth and development within the organization.
Reporting Structure: This role reports directly to the Chief Marketing Officer and works closely with cross-functional teams, including product management, sales, and other marketing professionals.
Work Arrangement: Hybrid work arrangement, with one day per week required in the London office.
Growth Opportunities:
- Potential career progression into senior leadership or management roles within the marketing department.
- Opportunities to work on high-impact projects and initiatives that drive business growth and innovation.
- Access to professional development resources and training to enhance skills and advance career goals.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success and advance their career within the marketing field.
🌍 Location & Work Environment
Office Type: Lakeside Software's London office is located in Windsor, Berkshire, offering a modern and collaborative work environment.
Office Location(s): 201 S Main St, Suite 200, Ann Arbor, Michigan 48104, US; Morgan House, Madeira Walk, Windsor, Berkshire SL4 1EP, GB
Geographic Context:
- London, England, United Kingdom, offers a vibrant and multicultural work environment, with access to numerous amenities and attractions.
- The city is well-connected by public transportation, making it easy for employees to commute to the office.
- London is a major hub for technology and innovation, providing ample opportunities for networking and professional growth.
Work Schedule: Full-time, with flexibility for remote work and one day per week required in the office.
ASSUMPTION: The London office provides a modern and collaborative work environment, with easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal.
- Phone or video screening with the hiring manager or HR representative.
- In-depth interviews with cross-functional team members, focusing on skills, experience, and cultural fit.
- Final interview with the Chief Marketing Officer.
Key Assessment Areas:
- Product marketing strategy and execution
- Communication and presentation skills
- Analyst relations experience
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your product marketing strategies, content creation, and customer engagement initiatives.
- Research Lakeside Software's products, competitors, and industry trends to demonstrate your knowledge and enthusiasm for the role.
ATS Keywords: Product Marketing, End-User Computing, IT Operations, Observability, Analyst Relations, Public Speaking, Content Creation, Sales Enablement, Strategic Thinking, Collaboration, Communication, Presentation Design, Customer Engagement, Competitive Strategy, Technical Writing, Market Analysis
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication skills, and experience in product marketing, with a particular emphasis on end-user computing and analyst relations.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Presentation software (e.g., PowerPoint, Google Slides)
- Content creation tools (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the company's internal processes.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Success
- Collaboration
- Integrity
- Accountability
Work Style:
- Strategic and forward-thinking
- Collaborative and team-oriented
- Results-driven and action-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have experience developing and executing product marketing strategies in a fast-paced, high-growth environment?
- Are you comfortable working with cross-functional teams and stakeholders to drive business growth and innovation?
- Do you have a proven track record of success in end-user computing and related IT segments?
ASSUMPTION: Candidates should assess their fit with Lakeside Software's company values and work style, as well as their experience and skills in product marketing, to ensure a successful cultural fit.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, high-growth environment.
- Balancing strategic thinking with tactical execution to drive business growth and innovation.
- Adapting to changes in the market and competitive landscape.
- Working with diverse stakeholders and teams to align on product marketing strategies and tactics.
ASSUMPTION: This role may present challenges related to managing multiple priorities, adapting to change, and working effectively with diverse stakeholders.
📈 Similar Roles Comparison
- This role is unique in its focus on end-user computing and related IT segments, requiring deep domain knowledge and experience in product marketing.
- Compared to similar roles in the industry, this position offers a clear path for growth and development within the marketing department.
- Career progression in this role may lead to senior leadership or management opportunities within the company.
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing field, with a focus on end-user computing and related IT segments.
📝 Sample Projects
- Developing and executing a product marketing strategy for a new feature release, including messaging, positioning, and content creation.
- Leading analyst relations efforts to secure a favorable position in industry reports, such as the Gartner Magic Quadrant or Forrester WAVE.
- Creating targeted collateral and competitive battlecards to enable the sales team and close deals more effectively.
ASSUMPTION: Sample projects for this role may include developing and executing product marketing strategies, leading analyst relations efforts, and creating targeted collateral and competitive battlecards.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role will contribute to its success?
- How does the marketing team collaborate with other departments, such as product management and sales, to drive business growth and innovation?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Lakeside Software support the professional development and growth of its employees?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
ASSUMPTION: Candidates should ask thoughtful questions during the interview process to demonstrate their interest in the role and gain a deeper understanding of the company's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your product marketing strategies, content creation, and customer engagement initiatives.
- Research Lakeside Software's products, competitors, and industry trends to demonstrate your knowledge and enthusiasm for the role.
- Follow up with the hiring manager or HR representative one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
