Marketing Lead Enablement manager

📌 Core Information

🔹 Job Title: Marketing Lead Enablement Manager

🔹 Company: A.P. Moller - Maersk

🔹 Location: Copenhagen, Hovedstaden, Denmark

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Driving consistent, high-quality lead creation through scalable marketing programs
• Embedding lead management best practices within Marketing to increase adoption of qualification criteria
• Accelerating pipeline velocity by reducing lead response times and optimizing handoffs from Marketing to Sales
• Aligning lead processes to campaign strategies, ensuring full-funnel visibility and continuous conversion optimization
• Leveraging feedback loops from Sales and CX to refine targeting, improve nurture tracks, and reduce lead leakage
• Championing cross-functional alignment, positioning Marketing as a strategic revenue partner across the commercial organization

ASSUMPTION: This role requires a strong understanding of marketing and pipeline management, as well as excellent collaboration and change management skills. The ideal candidate will have experience in marketing operations, lead management, and cross-functional team collaboration.

📋 Key Responsibilities

✅ Own and optimize marketing lead operations, ensuring effective capture, qualification, routing, and measurement of Marketing-generated leads.

✅ Develop and implement scalable lead qualification frameworks that align with campaign strategies, audience segmentation, and Sales-readiness criteria.

✅ Support marketing pipeline health cadences, surfacing insights on funnel performance, lead progression, and campaign impact to drive proactive decision-making.

✅ Partner with SalesOps and Revenue teams to ensure seamless lead handoffs and closed-loop reporting on Marketing’s contribution to pipeline and revenue.

✅ Leverage marketing analytics tools to diagnose funnel bottlenecks, enhance conversion rates, and inform ongoing campaign and targeting strategies.

✅ Automate and streamline core marketing ops workflows, including lead scoring, lifecycle tracking, and signals for churn or renewal engagement.

✅ Act as the operational lead for Revenue Marketing, championing marketing efficiency, process governance, and cross-functional alignment.

ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the role may evolve over time, and additional or different responsibilities may be assigned as needed.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of marketing experience, with a strong understanding of marketing and pipeline management

Required Skills:

• Proven ability to translate insights into actionable strategies
• Analytical and data-driven mindset
• Excellent collaboration, facilitation, and change management skills
• Fluency in English

Preferred Skills:

• Experience with marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• Knowledge of Salesforce or other CRM systems
• Familiarity with marketing analytics tools (e.g., Google Analytics, Tableau)

ASSUMPTION: While the job description does not explicitly state preferred qualifications, the listed preferred skills are inferred from the responsibilities and required skills sections.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between DKK 600,000 and DKK 800,000 annually, based on industry standards for a Marketing Lead Enablement Manager with 5-10 years of experience in the Copenhagen area. This range is inclusive of base salary and any applicable bonuses or incentives.

Benefits:

• Competitive benefits package, including health insurance, pension plans, and employee discounts
• Opportunities for professional development and career growth within a global organization
• Flexible work arrangements, with a hybrid work model that combines on-site and remote work

Working Hours: The standard workweek is 40 hours, with flexible hours and remote work options available to support work-life balance.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience. The benefits listed are based on typical benefits packages offered by large corporations in the Copenhagen area.

📌 Applicant Insights

🔍 Company Context

Industry: A.P. Moller - Maersk is a global leader in integrated logistics, operating in more than 130 countries and employing over 100,000 people worldwide. The company specializes in container shipping, logistics, and supply chain solutions, with a strong focus on digital transformation and sustainability.

Company Size: Maersk is a large corporation with over 10,000 employees. This size offers opportunities for career growth and exposure to diverse projects, as well as a well-established infrastructure for support and resources.

Founded: A.P. Moller - Maersk was founded in 1904 by the A.P. Moller family, with a focus on shipping and logistics. The company has since grown into a global logistics powerhouse, expanding its services to include supply chain management, warehousing, and cold chain solutions.

Company Description:

• Maersk is committed to connecting and simplifying its customers’ supply chains, with a focus on innovation, sustainability, and delivering exceptional customer experiences through digital transformation and operational excellence.
• The company operates in more than 130 countries and employs over 100,000 people, offering a diverse and inclusive workplace that embraces different styles of thinking.
• Maersk is an equal opportunities employer, welcoming applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, pregnancy or parental leave, veteran status, gender identity, genetic information, or any other characteristic protected by applicable law.

Company Specialties:

• Container Shipping
• Container Terminals
• Retail
• Manufacturing
• Offshore
• Shipping
• Ports
• Logistics
• Warehousing
• Distribution
• Supply Chain
• Integrated Logistics
• 4PL
• Cold Chain Solutions

Company Website: www.maersk.com

ASSUMPTION: The company description and specialties listed above are based on the information provided in the LinkedIn company profile and the job description. However, it is essential to verify this information directly with the employer before making decisions.

📊 Role Analysis

Career Level: This role is at the senior manager level, requiring a strategic mindset and the ability to drive cross-functional initiatives that impact the broader organization.

Reporting Structure: The Marketing Lead Enablement Manager reports directly to the Head of Revenue Marketing and works closely with various stakeholders, including Sales, Sales Operations, and Customer Experience teams.

Work Arrangement: This role follows a hybrid work model, with a combination of on-site and remote work. The specific work arrangement may vary depending on the candidate's preferences and the team's needs.

Growth Opportunities:

• Advancement to a director-level role within Marketing or a related function, such as Sales or Customer Experience
• Expansion of responsibilities to include additional markets or regions
• Development of expertise in emerging areas, such as digital transformation or data analytics

ASSUMPTION: The growth opportunities listed above are based on typical career paths within large corporations and may vary depending on the candidate's qualifications, performance, and the organization's specific needs.

🌍 Location & Work Environment

Office Type: Maersk's Copenhagen office is a modern, collaborative workspace designed to facilitate teamwork and innovation.

Office Location(s): Esplanaden 50, 1098 Copenhagen, DK

Geographic Context:

• Copenhagen is the capital and most populous city of Denmark, with a population of over 630,000 people
• The city is known for its high quality of life, with a strong focus on work-life balance, sustainability, and cultural attractions
• Copenhagen is a major hub for the logistics and transportation industry, with a thriving business ecosystem that includes numerous global companies and startups

Work Schedule: The standard workweek is 40 hours, with flexible hours and remote work options available to support work-life balance.

ASSUMPTION: The work environment and geographic context listed above are based on typical office environments and the general characteristics of the Copenhagen area. However, it is essential to verify this information directly with the employer before making decisions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and technical interview with cross-functional stakeholders
• Final interview with the Head of Revenue Marketing or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Marketing and pipeline management expertise
• Analytical and data-driven mindset
• Collaboration and change management skills
• Alignment with Maersk's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your marketing operations, lead management, and cross-functional team collaboration experience
• Prepare examples of your ability to translate insights into actionable strategies and drive process improvements
• Demonstrate your understanding of Maersk's business and the role's impact on the broader organization

ATS Keywords: Marketing Operations, Lead Management, Pipeline Management, Marketing Automation, Cross-Functional Teamwork, Change Management, Data-Driven Decision Making, Marketing Strategy, Campaign Optimization, Sales Alignment, Customer Experience

ASSUMPTION: The interview and application insights listed above are based on typical hiring processes for senior-level marketing roles within large corporations. However, it is essential to verify this information directly with the employer before making decisions.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• CRM systems (e.g., Salesforce)
• Marketing analytics tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Collaboration tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: The tools and technologies listed above are based on typical tools used in marketing operations and lead management roles. However, it is essential to verify this information directly with the employer before making decisions.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Integrity
• Urgency
• Responsibility
• Collaboration
• Innovation

Work Style:

• Data-driven and analytical
• Collaborative and cross-functional
• Agile and adaptable
• Results-oriented and focused on continuous improvement

Self-Assessment Questions:

• Do you have a proven track record of driving marketing-led process improvements and optimizing lead management strategies?
• Are you comfortable working in a dynamic, cross-functional environment and collaborating with various stakeholders to achieve common goals?
• Do you thrive in a data-driven culture and enjoy leveraging analytics to inform strategic decision-making?

ASSUMPTION: The company values and work style listed above are based on typical values and work styles for large corporations in the logistics and transportation industry. However, it is essential to verify this information directly with the employer before making decisions.

⚠️ Potential Challenges

• Managing competing priorities and stakeholders in a dynamic, cross-functional environment
• Navigating a large, complex organization with multiple layers of approval and decision-making
• Balancing the need for process standardization with the flexibility to adapt to unique market or customer requirements
• Keeping up with the latest marketing technologies and trends, while also maintaining a focus on core operational excellence

ASSUMPTION: The potential challenges listed above are based on typical challenges faced by marketing operations professionals in large corporations. However, it is essential to verify this information directly with the employer before making decisions.

📈 Similar Roles Comparison

• Compared to other marketing operations roles, this position places a greater emphasis on cross-functional collaboration and driving strategic alignment with Sales and Customer Experience teams
• In the logistics and transportation industry, marketing operations professionals often play a critical role in driving digital transformation and optimizing customer experiences across the supply chain
• Career paths for marketing operations professionals may vary depending on the organization's size, industry, and specific business needs. In a large corporation like Maersk, there may be opportunities for advancement to director-level roles or expansion of responsibilities to include additional markets or regions

ASSUMPTION: The role comparisons listed above are based on typical marketing operations roles within large corporations in the logistics and transportation industry. However, it is essential to verify this information directly with the employer before making decisions.

📝 Sample Projects

• Developing and implementing a scalable lead scoring model to prioritize high-value leads and optimize marketing resources
• Streamlining lead handoff processes between Marketing, Sales, and Customer Experience teams to reduce lead leakage and improve conversion rates
• Leveraging marketing analytics tools to identify funnel bottlenecks and optimize campaign performance across the customer journey

ASSUMPTION: The sample projects listed above are based on typical projects undertaken by marketing operations professionals in large corporations. However, it is essential to verify this information directly with the employer before making decisions.

❓ Key Questions to Ask During Interview

• Can you describe the current state of marketing operations within the Revenue Marketing team, and what are the key priorities for this role in the first 90 days?
• How does the Marketing team collaborate with Sales and Customer Experience teams to ensure seamless lead handoffs and closed-loop reporting on Marketing's contribution to pipeline and revenue?
• What are the key performance indicators (KPIs) used to measure the success of marketing-led lead management strategies, and how are these KPIs tracked and reported on?
• How does Maersk support the professional development and career growth of marketing operations professionals within the organization?
• What are the key challenges facing the Revenue Marketing team in the current market landscape, and how can this role help address these challenges and drive growth?

ASSUMPTION: The key questions listed above are based on typical questions asked during interviews for marketing operations roles within large corporations. However, it is essential to verify this information directly with the employer before making decisions.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing operations, lead management, and cross-functional team collaboration experience
• Prepare examples of your ability to translate insights into actionable strategies and drive process improvements
• Demonstrate your understanding of Maersk's business and the role's impact on the broader organization
• Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.